Financial Advertising Agency in Hart

Get in touch

Financial Services Advertising in Hart

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Hart to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Hart often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TS27 3

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Hart are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TS27 3 get in touch today to find out how with effective finance marketing in Hart we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Hart (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Mordon Eaglescliffe North End Brierton Rowley High Stoop Quaking Houses Hartburn New Ho Laithkirk Aycliffe Village Durham Middlestone Moor Barningham Portrack Hunstanworth Brandon Village Boldron Town Kelloe Headlam Elton Fleming Field Little Newsham Eden Vale Low Etherley Horsleyhope Carlton Regent Street Western Hill Billingham Hamsterley Mill Fulthorpe Tanfield Lea Dipton Ramshaw Townfield St John's Chapel Church Kelloe Blackhall Colliery Thornley Horden Whinny Hill Westerton Chilton Black Banks Low Coniscliffe The Middles Houghall Skerne Park Mount Pleasant High Pittington Bishop Middleham Hett Middleton-in-Teesdale Lime Terrace Framwellgate Moor Snaisgill Shildon East Hope Leazes Tantobie Bishopton Hope Town Low Dinsdale Templetown Hardwick Longnewton Gray Street Deneside Hury Witton-le-Wear Maiden Law Romaldkirk Westwick Copthill Neasham Gilmonby Hawthorn Thornley Hedley Hill Newham Grange South Pelaw Blackhall Rocks Coundon Grange St Ann's Hill Lanehead West View Waskerley Walworth Gate New Shildon Whinfield Pity Me Binchester Merryoaks Urlay Nook Heatherycleugh Holwick Hartlepool Roseworth Middleton One Row The Sands Cornsay Broom Hill Muggleswick Rushyford Kelloe Ragworth Canada Winston California Shadforth Castle Dene Knitsley Copley Running Waters Coronation Westgate Malton Wackerfield Low Pittington Wheatley Hill Walworth Trimdon Colliery Ebchester Grassholme Ireshopeburn Lane Head Langley Moor Butterwick Houghton Bank Howden-le-Wear Harrowgate Hill Holmside Wolviston Ferryhill Heighington The Dene Daddry Shield West Pelton Newton Aycliffe Elwick Dawdon Gilesgate Moor Dyke House Woodham Harperley Roddymoor Kinninvie South Moor Bolam Newbiggin Crimdon Park Ruffside Little Stainton Sunnydale Mickleton Medomsley Edge Sockburn Primrose Hill North Bitchburn Middlestone Hutton Henry Shincliffe Kimblesworth Lendings Killerby Hill End Bowlees Wall Nook Old Quarrington Waterhouses Leasingthorne Whitton Barnard Castle Merrington Lane Fir Tree Sacriston High Etherley Kirk Merrington Deanery View Elvet Hill Lowe's Barn Croft on Heugh Littletown Egglescliffe High Westwood Grangefield Sherburn Hill Ouston Binchester Blocks Oxhill Esh Winning Embleton Hobson Annfield Plain Crawleyside School Aycliffe Morton Tinmouth Clough Dene Hummersknott Elm Terrace Trimdon Grange Greencroft Harelaw Medomsley Carlbury Staindrop Redworth Toft Hill Elstob Murton Harrowgate Village Witton Gilbert South Hetton Iveston Lonton Bowbank Flint Hill Sedgefield Pickering Nook Plawsworth Gate Plawsworth Old Thornley Coundongate Waldridge Easington Albert Hill Garmondsway Chester-le-Street Carrville South Stanley Consett Rift House Sheraton Faverdale Willington Startforth Stony Heap Phoenix Row Croxdale Longhill Newtown Beamish Preston-on-Tees Kip Hill Middle Side Burtree Ford Old Wingate Leamside Allensford St Helen Auckland High Hesleden Lintzford Davy Lamp Craigside Cornforth Sunnybrow Hilton Broompark Edmondsley Shield Row Quarrington Hill Blackhill Beech Terrace Lane Side Mountsett Monk Hesleden Hunwick Barmpton Seaton Low Beechburn Old Stillington Port Clarence