Financial Advertising Agency in Long Thurlow

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Financial Services Advertising in Long Thurlow

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Long Thurlow to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

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What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

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Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Long Thurlow often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in IP31 3

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Long Thurlow are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in IP31 3 get in touch today to find out how with effective finance marketing in Long Thurlow we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

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Other locations available for financial advertising agency
Upper Layham Friston Hawkedon Apsey Green Dagworth Aldham Daisy Green Winston Gunton Battlies Green Thorpe Morieux Brundish Street Barnby Lakenheath Benhall Green Waldringfield Horringer Hengrave Oaks Tye Timworth Rishangles Lower Street Little Eriswell Worlingham Sapiston Silverlace Green Weston Denham Lower Falkenham Great Wenham Bury St Edmunds Ringshall Chelsworth Bruisyard Street Pettaugh Metfield Common Annesons Corner Creeting St Peter Easton Green Walberswick Cove Bottom Fen Street Castling's Heath Mill Common Rickinghall Parkway Blackthorpe Coopers Corner Thurston Planche Gosling Green Butley Low Corner Earl Stonham Bell's Corner Burgh Nedging Erwarton Redlingfield Hoo Maypole Green Temple End Sotherton Corner High Street Kenny Hill Hollesley Bloodman's Corner Broad Green Great Bradley Kettleburgh Broad Green Stradbroke Wyverstone Green Withersdale Street Fornham St Martin Heckfield Green Battlesea Green Lambfair Green Blundeston Spexhall High Street Lattinford Hill Redgrave Culford Barham Rotten End Rumburgh Wick's Green Cuckold's Green Nether Street Barsham Woolverstone Kersey Upland High Street Kersey Bleach Green Bramford Broadgrass Green Elveden Farnham Hartest Hill Kedington The Woodlands Little Green Oak Hill Meeting Green Honey Tye Dallinghoo High Rougham Stuston Mill Green Wyverstone Street Sicklesmere Brockley Green Orford Stone Common Wortham Ling Hemingstone Milden Little London Lindsey Tye The Downs Barley Green Icklingham Cookley Green Claydon Bruisyard Debach Boyton End Stoven Chimswell Creeting Hills Bird Street Onehouse Great Thurlow Broad Street Hargrave Whitestreet Green Stoke Ash Cookley Clare Upper Town Chediston Green Higham Gislingham Drakestone Green Dennington Cargate Round Maple Blyford Frizzeler's Green Saxmundham Undley Halesworth Poslingford Beyton Green Otley White Horse Corner Brantham Dennington Corner Wingfield Willisham Tye Winston Green Fressingfield Bradfield St George Bradfield Combust Monk Soham Shotley Gate Akenham Capon's Green Sibton Green Shingle Street Hemley Barnaby Green Spratt's Street Gromford Cookley Street Old Newton Hacheston Polstead Heath Mellis Green Lidgate Studlands Park Stanwell Green Oakley Park Cock & End Shelley Timworth Green Denham Street Hepworth Combs Ford Rendlesham Hawstead Base Green Horham Withermarsh Green Washmere Green Holywell Row Whitton Aspall Alpheton Wetherup Street Cobblers Corner Frostenden Corner Mickfield Peasenhall Mole Hill Middlewood Green Harrow Green Lower Common Woolpit Heath Mells Bardwell Ipswich Baxter's Green Shop Corner Middleton Carlton High Street Green Bedingfield Street Flixton Whatfield Great Waldingfield Lower Holbrook Capel St Mary Wickhambrook Cockfield Playford Poslingford Corner