Financial Advertising Agency in Silver Hill

Get in touch

Financial Services Advertising in Silver Hill

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Silver Hill to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Silver Hill often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in TN19 7

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Silver Hill are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in TN19 7 get in touch today to find out how with effective finance marketing in Silver Hill we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Silver Hill (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Blackness Tarring Neville Westdean Mile Oak Black Rock Cackle Street Coldean Shortgate Winton Balcombe Green Stone Cross Ditchling Chelwood Common West Hill Rose Hill Hampden Park Goatham Green Caldbec Hill Golden Cross Cross in Hand Ticehurst Seaford Argos Hill John's Cross New Town Lyewood Common Beckley Furnace Holton Hill Battle Chapman's Town Broomgrove Rotherfield West Marina Dallington Broad Street Duddleswell Catsfield Stream Beacon Down Broyle Side Fairwarp Stone Cross Shortbridge Mount Pleasant Landport Catsfield Sleeches Cross Polegate Plumpton Green Whitesmith Magham Down Chitcombe Preston Cliffe High Cross Peasmarsh Westdene North Corner Roser's Cross Red House Common Offham Rickney Henley's Down Warbleton Cottenden Langney Village Primmers Green Chailey Newick Piltdown Nutley Churches Green Castle Hill Pounsley Snagshall East Hoathly Bodiam Maresfield Park North Moulsecoomb Whatlington Ashburnham Forge Hadlow Down Alderbrook Penhurst Cousley Wood Hall's Close Trolliloes Ratton Village Cornwell's Bank Davis's Town Windmill Hill Cooden Ripe Jenkins' Green Salehurst Whitehill Framfield Danegate Kemp Town Berner's Hill Bexhill Cuilfail Frant Old Heathfield Ponts Green Rockrobin Mount Ephraim Blackness Withyham Cooksbridge Poundford Ditchling Common Glenleigh Park Silverhill Eason's Green Riseden Burwash Hollingbury Quabrook Godleys Green South Malling Pett Level Bishopstone Friston Ore Ridgewood Bulverhythe Beachlands Swaile's Green Icklesham Arlington Hooe Common Mayfield Woolbridge Westmeston Woodingdean Town Row Willard's Hill Southover Norlington Wellbrook Pett Milton Street Hartfield Hankham Friday Street Crowborough Burwash Weald Glynde Ovingdean Halland Fairlight Cove Bexhill-on-Sea St Helen's Wood Sedlescombe Denton Beddingham Cripp's Corner Glyne Gap Rocks Park Pevensey Broadland Row Jevington Saltdean Jumper's Town Silver Hill Hawkhurst Common Harley Shute Chilsham Flowers Green Punnett's Town Twelve Oaks Furner's Green Lower Dicker Holtye Three Leg Cross Hooe Crowborough Warren Horam Lewes St Helen's Piddinghoe Wilmington Dodd's Bottom St Leonards-on-Sea East Chiltington Marden's Hill Hamsey Flackley Ash Bells Yew Green Moulsecomb Rushy Green Selmeston Cock Marling Hollingrove Patcham Muddles Green Stonegate St Anne's Lower Cousley Wood Bachelor's Bump Grisling Common Spithurst South Chailey Cowbeech Wilmington Green Wartling Lunsford's Cross Berwick Chalvington Ely Grange Pell Green Peter's Green Mark Cross Hollingdean Crumbles Bodle Street Green Best Beech Hill Thunder's Hill Telham Horns Cross Aldrington Netherfield Jury's Gap Founthill Willingdon High Hurstwood Boarshead Four Oaks Upper Wellingham Harbour Heights Sharp's Corner Maresfield Park Corner Horsted Green Hale Green Vinehall Street Barcombe Mills The Platt Filching