Financial Advertising Agency in King's Lynn

Get in touch

Financial Services Advertising in King's Lynn

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in King's Lynn to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in King's Lynn often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in PE30 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in King's Lynn are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in PE30 5 get in touch today to find out how with effective finance marketing in King's Lynn we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover King's Lynn (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Cat's Common Hainford Bedingham Green Roughton Meeting House Hill Guestwick Green Westbrook Green Toftwood Welborne Common Great Massingham Carleton Rode Little Snoring Banningham Cranwich Earsham Burgh St Margaret Fen Street Melton Constable Erpingham Fritton Sprowston Hales Fodderstone Gap Pulham Market Morton Northacre West End Besthorpe Hungry Hill Lyng Colton Toftrees West Bilney Diss Alburgh Street Great Plumstead Pudding Norton Cockthorpe Burnham Overy Staithe Sandringham Bengate Starston Forncett End Bircham Newton South Denes Seething Shingham Newgate Corner Low Street Mulbarton Woodbastwick Boyland Common Holly End Kimberley East Tuddenham Highgate Stradsett West Runton High Green Weasenham St Peter Ormesby St Michael Suton Street Merton East Harling Hempnall Green Wood Dalling Pott Row Ashwellthorpe Queen's Hills Thurning Damgate The Green Watton Threehammer Common Hengrave Caister-on-Sea Broome Hillington Ragmere Surlingham Chedgrave Hockering Heath Damgate Plumstead Lower Thurlton Great Walsingham Hales Street Fiddlers' Green Bawsey Bircham Tofts Lower Gresham East Raynham Guestwick Coslany Griston Lushbush Wells-next-the-Sea Hardingham East Runton Edgefield Street The Common Swardeston Briningham Bunwell Eau Brink Colegate End Lakes End Dam Brigg Matlaske Belaugh Aylsham Dam Green Foulden Little Dunham Aldborough Stoke Ferry Downham Market Frankfort High Kelling Brumstead Nethergate Bressingham Heggatt Street Drury Square Broomsthorpe Necton Dunton Patch Swannington Upper Brandon Parva West Winch Roydon Bale George Hill Setchey Horsford Tilney St Lawrence Runcton Holme Fersfield Common East Wretham Emorsgate Sharp Street Broome Street Coston Little Barwick North Wootton Worthing North Earlham North End Dowe Hill Stibbard Congham Bridgham Sloley Silvergate Shipdham Earlham Rise Smallworth New Holkham Southtown Litcham Cess Reepham Metton Wicken Green Village Welney Foulsham Spooner Row Itteringham Denver Intwood Coxford Worstead Thursford Green East Beckham Barningham Green Hethersett Costessey Park Waterloo Sparhamhill Dockeney Denton South Green Gressenhall Brampton Clint Green Beighton Billingford Lyngate Mount Pleasant Lyng Easthaugh Woodgate Gateley Waterden Bull's Green Little Ryburgh Ellingham Thornham Great Fransham Westgate Walcott Green RAF Coltishall Blackborough End Saxlingham Fritton Stow Bedon Corpusty Calthorpe Street St John's Fen End Repps Reedham West Somerton Terrington St Clement The Ling Little Melton East Lexham Spa Common Low Common Didlington Rushford Great Witchingham Old Buckenham Anchor Street Temple Bar South Wootton Waxham North Tuddenham Emneth Hungate Wortwell Little Hale Tottenhill West Walton Boughton West Newton North Lynn Scarning Lower East Carleton Garlic Street Pettywell Burgh St Peter Harper's Green Whittington Upper Guist Garvestone Welborne Tittleshall Runham Burnham Deepdale Bittering Colney Broadmoor