Ash Street Kennett End Gisleham Landwade Stanstead Flowton Boxford Syleham Burstallhill Thorpe Street Longfield Green Bower House Tye Sibton Ixworth Thorpe Boardy Green East Bergholt Badwell Green Boot Street Lawshall Green Chilton West Stow Broke Hall Wattisham Stone Cox Common Moulton Hanchett End Easton Thorpeness Thorington Street Assington Friday Street Trimley St Martin Denston Eriswell Hunston Chantry Metfield Depden Exning Wetherden Battisford Badingham Hinderclay Honington Rushmere Street Reydon Smear The Street Woodbridge Walk Thorney Green Marlesford Yoxford Debenham Norton Little Green Clopton Green Haverhill Thelnetham Creeting St Mary Rattlesden All Saints' South Elmham Gosland Green Mendlesham Hanningfield Green Uggeshall Long Melford Monks Eleigh Tye Great Common Lampardbrook Oakley Wissington Cranmer Green Crowfield Green St Nicholas South Elmham Wingfield Green Hoggard's Green Langham Bures Green St James South Elmham Sutton Common Oulton Kenton Corner Blacksmith's Green Back Street Knaves Green Wattisfield Cross Green Upsher Green Denham Scotia Drift Woolpit Green Rose Hill Theberton Yaxley Ashfield Cum Thorpe Priory Heath Wrentham West End Crownland Ashfield Green Mutford Somerleyton The Heath St Peter South Elmham Martlesham Laxfield Chevington Tannington Falkenham Hobbles Green Shelland Fen Street Cavenham Westleton Brook Green Clopton Corner Stradishall Little Blakenham Sotterley Brockley Upper Street Snape Watering Almshouse Green Haughley Green Gazeley Dennington Hall Upper Weybread Shottisham Herringswell Boyton Nacton Stock Hill Maidenhall Stanway Green Wangford Cratfield Stoke Brackenham Cock Street Parliament Heath Mill Green Cretingham Cherrytree Green Gedding Cornard Tye Mickley Green Bredfield Tuddenham St Martin Brent Eleigh Oulton Broad Broom's Barn Willisham St Michael South Elmham Ixworth Mile End Gipping Buxhall William's Green Church Common Rendham Nowton Shadingfield Stonecross Green Ringshall Stocks Alderton Great Ashfield Rooksey Green Little Bealings Methersgate Gibraltar Weybread Street Daisy Green Wyverstone Newthorpe Saxtead Badwell Ash Earsham Street The City Duke Street Great Green Mount Pleasant Mill Green Cuckoo Green Rougham Monks Eleigh Ringsfield The Port of Felixstowe Mendlesham Green Little Wenham Annis Hill Shotley Ufford Cattawade Framlingham Brockley Corner Botesdale Lower Layham Thrandeston North Green Cotton Borley Green Thurston Darsham Tuddenham Pakefield Otley Bottom Coltsfoot Green Bentley Bromswell Heath Creeting Bottoms Broadway Butley Drinkstone Friday Street Upper Street Blaxhall Saxham Street Cransford Felixstowe Wickham Green Boxted Walton Washbrook Street Redisham Wentford Ashfield Green Cow Green Kettlebaston Woolpit Clements Hitcham Lower Raydon Haughley New Street Helmingham Snape Pitmans Corner Kersey Tye Sudbourne Barking Tye Wickham Skeith Sudbury Moats Tye Westbourne Newmarket Chalkstone Great Glemham Hopton Stanton Rushmere Little Stonham Normanston Butley High Corner Denham End West Row Humble Green Duck Corner Burstall Hog's Corner Ellough Westhall Westerfield Denham Corner Euston Stratford St Mary Shotley Common Stoke-by-Nayland Slough Hill Chelsworth Common Smallwood Green Great Bricett Benhall Street 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Run Rodbridge Corner Stoke-by-Clare Birds End Walpole Herringfleet Saxtead Bottom Brundon Somersham Felsham Bramfield Little Finborough Coldfair Green Newbourne Ringsfield Corner Mill Hills Burgate Swan Green Bobby Hill Black Street Weybread Thorpe Green Castle Hill Kentford Tan Office Green Drybridge Hill Stone Street Bell's Cross Magpie Green Witnesham Nedging Tye Monewden Palgrave Cocks