Financial Advertising Agency in High Urpeth

Get in touch

Financial Services Advertising in High Urpeth

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in High Urpeth to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in High Urpeth often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DH9 0

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in High Urpeth are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DH9 0 get in touch today to find out how with effective finance marketing in High Urpeth we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover High Urpeth (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Langton Stanhope Redford Coundon Dalton Piercy Whitehill Old Town Lynesack Bowbank Hamsterley Aislaby Wackerfield Howlish Bishopsgarth Newton Bewley West Kyo Low Dinsdale Edmondsley The Grove High Shincliffe Delves North Close Middleton-in-Teesdale South Pelaw Merrington Lane High Coniscliffe Crawleyside Quarrington Hill Preston-on-Tees Holwick Preston-le-Skerne Plawsworth Gate Low Pittington Davy Lamp Greta Bridge Great Lumley Oakenshaw Evenwood Crossgate Moor Brandon Bridgehill Coxhoe Castle Eden Kip Hill Sherburn Grange Binchester Blocks Seaton Newfield Hope Town Cornsay Colliery Hury Primrose Hill Thinford Langley Park Stainton Grove Tudhoe Deanery View Shincliffe Elstob Bishop Auckland Phoenix Row Oak Street Green Head Lane Head Low Westwood Houghall Old Quarrington Scargill Bowlees Bournmoor Trimdon Colliery Canada Benfieldside Queen's Park Tanfield Eggleston Fulthorpe West Cornforth Eastgate Throston Grange Estate Grange Villa Hedley Hill Barley Mow Dean Bank Lowe's Barn Coatham Mundeville Coronation Hart Station Newsham East Stanley Bearpark Beech Terrace Carlbury Little Thorpe Cowpen Bewley Butterknowle Westgate Running Waters Regent Street Consett Lintzgarth Merrybent Stockton-on-Tees Haughton le Skerne Page Bank Murton Eastbourne Cornforth Wynyard Village Startforth Crimdon Park Low Beechburn High Urpeth Boltshope Park Esperley Lane Ends Templetown Pontop Todhills Fir Tree Blackhall Colliery Hurworth Place Hummerbeck West Rainton Forest-in-Teesdale Toft Hill Haswell High Hesleden Roddymoor Garmondsway Embleton Skerne Park Dent Bank Elwick Church Kelloe Willington Hurworth Burn Town Kelloe Kelloe Horden Burnopfield Monk Hesleden Westwick Blackhill Northgrain Newton Aycliffe Romaldkirk Quaking Houses Raby Neville's Cross Bradbury Bishop Middleham Bryan's Leap Aukside Maiden Law High Friarside Eldon Lane Drinkfield Town Head Westerton Oxbridge New Hunwick Etherley Dene Mowden Crookgate Bank Wolsingham Middleton St George Roseworth Bishopton Mainsforth Eldon Bank Top Waldridge Royal Oak Ornsby Hill Ettersgill Castle Dene Low Coniscliffe Sunnydale Brandon Village Evenwood Gate Owton Manor Lane Head Wycliffe The Middles Egglesburn Oak Tree Broom Hill South Hetton Morley Hamsterley Mill Plawsworth Newton Hall Sockburn Lane Head Newtown Leeholme Tantobie Sadberge High Dyke Newfield Billingham Spennymoor Trimdon Brasside Frosterley St Helen Auckland Dyke House Townfield Burtree Ford Metal Bridge Ramshaw Witton Gilbert Sunniside Norton Sandy Carrs Kirk Merrington Castleside Woodland Old Cassop High Etherley Lanehead St John's Chapel Haswell Plough Harelaw Walworth Dawdon Oxhill Muggleswick Leazes Cornsay Witton-le-Wear East Howle Carlton Black Banks Escomb Cold Hesledon High Lands Shotton West Sherburn Eastlea East Hedleyhope Medomsley Esh Ramshaw Toronto Bridge End Wearhead Durham Bowes Daddry Shield Aykley Heads Hudegate Quebec Fleming Field Old Thornley Thornley High Pittington Ferryhill Hartburn Wall Nook Elm Terrace Ebchester Urlay Nook Langley Moor Stonebridge Sacriston Dalton-le-Dale Branksome Stockton