Financial Advertising Agency in Lode Heath

Get in touch

Financial Services Advertising in Lode Heath

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Lode Heath to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Lode Heath often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in B91 2

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Lode Heath are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in B91 2 get in touch today to find out how with effective finance marketing in Lode Heath we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Lode Heath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Coventry Pinley Gardens Reddicap Heath Wolverhampton Heath Town Shenley Fields Tile Cross Dudley's Fields Rubery Cawney Hill Wood End Lyndon Upper Gornal Tansley Hill Bearwood New Oscott Stockfield Walker's Heath Cape Hill Summer Hill New Dock Sedgemere Yardley Wood Harvills Hawthorn Mushroom Green Lee Bank Solihull Lodge Finchfield Winson Green Portway Wednesfield Great Heath Hodgehill Newbridge Beechwood Gardens Darby End Ward End Haden Cross Darley Green Albion Paradise Saltley Sedgley Pype Hayes Soho Whitley Cradley Heath Perry Tividale Hall Ulverley Green Russell's Hall Ashmore Lake Spring Vale Highfields Burnt Tree Canley Gardens Banners Gate Lime Tree Park Edgwick Aldridge Mere Green Upper Eastern Green Brades Village Bentley Heath Hawne Sparkhill Hasluck's Green Illey Shirley Tettenhall Rotten Row Illshaw Heath Priestfield Summerford Place Wallbrook Mesty Croft Langley Shirley Street Cofton Common Ladywood Cheswick Green Wallington Heath Church End Monkspath Walmley Wollaston Sharmans Cross Tidbury Green Pheasey Doe Bank Northfield Gilbertstone Stockland Green Pedmore Newtown Hockley The Lunt Longbridge Hockley Hill Top Knowle Grove Benton Green Tollbar End Fen End California Thimble End New Mills Wootton Green Salter Street Aldersley Barston Hill and Cakemore Nechells Green Whitmore Reans Hall Green Whitehouse Common Hall Green Aston New Town Hall Green Sparkbrook Warley Woods Great Barr Harvest Hill Tippity Green Little Bloxwich Brownhills West Wightwick Draper's Fields Stambermill Black Lake Selly Oak Hardwick Wood Green Henley Green Chadwick End Newbolds Leighswood The Knowle Packwood Gullet Green Lanes Three Maypoles Lower Eastern Green Manor House The Chuckery Golds Hill Old Fallings Brandhall Tipton Vicarage Shire Oak Balsall Street Ten Acres Wylde Green Copt Heath Low Hill County Bridge Rumbush Bradmore Tilehouse Green Meriden West Coseley Elston Hall Fallings Park Maney Old Dock Catherine-de-Barnes Nordley Hill Lower Bradley Alderman's Green Church Hill Pickford Potter's Green Ryecroft Balsall Common New Invention Knowle Kates Hill Eve Hill Priory South Yardley Digbeth Dudley Port Minworth Walsal End Dudley Wood Oscott Heath End Frankley Lower Gornal Short Heath Dunstall Hill Springs Mire Shard End The Coppice Lodge Hill Allesley Green Hockley Heath Fordbridge Brierley Hill Birmingham Streetly Rowley Regis March End Canley Bushbury Hill Foxford Old Hill Box Trees Birches Green Pelsall Wood Witton Horseley Heath Stivichall Vigo Oldbury Bloxwich Roseville Leamore Longford Tower Hill Blakenhall Brickhouse Farm Stoke Aldermoor Holbrooks Lapal Hall Green Elmdon Showell Green Fallings Heath Tat Bank The Flatts Pendeford Bishopgate Green Hayley Green Wyken Boldmere Neachells Edgbaston Springfield Springfield King's Norton Norton Green Gosford Green Wellington Place Eastcote Gib Heath Golds Green Birchills Lambert's End Pinkett's Booth Bournville Monks Park Greet Bartley Green Spring Vale Stourbridge Ettingshall Meer End New Town Darlaston Queslett Wergs Black Patch Royal Sutton Coldfield Perry Beeches Ladywood Hill Bramford Clayhanger Deepfields Yew Tree Blakeley Green Brookfields Pinley Chapel Fields Woodway Park Ridgacre Batmans Hill Spring Bank Radford Gornalwood Four Oaks Buckland End Cannon