Dunston Whitlingham Neatishead Old Hunstanton Darrow Green Bastwick Norton Hill Beckett End Anchor Corner Morston Snetterton Heath Gunthorpe Tilney Fen End Thorpe Row Burlingham Green Saddle Bow Cromer Black Carr Lamas Upton Hapton Thunder Hill Methwold Stanford Burnham Norton Hindringham Horningtoft Fersfield Bagthorpe Carleton Forehoe West Raynham Barroway Drove Shernborne Crossdale Street Saham Hills Beetley Broomholm Saxthorpe Long Stratton Burnham Thorpe Frost Row Withergate Pristow Green South Pickenham Tilney cum Islington Crowshill Acle Sustead Leziate Buckenham Shelfanger Keswick New Hainford Threxton Hill Saxlingham Nethergate Whitwell Street Potthorpe Hedenham Claxton Misery Corner Horsey Sisland Fundenhall Deopham Stanfield Upgate Street Beachamwell The Drove Weston Longville Ingham Corner Hawes' Green Burston Eastgate Scole Great Dunham Skeyton Oulton Street Jordan Green Dickleburgh Hargate Swanton Novers Spixworth Stratton Strawless Paston Green Marsham South Green Langmere Great Moulton Limpenhoe Hill Lessingham Wolferton Beckhithe Hindolveston White Horse Common Needham Burgh next Aylsham Winfarthing Anmer Aslacton Bird's Corner Cringleford Wheatacre Waterloo Wymondham Wilby Great Ryburgh North Green Hingham Howe Illington Wreningham Horning Danemoor Green Hoveton Fincham Tottenhill Row Thwaite St Mary Alby Hill Plumstead Green Heydon Barford Newgate Mill Hill Grimston Marham Thuxton Stow Bardolph Newtown Thorpland Little Massingham Hall Green Docking New Rackheath Pockthorpe Thorpe Market Weybourne Upton Green Hackford Wereham Row Gooderstone Coltishall Silver Green Lower Easton Maypole Green Scottow Frans Green Babingley The Heath Sparham Cley next the Sea Carleton St Peter Beeston St Lawrence Castle Rising Stanhoe Caistor St Edmund Runcton Bottom Ingoldisthorpe Wolferd Green Croxton Plaw Field Keswick Loddon Ingloss Shimpling Ten Mile Bank Poringland West Rudham Wilney Green Blackwater Stockton Hevingham Tilney High End Snow Street Sedgeford Burgh Castle Tuckswood Booton Highoak Holme Hale Gayton Ovington Walpole Marsh Thorpe Marriott Lower Street Ridlington South Acre Runham Wicklewood Filby Sidestrand Burnham Market Newton St Faith Hunstanton Whitwell Gaultree Holt Halvergate West Beckham Crabgate Tattersett St John's Highway Wolterton Aylmerton Nordelph Corner Cobbler's Green Frettenham Low Common Freeland Corner Bergh Apton North Burlingham The Close Heckingham Gaywood Lower Stow Bedon High Common Drabblegate Happisburgh Calthorpe Great Snoring Postwick Flitcham Kirby Cane Paradise Brookville Brundall Baconsthorpe Potter Heigham Houghton St Giles Whissonsett Dickleburgh Moor Butcher's Common West End Broadflash Trowse Millgate Pockthorpe Stacksford Foxhole West Head Broom Green Salle Catfield Felbrigg Eccles Road Gas Hill Clenchwarton Wellingham Puddledock Hardwick East Ruston Hanworth Little London Snetterton Mundford Irstead Great Hautbois Crane's Corner Frenze Ingleborough Dumpling Green Harling Road Brisley Swanton Morley Colkirk Great Bircham Narrowgate Corner Bunwell Hill Walpole St Peter Cliftonville Foundry Corner Ingworth Hilborough Lower Tasburgh North Lopham St James Blo' Norton Gorleston-on-Sea Bawburgh Moulton St Mary Old Beetley Forncett St Peter Shadwell Helhoughton Walcott Little London Silfield Kirby Bedon Little Green Great Green Old Lakenham Reymerston Bustard's Green Brandon Parva Swanton Abbott Panxworth Flaxlands Billockby South Creake Great Melton Walton Highway Primrose Corner Shotesham Redenhall Grub Street Fairstead Burnham Overy Town Hethel