Financial Advertising Agency in Salehurst

Get in touch

Financial Services Advertising in Salehurst

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Salehurst to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Salehurst often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TN32 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Salehurst are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TN32 5 get in touch today to find out how with effective finance marketing in Salehurst we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Salehurst (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
St Anne's Bishopstone Starr's Green Piddinghoe Little Bayham Magham Down Caldbec Hill Northease Shortbridge Thunder's Hill Wivelsfield Langney Village Hangleton Rose Hill Friston Crowhurst Earl's Down Silver Hill Coleman's Hatch Shortgate Marden's Hill Pebsham Bells Yew Green Mount Pleasant Pell Green Willard's Hill Saltdean Westdene Peasmarsh Jevington Cooksbridge Balls Green Telham Argos Hill Wood's Green Alciston Bexhill-on-Sea Five Ash Down Harley Shute Moulsecoomb Broad Street Grisling Common Halland Cripp's Corner Chapel Row Millbrook Hove Vines Cross Hollington Rye Guestling Green Primmers Green Penhurst Swaile's Green Rusher's Cross St Helen's Wood Newbury's Milton Street Pett Shover's Green Holmes's Hill Ringmer Bowlers Town Broyle Side Bohemia Ticehurst Wood's Corner East Dean Balcombe Green Cliffe Bachelor's Bump Danegate Stanmer Fairwarp Maresfield South Chailey Steven's Crouch West Hill Four Oaks Winchelsea Beach Davis's Town Oxley's Green Trull's Hatch West Blatchington Marle Green Silverhill Park Chitcombe Cross in Hand Fairlight Buckham Hill Brownbread Street Golden Cross Glyndebourne Twelve Oaks Exceat Selmeston North Corner Meads Beckley Palehouse Common Chilsham Langney Whitesmith Eridge Green Battle Berwick Rocks Park Newbridge Portslade-by-Sea Flackley Ash Mountfield Woodingdean Beckley Furnace Trolliloes Hammerwood Framfield Normans' Bay Coldean Wych Cross Icklesham Broad Oak Blackness Pound Green Beachlands Hooe Common Nash Street Sharp's Corner Salehurst Broomsgrove Kingston near Lewes Pevensey Bay Chalvington East Chiltington Tarring Neville Piltdown Camber Ginger's Green Bardown Roedean Horns Cross Goatham Green Hollington Park Waldron Dallington Fisher's Gate Cottenden Aldrington Cooden Lewes Three Leg Cross Canadia Baldslow The Pound Preston Chailey Roselands Birchden Riseden Boreham Street Frant Playden North Chailey Upper Hartfield Heighton Street St Helen's Highgate Peacehaven Foulride Green Whitehawk Ditchling Silverhill John's Cross Gun Hill Sedlescombe Arlington Fairlight Cove Winchelsea Hellingly Upperton Ripe Maynard's Green Birchett's Green Poundfield Potter's Green Bexhill Filching Rickney Sheffield Green Chiltington Chapman's Town Cowbeech Wallcrouch Clayhill Litlington Cooper's Corner Burlow Broomham Chelwood Gate Herstmonceux East Hoathly Chapel Cross Barcombe Furner's Green Stonegate Black Rock Chiddingly Hartfield Flowers Green West Firle Bodiam Crowlink Peacehaven Heights Hollingrove Sleeches Cross Wilmington Marsh Green Ely Grange West Marina Mutton Hall Burwash Southern Cross Heathfield Uckfield Hailsham Pevensey Catsfield Stream Hampden Park Cowbeech Hill Mark Cross Streat Hall's Close Little London Ringles Cross Cousley Wood East Blatchington Pestalozzi International Village Norlington Rotherfield Northiam