Healthcare Marketing in Frieth

Get in touch

Healthcare Advertising in Frieth

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in RG9 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Frieth

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Frieth  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Frieth (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Conniburrow Pheasants Shenley Wood Marlow Bottom Gibraltar Stony Stratford Asheridge Sands Amersham Old Town Jordans Upper Winchendon East Claydon Tyler's Hill Littlecote Winterhill Shenley Church End Turville Heath Brook End Bradwell Upper Pollicott Grove Twyford Stony Green Green End Furzton Shabbington Ashendon Rotten Row Whitney Lower Cadsden Hardwick Hulcott Ballinger Common Parmoor Broughton Crossing Latimer Askett Higher Denham Kimble Wick Pheasant's Hill Ballinger Bottom Speen Hazlemere Hodge Lea Heath End Campbell Park Quarrendon Ascott Pitchcott Bragenham Bancroft Swanbourne Mobwell Little Missenden Tickford End Holmer Green Stewkley Dean Horton Rout's Green Woughton Park Baker's Wood Lane End Boarstall Furzton Lake Westcott Little Wood Corner Little Marlow Stewkley Lathbury St Leonards Wing Chilton Monks Risborough Bellingdon Nash Dorney Reach Swan Bottom Two Mile Ash Northend Marsworth Flowers Bottom Old Farm Park Westcroft Monkston Park Walton Lee Gate Heath End Cublington Diggs Bovingdon Green Cuddington Richings Park Butler's Cross Green End Ravenstone Cadmore End Beaconsfield Wavendon Fox Milne Radnage Fawley Gayhurst Fulmer Drayton Beauchamp Cholesbury Gerrards Cross Towerage Winchmore Hill Blue Bridge Weston Underwood Bottrells Close Fenny Stratford Crownfield Upper Hartwell Coleshill Bierton Marlow Bancroft Park Pitstone Hill Hunt's Hill Lillingstone Lovell Greenleys Egypt Stone Dorney Brinklow Salden Tetchwick Longwick Fishermead Little Chalfont Fleet Marston Walter's Ash Church End Botolph Claydon Thornton Littleworth Common Bradwell Common Bourne End Naphill West Wycombe Warrington Hardmead Heelands Long Street Redland End Stoke Goldington Medbourne Terriers Shenley Brook End Little Boys Heath Bletchley Rowsham Buckmoorend Owlswick Bedgrove Piddington Nup End Little Ickford The Badgers Oving Knowlhill Northall Hughenden Valley Granborough Coffee Hall Wycombe Marsh Lower Woodend Bolbeck Park Saunderton Bleak Hall Dadford Fern Loosley Row Elmhurst Widmoor Rooksley Ditchfield Whitchurch Gawcott Newport Pagnell Dunsmore Kingston Monkston Stacey Bushes Edgcott Pednormead End Woughton on the Green Kiln Farm Mantles Green Booker Clifton Reynes Waterside Lake End Halton Lent Rise Far Bletchley Lower Ascott Long Crendon Middleton Princes Risborough Rockwell End Castlethorpe Sprig's Alley Fingest Mursley Woodrow Studley Green Leckhampstead Great Missenden Walton Bledlow Ridge Chivery West End Poundon Micklefield Akeley Moor End Tattenhoe Woburn Sands Hedsor Greenlands Rose Hill California Chearsley Kingsash Bryant's Bottom Westlington Tingewick Townsend Little Linford South End Broughton Sheepridge Waterend Middle Claydon Cold Brayfield Ickford Woodhill Netherfield Linford Wood Chalkshire Hotley Bottom Bishopstone Hazeley Water Stratford Farnham Royal Chalfont St Peter Simpson Penn Street Water Eaton Caldecotte Shenley Lodge Lower End Ham Green Amersham on the Hill Beacon's Bottom Walton Hall Westbury Upper Weald North Lee Beamond End Sills Yard Frieth Hedgerley Berryfields Manor Park Marsh Foscote Horsenden Walton Manor Turville Buckland Common Ivinghoe Lillingstone Dayrell Church End Little London Steeple Claydon Cores End Mentmore Wotton Underwood Saunderton Chackmore Hilltop Langley Corner Hunt's Green Great Holm Oxley Park Hambleden Kents Hill Hillesden Hamlet Emberton Stoke