Financial Advertising Agency in Rushy Green

Get in touch

Financial Services Advertising in Rushy Green

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Rushy Green to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Rushy Green often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in BN8 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Rushy Green are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in BN8 5 get in touch today to find out how with effective finance marketing in Rushy Green we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Rushy Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Ridgewood East Moulsecoomb Halton Telham Cade Street Little Common Millbrook Bells Yew Green Jury's Gap Roedean Bodiam Whatlington Chelwood Common East Dean Playden Cooksbridge Dodd's Bottom Houghton Green Upper Wellingham Hollingrove Hooe Common St Leonards Green Alderbrook Wickstreet Winton Lidham Hill Rye Little London Peter's Green Oxley's Green Etchingwood Ewhurst Green Bishopstone Fletching Splayne's Green Hammerwood Cowbeech Spithurst Hangleton Glyne Gap Stone Cross Stanmer Waldron Down Iford Holton Hill Pounsley Southover Snagshall Piddinghoe Cogger's Cross Dittons Exceat Wivelsfield Chilley Green Chapman's Town Chilsham Wallcrouch Foul Mile Sweethaws Grisling Common St John's Ore Crowborough Warren Founthill Rye Harbour Newhaven Chiddingly Filching Beckley Seaford Four Oaks Guestling Green Quabrook Marsh Green Tompset's Bank Beckley Furnace Pell Green Robertsbridge Roselands Ditchling Common Henley's Down Bodle Street Green Herstmonceux Coleman's Hatch Chuck Hatch Caldbec Hill Mutton Hall Gallypot Street Roser's Cross East Guldeford Three Oaks Waterhall Beacon Down Telscombe Frant Bulverhythe Hollington New Town Three Leg Cross Ringles Cross Blackness Vines Cross Harbour Heights Great Maxfield Westdene Whitehawk Ditchling St Anne's Pound Green Fisher's Gate Burwash Weald Golden Cross Cooden Norlington Chiltington Berner's Hill Birling Gap Little Horsted High Hurstwood Westfield Mark Cross Hampden Park Poundford Waldron Witherenden Hill Kingston near Lewes Mark Street Rye Foreign Landport Swiftsden Streat Jumper's Town Cottenden Five Ash Down Belmont Rottingdean Round Hill Portslade-by-Sea Maynard's Green Punnett's Town Balcombe Green Thunder's Hill Warbleton Holmes's Hill Broyle Side Northbridge Street Penhurst Foxhunt Green Jevington Duddleswell Ovingdean Beddingham Hartwell Darwell Hole Pett Mount Pleasant Little Bayham Downside Davis's Town Wilmington Green Berwick Iden Blackness Hadlow Down Furner's Green Eastbourne Starr's Green Sharp's Corner Broomsgrove Pett Level Marden's Hill Brede Collier's Green Fairlight South Street Budlett's Common Horam Green Street Staplecross Carter's Corner Sutton West Hill Hall's Close Rotherfield Old Town Forest Row Kemp Town Ninfield Shover's Green Lower Dicker Grove Hill Birchett's Green Fairlight Cove South Malling Wadhurst Earl's Down Woolbridge Terrible Down North Corner Moulsecoomb Crowborough Upper Horsebridge Hale Green Poundfield Southern Cross Bexhill Palehouse Common Maresfield Fletching Common Bevendean Rockrobin Rushy Green Goatham Green Cackle Street Sparrow's Green Magham Down The Platt John's Cross Stunts Green Hollingbury Netherfield Watermill Swaile's Green Danegate Alfriston Broad Oak Highgate Old Town Upperton North End Broadland Row Norton Bardown North Chailey Tilsmore Burwash Battle