Healthcare Marketing in Coton Park

Get in touch

Healthcare Advertising in Coton Park

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE12 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Coton Park

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Coton Park  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Coton Park (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Hayfield Perryfoot Coldeaton Dove Holes Oakwood Higher Chisworth Warrencarr Parkhouse Green Woodville Pilsley Staden Stenson Breadsall Hilltop Glutton Bridge Cowlow Townend Churchtown Great Wilne New Houghton Chevinside Stanley Lower Kilburn Stoney Middleton Newbold Higher Dinting Taddington Upper Hackney Robin Hood Barlborough Nithen End West Edge Cowdale Dale Abbey Mugginton Sheldon Troway Lullington Whittington Moor Upper Padley Calton Lees Uppertown Clifton Hallowes Brailsford Green Langley Dunsa Tintwistle Nether End West Broughton Short Heath Arkwright Town Mercaston Ilkeston Junction Wingerworth The Holmes Holmesfield Tunstead Milton Hady Scarcliffe Hulland Ward Crowden Nuttals Park Atlow South Wingfield Cowhill Bramley Vale Matlock Cliff Chapel Milton Brookside Wash Bankwood Gate Peasehill Wardlow Mires Netherthorpe Stanton Gate Annwell Place Starkholmes Parsley Hay Boulton Moor Tibshelf Whaley Thorns Lane Ends Toadhole Furnace Great Longstone Hockerley Langley Mill Hallfield Gate Chinley Head Hillcross Matlock Bath Yeldersley Sudbury Boythorpe Codnor Park Kirk Ireton Birley Owlcotes Low Leighton Calke Nether Booth Henmoor Birleyhay Darley Dale Blackwell Stretton Yeldersley Hollies Quarndon Common Great Cubley Netherthorpe Cross o' th' hands Lower Gamesley Kniveton Stockley Wheatcroft Ashford in the Water Penny Green Nether Heage Markham Vale Church Gresley Over Haddon Biggin Dimple Boothgate Spitalhill Lodge House Surface Mine Unstone Green Waingroves Chellaston Chesterfield Hill Top Gamesley Toadmoor Larklands Belper Longlane Pinxton Fenny Bentley Woodnook Conksbury Mickley Sleet Moor Bridgemont Oaks Green Eckington Spancarr Langwith Calver Sough Butterley Street Lane Barton Blount Lower Pilsley Ridgeway New Mills Oxcroft Estate Oxcroft Lea Longford Mill Green Cubley Common Lowgates New Whittington Nether Sturston Alderwasley Snape Hill Windley Palmer Moor Combs Hilton Summerley Whaley Slack Woodseats Ambergate Woodlinkin Hognaston Thornsett Steeple Grange Parwich Crist Aldwark Stanton-by-Dale Edale Chaddesden Priestcliffe Unthank Old Brampton Osmaston Palterton Hargatewall Rumbling Street Killamarsh Ashbourne Barber Booth Duffieldbank Foolow Bramley Pratthall Peak Forest Milton Coal Aston Castle View The Park Etwall Stony Houghton Morton Hope Padfield High Peak Junction Whitfield Park Burntheath Etwall Common Darley Bridge Brushfield Pleasley Wormhill Tansley Knoll Thorpe Newgate Nether Burrows Tansley Egginton Lane Head Cokhay Green Horsley Woodhouse Rose Hill Mapleton Ashover Rowthorne Blackbrook Cromford Little Chester Upper Hartshay Baslow Quarndon Ballidon Woodhead Dowry Walton-on-Trent New Bolsover Northwood Derby Swathwick Upper End Upper Langwith Bradley Stonegravels Fritchley Fallinge Edensor Calow Green Upper Midway Wingfield Park New Sawley Youlgreave Cockyard Calver Normanton Derby War Memorial Village Hardstoft Doe Lea Mastin Moor Egginton Common Farnah Green Press Higher Gamesley King's Newton Barlow Markeaton Holbrook Wyaston Marsh Lane Rylah Sutton on the Hill Butterley Loscoe Charlestown Shireoaks