Financial Advertising Agency in Brickhouse Farm

Get in touch

Financial Services Advertising in Brickhouse Farm

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Brickhouse Farm to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Brickhouse Farm often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in B64 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Brickhouse Farm are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in B64 5 get in touch today to find out how with effective finance marketing in Brickhouse Farm we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Brickhouse Farm (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Pinley King's Norton Bowling Green Merridale County Bridge Binley Pheasey Short Heath Tollbar End Blossomfield Gib Heath Bishopgate Green Turves Green Cradley Heath Compton Pype Hayes Ladymoor Elmdon Tidbury Green Caldmore Wednesfield Clayhanger Gospel Oak Netherton Wollaston Wood Hayes Upper Stoke Lower Gornal Elmdon Heath Chelmsley Wood Tipton Green The Manor Ridge Hill Summer Hill Wootton Green Alcester Lane's End Whitehouse Common Hayley Green Finchfield Garretts Green Bartley Green Lutley Pinkett's Booth West Heath Palmers Cross Wightwick Greets Green Bickenhill Moor Green Hillfields Neachells Streetly Woodside Goscote Handsworth Wood Woodcross The Chuckery Cape Hill Priory Batmans Hill Great Barr Waring's Green Stubber's Green Brockmoor Bilston Oscott Aldridge Mesty Croft Weoley Castle Stockfield Warstock Darlaston Highgate Hockley Heath Hawne Sedgemere Streetly Buckland End Bushbury Hill Whiteheath Gate Knowle Grove Oxbarn Spring Bank Catshill Witton Churchfield Packwood Lanesfield Charlemont Dickens Heath Hilltop Stechford Billesley Bournbrook Bournville Brown's Green Church Hill Gilbertstone Pendeford Little Heath Sparkhill Beech Lanes Cofton Common Mount Pleasant Illey Stow Lawn Church End The Coppice Ashmore Park Wood End Foxford Bradmore West Coseley Tividale Westwood Heath Kitt's Green Oakham Coombeswood Short Heath Merry Hill Wake Green Birchills Tyseley Golds Green Bushbury Lower Stoke Soho Haden Cross Woods Bank Balsall Millison's Wood Grove Vale King's Heath Elston Hall Rough Hills Willenhall Langley Green Blakenall Heath Old Swinford Stambermill Rushall Newbolds Marston Green Great Bridge Doe Bank Bromley New Dock Smethwick Sandwell Holly Bank Northfield Londonderry Wellington Place Eastcote Pedmore Garrets Green Shirley Castle Bromwich Cheswick Green Dudley Brookfields Harvest Hill Keresley Hasluck's Green Red Hill Summerfield Park Leighswood Tettenhall Wyken Green Woodway Park Little London Shirley Street Bentley Kingswinford Wallington Heath Rumbush Darby End Black Patch Bradnock's Marsh Watford Gap Hill Hook Fallings Heath Holbrooks Perry Beeches Foleshill Russell's Hall Meriden Newtown Hockley New Town Row Solihull Ley Hill Flint's Green Bearwood New Invention Alum Rock Wednesbury Oak Oxley Selly Oak The Leys Colehall The Knowle Bromford Springfield Pelsall Wood Halesowen All Saints Lane Head Balsall Street Baptist End Sedgley Deepfields Cannon Hill London Fields Hollyberry End Lee Bank Radford Blackheath Wood Green Toll End Perry Barr Edgwick Beechwood Gardens Walmley Hamstead Ettingshall Park Yardley Fields Court House Green Park Village Pensnett Wallbrook Chadwick End Yardley Perry Common Shepwell Green Friar Park Cinder Hill Oakeswell End Goldthorn Hill Brandhall Monks Park Walker's Heath Hampton in Arden Royal Sutton Coldfield Eve Hill Kineton Green Brandwood End Rotten Row Mill Green Bristnall Fields Blakeley Green Wren's Nest Alderman's Green Hurst Hill Windmill End The Flatts Rowley Regis Tudor Hill Stockland Green Hall Green Bescot Winson Green Barston Dixon's Green Oldwich Lane Sutton Coldfield Claregate Allesley Green Oldbury Ulverley Green Middle Stoke Stone Cross Lyndon Green Catherine Cross Yew Tree Round's Green Stoke Aldermoor South Yardley Primrose