Healthcare Marketing in Charlesworth

Get in touch

Healthcare Advertising in Charlesworth

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SK13 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Charlesworth

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Charlesworth  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Charlesworth (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Higher Gamesley Spout Long Duckmanton Pear Tree Shardlow King Sterndale Breadsall Little Eaton Starkholmes Alsop en le Dale Brough Netherseal Ashgate Farhill Hulland Moss Overseal Yeldersley Lydgate Dalbury Larklands Winsick Heanor Broadholm Woolley Tunstead Milton Little Chester Glutton Bridge Calver Low Hallam Fields Nether Loads Stainsby Hasland Stanton-by-Dale Dronfield Woodhouse Lower Hartshay Shottlegate Mercaton Whatstandwell Charlestown Darley Bridge Palterton Grindsbrook Booth Wingfield Park Brushfield Blackwell Peakley Hill Elmton Uppertown Gorseybank Dalbury Hollow Milford Stanton by Bridge Ault Hucknall Barton Blount Ticknall Hollingwood Estate Litton Mill Stone Edge Ashgate Holloway Harper Hill Pikehall Nuttals Park Hilton Peak Forest Mastin Moor Lane Ends Milton Tansley Knoll Hillstown Yeaveley Chapel-en-le-Frith Clifton Farlands Booth Boythorpe Norbury Whitwell Common Swathwick Glossop Openwoodgate Hare Edge Matlock Bath Stanton Lees Lodge House Surface Mine Etwall Common Dicklant Deepclough Hodthorpe Matlock Hockerley Mount Pleasant Wakebridge Fallgate Culland Holmgate Tapton Street Lane Crich Rowsley Higher Crossings Slackhall Holestone Langley Common Congreave Park Nook Loscoe Middlecroft Linton Heath Brimington Oaker Dunsa Warrencarr Acre Ridge Estate Repton Lullington Pilsley Whaley Thorns Melbourne Glapwell Crowhole Whitehough Head Hayfield Over Burrows Hatton Upper Biggin High Lee Ridgeway Moor Rosliston Heathcote Chisworth Upperthorpe Rylah Mugginton Temple Normanton Smithy Moor Stonebroom Marlpool Brockhurst Cowley Castle View Netherthorpe Bubnell Ilkeston Ashover Nether Sturston Tupton Oxcroft Codnor Breach Greenwich Hulland Ward Coal Aston Dale Abbey Elvaston New Horwich Common Side Astwith Boothgate Malcoff Borrowash Dale Moor Upper Booth Hollingwood Stoneheads Nether Heage Great Cubley Commonside Poolsbrook Parkhouse Green Cinderhill Boulton Moor Leaden Knowl Moorwood Moor Old Glossop Egstow Makeney Hognaston Knockerdown Eckington Furness Vale Tideswell Castle Gresley Wirksworth Moor Wash Townend Gorsey Leys Biggin Dunston Old Whittington Ingleby Leadmill Cherrytree Hill Pilsbury Hargate Hill Moorfield Hillclifflane New Houghton Doehole Riddings Newhaven Dimple Old Tupton Grindlow Shacklecross Lower Midway Wilmorton Higher Chisworth Darley Abbey Risley Wardlow Charlesworth Church Town Ladmanlow Bonsall New Smithy Thurvaston Chelmorton Stanley Common King's Newton Inkersall Green Leabrooks Tintwistle Hilltop Langley Combs Little Bolehill Stoneyford Fernilee New Sawley Markham Vale Quarndon Heage Bradbourne High Cross Bank Youlgreave Stanhope Bretby Foremark Church Broughton Slatepit Dale Holmesfield Mackworth Ashbourne Little Hucklow Longcliffe Bretton Park Head Coxbench Long Eaton Hull End Bolehill Belper Lane End Hollington Grove Coton Park Handley Radbourne Common Henmoor Inkersall Bole Hill Spinkhill Matlock Bank Eyam Birchover Clowne Coplow Dale Lumsdale Perryfoot Nether Handley Cotes Park Longford Linton Duffield Holmesdale Bridgemont Taxal Wardlow Mires Mapleton Allenton Hallowes