Financial Advertising Agency in Cwm-oernant

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Financial Services Advertising in Cwm-oernant

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Cwm-oernant to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

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What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

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Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Cwm-oernant often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in SA31 1

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Cwm-oernant are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in SA31 1 get in touch today to find out how with effective finance marketing in Cwm-oernant we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

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Other locations available for financial advertising agency
Middle Mill Temple Bar Capel Cynon Wiston Cross Inn Treffynnon Bigyn Five Roads / Pum Heol Backe Drefach Upper Borth Esgairdawe Betws Bledrws Coomb Prendergast Letterston / Treletert Portheiddy Cross Hands East Trewent Moriah Penrhiw-llan Martletwy Cross Furnace Llanfynydd Cross Hands Pentre-bâch Bont Fawr Hawen St Twynnells Clarbeston Meinciau Bateman's Hill Rhydywrach Kilgetty / Cilgeti Glandwr Cenarth Bolahaul Fm Drefelin Tal-sarn Lower Solva / Solfach Isaf Neyland Waun y Clyn Crosshands Minwear Llanbadarn Fawr Hodgeston Llandyfaelog Dôl-y-Bont Treglemais Pant-y-Caws Rhosyn-coch Vachelich Talyclun Stackpole Elidor Llandysul Dre-fach Gors-goch The Marsh Roch Warren Derwydd Blaengeuffordd Poyston Rusheylake Saron Glandy Cross Walton East Bancycapel Narberth Bridge Great Honeyborough Abercych Pelcomb Bridge Cold Inn Pontiago Aberystwyth Kingsbridge Myddfai Pwllcrochan Sageston Rushacre Llangynin Mascle Bridge Rhos Hebron Croes-goch St Ishmael's Reynalton Glanaman Freystrop Pontamman / Pontaman East Williamston Llandybie Felin-pandy Glanrhyd Halfpenny Furze Square and Compass / Y Sgwâr Felingwmuchaf Camp Hill Llanfarian Penycwm Nevern / Nanhyfer Travellers' Rest Little Milford Aber Eiddy Monington Glynarthen Lower Kingheriot Ponterwyd Caemorgan Melinau Llangeitho Heol-ddu Skerryford Black Tar Bancyfelin Waun Fawr Capel-Gwynfe Brechfa Llwyn-têg Ferryside Penparcau Newchurch Temple Bar Y Ferwig Sardis Maen-y-groes Maenllegwaun Pennant Yspitty Nebo Capel Plain Dealings Carway / Carwe Llanybydder / Llanybyther Twynmynydd Hafodiwan Pant yr Athro Broadmoor Burry Port / Porth Tywyn Alltwalis Coxlake Llanllwch Harmony Keeston Cwmerfyn Bryn Myrddin Dre-fach Nantgaredig Mount Pleasant Y Ffald Gwyddgrug Llandeloy Ffynnon-ddrain Brongest Plwmp Red Roses / Rhos-gosh Maes Ilyn Horeb Felin-Wnda Lake Cwm Capel Pembroke Dock / Doc Penfro Pen-y-garn Cei-bach Ffynnon Coopers Ffarmers Pont-Ceri Cwmbach Leonardston Lanesend Llangynog Llangathen Esgair Llanion Tre-gynwr Felindre Lampeter Velfrey Orlandon Penrhyn Castle Glasgoed St Florence Capel Tygwydd Eglwyswrw Pentrellwyn Begelly / Begeli Haverfordwest / Hwlffordd Llanreath Salem Bletherston Felindre Farchog Welsh Hook Cribyn Foelgastell Cwmcarnhywel Clarach Hillblock Pen-Lan-mabws Maiden Wells Penboyr Steynton Castlemartin Croes-lan Llanglydwen Ambleston Cwm-byr Llanwenog Llanwinio Sutton Borth