Windmill Riber Winsick Woolley Moor Brailsford Swadlincote Birch Vale Brimington Common Ible Ollerbrook Booth Hill Somersal Rosliston Leadmill Hare Edge Holmewood Little Cubley Bakewell Chapel-en-le-Frith Little Bolehill Wigley Hopton Breaston Common Side Bagshaw Heanor Gate Bradwell Matlock Green Boulton Westthorpe Hepthorne Lane Washgreen Wadshelf Pleasley Vale Snitterton Oxton Rakes Nether Green Inkersall Foremark Dalebank Bridge End Litton Mill Lee Head Callow Marston Montgomery Bretton Buckland Hollow Makeney Hillstown Corbriggs Glapwell Stanhope Bretby Rowsley Newlands Pikehall Bamford Dronfield Dove Head Dronfield Woodhouse Crowhole Curbar Mickley South Normanton Bonsall St Augustines Stoke Hulland Moss Hidebank Smalley Common Ogston Holloway Hillclifflane Whitwell Bole Hill Church Town Ridgeway Broadholm Lees Brackenfield Grindsbrook Booth Belph Trentlock Shipley Common Calver Low Mercaton Bowden Head Park Nook Ingmanthorpe Little Hallam Bacon's Spring Charlesworth Denby Common Pye Bridge Spital Gorsey Leys Glossop Dinting Vale Bolsover Upperthorpe Dicklant Nether Moor Sterndale Moor Sawmills Slatepit Dale Abney Cowley Rowarth Brightgate Pilsbury Milltown Spitewinter Hulland Village Clay Mills The Flourish Temple Normanton Little Hayfield Nether Biggin High Cross Bank Rawson Green Langley Common Tissington Hales Green Ilkeston Ticknall Pentrich Upper Town Oversetts Handley Bridgeholm Green Hadfield Leabrooks Brook Bottom Danesmoor Twyford Newton Solney Mackworth Gallows Inn Farley Pilsley The Gutter Tomthorn Woolley West Handley Higher Buxton Chelmorton Smalley Millers Green Swarkestone Biggin Upper Booth Bakestone Moor Leam Malcoff Hasland Calow Risley Brindwoodgate Lower Hartshay Hollington Grove Mount Pleasant Brookfield Alfreton Burnaston Lilypool Hallam Fields Grangemill New Zealand Northedge River's Vale Newhaven Smalldale Barrow Hill Moravian Settlement Carr Vale Shirland Bretby Highgate Great Hucklow Brassington Farhill Unstone Beeley Coton in the Elms Hollins Shirley Mount Pleasant Millington Green Coton Park Shepley Street Aston Ironville Tapton Ockbrook Churchbalk Woodthorpe Dale Moor Allestree Ashgate Langwith Junction Barrow upon Trent Holmgate Park Head Porterhouse Hangingbridge Eaves Knoll Hobroyd Rowland Inkersall Green Ladmanlow Heage Upperwood High Lee Alvaston Moorwood Moor Eyam Stonebroom North Wingfield Earl Sterndale Borrowash Matlock Bank Dunston Wensley Cutthorpe Heath End Harper Hill Kirk Hallam Little Longstone Smalley Green Tunstead Smithfield Simmondley Linton Heath Shardlow Shottlegate Gowhole Acre Ridge Estate Tupton Upper Newbold Wardlow Hollingwood Estate Aldercar Edale End Thornhill Stone Edge Offerton Allenton Broadmeadows Elton Renishaw Heanor Dalbury Hollow Canholes Codnor Higher Crossings Tinkersley Oakerthorpe Cock Alley Kilburn Hatton Walton Brampton Ford Priestcliffe Ditch Cressbrook Melbourne Repton Over End Stoneyford Stanfree Ireton Wood Longcliffe Chinley Wheston Sparrowpit Bubnell Cowers Lane Milehill Hilcote Upper Loads Hassop Limekiln Field Pilsley Green Farlands Booth Holymoorside Chisworth Nether Handley Lower Midway Hundall Harlesthorpe Middlecroft Eagle Tor Holmley Common Warmbrook Snelston Summerwood Top Morleymoor Holmesdale Sunny Hill Slackhall Smisby Dalbury Over Burrows Snelston Common Sutton Scarsdale Long Eaton Emmett Carr Radbourne Common Stanton by Bridge Spinkhill Ridgeway Moor Shuttlewood Dethick Blackwell Greenwich Rodsley Upper Biggin