Grange Sunderland Bridge Cockerton Cotherstone Trimdon Grange Faverdale Meadowfield Rift House Elm Tree Sunnybrow Shotton Colliery Sedgefield Winston West View Stillington Hartlepool Peterlee Gilesgate High Handenhold Cowshill Iveston Pelton Fell Hobson Killerby Gainford Clough Dene Denton Lintz Chilton Albert Hill Tow Law Harrowgate Hill Tudhoe Village Lendings Thornley Howden-le-Wear Shotley Bridge Ouston Seaton Carew Alum Waters Lonton Barningham High Haswell Crook Coundongate Archdeacon Newton Piercebridge South Stanley Eaglescliffe Little Newsham Leasingthorne Coppy Mickleton Browney Hamsterley Billy Row Sherburn Hill Laithkirk Broompark Newham Grange Framwellgate Moor Great Burdon Redmarshall Sherburn Barnard Castle No Place Middlestone Moor Whinfield Westlea Lumley Thicks Shield Row Old Eldon Hart West Auckland Woodside Thwaite Tindale Crescent Snaisgill Hutton Magna Causey Haswell Moor Burnhope Seaham Rookhope South Wingate Darlington Bollihope Stranton Hilton Carrville Ruffside The Sands Copley Littleburn Close House Lanchester Northlea Sheraton Heatherycleugh Egglescliffe Allensford Lime Terrace South Cleatlam Walworth Gate Elvet Hill Helmington Row Rowley West Butsfield Houghton Bank Low Etherley Tanfield Lea Kelton Kinninvie Aycliffe Village Killhope High Grange Thorpe Medomsley Edge Sherburn House Summerhouse Old Wingate Grassholme Whitesmocks New Coundon Craigside Malton Mountsett Hummersknott Newton Ketton Graythorp Neasham Windlestone Hardwick West Blackdene Middle Side East Blackdene Easington Throston High Throston Wheatley Hill Parkside Bowburn High Escomb Butterwick Mount Pleasant Pittington Haverton Hill Briscoe Newbiggin Wingate West Pasture Holmside St Ann's Hill Thorpe Thewles Red Hall Ingleton Kimblesworth Moorside Bolam Brignall Portrack New Town Middlestone Hunwick Foggy Furze South Side Western Hill Egglestone Abbey Whessoe Firth Moor Wolviston New Shildon East Hope Coal Bank East Butsfield Bildershaw Hesleden Knitsley Easington Colliery Langdon Beck Lintzford Greatham High Stoop Chester-le-Street Binchester Catchgate Whinny Hill Old Stillington New Brancepeth North Bitchburn Middleton Stanley Lane Side White Kirkley Chilton Lane Lartington Coundon Grange Hutton Henry Hunderthwaite Thringarth Craghead Blackhall Rocks Ireshopeburn Merryoaks Crookhall Woodhouses Inkerman Redworth Headlam Station Town White-le-Head Ovington Low Lands Stanley Crook Barmpton New Ho Stainton Stony Heap Leamside Hunstanworth Perkinsville Heighington South Moor Woodham California Fishburn Tursdale Greencroft Flint Hill Leadgate Ferryhill Station Middridge Croft on Heugh Hett Whorlton Woodstone Village Rainton Gate Cassop Etherley Moor Annfield Plain Foxton Harrowgate Village Woodham Village Longnewton East Kyo Sheep Hill Low Spennymoor Satley Hill End Waterhouses Tan Hills Brotherlee East Briscoe Deneside Nettlesworth Eden Vale Urpeth Cleatlam North End Port Clarence West Pelton Deaf Hill Shadforth Littletown Pierremont Middleton One Row High Beechburn Bellevue Beaumont Hill High Westwood Gilesgate Moor Blackwell High Forge Pity Me Longhill Houghton-le-Side Esh Winning West Park Mordon Great Chilton Witton Park Pelton Ushaw Moor Ragworth Edmondbyers The Dene Croxdale Gilmonby Mount Pleasant South Church High Clarence Rise Carr Gray Street Thorpe Larches Grindon Harperley Waskerley Brafferton Belmont Gilpin Brown Old Durham Beamish Boldron Tudhoe Grange Chester Moor Bedburn Horsleyhope Whitton Pickering Nook Dipton Little Stainton Cockfield Shildon Copthill Staindrop Brierton Byers Green Hawthorn Ludworth Hurworth-on-Tees Brancepeth Elton School Aycliffe Morton Tinmouth East Law Cornriggs Great Stainton Rushyford New Kyo Healeyfield Grangefield