Denby Village Lilypool Brackenfield Idridgehay Barrow upon Trent Ridgeway Longlane Woodseats Common Side Chesterfield Newgate Steeple Grange Ballidon Hatton Fields Trusley Somercotes Egginton Palmer Moor The Forties Breaston Cockyard Rodsley Shirland Pleasley Mickley Bradley Shirley Millers Green West Hallam The Bungalows Calke The Elms Taddington Gowhole Ollerbrook Booth Wessington Pratthall Ireton Wood Grindleford Boulton Burrfields Golden Valley Lower Birchwood Far Laund Heathtop Danesmoor Wigley Sawley Overton Kirk Hallam Sheldon Markeaton Newton Old Brampton Pomeroy Swarkestone Moorhall Ible Ashopton Hassop Butterley Clay Mills Boylestonfield Smisby Holmewood Westthorpe Froggatt Ingmanthorpe Unstone Green Hill Somersal Ogston High Peak Junction Doveridge Heanor Gate Eaves Knoll Edale End Matlock Green Hardstoft Baslow Buxton Shipley Common Oakerthorpe Wormhill West Broughton Holmley Common Williamthorpe Farnah Green West Handley Brockwell Hardstoft Common Cowhill Whaley Shatton Unstone Morley Smithy Litton Burntheath New Stanton Osleston Sawmills Higham Sinfin Moor Nether Green Horwich End Idridgehay Green Shireoaks Muggintonlane End Normanton Tansley Shottle West End Greenhillocks Riddings Bellevue Upper Midway Oxcroft Estate Little Cubley Trentlock Dove Holes Hales Green Bakestone Moor Aldercar Brand Side Peak Dale Upper Newbold Wensley Highgate Pye Bridge Great Hucklow Over Haddon South Wingfield Limekiln Field Harpur Hill Codnor Snelston Common Leam Bradwell Hills Broadmeadows Brailsford Green Annwell Place Upper Langwith Bramley Vale Wyaston Aldwark Hathersage Booths Brookfield Owler Bar Tomthorn Brassington Summerley Hobroyd Lower Kilburn Over Leigh Hilcote Codnor Gate Crist Birley Allestree Woodhead Little Longstone Newbold Moor Thurvaston Willington Butterley Barrow Hill Langwith Junction Stanfree Crowden Pilhough Fenny Bentley Lower Dinting Greenside Earl Sterndale Weston Underwood Mercaston Farley Wilday Green Alport Swadlincote Woolley Moor Cross o' th' hands Birdholme Mickley Middleton Newlands Lower Crossings Offerton Belper Nether Chanderhill Rowland Blackwell Milehill Atlow Slaley Torr Top Simmondley Troway Edlaston Bakewell Gamesley Rise End Foston Penny Green Conksbury Morleymoor Churchbalk Beeley Snitterton River's Vale Windmill Brook Bottom Bagshaw Darley Dale Edensor Ilkeston Junction Foolow Woodnook Darley Hillside Mill Green Woodville Newton Solney Cowlow Breckend Pilsley Kirk Langley Spital Ladygrove Marston Montgomery Renishaw Stoke Upper Loads Church Hill Brampton Derby Brindwoodgate Brailsford Crich Carr Bramley Bolsover Hadfield Potter Somersal The Gutter Burnaston Aston Heath Swanwick Kniveton Gosforth Valley Pinxton Eastmoor Over End Oaks Green Waingroves Ford New Whittington Biggin Canholes Plaistow Green Boylestone Clay Cross Milltown Brimington Common Spancarr Walton Nether End Monsal Head Newbold Lowgates Hillcross Hartshorne Walton-on-Trent Sterndale Moor Alton Carsington Holbrook Moor Matlock Bridge Washgreen Middle Handley Longway Bank Morley Lee Head Creswell Sparrowpit Cowers Lane Dowry New Bolsover Nether Moor Eagle Tor Rose Hill Littlemoor Oxton Rakes Thornhill Rumbling Street Stony Houghton Egginton Common Newhall Holymoorside New Brimington Nether Biggin Morton Whitfield Longfordlane Holbrook Smalldale Great Longstone Windley Stretton Chinley Head Priestcliffe Ditch Newtown Buckland Hollow Nether Burrows Old Dam Unthank Littleover Chapel Milton Sheepbridge Calton Lees