Broadstreet Green Mountfield Honey's Green Friar's Gate Tompset's Bank Rye Foreign The America Ground Brighton West Firle Marsh Green Brightling Sheffield Green Burgh Hill Hartwell Hove Teasley Mead Guestling Thorn Lower Willingdon Upper Hartfield St John's Lower Horsebridge Cowbeech Hill Etchingham Potter's Green Guestling Green Southern Cross Great Maxfield Coggins Mill Swiftsden Earl's Down Norton Coleman's Hatch Rye Harbour Cogger's Cross Blackboys Litlington East Blatchington Golden Cross Pound Green Wadhurst Wallands Park Peacehaven Downside Iford Barcombe Cross Down Street Southease Eridge Green Russell's Green Peacehaven Heights Collier's Green Hurst Green Tolhurst Falmer Ringmer Steel Cross Hastings Chiddingly Cooper's Corner East Saltdean Broomsgrove Withdean St Leonards Green Westfield Foulride Green Buckham Hill Robertsbridge Pestalozzi International Village Upperton Mark Cross Clayhill Canadia Ginger's Green Chapel Cross Burwash Common Mutton Hall Budlett's Common Kingston near Lewes Church Wood Buxted Waterhall Newbridge Laughton Winchelsea Beach Streat Chiltington Hollington Flimwell Rye Kent Street Laughton Common Telscombe Old Town Playden Terrible Down Little London Brede Bohemia Mott's Mill Union Street Broad Oak Old Town Wickstreet Wych Cross Burlow Iden Beckley Alfriston Little Bayham Firle Hangleton Danehill Grove Hill Langney Three Oaks Bardown Mark Street Chuck Hatch Isfield Westham Mount Pleasant Butcher's Cross Wivelsfield Sparrow's Green Waldron Portslade-by-Sea South Street Marle Green Dodd's Hill Broad Oak Balls Green Caneheath Heathfield Dale Hill Normans' Bay Birchett's Green Newbury's Tile Hurst Friar's Hill Camber Town Littleworth Barcombe Northiam Wood's Corner Poundfield Wannock Cackle Street Meads Tilsmore Uckfield Five Ash Down Folkington Little Common Rushlake Green Highgate Round Hill Clive Vale Chapel Row Oxley's Green Roedean Alciston Udimore Witherenden Hill Little Horsted Durgates Staplecross Skippers Hill East Dean Millbrook Shover's Green Crowhurst Steven's Crouch Lidham Hill Foul Mile Fairlight Plumpton Rusher's Cross Dukes Green Sutton Upper Horsebridge Forest Row Cade Street Eckington Corner Watermill Heighton Street Cliff End Northbridge Street Splayne's Green Poundgate Darwell Hole Burnt Oak Glyndebourne Nash Street Northease Roselands Jarvis Brook Belmont North End Pevensey Bay Ringles Cross Moulsecoomb Sweethaws Heron's Ghyll Little Norlington Carter's Corner Newhaven Wallcrouch The Pound Wivelsfield Green Halton Etchingwood Upper Dicker Horney Common Birling Gap Bevendean Ninfield Foxhunt Green Wood's Green East Guldeford Blackham Sharpsbridge High Wickham Exceat Telscombe Cliffs Bowlers Town Cackle Street Ewhurst Green Maynard's Green Gallypot Street Hellingly Sidley North Chailey Fletching Common Gun Hill Five Ashes Whitehawk Portslade Village Chelwood Gate Waldron Down Birchden Stunts Green Mill Corner Hammerwood Hazard's Green Herstmonceux Rodmell Blacklands Silverhill Park Brighton and Hove Pebsham Palehouse Common Fisher's Gate Broomham South Heighton Brownbread Street Crowlink Baldslow Winchelsea Trull's Hatch Houghton Green Ashton Green Groombridge Hollington Park Boreham Street Stanmer West Blatchington Tidebrook Lunce's Common Hailsham Vines Cross Starr's Green Lions Green Green Street Eastbourne St Anthony's Hill Three Cups Corner Whydown Holmes's Hill Rottingdean Dittons Fletching East Moulsecoomb Chilley Green