Financial Advertising Agency in Hunderthwaite

Get in touch

Financial Services Advertising in Hunderthwaite

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Hunderthwaite to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Hunderthwaite often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DL12 9

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Hunderthwaite are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DL12 9 get in touch today to find out how with effective finance marketing in Hunderthwaite we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Hunderthwaite (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Pity Me Coxhoe Bridge End Embleton Windlestone Neasham Framwellgate Moor Craigside Snaisgill Old Wingate Old Town Murton Deanery View Westgate The Grove Raby Wearhead Merryoaks Bishopsgarth Deaf Hill California Pelton Haughton le Skerne Howden-le-Wear Ornsby Hill Bowlees West Park Copley Crossgate Moor West Butsfield Fleming Field Blackhill Evenwood Tudhoe Village High Dyke Throston Grange Estate Hett Kip Hill Satley Eastbourne Newfield Ushaw Moor Low Beechburn Brandon Cornsay Beech Terrace Thwaite Dalton Piercy Pelton Fell West Rainton St Ann's Hill Seaham Middleton St George Horsleyhope Eastlea Whessoe The Sands Port Clarence Mount Pleasant Sunnybrow Thinford Mickleton Preston-on-Tees Inkerman Albert Hill Gainford Middle Side Archdeacon Newton Kimblesworth Stainton Grove Easington Colliery Stanhope Hunstanworth Dipton Houghall Healeyfield Ludworth Coppy Witton-le-Wear Ouston Norton Stillington Plawsworth Wingate Hardwick Knitsley Darlington Startforth Cleatlam East Law Bedburn Branksome High Westwood Bowburn Woodham Low Coniscliffe Cold Hesledon Cowshill Queen's Park Kelton Frosterley South Stanley Eldon Wheatley Hill Quaking Houses High Hesleden Haswell Trimdon Low Spennymoor Wolsingham Haswell Plough Thornley Bournmoor Bearpark Tindale Crescent Pierremont Red Hall Bishop Middleham Houghton-le-Side Northlea Esperley Lane Ends Woodhouses Esh Winning Croxdale Benfieldside Stanley Westerton Redworth East Butsfield Middlestone Sunniside Boldron Middridge Perkinsville Dean Bank New Shildon High Stoop Eastgate Gilesgate Quebec Westwick Lendings Barningham The Dene Deneside Merrybent Bryan's Leap Newton Bewley Hilton Kirk Merrington Burnopfield Lowe's Barn South Cleatlam Chester Moor Fishburn Summerhouse Brandon Village Walworth Ingleton Killhope Gilesgate Moor Bank Top Romaldkirk Crawleyside Longhill Newton Hall Tanfield Lea Middleton-in-Teesdale White Kirkley East Briscoe Ramshaw Tursdale Hawthorn Urlay Nook Hart Station Elvet Hill Townfield Tow Law Garmondsway Thringarth Blackhall Rocks Crimdon Park Houghton Bank Stony Heap Whorlton Rift House Denton Coatham Mundeville Chilton Pittington Boltshope Park Blackwell Lintzgarth Whinny Hill Newtown Royal Oak Wolviston Hunwick Castle Eden Kelloe Middleton Pontop Western Hill Sherburn House Waskerley Shincliffe Cockfield Heatherycleugh Evenwood Gate Quarrington Hill Witton Gilbert Hurworth Burn Ruffside Egglesburn Eden Vale Rise Carr Etherley Moor Seaton Lanehead New Brancepeth New Hunwick Old Thornley Brotherlee Littleburn Greatham West Sherburn Carlton Portrack Elwick Old Durham High Lands Gilpin Brown Middleton One Row Stockton-on-Tees Newsham Hunderthwaite Regent Street Throston Hedley Hill Etherley Dene Carrville Belmont Skerne Park Merrington Lane Toronto Headlam Sheraton Newbiggin Bridgehill Shildon High Handenhold Thorpe Larches Davy Lamp Newfield High Pittington Stockton Grange North Bitchburn Station Town Waterhouses Whitesmocks Copthill Horden Lane Head South Moor Old Cassop Flint Hill Walworth Gate High Escomb Hartlepool Rowley Ovington Crookgate Bank Bolam