Llywernog Llanfihangel-uwch-Gwili St Ann's Head Nant-y-Bai Dyfatty Nine Wells Robeston Cross Capel Vicar Joppa Llanon Cwmfelin-boeth Bosherston Trelech Burton Ferry Pencader Crosswood / Trawsgoed Porth Mawr / Whitesands Bay Cippin Stone Ffos-y-ffîn Tumble / Y Tymbl Llwynhendy Cwmhiraeth Bancffosfelen Tregroes Maes-bangor Blaenannerch Penlan Redberth Treleddyd-fawr Dollwen High Street New Inn Llanfair-Nant-Gwyn Capel Seion Pennar Casmael Ty-isaf Cwmdu Pontarsais Robeston Wathen Glan-dŵr Neuadd-Lwyd Tyrfran Kingsmoor Pont-rhyd-y-groes Capel Iwan Poyston Cross Aberffrwd The Clôs Wallis Dafen Llettyrychen Caledrhydiau Mayeston Ffynnon Gron Chancery / Rhydgaled Pill Ty Mawr Llanycefn Rhydcymerau Pen-y-Bont Bontnewydd Brynberian Llantood Llanerch Pen-sarn Rhodiad-y-Brenin Pen-y-bryn Robeston Back Brithdir Rhos-y-llyn Llanmiloe Llansantffraed / Llansantffraid Penllwyn Cerbid Penny Bridge Nant-y-ffîn Llwyn-yr-hwrdd Southgate Pentre-cwrt Court Henry Crymych Llaingarreglwyd Cilgerran Fishguard / Abergwaun Cwm-y-glo Glanafon Pantyffynnon The Green Mathry / Mathri Tan-y-groes Blaen-pant Llanelli Felinfach Llanrhian Llechryd Cellan Llangwyryfon Ty-Mawr Bethania Cilcennin Brimaston Twynllanan Gorrig Comins Coch Rhydyfelin Peniel Ffostrasol Tir-y-dail Blaenpennal Cwm / Lower Town Glandwr Guildford Golden Grove Aber-Arad Hafod Grove Bancyffordd Blaenwaun Morfa Borth Cwrtnewydd Abernant Broadway Eglwyswen Cwm St Ishmael Llandissilio Monkton Cuttybridge Pentowin Llangwm Bryn Iwan Abermeurig Halfway Gwbert Crundale Cwmdwr St Davids / Tyddewi Whitchurch Musselwick Cloigyn Woods Cross Dyffryn Castell Tremain Staylittle Pinged Pont-Siân Pen-rhiw-newydd Broad Oak Efailwen Cwmisfael Penuwch Broad Haven Moreton Port Lion Myddyn-fych Pencarreg Cae-gors Trefgarn Owen Rhydlewis Gorsgoch Slade Meidrim Blaenbedw Fawr Llanddowror Penceiliogi Upper Brynamman New Bridge Green Crosswell / Ffynnongroes Pentre-bach Old Goginan Capel Dewi Sylen Pentre Galar Llwyndrain Johnstown Dolgran Llanteg Blaencelyn Albro Castle Pren-gwyn Horeb Cwrt-henri Troed-y-rhiw-Siôn Gellywen Cilycwm Milton Hill Golden Hill Bethlehem Merlin's Bridge Gumfreston Pen-y-groes Llanddinog Houghton Llanwnnen Llangolman Plas Gogerddan The Rhos Caerwedros Bronant / Bronnant Halfway Star Mynyddygarreg Trefasser Wood Albert Town Llanwnda Cwmsychbant Glyn-teg Ynyslas Tufton Trefechan Tre'r-ddôl Narberth / Arberth Llanfair Clydogau Pant-y-llyn Llannon St Nicholas / Tremarchog Pen-y-Bont Trooper's Inn Llwyncelyn Llanegwad Pont Lanio / Blaenplwyf Rhippinllwyd Pisgah Carew Mountain Llanstadwell Cockshead Neuadd Coed Cae Pentre-llyn Loveston Caeo / Caio Pentlepoir Church Lake Adams Street Carew Cheriton Pen-y-mynydd Rhuddlan Birkenhead Street Lochvane Merthyr Betws Tafarn-y-bwlch Broadfield Rhosygilwen Tal-y-bont Cuffern Rudbaxton Broadlay Penallt Chapel Hill Parcllyn Swyddffynnon Penglais Maddox Moor Dudwells Abermagwr Llwyncelyn Dinas Cross Glenowen Llansadwrn Cnwcau Brynamman Llandyry Trevaughan Pentre-Poeth Cilsan Orange Gardens Furnace Porthgain Amroth Nantcwnlle Gilfachreda Summerhill Boulston Llanybri Stackpole Cyffredin Maes llyn Hopkinstown Lydstep Golden Hill Neyland Vale Dinas Tenby / Dinbych-y-Pysgod Eglwys Fach Cwmcoednerth Lower Freystrop Llygadywawr Pont-ar-gothi Bentlass Bynea Bronwydd Scleddau Seaside Tavernspite Pen-bont