Green Ubbeston Earl Soham Chimney Street Braiseworth Bromeswell Hulver Street Thistley Green Flixton Newton Wordwell Canham's Green Southolt Park Gate Great Livermere Bucks Horn Place Bungay Lawshall Dunstall Green Rede Thwaite Huntingfield Little Wratting Bures Bridge Street Wickham Street Sproughton Harkstead Brampton Newman's Green California Chilton Street Carlton Colville Hintlesham Farley Green Woodside View Church End Stanton Chare Pea Porridge Green Heveningham Dublin Thorns Wilsey Cavendish Wilde Street Lound Cole's Green Iken Warren Heath Hadleigh Heath Cranley Earl's Green Gipsy Row 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Street Withersfield Four Ashes Reydon Nettlestead Shimpling Street Great Green Wootten Green North Cove Gedgrave Gedgrave Hall Battisford Tye Great Green Workhouse Green Henstead Linstead Green Little London Brightwell Heath Chillesford Pakenham Campsea Ashe Pound Green Drinkstone Green Gainsborough Worlington Naughton Wetheringsett Gosbeck Forward Green Larks' Hill Old Felixstowe Page's Green Athelington Brandon Wickham Street Great Saxham Hasketon West Street Hollybush Corner Clopton Green Stowlangtoft Martlesham Heath Westley Semer Thorndon Hanchett Village Preston St Mary Great Barton Coney Weston Sackers Green Silverley's Green Calford Green Brockford Green Audley End St Cross South Elmham California Thorington Kenton Brundish Dalham Button Haugh Green Roman Hill Harleston Colton Windsor Green Fornham All Saints Holton Elmsett Hagmore Green Barrow Poystreet Green Risby Botesdale Green Walsham le Willows Little Knowles Green Wattisham Hadleigh Allwood Green North Green Crown Corner Hightown Green Attleton Green Framsden Brown Street Bawdsey Trimley Lower Street Toad Row Maypole Green Whepstead Stowupland Acton St Margaret South Elmham Sweffling Clopton Green Little Glemham Kittle's Corner Worlingworth Aldringham East Green Great Finborough Eye Stone Street Stanton Street Newtown Cuckoo Tye Belstead Beccles Dorking Tye Blackheath Thurston End Needham Market Crowfield Great Bealings Bucklesham Baylham Stone Ford's Green Chilton Leys Brome Street Mettingham Rougham Green Nayland Barton Mills Shimpling Sherbourne Street Stockhold Green Groton Ingham Chelmondiston Mellis Upper Holton Bacon's Green Chapel Hill Santon Downham East Barton East End Thornham Parva Boulge Hawstead Green Woodbridge Leavenheath Willingham Melton North Warren Ramsholt Whelp Street Bush Green Red Lodge Letheringham East End Oldhall Green Dunwich Covehithe Wetherden Upper Town Bildeston Denham Green Ampton Grimstone End Grundisburgh Brome Little Livermere Ousden Stores Corner Great Wratting Stubbing's Green Lindsey Hestley Green Pitcher's Green Chediston Troston Wenhaston Black Heath Tannington Place Great Blakenham Wortham Kingshall Green Freckenham Brightwell Rushbrooke Purple Hill Mildenhall Sutton Ilketshall St Lawrence Clopton Great Cornard Thornham Magna Brandeston Waldringfield Heath Somerton Little Thurlow Green Acton Place Monk Soham Green Swingleton Green Stutton Hazel Stub Flempton Maidensgrave Friday Street Westhorpe Gulling Green Tattingstone Fenstead End Coddenham Middleton Moor Lavenham Button's Green Ringsfield Common Bacton Green Camps Heath Fakenham Magna Bedfield Brampton Street Aldeburgh Buxhall Fen Street West End Wilby Sotherton Stow's Hill Levington Little Whittingham Green Blacksmith's Corner Felixstowe Ferry Freston Tattingstone White Horse Knettishall Sizewell Capel St Andrew Cattishall Ballingdon Grinstead Hill Smithwood Green Bowbeck Ilketshall St Andrew Knodishall Kirton Dandy Corner Hessett Glemsford Lackford Kesgrave Town Street Hanningfields Green Norton Mendham Lady's Green