Financial Advertising Agency in Farleigh

Get in touch

Financial Services Advertising in Farleigh

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Farleigh to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Farleigh often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in CR6 9

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Farleigh are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in CR6 9 get in touch today to find out how with effective finance marketing in Farleigh we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Farleigh (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
West End Ranmore Common Bletchingley Pharaoh's Island Fetcham Grove Eashing Cudworth Peper Harow Whitewood Camberley Middle Bourne Mytchett Felthamhill Ash Estates Bagshot Old Woking Westcott Crownpits Fairlands Frith Hill Margery Lingfield Common Sunbury-on-Thames Onslow Village Holmbury St Mary Alfold Woodcote Bellfields Farleigh Court Horley Hooley Ripley Springs Seale Littleton Tilford Reeds Shere Catteshall Highstreet Green Critchmere Knowle Grove Pot Common Longcross Dennisville Castle Green Stonehill Lower Halliford Windlesham Mugswell Rushmoor Royal Holloway Churt Ridge Green Sutton Green Elmbridge Village Burpham Horne Elm Corner Ottershaw Ockham Peartree Green Littleton Common The Wells Brook Keeper's Corner Whitmoor Bottom Kempton Park Wheelerstreet Ansteadbrook Headley Hamm Court Estate St Ann's Heath Lower Kingswood Knaphill Broadford Ellen's Green St George's Hill Littlefield Common Great Enton Blackbrook Thorpe Green Dunsfold Green The Chart Buckland Farley Green Nork The Ridge Woodbridge Hill Cobham Binscombe Subrosa Norwood Hill Hambledon Henley Park Capel Send Grove Giggshill Chiddingfold Pyrford Village Send Marsh Busbridge Nutcombe Westborough Hog Hatch Norley Common Burwood Park Newlands Corner Waterloo Wanborough Ashley Park South Holmwood Haxted Haslemere York Town North Looe Weatherhill Wyke Brook Godalming Ewhurst Green Milford Tilford Common Pray Heath Fetcham West End Shortfield Common Kingfield Shrubs Hill Elstead Virginia Water Sutton Abinger Thorpe Lea Shepherd's Hill East Ewell Little Bookham Smallfield St John's Meath Green East Horsley New England Smoky Hole Holland Whitmoor Vale Frimley Caterham Wey Meadows Penny Pot Wray Common Merrow Ridgebridge Hill Grayswood Stanwell Egham Dorking Banstead North Holmwood Great Burgh Hale Hawk's Hill Sunbury Leigh Laker's Green South Merstham Shalford Tongham Rowhill Rose Hill Charlton Dormansland Bushy Hill Knowle Hill Trumps Green Kingswood Warren Abinger Bottom West Clandon The Sands Frimley Green Mogador Gomshall Tyrell's Wood Ashford Horsell Friday Street Hockering Estate Hook Heath Tilford Runnymede Horsell Birch Ewhurst Walton-on-Thames Oxted Givons Grove Moorhouse Bank Loxhill Lucas Green Mayes Green Westhumble Tower Hill Pyle Hill West Ewell Woodmansterne Leatherhead Common Donkey Town Shackleford Batt's Corner Birtley Green Ash Vale Penton Hook Lightwater Strood Green Shamley Green Okewood Hill Farleigh Buckland Hindhead Hascombe Langley Vale Felbridge Nutfield Skimmington May's Green Blindley Heath Doversgreen Chipstead Hurst Green Almshouse Common Weybridge Puttenham Oatlands Park Fickleshole Westbrook Hatton Hill Outwood Hookwood Holmwood Corner Maybury Reigate Heath Livingstone Park Wentworth Farnham Great Bookham Manor Park Lock Island Lower