Brightling Hamsey Dukes Green Iden Park Corner Firle Poundgate Bodle Street Green Westham Etchingwood Budlett's Common Roser's Cross Collier's Green Chelwood Common Hadlow Down Spithurst Five Ashes Withyham Brighton and Hove Mark Street The America Ground Seaford Hollingbury Alderbrook North End Burnt Oak Whydown Downside Eason's Green Ashburnham Forge Westfield Willingdon Wilmington Green Mayfield Lower Cousley Wood Stone Cross Newick Wadhurst Withdean Boarshead Friar's Hill Swiftsden Godleys Green Cuilfail Kemp Town Jumper's Town Broomgrove Laughton Union Street Ashton Green Polegate Robertsbridge Broadland Row Beddingham Sidley St Anthony's Hill Fletching Common Mount Pleasant Ovingdean The Platt Broad Oak Udimore High Hurstwood Little Norlington Westmeston Moulsecomb South Street Folkington Russell's Green Old Heathfield Laughton Common Crowborough Warren Blackboys Belmont Tompset's Bank Beacon Down Rushy Green Mott's Mill Burwash Common Winton Carter's Corner South Malling Cade Street Grove Hill Hastings Whatlington Wallands Park Jarvis Brook Muddles Green Catsfield Sutton Iford Jury's Gap Crowborough Founthill Norton Fletching New Town Buxted Dodd's Bottom Glynde Town Row Punnett's Town Wivelsfield Green Upper Horsebridge Vinehall Street St John's Harbour Heights Lower Willingdon Cackle Street Maresfield Park Southover Foul Mile Hale Green Great Maxfield Lyewood Common Snagshall Ninfield Tidebrook Forest Row Cornwell's Bank Cliff End Town Littleworth Churches Green Mill Corner Holtye High Cross Red House Common Isfield Mount Ephraim Glenleigh Park Ratton Village Caneheath Ridgewood Poundford Burwash Weald St Leonards-on-Sea Best Beech Hill Coggins Mill Tilsmore Eastbourne Barcombe Mills Heron's Ghyll Horam Cock Marling Staplecross Stone Cross Guestling Thorn Rye Harbour Upper Wellingham Warbleton Horsted Green Patcham Golden Cross Tolhurst Hankham Hawkhurst Common Henley's Down Butcher's Cross Ditchling Common Broadstreet Green Lunce's Common Hartwell Falmer Lidham Hill Kent Street Ponts Green Rockrobin Teasley Mead Dale Hill South Heighton East Saltdean Sweethaws Burgh Hill Barcombe Cross Nutley Cogger's Cross Brede Southease Dittons Rodmell Plumpton Skippers Hill Lunsford's Cross Telscombe Cliffs Rushlake Green Blacklands Berner's Hill Northbridge Street Portslade Village North Moulsecoomb Flimwell Pounsley Witherenden Hill Birling Gap Rye Foreign Duddleswell Holton Hill Wartling Windmill Hill Etchingham Green Street Blackness Steel Cross High Wickham Hooe Whitehill Sparrow's Green Three Cups Corner Bulverhythe Chuck Hatch Lower Horsebridge Rottingdean Houghton Green Down Street Ore Waterhall Little Horsted Chilley Green Castle Hill Church Wood Lower Dicker Danehill Durgates Woolbridge Dodd's Hill Mark Cross Gallypot Street Horney Common Friar's Gate Waldron Down Peter's Green Bevendean Halton Hurst Green Blackham Wickstreet Westdean Cackle Street Friday Street Watermill Splayne's Green Ewhurst Green Old Town Lions Green Quabrook Old Town Hazard's Green Mile Oak St Leonards Green Round Hill Foxhunt Green Eckington Corner Crumbles Tile Hurst Clive Vale Wannock Pett Level Darwell Hole East Guldeford Sharpsbridge Glyne Gap Denton Cackle Street Groombridge Terrible Down Brighton Jenkins' Green Honey's Green Hollingdean East Moulsecoomb Plumpton Green Newhaven Offham Stunts Green Little Common Upper Dicker Three Oaks Wellbrook Alfriston Netherfield Telscombe Landport