Financial Advertising Agency in Graffham

Get in touch

Financial Services Advertising in Graffham

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Graffham to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Graffham often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in GU28 0

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Graffham are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in GU28 0 get in touch today to find out how with effective finance marketing in Graffham we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Graffham (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Bepton Common Five Oaks Ifieldwood Byworth Lancing Wick Gossops Green Hambrook Copsale Binsted Chorley Common Nutbourne Abbotsford Halnaker Coneyhurst The Common West Chiltington Goose Green Lurgashall Walderton Nyton Balcombe Lane Cocking Causeway Upper Beeding River Flathurst Scayne's Hill Clayton South Bersted Hardham Stopham Bedlam Street Woldhurst Worthing Almodington Parbrook Heyshott Worth Abbey Kingsley Green Hoyle East Lavant Shopwyke Yapton Broadford Bridge Crosspost Sayers Common West Burton Hillgrove Broadwater Elmer Westlands North End Madehurst Warnham Lower Cokeham Dial Post North Marden Bepton Didling Nutbourne Common West Stoke Southgate Amberley Tilgate Broadfield Quags Corner Up Marden Rotherbridge Fernhill Elsted Angmering Lickfold Walberton Stockbridge Southwick Birchgrove Salvington Singleton Felpham Eastergate South Mundham Poling Lickfold Rowhook Furnace Wood Bolney High Cross Wiston Kingston by Sea Ardingly High Salvington West End Gospel Green Treyford Somerley Bolnore Hangleton Elsted Marsh Fernhurst Newpound Common Prinsted Findon New Town The Haven Lidsey Pagham Nep Town Colworth Woodmancote Rock White's Green Robins Cootham Upper Norwood East Hampnett Bognor Regis Flansham West Lavington Nyetimber Gorehill Fox Hill Leggatt Hill Horsted Keynes East Worthing Milland Compton Brookpits Rose Green South Harting Snow Hill Mid Lavant Waterbeach East Harting Sompting Habin Earnley Iping Donnington Castle Town Twineham Green Shipley Woodmansgreen Bexleyhill Trotton St John's Common Nepcote Kent Street Petworth Riverhill Marehill Northgate Sidlesham North Stoke Balcombe West Dean Fyning Little Haven Slough Green Wiggonholt Lindfield Cocking Ifold Durleighmarsh Mannings Heath Balls Green Findon Valley Bines Green Slindon Smock Alley Middleton-on-Sea Merston Slindon Common Sharpthorne County Oak Bury Codmore Hill Coombes Crockerhill Langley Nutbourne Shipton Green Ashurst Wood Lower Horncroft Newtimber Cote Bignor Rusper Tortington Manor Royal Henfield Wineham Norton Baldwins Hill Poynings Commercial Square Crossbush Rogate West Thorney Chownes Mead Navant Hill Halfway Bridge Tullecombe Ashurst West Grinstead Henley Tilgate Forest Row Roffey Steyning Duncton Queen's Corner Forge Wood Upperton Rowfant Alfold Bars Ancton Brook Street Runcton Lyminster Upper Wardley Maudlin Edburton East Wittering Adversane Dumpford Littleworth Durrington-on-Sea Sta Bolnore Village Arundel Worth Burgess Hill Minsted Topleigh West Barnham Windfallwood Common Wisborough Green Tower Hill Barns Green Funtington Camelsdale Horsemere Green Southbourne Crabtree South Stoke Bracklesham Shripney Bucks Green Green Street Westergate Copthorne Bedham Strood Green Coolham Foxhill Elmers Marsh Botolphs Westbourne Ingrams Green Albourne Street Hole Street Franklands Village Shermanbury Barlavington Furnace Green Hatch Farm Hill Coldwaltham Broadbridge Heath Breach Nuthurst Ifield Horsham Withypitts Cuckfield Rustington Hampers Green Lordington Graffham Loxwood Keymer Gunter's Bridge Small Dole Blackstone Nyewood Sullington Monk's Gate Lower Beeding Faygate Saddlescombe Colgate Inlands Pickhurst North Lancing Hassocks Houghton Ferring Shillinglee East Kingston Titty Hill Cowfold Clapham Trotten Marsh Atherington Sutton End Westhampnett Tillington Patching Stedham Linchmere Rudgwick Woodmancote Cinder Hill Bramber Abingworth Hooksway Boxgrove Fulking East Marden Barnham Burndell Climping Pease Pottage Stubbermere Itchingfield Fittleworth Mackerel's Common Oakhill East Dean Borden West Town South Ambersham Greatham Fontwell Shipley Bridge Storrington Burpham Aldsworth Rackham Halecommon Toddington Fox Lea North End Ashfold Crossways Broomer's Corner Albourne Trotton Marsh Midhurst Buchan Hill Oving Woodend East Preston Norton Thakeham Ansty Langley Green Hurstpierpoint Slinfold Bewbush Aldwick Kingston Gorse Redford Sunnyside Old Shoreham Rookwood Birdham Fisherstreet Sompting Abbotts Andrew's Hill Portfield Elbridge Balls Cross Tangmere Tinsley Green Shoreham-by-Sea Chichester Whitemans Green Wheatsheaf Common Woolbeding Rake Selsfield Common Durfold Wood West Harting West Lavant World's End Lodsworth Common Deanlane End Sutton Wepham Little London Down Park Little Heath Tisman's Common Two Mile Ash Maidenbower Selsey East Ashling Kingsfold Terwick Common Street End Pyecombe Three Bridges Haslingbourne West Tarring Marley Heights Rapkyns Slaugham Partridge Green Whitehall Bosham Washington Little Bognor Kirdford Crawley Down Woodcote South Lancing Bury Common East Lavington Church Norton Hunston Burleys Wood West Green Churchwood Smithbrook Chidham West Hoathly Avisford Heath End Walstead Broadbridge West Durrington Dial Green Ebernoe Coates Brooks Green Aldingbourne Heyshott Green Shopp Hill Apuldram Staples Hill Crabbet Park Poling Corner Crawley North End Adsdean Warningcamp Lagness Cross Gate Westerton Forestside Henley Common Staplefield Twineham Bilsham Warninglid Chilgrove Ashington Tyler's Green Beggars Bush Bury Hollow Pulborough West Itchenor Thorney Island Keynor Estate Southwater Maplehurst Upper Cokeham Summersdale North Heath Pound Hill Albourne Green Upwaltham West Chiltington Common Hawkhurst Court Watersfield Nursted Hickstead Charlton Haywards Heath Hurst Wickham Doomsday Green Stonequarry Offham Sullington Warren Woodgate Hammerpot Easebourne Lambs Green Warminghurst Broomershill West Worthing Black Corner North Bersted Ifield Green Racton Lowfield Heath Fisher Littlehampton West Ashling Chithurst Dragons Green Stoughton Whyke Plaistow North Mundham Eartham Lumley East Grinstead Marylands Park Highleigh Lower Fittleworth West Kingston Ford Strettington West Wittering Southwater Street Bosham Hoe West Marden Handcross Roundstreet Common Holbrook Crouchers East Beach Highbrook Blackwell Goring-by-Sea Northchapel Fishbourne Lyoth Common Gay Street Selham Billingshurst Plummers Plain Dell Quay Hammer Goddards' Green Shoreham Beach The Close Turners Hill Sidlesham Common Lodsworth