Mandeville Wooburn Green Buffler's Holt Great Hampden Horsleys Green Iver Ibstone Bradenham Wavendon Gate Creslow Newton Blossomville Mundaydean Bottom Marlow Common Kingsmead Central Milton Keynes Griffitts Yard Biddlesden Wroughton Park Bradville Blakelands World's End Elfield Park North Marston Downhead Park Woolstone Smokey Row Newton Longville Hyde End Fort End Peartree Bridge Great Kimble Springfield Meadle Wooburn Common The City Hawridge New Denham Whaddon Chisbridge Cross Fawley Bottom Haversham Parslow's Hillock Well End Hedgerley Hill Penn Ilmer Little Hampden Little Crawley Emerson Valley Amersham Common Mop End Berghers Hill Dunton Milton Keynes Boveney Green Hailey Walnut Tree High Wycombe Walton Court Willen Park Lower North Dean Ashley Green Aston Abbotts Giffard Park Great Linford Horn Hill Page Hill Caldecote Wilton Park Spurlands End Crafton Shreding Green Pitch Green Victoria Park Thornborough Great Hivings Aston Sandford Great Horwood Winslow Burroughs Grove Linden Village Padbury Newton Leyes Wolverton Mill Chetwode Clanking Lenborough Lower Bois Ledburn Downs Barn Tinkers End Skirmett Nether Winchendon Maids Moreton Hoggeston Bolter End Clayhill Botley Cheddington Lent Calvert Downley The Lee Denham Stratton Chase Hillesden Farnham Park Codmore Medmenham Little Frieth Pitstone Green Wexham Street Burcott Forty Green North End South Heath Pennyland Tyringham The Bowl Aston Clinton Wendover Beachampton Love Green Soulbury Chalfont Grove Bradwell Abbey Terrick Chessmount Wood Green Crownhill Mill End Moulsoe Denbigh West Pitstone Forty Green Ley Hill Brill Wendover Dean Haddenham Marsh Gibbon Fullers Slade Wheeler End Watermead Barley End Hanslope Fulwell Mount Pleasant Wooburn Beanhill Browns Wood Leadenhall Bye Green Colstrope Oakhill Willen Tatling End Stantonbury Tilbrook Hollybush Hill Stonebridge Startop's End Kingsey Great Brickhill Cressex Layters Green Dinton Church End Tathall End Stoke Poges Willen Lake Wolverton East Burnham Moor Common Milton Keynes Village Tinkers Bridge Chartridge Newtown Southcourt Buckland Wolverton Mill East Addington Seer Green Loudwater Skittle Green South End Hedgerley Green Redmoor Sherington Singleborough Aylesbury Bennett End Little Horwood Iver Heath Whiteleaf Buckingham Burcott Church End Lower Weald Goddards Littleworth Corner Honeyburge Charndon Neath Hill Preston Bissett Tongwell Holtspur Penn Bottom Southend Chalfont Common Oakley Edlesborough Shipton Lee Knotty Green Wymbush Lacey Green Grendon Underwood Quainton Upton Church End Wooburn Moor Great Kingshill Shipton Tylers Green Cryers Hill Little Kingshill Summer Heath Filgrave Bledlow Stokenchurch Nash Lee Turweston Stoke Hammond Broughton Holly Green Old Wolverton Waddesdon Nearton End Weston Turville Ivinghoe Aston Radclive East End Whelpley Hill Northfield New Bradwell Chalfont St Giles Widmer End Woodham Lye Green Hitchambury Coombe Lower Pollicott Easington Grange Farm Bockmer End Shalstone Middle Green Darvillshill Amersham Wardrobes Oldbrook Eaglestone Bucklandwharf Stoke Green Chesham Bois Upper North Dean Olney Farnham Common Little Kimble Hollingdon Ashland Sedrup Brook End George Green Austenwood Horton Wharf Adstock Stratford Fields Middle Weald Greatgap Kingswood Ludgershall Astwood Saunderton Lee Prestwood Atterbury Drayton Parslow Barton Hartshorn Dagnall Danesfield Flackwell Heath Ellesborough Slapton Lee Clump Chesham Lower Hartwell Chenies Pednor Bottom Dorton Newlands Ford North Crawley Wingrave Bow Brickhill Lavendon Chicheley Pond Park Bury End Rush Green Little Brickhill Thorney Calverton Taplow Loughton Petsoe End Burnham Haydon Hill Worminghall Wolverton Mill South Alscot Orchard Leigh Weedon Lee Common Verney Junction Hyde Heath