Isfield Windmill Hill Chapel Cross Piltdown Churches Green Pebsham Friston Portslade Village Tidebrook Crowhurst Hankham Upper Hartfield Barcombe Cross Heathfield Offham Chapel Row Foulride Green Mott's Mill Butcher's Cross Meads The America Ground Harley Shute Burwash Common Northease Birchden Newick Rusher's Cross Horsted Green Crumbles Wannock Langney Balls Green Eridge Green Dale Hill West Firle Cooper's Corner Catsfield Stream Groombridge Brightling Town Row Shortbridge Mount Ephraim Folkington Hastings Little Norlington Lunce's Common Potter's Green Nutley Withyham The Pound Cousley Wood Steel Cross Horney Common Cornwell's Bank Blackboys Ashburnham Forge Three Cups Corner Barcombe Mills Marle Green Westdean Broomham Cowbeech Hill Mountfield Holtye Lions Green Polegate Shortgate Rocks Park Hellingly Lower Cousley Wood Guestling Thorn Hove Selmeston Hazard's Green Durgates Ponts Green Cock Marling Barcombe Hooe Heighton Street Coggins Mill Cuilfail Flackley Ash Mark Cross Denton Union Street Gun Hill Peacehaven Wood's Green Sharpsbridge Caneheath Bohemia Friar's Hill Northiam Glenleigh Park Wellbrook Glyndebourne Westmeston Cackle Street Skippers Hill Clive Vale Pevensey Bay Russell's Green Muddles Green Jenkins' Green Kent Street Woodingdean Hailsham Hollingdean Laughton Wallands Park Baldslow Southease Upper Dicker Friday Street Honey's Green Camber Lower Willingdon Five Ashes Burlow St Helen's Bowlers Town East Hoathly Sheffield Green Mile Oak Newbury's Chailey Brighton Mount Pleasant Glynde Aldrington Lunsford's Cross Danehill Arlington Blackham Boreham Street Trolliloes Peacehaven Heights Pevensey Ashton Green Winchelsea Beach Peasmarsh Etchingham Winchelsea Primmers Green Cripp's Corner Bexhill-on-Sea West Marina Silverhill Whydown Twelve Oaks Hollington Park Chitcombe Riseden Old Heathfield Rodmell Moulsecomb Tile Hurst Eckington Corner Laughton Common Telscombe Cliffs Willingdon Nash Street Plumpton Flowers Green Plumpton Green St Anthony's Hill Rushlake Green Wivelsfield Green Flimwell Park Corner Wartling Preston Fairwarp Cackle Street Newbridge Coldean Sedlescombe Castle Hill Patcham Dallington Silver Hill Sleeches Cross Litlington Silverhill Park Udimore Uckfield Ginger's Green Icklesham High Wickham Friar's Gate Alciston Stone Cross Buckham Hill Down Street Godleys Green Broad Oak St Leonards-on-Sea Burgh Hill St Helen's Wood Chelwood Gate Rose Hill Brownbread Street Langney Village Horns Cross Hawkhurst Common Ticehurst Vinehall Street Buxted Broomgrove Church Wood East Blatchington Best Beech Hill Ratton Village Salehurst North Moulsecoomb Blacklands Lewes Withdean Dodd's Hill Steven's Crouch Cliff End Broad Street Ripe Ringmer Whitesmith Bachelor's Bump Dukes Green Tolhurst Milton Street Halland Whitehill West Blatchington Clayhill Beachlands Burnt Oak Broadstreet Green South Heighton Falmer Red House Common Brighton and Hove Lyewood Common Chalvington Heron's Ghyll Cross in Hand Cliffe Firle Wood's Corner Wilmington Hurst Green Canadia Mayfield Golden Cross Wych Cross Saltdean Lower Horsebridge Rickney Hamsey Tarring Neville Stonegate Sidley Maresfield Park Hartfield East Saltdean Ely Grange High Cross Teasley Mead Pestalozzi International Village Poundgate Normans' Bay Willard's Hill South Chailey Trull's Hatch Black Rock Crowlink Westham Catsfield Town Littleworth Eason's Green Mill Corner East Chiltington Boarshead Jarvis Brook Argos Hill Framfield