Marshland St James South Walsham Easthaugh Burgh Common Heacham Hassingham Shelton Watton Green Thickthorn Hall Mount Pleasant Upper Street Alby Wendling West Harling Wiveton Hickling Mattishall Burgh Ringstead Stratton St Michael Hickling Green Upper Street Gasthorpe Three Holes Beeston Regis Suspension Bridge Arlington Sheringham Brock's Watering Fundenhall Street Tivetshall St Margaret Eastmoor Clippesby Deopham Stalland Whimpwell Green Tyby Lenwade Little Cressingham Walpole Cross Keys Hempstead Chapelfield Grove Pockthorpe Podmore Martham Lordsbridge Dunburgh St James' End Shereford The Grove High Street Brandon Bank Crostwick Mundesley Titchwell Thetford Sculthorpe Great Cressingham Saham Toney Mill Common South Raynham Fair Green Barmer Weasenham All Saints Cake Street Shouldham Thorpe Pound Corner Blickling Thorpe End Alderford Hempstead Old Hall Street Kelling Frogshall Roydon Bodney Wormegay Knapton Blofield Corner Little Thornage Penny's Green Runhall Pockthorpe Wiggenhall St Mary Magdalen Dunton Drymere King Row Lower Bodham Kidd's Moor South Green Alburgh Rockland St Peter Great Barwick Tumbler Hill Mautby Hoe Heartsease St Olaves Bawdeswell Little London Aldeby Langley Street Oxnead Long Row Hellington Houghton Eaton Rise Stiffkey Weston Green Gimingham Mill Green Horsey Corner Wramplingham Short Green Whinburgh Bawburgh Hill Sea Palling Hempnall Longham Shouldham Tibenham How Hill Thorpe Hamlet Eaton Godwick Flordon Low Common Twyford Skeyton Corner Ridlington Street Belton Stoke Holy Cross Bridge Green California Fulmodeston Cordwell Bexfield Warham Garboldisham Hyltons Crossways Little London Park Common Copy's Green Mundham Three Cocked Hat Blackmoor Row Syderstone Little Hautbois West Poringland Haveringland West Lexham Brewers Green Fen Street Johnson Street Suffield Park Emneth Rockland St Mary Westfield Kirby Green Haverscroft Street Ickburgh Shepherds' Gate King's Lynn Crownthorpe Crowgate Street Elsing Bushy Common Nordelph Blofield Lyon's Green East Walton Orange Row Oxwick Kerdiston Stody Ingham Fring Kenninghall Heath East Barsham Manson Green Thorpe Marlingford Salters Lode Kirstead Green Pennygate Wood Norton Harleston New Buckenham Felthorpe Lynford Themelthorpe Drayton Buxton Tharston Scratby Suffield East Rudham North Pickenham Thursford North Green Stokesby Colby Corner Weeting Mileham Tatterford Shepherd's Port Castle Acre Itteringham Common Little London Little Walsingham Blakeney Hilgay Wiggenhall St Mary the Virgin Fengate Furze Green North Runcton Happisburgh Common Filby Heath Barney Brancaster Staithe Upper Hellesdon Middleton Badersfield Wiggenhall St Germans Irstead Street Morningthorpe Witton Bridge Caston Little Fransham Tungate Brundish Thorpe Abbotts Walcot Green Holme next the Sea Tyegate Green Stalland Common Swainsthorpe Pockthorpe Overstrand Broomhill Ashby St Mary The Street Gayton Thorpe Bintree Piccadilly Corner Cangate Downham Beeston Baynard's Green Outwell Browston Green Harpley Old Brigg North Barsham Toft Monks Lower Street Lower Street Wighton Forncett St Mary Tower End Little Barningham Great Yarmouth Etling Green North Barningham Barton Bendish Larling Dilham Framingham Pigot Field Dalling Norton Corner Loddon Cargate Common Hemblington Yaxham Primrose Green Mundham Common Larlingford Bacton Lyngate Oxborough Thornage Hardley Street Thurgarton Stalham Green West Dereham Northrepps Cawston Eccles on Sea Morley St Peter Yelverton Egmere Cantley Corner Boyces Bridge Westwick Brinton Lakenham Witton Scole Common Foundry Hill South Runcton