Financial Advertising Agency in Tudhoe Village

Get in touch

Financial Services Advertising in Tudhoe Village

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Tudhoe Village to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Tudhoe Village often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DL16 6

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Tudhoe Village are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DL16 6 get in touch today to find out how with effective finance marketing in Tudhoe Village we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Tudhoe Village (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
New Hunwick Crookhall Killhope Plawsworth Hunderthwaite Middridge Metal Bridge Eggleston Newham Grange Haughton le Skerne Old Stillington Whitesmocks Eastlea Chester-le-Street Mordon Thringarth Startforth New Coundon Carrville West Pasture Longnewton Barnard Castle Wall Nook Etherley Dene Grindon Station Town Leadgate East Kyo Albert Hill Great Chilton Hurworth Burn Eastgate Hartlepool Woodstone Village Dalton-le-Dale Wycliffe Sherburn Grange Rushyford Gilmonby Oak Street Brotherlee Hartburn Kelloe Ramshaw Grange Villa Stanhope Newtown Grassholme Brandon Village Whessoe High Haswell Leeholme Hart Station Kirk Merrington Low Dinsdale Belmont Mountsett Raby Hilton Little Newsham Kimblesworth Hart Burnopfield Leamside Egglesburn Bridgehill New Shildon Boldron Townfield Healeyfield High Etherley Butterwick Haswell Plough Wolsingham Sherburn House Old Quarrington Piercebridge The Dene Ovington Town Kelloe Bradbury Westerton Laithkirk Harperley Hutton Magna Newfield Western Hill Wynyard Village Brafferton Great Lumley St John's Chapel Old Wingate Low Westwood Ferryhill Eldon Blackhall Colliery Catchgate Cotherstone St Helen Auckland Bedburn Langley Park Bishopton Tudhoe Grange Durham Great Stainton Sockburn Gray Street Garmondsway New Kyo Hunstanworth High Shincliffe Bowlees Maiden Law Shincliffe Sheep Hill Witton Gilbert Blackwell Oak Tree Elton Haswell Moor Fishburn New Town Cold Hesledon Old Eldon Seaton Carew North End Sunnydale Hury Davy Lamp Ragworth Eden Vale Brandon Middleton The Sands Archdeacon Newton Shotton Colliery Binchester Sherburn Elwick Aycliffe Village Craigside East Law Cowpen Bewley Greta Bridge Woodland Hudegate Muggleswick Trimdon Grange Newfield Middleton St George Copthill Windlestone Bridge End Bowbank Dent Bank Castle Eden Lanchester West Blackdene Westgate Monk Hesleden Mickleton Bowburn Pickering Nook Sadberge Elm Terrace Hummersknott Seaham Ramshaw Page Bank Oxbridge Murton Urlay Nook Lime Terrace Northlea Coal Bank Skerne Park Haswell Sandy Carrs Killerby New Brancepeth Mowden Old Durham Thorpe Woodham Headlam Church Kelloe High Lands Aislaby Cornriggs Tursdale Preston-on-Tees Primrose Hill Croft on Heugh Easington Waterhouses Spennymoor Roseworth Quarrington Hill High Escomb Brancepeth Kip Hill School Aycliffe Black Banks Staindrop Bournmoor Allensford Langley Moor Tanfield Lea Chilton Lane Holwick Lumley Thicks Firth Moor Foxton Hutton Henry Royal Oak Tan Hills Faverdale Middle Side Sheraton Beaumont Hill St Ann's Hill Bishop Middleham Bollihope Littleburn Moorside South Moor Wearhead Billingham Tudhoe East Stanley Lonton Crossgate Moor Carlton Dipton Leasingthorne Burtree Ford Houghall Mount Pleasant Newton Ketton Delves Bank Top High Urpeth Walworth Seaton Middleton One Row Phoenix Row Throston Grange Estate Waskerley Mainsforth North Bitchburn Sunnybrow High Beechburn Little Stainton Queen's Park Preston-le-Skerne Eastbourne Stanley Todhills Meadowfield Hobson Fir Tree Old Town East Hope Greencroft Wingate Witton-le-Wear Beamish Coundon High Stoop Cockerton Redworth Howlish