Financial Advertising Agency in Piercebridge

Get in touch

Financial Services Advertising in Piercebridge

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Piercebridge to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Piercebridge often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DL2 3

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Piercebridge are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DL2 3 get in touch today to find out how with effective finance marketing in Piercebridge we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Piercebridge (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Station Town Monk Hesleden Fulthorpe Waldridge Bowes Billingham Gilmonby Boltshope Park Forest-in-Teesdale Haswell Moor Old Stillington Broompark Chester-le-Street Metal Bridge Castle Eden Hurworth Place Elton Shotton Colliery Wycliffe California Seaham Embleton Chester Moor Coxhoe Houghton Bank East Briscoe Frosterley Summerhouse Pierremont Rowley Great Burdon Bedburn West Auckland Hardwick Brasside Fir Tree Ferryhill Muggleswick Helmington Row Whitesmocks Elstob Winston Framwellgate Moor Northgrain Houghton-le-Side Dean Bank Crook Bishop Middleham Brancepeth Hunderthwaite Urpeth Sunderland Bridge Newsham Ragworth Holmside Bishopton Witton Park Hart Preston-on-Tees Ingleton Allensford Coundon Romaldkirk Tow Law Stockton Grange Brotherlee Killerby Newfield Leasingthorne Chilton Hamsterley Egglestone Abbey Waskerley High Grange Eastbourne Trimdon Colliery Merryoaks Newham Grange Mountsett Hunwick Stonebridge Brandon Burnopfield Denton Firth Moor Easington Colliery Lane Head High Friarside Woodhouses Throston Grange Estate Hart Station Faverdale High Lands Craghead Whinfield Mordon High Handenhold Eaglescliffe School Aycliffe Woodham Village Thornley Low Etherley Rift House Startforth Dipton East Law High Shincliffe Little Newsham South Stanley Etherley Dene Longnewton Middlestone Moor Rushyford East Hope Greencroft Copley Skerne Park High Urpeth Aykley Heads Egglescliffe Carrville Coppy High Forge Oak Street Evenwood Eden Vale Witton Gilbert Tanfield Middlestone Ireshopeburn Hope Town Eastgate Langley Moor Little Stainton Fleming Field Haughton le Skerne Pittington Littleburn Bolam Barningham Royal Oak Woodland Howden-le-Wear Burtree Ford Todhills Primrose Hill Cassop Bridgehill Haverton Hill Canada Wolsingham Rainton Gate Kinninvie Sunniside Carlton Foggy Furze Thorpe Larches Briscoe Bildershaw Eastlea Leamside Scargill Mount Pleasant Green Head Cowpen Bewley Westwick Wearhead Heatherycleugh Toft Hill South Pelaw Binchester Blocks Newton Ketton Staindrop Willington Brierton Urlay Nook Haswell Plough Whinny Hill Etherley Moor Kelton Stanley Crook Harrowgate Village Roddymoor Kip Hill Middleton Shield Row New Hunwick Low Spennymoor Hamsterley Mill Bridge End Coundon Grange Kimblesworth South Moor Sadberge Hett Boldron Lintzgarth Oak Tree Westgate Haswell Gilesgate Newbiggin Cornforth Dalton-le-Dale Hobson Healeyfield Oxhill Hedley Hill Wheatley Hill Tudhoe High Coniscliffe High Pittington Egglesburn Bowlees Newtown Daddry Shield Deneside Medomsley Edge Dyke House Sherburn Grange Sockburn Piercebridge Hury Ovington Broom Hill Gilpin Brown East Hedleyhope Mount Pleasant Cowshill South Church Eldon Lane Cornriggs Lendings Lynesack Flint Hill Grange Villa Causey Copthill Merrington Lane Benfieldside Wynyard Village High Haswell South Side Lowe's Barn Stranton Crimdon Park Sherburn Morley Raby Billy Row Chilton Lane Drinkfield Aycliffe Village Quarrington Hill Preston-le-Skerne Alum Waters Crookgate Bank Brandon Village Black Banks Browney No Place North Bitchburn Harrowgate Hill Lumley Thicks Harelaw Langdon Beck Crawleyside