Castleton Wakebridge Far Laund Staveley Thurvaston Cotmanhay Westhouses Arthurs View Norbury Slaley Ednaston Spout Flagg Whatstandwell Elvaston Carsington Stanton Lees Ashleyhay Swanwick Linton Kedleston Alsop en le Dale Upper Birchwood Stoneheads Sapperton Stanton Aston Heath Coddington Bradbourne Castle Gresley Littleover Sawley Breckend Hazelwood Long Duckmanton Bridgehill Crewton Duffield Muggintonlane End Thulston Matlock Dale Hartington Edlaston Denby Village Newtown Shirebrook Doehole Froggatt Old Tupton Grassmoor Dale End Boylestonfield Milford Furness Vale Bullhurst Hill Darley Abbey Millers Dale Coxbench Lower Dinting Hathersage Brimington Monyash Clay Cross Burbage Turnditch Egstow Wirksworth Moor Cropper Whitehough Idridgehay Green Cinderhill Hardwick Brockhurst Leaden Knowl Moorfield Willington Ladygrove Wessington Marlpool Shottle Caldwell Idridgehay Middle Handley Sheepbridge Whitfield Pear Tree Ashover Hay Moorhall Hemming Green Winster Elmton Loundsley Green Hathersage Booths Thurvaston The Forties Freebirch Hatton Fields Greenhillocks Godfreyhole Nether Loads Duckmanton Morley Park Heath Codnor Gate Gorseybank Peak Dale Smithy Moor Common Side Sinfin Moor Hollins Green Norwood Riddings Shipley Stanton in Peak Culland Ripley Greenside Scropton Overseal Taxal Astwith Wirksworth Mount Pleasant Spondon Somercotes Gosforth Valley Denby Bottles Hollingwood Radbourne Whitehough Head Crich Middleton Alkmonton New York Middleton Yeaveley Golden Valley Litchurch Lumsdale Goseley Dale Bowshaw Marehay Burrfields Osmaston Lower Birchwood Birdholme New Brimington Hargate Hill The Elms Morley Pride Park Boylestone White Moor Horsleygate Lower Crossings Eastmoor Horwich End Over Leigh Draycott Tetron Point Nether Padley Darley Hillside Hilltop Alport Weston Underwood Compton Findern Doveridge Flaxholme Newhall Newmarket Newton Bolehill Apperknowle Fernilee Grindlow Batham Gate Brand Side Cross Hill Ashopton Deepclough Newbold Moor Pentrichlane-end Clowne Buxworth Hollington Bradwell Hills Buxton Littlemoor Harpur Hill Matlock Bridge Marston on Dove Torr Top The Leys Wilmorton Church Hill The Brushes Ravensnest Chunal Heathtop Little Eaton West Hallam Roston Plaistow Monsal Head Brough Peakley Hill Matlock The Bungalows Litton Kirk Langley Overton Smithy Houses New Horwich Old Whittington Breadsall King Sterndale Old Matlock Hodthorpe Poolsbrook Sinfin Owler Bar Shaw Whitwell Common Hardwick Wood Cherrytree Hill Morley Smithy Creswell Crowdicote Upper Town Stainsby Common Friden Codnor Breach Ingleby Hammersmith Pilhough Old Dam Shelton Lock Hartshorne Ault Hucknall Waldley Hague Bar Mapperley Higham Alton Crich Carr Mickleover Shatton Old Glossop Hardstoft Common Two Dales Sandiacre Bellevue Trusley Bolsover Woodhouse Brockwell Whaley Bridge Kelstedge Church Broughton Longfordlane Lower Thurvaston Lightwood Williamthorpe Congreave Bargate Netherseal Stanley Common Birchover Aston Riddings Cartledge New Stanton Oaker Longway Bank Cotes Park Osleston Somersal Herbert Hearthstone Holestone Hull End Bullbridge Harehill Potter Somersal Foston Ambaston New Smithy Coplow Dale Nether Chanderhill Rise End Horsley Bolehill Grindleford Belper Lane End Heathcote Weston-on-Trent Aston-on-Trent Lydgate Little Hucklow Holbrook Moor Stainsby Commonside Plaistow Green Moorend Blackbrook Ashgate Knockerdown Fallgate Church Wilne Smalldale Shacklecross Pomeroy Scotches Tideswell Openwoodgate Millthorpe Wilday Green West End