Catchgate Hurworth Place Brancepeth Wynyard Village High Coniscliffe Middleton St George Middleton Raby Great Chilton High Grange East Briscoe Briscoe Town Head Stillington High Shincliffe Chilton Lane Tan Hills Great Burdon Morley Bradbury Evenwood Low Spennymoor Billy Row Brandon Sandy Carrs Low Lands Thwaite Bishopsgarth Butterknowle Cockfield Rainton Gate Bedburn Mowden Newsham No Place Old Town Ornsby Hill Old Durham Ushaw Moor Station Town Greta Bridge Woodham Village Old Cassop Boltshope Park Cowshill Thinford High Forge Eastlea Seaton Carew Bollihope Newfield Foxton Scargill Whessoe Eastgate Mount Pleasant White Kirkley Norton Sherburn Lumley Thicks Great Stainton Crookgate Bank Stanley Egglestone Abbey Coal Bank Thorpe Thewles Throston Byers Green Etherley Dene Whitesmocks Eastbourne Evenwood Gate New Coundon Denton Cold Hesledon West Blackdene Brafferton Craghead Dent Bank East Butsfield Brotherlee Foggy Furze Toronto Sherburn Grange Cowpen Bewley Bryan's Leap West Park High Dyke Merrybent Witton Park Hunderthwaite Ludworth Wolsingham Piercebridge Aykley Heads Darlington Haswell Moor Summerhouse High Escomb Grange Villa Hesleden Cockerton Barley Mow Bildershaw Hart Station High Beechburn Redford Whorlton Hummerbeck Tursdale Bellevue Chester Moor Bridge End Nettlesworth Thringarth Close House West Auckland Helmington Row Lanchester West Kyo Drinkfield New Brancepeth Sherburn House East Howle Cassop High Lands Royal Oak Pelton Stanhope Gilesgate Browney Woodside Rise Carr Crook Benfieldside Cornriggs Littleburn Tudhoe Village Eggleston Cotherstone Queen's Park Hurworth-on-Tees Esperley Lane Ends Newton Bewley Oak Tree Langdon Beck Blackwell Haswell Pontop Brignall West Rainton Thorpe Larches Mainsforth Westlea Ingleton Eldon Leeholme Lartington Crookhall Howlish High Urpeth Gainford Haughton le Skerne Edmondbyers Etherley Moor Lane Head Oakenshaw Stonebridge Page Bank Coppy Cornsay Colliery Owton Manor New Town Causey Newton Ketton Wycliffe Lintz Stockton-on-Tees Hamsterley The Grove Kelton Archdeacon Newton Middridge West Cornforth Sunderland Bridge North Close Woodstone Village Stranton Escomb Stanley Crook Newton Hall Houghton-le-Side High Throston New Kyo Shotton Colliery Parkside Meadowfield Easington Colliery New Hunwick Sheep Hill East Blackdene High Haswell Lintzgarth Pittington Firth Moor Branksome Bridgehill Urpeth Dean Bank Satley West Pasture Bowburn Low Westwood Brasside Lane Head Aislaby Castleside High Friarside Northgrain Great Lumley South Cleatlam High Handenhold Coxhoe Throston Grange Estate Greatham Neville's Cross Burnopfield Wingate Redmarshall Bearpark White-le-Head Newfield Elm Tree West Sherburn Coatham Mundeville Haverton Hill Aukside Moorside Sadberge Healeyfield Forest-in-Teesdale Peterlee Spennymoor Dalton Piercy Castle Eden Seaham Inkerman Woodland Trimdon High Clarence Frosterley Ferryhill Station Hamsterley Langton Woodhouses Coundon Bank Top Grindon Tindale Crescent Wearhead Eldon Lane Green Head East Law Hutton Magna West Butsfield Deaf Hill Langley Park Oxbridge Alum Waters Rookhope Dalton-le-Dale Ramshaw Preston-le-Skerne Egglesburn Haswell Plough Crossgate Moor Leadgate South Church Esh Shotton Pierremont Ovington Tudhoe Grange Stainton Grove Burnhope Belmont Ettersgill Bowes Gilpin Brown Shotley Bridge Sunniside Metal Bridge East Hedleyhope Red Hall Lynesack Old Eldon South Side East Stanley Whitehill Hudegate Graythorp Tanfield Tow Law Tudhoe Perkinsville Fishburn Oak Street East Kyo Stainton Cleatlam Bournmoor Thorpe Delves Quebec Bishop Auckland Pelton Fell Hurworth Burn Stockton Grange Northlea Todhills Windlestone Little Thorpe South Wingate Beaumont Hill Killhope Hart