Elton Lea Cross Hill Church Gresley Alkmonton Apperknowle The Flourish Middleton Fallinge Dalebank Carr Vale Snape Hill Birch Vale Slack Summerwood Top Stoney Middleton Breadsall Hilltop Cromford Upperwood The Leys Lower Pilsley Hady Coddington Brookside Hollins Green Horsley Woodhouse Bolehill Short Heath Cressbrook Chinley Lightwood Oversetts Weston-on-Trent Aston Ashover Hay Scropton Cutthorpe Smithy Houses Whitwell Oakwood Smalley Green Lane Head Parwich Friden Smalley Common Hague Bar Harehill Turnditch Millers Dale Barlow Tibshelf Osmaston Flaxholme Sleet Moor Lees Owlcotes Doe Lea Stenson Upper End Hathersage Killamarsh Ockbrook Millington Green Stainsby Common Upper Birchwood Toadhole Furnace Hollington Litchurch Kelstedge Kirk Ireton Mickleover Lower Thurvaston Netherthorpe Wingerworth Abney The Park Etwall Hazelwood Monyash Thorpe Calver Sough Scotches Batham Gate Loundsley Green Norwood Whitfield Park Spondon Findern Bacon's Spring Marston on Dove Alderwasley Smalldale Matlock Cliff Hepthorne Lane Bullbridge Stanton Dethick Horsley Smithfield Dronfield Tinkersley Ashford in the Water Callow Bargate Sutton on the Hill Dinting Vale Church Wilne Hollins The Brushes Aston-on-Trent Kilburn Sapperton Churchtown Waldley Bretby Pentrichlane-end Whittington Moor Low Leighton Mount Pleasant Osmaston Ridgeway Shelton Lock Ripley Edale Upper Town Langwith Chunal Sinfin Woodlinkin Little Hallam Morley Park Stanley Wheatcroft Duffieldbank St Augustines Belph Curbar Radbourne Burbage Warmbrook Calver White Moor Stanton in Peak Upper Town Hearthstone Bullhurst Hill Staden Rowarth Coton in the Elms Grassmoor Bridgeholm Green Gallows Inn Hardwick Porterhouse Northedge Langley Mill Buxworth Corbriggs Calow Wirksworth Calow Green Arthurs View Hundall Hammersmith Moravian Settlement Goseley Dale Blackbrook Dale End Padfield Marehay Hangingbridge Tetron Point Sandiacre Hulland Village Bowshaw Emmett Carr Roston Freebirch Denby Bottles Ambergate Plaistow Birleyhay Yeldersley Hollies Hemming Green South Normanton Whaley Bridge Higher Dinting Great Wilne Pleasley Vale Codnor Park Wheston North Wingfield Northwood Pentrich Stockley Rawson Green The Holmes Stonegravels Shepley Street Sudbury Twyford Hallfield Gate Duckmanton Bowden Head Moorend Ashleyhay Cowdale Blackbrook Derby War Memorial Village Thulston Bradwell Tissington Godfreyhole Upper Padley Snelston Fritchley Woodthorpe Upper Hartshay Spitewinter Lower Gamesley Cubley Common Newmarket Chaddesden Quarndon Common Dove Head Spitalhill Nether Booth Hardwick Wood Peasehill Hargatewall Shirebrook Heath Crowdicote West Edge Wadshelf Draycott Smalley Chevinside Thornsett Priestcliffe Cokhay Green Toadmoor Shuttlewood Matlock Dale Little Hayfield Bridgehill Hopton Hidebank Cotmanhay Cropper Ravensnest Mount Pleasant New York Kedleston Bridge End Barber Booth Staveley Ambaston Mapperley Castleton Millthorpe Aston Whitehough Alvaston Old Matlock Sunny Hill Heath End Hill Top Riber Sutton Scarsdale Somersal Herbert Cock Alley Harlesthorpe Caldwell New Zealand Hope Arkwright Town Grangemill Denby Common Ednaston Nether Padley Shaw Westhouses Bankwood Gate Chellaston Winster Robin Hood Bamford Stanton Gate Bolsover Woodhouse Hartington Crewton Pride Park Flagg Rowthorne New Mills Pilsley Green Horsleygate Higher Buxton Tunstead Ironville Two Dales Scarcliffe Nithen End Marsh Lane Brightgate Cartledge Barlborough Press Coldeaton Alfreton Shipley Upper Hackney Compton Parsley Hay