Rhydybeddau Bethlehem Cwrt-y-cadno Capel-y-Groes Newgale Cefn-bryn-brain Cefneithin Maenclochog Wern Goodwick / Wdig Treleidr Hendy Deerland Llanfihangel-ar-arth Nolton Haven Hiraeth Jameston Newton Cross Bryn Colston Bwlch-Llan Nanternis Synod Inn / Post-Mawr Broom Greynor-isaf Cilgwyn Glan-Duar Tegryn Penybedd Ysbyty Cynfyn Llanddewi Velfrey / Llanddewi Felffre Felinwynt Panteg Talley / Talyllychau Pontyberem Llangrannog Cwm-mawr Noyadd Wilym St Brides Cwmcych Llansteffan Morfa Bach Burton Llys-y-frân Bancyfford Penrherber Achddu Trimsaran Manordeilo Llanfihangel-y-Creuddyn Tiers Cross Llangybi Pont-ar-llechau Penybanc Adpar Cwmffrwd Llanpumsaint Dolypandy Ynys Tachwedd Pentre Morgan Rhydroser Plashett Felindre West Marsh Login Hebron Llandilo-yr-ynys Mydroilyn Glanrafon Trevaughan Cilwendeg Waun Baglam Millin Cross Henllan Amgoed Cnwch Coch Dreenhill Robeston West Capel Betws Lleucu Caeffynnon Pleasant Valley Llanfyrnach Drefach Troedrhiwffenyd Caermeini Llanarth Cwmorgan Devil's Bridge / Pontarfynach Pen-bedw New Cross / Y Gors Pendre Broadway Llanilar Strata Florida Felindre Brawdy Machynys Tangiers Aberarth Wolf's Castle / Cas-blaidd Pemberton Carew / Caeriw Penplas Pontgarreg Rhydygele Slebech Pwll-trap Pontbren Araeth Nantycaws St Clears / Sanclêr Sealyham Rhos Haminiog Llangennech Sardis Brongwyn Rhosaman Capel Bangor Ffair-Rhos Green Plains Hermon Stepaside Cefncaeau Leweston Broginin Walton West Clegyr-Boia St Petrox Clarbeston Road Merlin's Cross Iet-y-bwlch Hayscastle Henllan Harbour Village Noyadd Trefawr Bwlchygroes Trevinert Lawrenny Quay Trapp Milo Aberporth Gorslas Swiss Valley Cwmduad Hazelbeach Castlemorris / Casmorys Waunclunda Mesur-y-dorth Newcastle Emlyn / Castell Newydd Emlyn Llanhowel Roch Gate Glandyfi Lawrenny Aberlerry Bronwydd Arms Nolton Trawsnant Cwmtydu Penffordd Cwmann Pentre'r-felin Blaen-y-coed Trisant Boncath Glanwern Rhosycaerau Rhos-y-garth Gelli Dihewyd Thomas Chapel Parrog Cwmfelin Mynach Llansadwrnen Talbenny Shipping Pumsaint Herbrandston Penrhiw-pâl Pen-y-fan Pibwrlŵyd Pisgah Trefin / Trevine Rhydargaeau Llandeilo Nantyronen Station Allt Upper Solva / Solfach Uchaf Blaenporth Dole Lamphey / Llandyfai Waun Beddau Cwm-miles Llanddarog Crwbin Haysford Cefn Llwyd Bow Street Banc y Darren Mount Pleasant Dryslwyn Mynachlog-ddu Llwynduris Blaenffos Guilford Gignog Garth Triffleton Landshipping Quay Manorowen Waungilwen Carmarthen / Caerfyrddin Pentrisil Pentrecagal Manian-fawr Brook Sardis Camrose Mynydd Cerrig Wolfsdale Bethesda Martletwy Llanafan Rosemarket Ystradmeurig Glogue Wolfsdale Hill Ciliau Aeron Pant-y-crûg Cwmpengraig Pont-yr-hafod Waterston Hakin Llangadog Neuadd Cross Templeton Rose Valley Jeffreyston Sandy Rhoscrowther Rhosmaen Dyffryn Goginan Kidwelly / Cydweli Weston Cwm-oernant Llanddeusant Little Haven Porthyrhyd Buarth Mawr Milford Haven / Aberdaugleddau Pen-y-banc Llanycrwys Withybush Llwyndafydd Hook Alltyblaca Tynygraig Llanwrda Croesyceiliog Tycroes Newbridge Landshipping Llanddewi Brefi Pendine / Pentywyn Crinow Llandygwydd Penbontrhydyfothau Llandyfriog Skyfog Llangyndeyrn / Llangendeirne Capel Isaac Llidiad-Nenog Cresselly Rhosfach Cwm Plysgog New Hedges Lampeter / Llanbedr Pont Steffan Tyncelyn Llancynfelyn Trefilan Drefâch Cilau Llanarthne Upper Nash Rhosson Tre Taliesin Bridgend Abercastle Silian