Thorpe Stranton The Middles Metal Bridge South Hetton Brafferton Lintz Woodside Sadberge Sheep Hill Helmington Row Leadgate Cornriggs Stainton Hamsterley Tantobie Delves Aykley Heads Ferryhill Station High Haswell Little Stainton Elm Terrace Primrose Hill Hesleden Great Burdon Burtree Ford High Throston Hutton Henry Rainton Gate Annfield Plain Medomsley Coronation Page Bank West Cornforth Eggleston Langley Park Crook No Place Oak Street Mountsett Clough Dene Witton Park Shotton Green Head Lane Head Shotley Bridge Tanfield Whitton Lynesack Longnewton Bradbury East Hedleyhope Waldridge Low Westwood North End Westlea West Kyo Holmside Dyke House East Kyo Beaumont Hill Hill End Plawsworth Gate Aislaby Langley Moor Brignall Low Dinsdale Wackerfield Winston Malton Mount Pleasant St John's Chapel North Close Low Lands Morley Binchester Redmarshall Coal Bank Hury Coundon Grange West Blackdene Town Head Cowpen Bewley Great Lumley Medomsley Edge Faverdale Hamsterley Mill Oak Tree Oxhill Urpeth Thornley Canada Eldon Lane Hamsterley Seaton Carew Lane Head Drinkfield Esh Burnhope Easington High Friarside Sherburn Hill Old Eldon Old Stillington Bishopton Little Thorpe Craghead Howlish Hummersknott South Church Sherburn Hartburn Ireshopeburn Shadforth West Pasture Littletown Meadowfield Ettersgill Newton Ketton New Coundon Scargill Elm Tree Bishop Auckland Eaglescliffe Gilmonby South Wingate Gray Street Butterknowle Foxton Cotherstone Preston-le-Skerne Broom Hill Maiden Law Dawdon Holwick Billingham Hobson Ebchester Binchester Blocks Broompark Durham Low Etherley Kinninvie Crookhall St Helen Auckland East Blackdene West View Hope Town Wycliffe Brancepeth Haverton Hill Croft on Heugh Greta Bridge Todhills New Town Elton Stonebridge Aycliffe Village Consett Mainsforth Thorpe Thewles Lane Side Parkside Billy Row Pickering Nook Fulthorpe South Side Muggleswick Moorside High Urpeth Ragworth Lonton Elstob High Forge Templetown Woodham Village Egglestone Abbey Langdon Beck Spennymoor Staindrop Forest-in-Teesdale Lintzford Great Stainton Dalton-le-Dale Coundon Stanley Crook Cornforth Grange Villa Killerby Hutton Magna Sunnydale Rookhope Fir Tree Coundongate Butterwick Chilton Lane Great Chilton Low Pittington Hurworth-on-Tees Lanchester Castleside Hurworth Place Grassholme Running Waters Beamish Leeholme Alum Waters Sacriston Redford Bollihope Middlestone Moor South Pelaw Woodstone Village High Beechburn Edmondbyers Lartington Dent Bank Allensford Woodland Barnard Castle Oxbridge Blackhall Colliery Owton Manor Rushyford Laithkirk Carlbury Cassop East Howle Lime Terrace Firth Moor Iveston Newham Grange Ferryhill Mowden High Grange Catchgate Whitehill White-le-Head Harelaw Leamside Briscoe Cockerton Bildershaw Tan Hills Langton Piercebridge Byers Green Daddry Shield Roddymoor High Clarence Neville's Cross Browney Monk Hesleden East Hope Sandy Carrs Sedgefield Graythorp Trimdon Colliery Hart Church Kelloe Shield Row Old Quarrington Brasside Phoenix Row Toft Hill Leasingthorne High Shincliffe Sherburn Grange Hummerbeck Leazes Bowes Harperley New Kyo Grindon Causey Whinfield Peterlee Egglescliffe Bellevue Little Newsham Trimdon Grange Harrowgate Hill Heighington Ramshaw Escomb Black Banks Haswell Moor High Coniscliffe Harrowgate Village Barmpton Bowbank West Auckland Cornsay Colliery Roseworth Sockburn Greencroft Mordon Hudegate Brierton Tudhoe Morton Tinmouth Barley Mow Northgrain Edmondsley Wall Nook Castle Dene Lumley Thicks Oakenshaw Wynyard Village Grangefield Town Kelloe Close House East Stanley New Ho Tudhoe Grange Shotton Colliery Nettlesworth Willington West Pelton Newton Aycliffe School Aycliffe Aukside Chester-le-Street Sunderland Bridge High Etherley Foggy Furze