Shotley Bridge Middleton One Row Archdeacon Newton Foxton Thringarth Thorpe Aislaby Moorside Old Durham West Butsfield Barmpton Blackhill Lintz Sedgefield High Hesleden Iveston Hummerbeck The Grove Graythorp Cornsay Colliery Edmondsley Hilton Burnhope High Escomb Low Westwood Beamish Horden Hawthorn High Dyke Peterlee Beaumont Hill Shincliffe Holwick Little Thorpe Inkerman Hummersknott Windlestone White Kirkley Tan Hills East Blackdene Morton Tinmouth The Dene Durham Lime Terrace Barnard Castle Great Lumley Dalton Piercy Sherburn Hill East Kyo Esperley Lane Ends West Blackdene Newton Bewley Coal Bank Seaton Carew Low Beechburn St John's Chapel West Park Woodham Perkinsville Castle Dene Evenwood Gate Castleside Bradbury Grindon Great Stainton Middridge Belmont Pickering Nook Redford Whitton Maiden Law Sacriston Lane Head Bishop Auckland Deanery View Consett Middleton St George Quebec Elm Terrace Sherburn House Toronto Stanley Craigside Stainton Grove Ludworth Ouston Cotherstone Gilesgate Moor St Helen Auckland Low Dinsdale New Kyo Whorlton Northlea St Ann's Hill Thinford Port Clarence Woodstone Village Brignall Coronation Ushaw Moor Catchgate The Sands Hutton Henry Hudegate Knitsley Thwaite Hurworth-on-Tees Delves Tindale Crescent Cockfield Lonton Hartburn Tanfield Lea Queen's Park Murton Low Lands Garmondsway New Shildon Town Head Old Eldon Church Kelloe Ramshaw Low Pittington Tantobie Portrack Ebchester High Westwood Croft on Heugh Woodside Westlea Clough Dene Byers Green Greta Bridge Branksome Coatham Mundeville Bishopsgarth Rookhope West Cornforth Shildon Shotton Stainton Darlington Plawsworth East Stanley Shadforth Redmarshall Satley South Wingate Regent Street Butterknowle Albert Hill Leadgate Hill End Templetown Grangefield Kirk Merrington High Clarence Throston Bank Top Mainsforth Pelton Sandy Carrs High Beechburn Houghall Wingate Coundongate South Hetton Langley Park Waterhouses Easington Killhope Cockerton West Pasture Lartington Annfield Plain Lintzford Tursdale Seaton Pelton Fell Norton Kelloe Witton-le-Wear Nettlesworth Eldon Redworth Butterwick Longhill Brafferton Bryan's Leap High Throston Tudhoe Grange Hamsterley Rise Carr Town Kelloe New Brancepeth Headlam Elm Tree Plawsworth Gate South Cleatlam Gray Street Running Waters Medomsley Leeholme West Rainton Wackerfield Davy Lamp Blackhall Rocks Bollihope Croxdale Pontop Sunnydale Grassholme Snaisgill Old Quarrington Malton Wall Nook Bellevue Townfield Bournmoor Bearpark Beech Terrace Old Thornley Escomb Ettersgill Tudhoe Village Hartlepool Heighington Elwick The Middles Blackhall Colliery Phoenix Row Mickleton Esh Winning East Howle Quaking Houses Crookhall Whessoe Leazes Meadowfield Thorpe Thewles Dent Bank Great Chilton Horsleyhope North Close Low Coniscliffe Westerton Esh Wolviston Littletown Crossgate Moor Ornsby Hill Merrybent High Stoop Dawdon Oxbridge Howlish Middleton-in-Teesdale Old Town West Sherburn Spennymoor Pity Me Whitehill Stillington Bowbank Stanhope Walworth Ramshaw Old Cassop Ferryhill Station East Butsfield Sheraton Red Hall Hunstanworth New Coundon Fishburn Trimdon Oakenshaw Ruffside New Town Newton Aycliffe Cold Hesledon Old Wingate Binchester Mowden Stockton-on-Tees Newfield Lane Head Sunnybrow Hesleden Neville's Cross West Kyo Barley Mow Close House Blackwell White-le-Head Cornsay North End Bowburn Neasham Middle Side Parkside High Etherley Deaf Hill New Ho Eggleston Trimdon Grange Gainford Harperley Aukside Walworth Gate Stony Heap Laithkirk Cleatlam Lanehead West View Newton Hall Lane Side Western Hill Lanchester Page Bank Langton Sheep Hill Owton Manor Carlbury Thornley Hutton Magna Elvet Hill West Pelton Hurworth Burn Greatham Roseworth Edmondbyers