Blaen-Cil-Llech Cosheston Maesymeillion Penbryn Tretio The Valley Marloes Trelerw Cwm-pîb Morfa Morfa Cwmsymlog Maesgwynne Cwmgwili Walwyn's Castle Cynwyl Elfed Middle Hill Whitland / Hendy-Gwyn Fforest Felindre Penally / Penalum Llandawke Llangunnor Glanrhyd Pentre-rhew Furnace / Ffwrnais Castlebythe Felingwmisaf Princes Gate Carew Newton Oakford / Derwen Gam Betws Ifan Llandruidion Cwm-cou Penmorfa Tyn'reithin Parc-y-rhôs Pope Hill Saron Marros Pelcomb Pennar Park Dinefwr Park Twyn Priory Llandilo Pwll Hubberston Capel Dewi Pen-y-garn Yerbeston Carreg-wen Pembroke / Penfro Solva / Solfach Pen-cae Caerfarchell Llangadog Garnant Cwmifor Manorbier / Maenorbyr Churchton Sardis Stop-and-Call The Gate / Castell-y-rhingyll Bengal Gwrhyd Mawr Cardigan / Aberteifi Blaenau Stonyford Ammanford / Rhydaman Ffynnon-oer Capel Hendre Wenallt Ystrad Aeron Bridell Hill Mountain Troed-y-rhiw Glan-y-môr Cae'r-bryn Henfynyw Trefenter Pentrebach Laugharne / Talacharn Kete Coed-y-bryn Cefn-y-pant Cwmdwyfran Idole Pentre-Gwenlais Craig-y-penrhyn Brynhyfryd Lledrod Cwmwdig Water Llanon / Llannon Siloh Drefach Llansaint Pontrhydfendigaid Cwmystwyth Lambston Little Honeyborough Bwlch-y-groes Merrion Hundleton Llansawel Danyrhelyg Maesybont Cynghordy Fferws Hill Trecwn Pembroke Ferry Greynor Angle Llwyn-y-brain Broadway Cross Inn Maesycrugiau Llansadurnen Moylgrove / Trewyddel Dolgerdd Cynheidre New Row / Rhes Newydd Johnston Bwlchnewydd Stags Head Beulah Haroldston West Clareston Llanllwni Glanpwllafon Portfield Gate Coed y Garth Talgarreg Thornton Pontyglasier Ystumtuen Abergwili Dyffryn-bern West Williamston Hayscastle Cross Aber-banc Clunderwen Twy Cross Llawhaden Pontyblodau Gwastad Treffgarne Aber Pontyates / Pont-iets Porthyrhyd Liddeston Troedyraur Llanychaer Ford Capel Dewi Ashfield Hermon Cilrhedyn Wooden Rhosygadair Newydd Rhydowen Rosebush Derlwyn Box Newton Mountain Little Newcastle / Castell-newydd-bach Llanedi Pont-y-Fenni Llangain Ludchurch St Dogmaels / Llandudoch Talog Dale Penrhiwgoch Simpson Cross Trostre Gartheli New Moat Myrtle Hill Rhandirmwyn Llundain-fach Llanllawddog Ysbyty Ystwyth Aber-Giâr Pisgah Llanddeiniol Llanfallteg Saundersfoot Llangorwen Felinfoel Four Roads Sandy Haven Cwmbrwyno Abergorlech Rhydypennau Pont Henri New Quay / Ceinewydd Brynhoffnant Cwm-yr-Eglwys Pontantwn Elerch / Bont-goch Tanerdy Babel Berea Newport / Trefdraeth Penyfeidr Treherbert Cold Blow Bryngwyn Llandre / Llanfihangel-geneu'r-glyn White Mill / Felin-wen Pontrhydyceirt Henry's Moat Halfway Llanrhystud Jordanston / Trefwrdan Pelcomb Cross Druidston Gethsemane Carnhedryn Uchaf Bryn-henllan Pwllhobi Gwernogle Pen-y-bont Penrhyn-coch Woodstock Hasguard Graig Sarnau Grove Tregyddulan Cippyn Llwyn-y-groes Pontfaen Rhyd-y-saint Pembrey / Pen-bre Llanio Waterloo Llandyfan Kings Wood Llanboidy Llangeler Cross Inn Ponthirwaun Llanfallteg West Freshwater East Tir Syr Walter Ffairfach Llan-mill Spittal Pont-Tyweli Penyraber Ffaldybrenin Pentregat Llandovery / Llanymddyfri Rhyd Penparc Tregaron Rhyd-y-Brown Manorbier Newton Ystradowen Ram Llangloffan Whitehill Newchapel / Capel Newydd Capel Sain Silin Tresaith Granston / Treopert Brynafan Tyle Carnhedryn Llangoedmor Johns' Terrace / Teras John Rhydowen Crugybar Bangor Teifi Uzmaston Aberaeron Tanglwst Pentre-ty-gwyn Carmel West Denant Treginnis