Crimplesham West Tofts Swaffham Southgate Richmond Hill Trimingham Sparrow Green Neaton South Lopham Little Witchingham Wiggenhall St Peter Trunch Bradenham Topcroft Street Low Tharston Heigham Grove Moorgate Saxlingham Green Colby Thurton Hopton on Sea South Burlingham Woodrising Florence Walk Great Green Suton Attleborough East Carleton Tacolneston Fakenham Wretton Pentney New Sprowston Cat's Corner Cranworth Wacton Bedingham Corner Waterloo Southburgh Bodham Thurlton Links Little London Town Green Lot's Bridge Felmingham Upgate Street Tunstall Hunt's Corner Billingford Pooley Street Swafield The Arms Carbrooke Guilt Cross West Acre Hunworth Ormesby St Margaret Honing South End Low Common Hockering Daffy Green Trowse Newton Great Ellingham Brandon Creek Thrigby Burnham Westgate Ashmanhaugh Sidestock Redcastle Furze Cockley Cley Stonebridge Snettisham Little Marsh Browick West Lynn Limpenhoe Salhouse Upper Sheringham Ranworth Letton Green Fritton Craymere Beck Horstead Blofield Heath Foxley Binham North Creake Paston Brettenham Tuttington Fordham Edingthorpe Old Catton Winterton-on-Sea Ditchingham Dam Quidenham West Earlham Pulham St Mary Middle Harling Brockdish Bressingham Common Honingham Bradfield Gresham Chequers Corner Crostwight Horsham St Faith Wood Street Catton Grove Framingham Earl Thompson Tunstead Arminghall Brancaster Ludham Mustard Hyrn Tivetshall St Mary Bessingham Rockland All Saints Mill Street Oby New Costessey Edingthorpe Green Terrington St John Barnham Broom East Bilney Upgate Raveningham Workhouse Common Caudlesprings Southery Langham Kenninghall Balsam Field Ringland Deopham Green Waterheath Geldeston Pollard Street Southgate Road Green Great Hockham Newton Thelveton Southrepps Long John's Hill Taverham East Somerton Edgefield Thorpe Marriot Glandford Wimbotsham Antingham Saham Waite Barton Turf Shropham Thurne Woodton Costessey The Lings Watlington Bradwell Hellington Corner Oulton Fiddler's Green Bowthorpe Newtown Goose Green Bush Green Hempton Pilson Green Toprow Sporle Shammer Earlham Ashwicken Dereham Muckleton Breckles Bow Street Workhouse Common West End South Lynn Pedham Briggate Kirby Row Stubbs Green Collett's Br Kettlestone North Elmham Walpole St Andrew North Walsham Hardwick Hamrow Easton Smallburgh Brandiston Banham Norton Subcourse Stow Bridge Red Pits Sco Ruston Nogdam End Bexwell Norwich Guist North Denes Pottergate Street Wroxham Harris' Green Gissing Lundy Green Freethorpe Southwood Rollesby Runham Vauxhall Sharrington Tottington Rackheath Ivy Todd Brakefield Green Fustyweed Feltwell Upper Street Attlebridge Letheringsett Scoulton Bush Estate North End Wattlefield Bunwell Bottom Sheringwood Briston Little Plumstead Mile Cross Holkham Hemsby Blackwater Roudham West Barsham Peaseland Green Church Field Strumpshaw Hemblington Corner Upwell Newport The Banks Mattishall West Caister Hockwold cum Wilton Wereham Northall Green Topcroft Rush Green Wickmere Cucumber Corner Wickhampton New Catton Swanton Hill Alpington Methwold Hythe Burgh Stubbs West End Cantley Hickling Heath Rougham Sneath Common Walpole Highway Northwold Clippings Green Brooke Low Street Bracon Ash Bellmount Ashill Sutton Ditchingham Gillingham Upper Stoke Witton Hellesdon Upgate Baconsthorpe Narborough Bramerton Cobholm Island Newton Flotman Ketteringham Rushall Wash Dyke Tasburgh Dersingham Greensgate Stalham Thorpe St Andrew Salthouse Thurlton Little Ellingham Walton Warren Westgate Street Lingwood Haddiscoe Tilney All Saints Morley St Botolph Saxlingham Thorpe East Winch Croxton Wacton Common