Ettersgill Edmondbyers Stranton Egglescliffe Scargill Drinkfield Roddymoor Horsleyhope South Side Coronation Westwick South Church Pity Me Red Hall Ornsby Hill Hawthorn Knitsley Esh Boltshope Park Thornley Stockton-on-Tees Hamsterley Harrowgate Village Deneside Whorlton Urpeth Throston High Grange Dyke House Bellevue Whinny Hill Wheatley Hill Shotley Bridge Kelton Whitton Causey Winston Coundon Grange Lendings South Pelaw Elm Tree High Handenhold Etherley Moor Norton Cleatlam West Park Hamsterley East Hedleyhope Kinninvie Binchester Blocks Wolviston Shadforth Thorpe Thewles Crookgate Bank Malton Redford Coxhoe Evenwood Gate Bearpark Fulthorpe Wackerfield Hurworth-on-Tees Thornley Parkside Rift House Coppy Alum Waters Esperley Lane Ends Hurworth Place Chester Moor Houghton Bank Crimdon Park Daddry Shield Plawsworth Gate Gilesgate Moor Stockton Grange Toft Hill Gilpin Brown Barley Mow East Butsfield Newton Bewley Dean Bank Dalton Piercy High Forge Bowes Trimdon New Ho Ushaw Moor Esh Winning Peterlee West Pelton Trimdon Colliery Portrack Escomb Medomsley Middleton-in-Teesdale Cornforth Byers Green Neville's Cross Low Etherley Low Spennymoor Thwaite Gilesgate West View Iveston Oxhill Thinford Mount Pleasant Tow Law High Coniscliffe Newton Hall Egglestone Abbey Shield Row Sunniside Lane Side The Grove Cowshill Whitehill Leazes Stainton Grove Heatherycleugh Horden Quaking Houses High Friarside Butterknowle Summerhouse Sherburn Hill Rowley Bildershaw Brignall Stonebridge Graythorp Dawdon Satley Templetown Ingleton Fleming Field East Howle Toronto Quebec Houghton-le-Side Close House Hill End Ireshopeburn Lane Head North Close Sacriston Town Head Witton Park Old Thornley Howden-le-Wear Edmondsley Haverton Hill Burnhope Green Head Lartington Cockfield Heighington Deaf Hill Neasham Oakenshaw Medomsley Edge Brasside East Blackdene Lintzford Cornsay Colliery West Butsfield Cornsay Stainton Stillington California Broom Hill Easington Colliery Bolam Elstob Tantobie Blackhill Woodside Nettlesworth High Throston White Kirkley Gainford Elvet Hill Barmpton South Wingate Low Lands Ferryhill Station Craghead Tudhoe Village Lane Head Grangefield South Hetton Coundongate Flint Hill Aukside Redmarshall Old Cassop Annfield Plain Lowe's Barn High Clarence High Westwood Harrowgate Hill Hett Rainton Gate Newton Aycliffe Evenwood Lane Head Ruffside Castleside Tanfield Pittington Branksome Hummerbeck Helmington Row Darlington Brierton Beech Terrace No Place Merrington Lane Framwellgate Moor Browney Low Beechburn Chilton Snaisgill Great Burdon Woodhouses Aykley Heads Shildon High Pittington Rise Carr Bryan's Leap The Middles Newbiggin Middlestone Moor Little Thorpe Denton Sedgefield Hesleden Canada South Stanley Pierremont Deanery View South Cleatlam Castle Dene Copley Lynesack High Dyke Langton Crawleyside Bishopsgarth Blackhall Rocks Langdon Beck Broompark Embleton White-le-Head Tindale Crescent Foggy Furze Westlea Greatham Billy Row Coatham Mundeville Merrybent West Cornforth Clough Dene Ebchester Perkinsville West Auckland Port Clarence Hamsterley Mill Romaldkirk Littletown Running Waters West Sherburn Thorpe Larches Consett Stony Heap Lanehead Crook Low Coniscliffe Lintzgarth Ouston Barningham Pelton High Hesleden Lintz Hardwick Merryoaks Morton Tinmouth Hunwick Pelton Fell Pontop Sunderland Bridge Walworth Gate Stanley Crook Newsham West Kyo Waldridge Holmside Hedley Hill Owton Manor Longhill Hope Town West Rainton Inkerman Willington Shotton Woodham Village Briscoe Croxdale Whinfield Eldon Lane Eaglescliffe Ludworth East Briscoe Carlbury Harelaw Middlestone Low Pittington Northgrain Cassop Forest-in-Teesdale Regent Street Benfieldside Bishop Auckland Rookhope Morley Frosterley