Hill Elmdon Heath Berkswell Upper Ettingshall Coundon Green Millfields King's Hill Ocker Hill Shelfield Hay Mills Fordhouses Claregate Bourne Vale Perry Common Bacon's End Middle Stoke Rough Hay Hawkes End Monmore Green Bristnall Fields Billesley Griffin's Hill Bromley Barr Common Stubber's Green Brockmoor Bunker's Hill Ettingshall Park Withymoor Village Wordsley Springfield Compton Freezeland Bowling Green Tipton Green Blossomfield Wall Heath Bradley Bilston Hill Hook West Heath Reeves Green Summerfield Park Yardley Lozells Hill Wood Quarry Bank Great Bridge Castle Vale Perry Barr The Woods Charlemont Churchfield Garrets Green Acocks Green Walsgrave on Sowe Dibdale Merry Hill Lane Head Moor Hall Holly Bank Halesowen Oxbarn Rushall Lanesfield Upper Witton Tibbington Tyseley Hateley Heath Kingstanding Toll End Glebe Farm Rotton Park Hall End Chapel Green Wednesbury Binley Windmill End Highgate Stow Lawn Castlecroft Colehall Vauxhall Guns Village Gibbet Hill Fishley Bell Green Brownshill Green Whiteheath Gate Harborne Ashmore Park Bordesley Green East Grove Vale Friar Park Hillfields Gospel Oak Moxley Stockwell End Round's Green Bradnock's Marsh Mayer's Green Highter's Heath Watford Gap Ridge Hill Stoke Loxdale New Cross Lode Heath Cinder Hill Short Heath Hasbury Newton Solihull Nechells Earlsdon Shepwell Green Temple Balsall Portobello Tile Hill Cotteridge Bournbrook Underhill Lyndon Green Little Bromwich Hamstead Rowley's Green Oakham Green Lane Waring's Green Woodside Rough Hills Foleshill Lutley Coal Pool Wollescote Alcester Lane's End Flint's Green Kingswinford Coundon Palfrey New Town Row Woodgate Valley Ryders Green Brownhills Westwood Gardens Willenhall Scott's Green Cheylesmore Whitmore Park Weoley Castle Kitt's Green Hawkesley Hollyberry End Red Hill Darby's Hill St Chads Tividale Daw End Dorridge Upper Stoke Woodsetton Moseley Old Swinford Pleck Court House Green Hilltop Lifford Goscote Whoberley Coombeswood Causeway Green Finham Princes End Baptist End All Saints Pelsall Woodgate Balsall Kirby Corner Little Heath Kingshurst Four Oaks Park Blowers Green New Town Dudley Catherine Cross Bordesley Bentley Packwood Sheldon Carol Green Dickens Heath Selly Park Stoke Heath Whitlock's End Wood End Castle Bromwich Little London Penn Bordesley Green Small Heath Sutton Coldfield Gravelly Hill London Fields Beech Lanes Brandwood End Hurst Hill Aston Bickenhill Handsworth Moseley Village Sandwell Lye Parkes Hall The Straits Cradley Lower Stoke Caldmore Primrose Hill Four Oaks Scotlands Erdington Goldthorn Park Palmers Cross Falcon Lodge Pickford Green Oldwich Lane Brown's Green Alum Rock Garretts Green Bescot Balls Hill Hampton in Arden Titford Lodge Green Rood End The Delves Daisy Bank The Manor West Smethwick Chad Valley Blackheath Darlaston Green Ruiton Washwood Heath Wyken Green Penn Fields Merry Hill King's Heath Swan Village Coseley Catchems Corner Birchfield Stoke Park Ley Hill Walsall Wood Stirchley Lea Hall Parkfield Mill Green Warstock Woods Bank Smethwick Oxley Beechwood West Bromwich Goldthorn Hill Shirley Heath Holly Hall Eaves Green Wood Hayes Catshill Netherton Tyburn Bloomfield Bushbury Chelmsley Wood Tettenhall Wood Allesley Marston Green Merridale Amblecote Yardley Fields Park Village Swan Village Grace Mary Estate Blakenall Heath Pensnett Roughley Greets Green Short Cross Heronfield Walsall Old Oscott Willenhall Londonderry Kineton Green Westwood Heath Langley Green Keresley Spon End The Leys Stow Heath Wednesbury Oak Hart's Hill Oakeswell End Olton Woodcross Hurst Green Norton Deritend Wren's Nest Middle Bickenhill Woodshires Green Chester Road Ladymoor Millison's Wood Netherwood Heath Turves Green Parting of the Heaths Dixon's Green Bromford Billesley Common Balsall Heath Moor Green Moseley Woodcock Hill Tudor Hill Stone Cross Greenleighs Harden Handsworth Wood Wake Green Mount Pleasant Stechford Streetly