Hill Lower Bradley Springfield Daisy Bank Parting of the Heaths Shire Oak Bloxwich Mere Green Olton Palfrey New Town Vicarage Rough Hay Tat Bank Perry Swan Village Griffin's Hill The Woods Princes End Wyken Cawney Hill Lodge Green Carol Green Billesley Common Four Oaks Catchems Corner Selly Park Wordsley Washwood Heath Canley Gardens Newbridge Vigo Amblecote Sheldon Parkes Hall Hall Green Salter Street Chapel Fields Bordesley Green The Straits Knowle Goldthorn Park Fordbridge Brownhills Monkspath Monmore Green Gornalwood Tipton Chapel Green New Town Stoke Bradley Lime Tree Park Upper Witton Hardwick Tippity Green Dudley Wood Whitmore Park Woodgate Valley Guns Village Coundon Green Green Lanes Grace Mary Estate Box Trees Dibdale Causeway Green Bacon's End Stourbridge Cheylesmore Stow Heath Highfields Edgbaston Lozells The Delves Tansley Hill Harborne The Lunt Heronfield Acocks Green Ladywood Four Oaks Priestfield Underhill Nechells Lye Roughley Old Fallings Darlaston Green Loxdale Kates Hill Vauxhall Illshaw Heath Hurst Green Green Lane Handsworth Dudley's Fields Gibbet Hill Aston Stoke Heath Balsall Common Newton Balsall Heath Maney Banners Gate Temple Balsall Black Lake Harden Boldmere Titford Mayer's Green Wall Heath Berkswell Barr Common Birchfield Lifford Warley Woods Frankley Castlecroft Lower Eastern Green Tower Hill Catherine-de-Barnes Shard End Wood End Meer End Little Bloxwich Whitlock's End Whitmore Reans Aston New Town Hawkes End Yardley Wood Sparkbrook Cotteridge Castle Vale Spring Vale Stivichall Kingshurst Ruiton Reeves Green Norton Tibbington Tile Hill Langley Hill and Cakemore Hodgehill Rowley's Green Upper Eastern Green Spon End Bloomfield Fishley Ladywood Glebe Farm Rotton Park Woodshires Green Walsall Fallings Park Four Oaks Park Tilehouse Green Birches Green Springs Mire Old Hill Roseville Ashmore Lake Middle Bickenhill Darley Green Heath End Scott's Green Bentley Heath Stockwell End Gravelly Hill Ryders Green Saltley Pinley Gardens Canley California Nechells Green Chad Valley New Mills Packwood Gullet Tettenhall Wood Rubery Hockley Earlsdon Hart's Hill Penn Fields Old Dock Balls Hill Draper's Fields Rood End Finham Spring Vale Parkfield Coventry Golds Hill Hasbury Pickford Green Wollescote Minworth Shirley Heath Shenley Fields Ocker Hill Kirby Corner Quarry Bank Ettingshall Pelsall Henley Green Leamore Upper Ettingshall Heath Town March End Walsall Wood Woodgate Nordley Hill Lambert's End Wednesbury Stirchley Moor Hall West Smethwick Wylde Green Brickhouse Farm Pleck Whoberley Highter's Heath Bramford Low Hill Fordhouses Ridgacre Hawkesley Hill Ten Acres Penn Coal Pool Tyburn Little Bromwich Brades Village Reddicap Heath Kingstanding Hill Top Fen End Wergs Lyndon Hall Green Potter's Green Eaves Green Lode Heath Gosford Green Bunker's Hill Wolverhampton Three Maypoles Netherwood Heath Great Heath Solihull Lodge Woodsetton Bell Green Thimble End Aldersley King's Hill Hill Wood Dudley Port Coseley Shelfield Stoke Park Blakenhall Longford Portobello Cradley Withymoor Village Walsgrave on Sowe Moseley Chester Road Erdington Freezeland Copt Heath Willenhall Dunstall Hill Falcon Lodge Moxley Scotlands Hateley Heath Old Oscott Dorridge Upper Gornal Portway Bordesley Blowers Green Lea Hall Harvills Hawthorn Norton Green Lapal Showell Green Tividale Hall Deritend Brownshill Green Horseley Heath Daw End Birmingham Bourne Vale Sharmans Cross Moseley Greenleighs Westwood Gardens Merry Hill Woodcock Hill Coundon Springfield Millfields Queslett Ward End Bordesley Green East West Bromwich Lodge Hill Paradise Allesley Brownhills West Mushroom Green Swan Village Burnt Tree Manor House Tile Cross Hall Green St Chads Walsal End New Cross Ryecroft Short Cross Summerford Place Digbeth Pickford Beechwood Albion Greet Longbridge Hall End Brierley Hill Whitley Holly Hall Darby's Hill Moseley Village Benton Green Hay Mills Small Heath New Oscott