Green Aaron's Hill Warlingham Isle of Wight Whitfield Court South Park Tandridge Cramhurst Wisley Russ Hill Bowlhead Green Sandhills Normandy Claremont Park Munstead Heath Egham Hythe Crawley Hill Box Hill Millbridge Thames Ditton Compton Combe Common Slyfield Jacobs Well Mead Vale Mayford West Bedfont Sandy Cross Albury Shepperton Guildford Gatwick Bisley Brook Place Leatherhead Hurtmore Rydeshill Ramsnest Common Albury Heath Domewood Egham Wick Hoe West Byfleet Crowhurst Woking Bishopsgate The Bourne Hinchley Wood Abbotswood East Molesey Runfold Redhill St Ann's Hill Upper Hale Deepcut Worplesdon Brockham Laleham Pitland Street Hogden Bottom Fairmile Fredley Pachesham Park Littlewick Flexford Burgh Heath Chattern Hill Ashford Common West Molesey White Post South Godstone Wood Street Village Park Barn Rowledge Chaldon Harpesford Epsom Pyrford Stoneleigh Wotton Farncombe Brookwood Warwick Wold Burstow Hatchford End Whiteley Village Wasp Green Dippenhall New Haw Salfords Bunce Common Reigate Charleshill Wrecclesham Fan Grove Brewer Street Ash Stonebridge Tyler's Green Spreakley Walliswood Limpsfield Common Lordshill Common Stoughton Heatherside Thorncombe Street Nalderswood Effingham Claygate Felcourt Effingham Common Enton Green Forest Green Chobham Burrowhill Addlestonemoor Ashtead Grafham Peasmarsh Stoke D'Abernon Broadham Green Dormans Park Mousehill East Clandon Betchworth Ashtead Common Littleton Pitch Place Woldingham Green Cross Ripley Bagshot Heath Hurlands Hydestile Chelsham Chertsey Meads Stanners Hill Lower Eashing Knowle Green Charlwood Upper Halliford Pixham Lyne Wormley Dockenfield Palmers Cross Titsey Limpsfield Chart Fisher's Hill Alfold Crossways Parkgate Shepperton Green Cartbridge Oxshott Weston Green Crowhurst Lane End Dogkennel Green Staines-upon-Thames Pagewood West Horsley Norney Woolmer Hill Newchapel Mount Hermon Woodhatch Mytchett Place Chertsey Tadworth Mimbridge Mickleham Guildford Park Beare Green Westfield Cranleigh Abbey Mead Gatton Birch Green Holloway Hill Sheet's Heath Ash Green Stanford Common Long Ditton Lower Ashtead Gadbrook Dunsfold Pyrford Green Woodham Chilworth Woldingham Garden Village Shottermill Whitebushes Stanwell Moor Tyrrell's Wood Frensham Lane End Frimley Ridge Kingswood Smart's Heath Thorpe Merle Common Coles Meads Thursley Greatpark Hamsey Green Sidlow Ewell Stroude Badshot Lea Polesden Lacey Hamm Moor Hatchford East Shalford Walton on the Hill Paynes Green Coldharbour Mid Holmwood Anglefield Corner South Nutfield Upper Ifold Beasley's Ait Ockford Ridge South Earlswood Logmore Green Towpath Englefield Green Send Blackheath St Johns Hermitage Woods Estate Shortheath Povey Cross Little London Newdigate Dunsfold Common Irons Bottom Wonersh Broadmoor Burrows Cross Grove Heath Dawesgreen Martyr's Green Tuesley Holmethorpe Weybourne Merstham Shellwood Cross Addlestone Hamhaugh Island Esher Bisley Camp Boundstone Epsom Downs Netherne on-the-Hill Pirbright Camp Deepdene Rowly Hurst Park Ockley Hersham Crosswater Burntcommon Whyteleafe Brockham Park Limpsfield Tatsfield Beacon Hill Brooklands Rydens Abinger Hammer Witley Pains-Hill Sheerwater Lingfield Worcester Park Row Town Abinger Common Upper Eashing Sunbury Common Field Common Byfleet Brick Hill Godstone Stroud Common Compton Artington Willey Green Downside Culmer Pirbright Peaslake Heath End Lower Bourne Clark's Green Church Town Bramley