Healthcare Marketing in Hallfield Gate

Get in touch

Healthcare Advertising in Hallfield Gate

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE55 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hallfield Gate

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hallfield Gate  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hallfield Gate (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Lumsdale Carr Vale Sparrowpit Radbourne Common Heath End Sawley Dronfield Charlesworth Rowthorne Plaistow Green Alderwasley Sheepbridge Windley Yeaveley Brookside Starkholmes Great Cubley Spitalhill Harpur Hill Ambaston West Hallam Tissington Tapton Pilsley Green Leaden Knowl Crich Carr Brockwell Longfordlane Spout Hargate Hill Palterton Shirland Parkhouse Green Somercotes Wheatcroft Bradwell Renishaw Peak Dale Aldwark Coldeaton Newmarket Smalldale King Sterndale Morleymoor Mackworth Tansley Padfield Codnor Gate Newtown Biggin Northwood Hardstoft Common Ogston Blackbrook Barlow Grindsbrook Booth Bolehill High Lee Toadmoor Tibshelf Great Hucklow Wyaston West Broughton Moorfield Whitfield Park Lodge House Surface Mine Markeaton Congreave Breadsall Milton Mickley Smalley Common Peakley Hill Coddington North Wingfield Ladygrove Breaston Tintwistle Lower Birchwood Tideswell Nether Booth Glossop Upper Padley Church Gresley Nithen End Little Hallam Burbage Chesterfield Holbrook Lower Pilsley Mercaston Cowhill Winsick Wormhill Conksbury Middlecroft Riddings Hilcote Marsh Lane Townend Gallows Inn The Gutter Upper Langwith Findern Shepley Street White Moor Woodseats Godfreyhole Snelston Common Dalbury Shipley Common Spital Hazelwood Dunston Alfreton Woodthorpe Cotmanhay Combs Torr Top Boulton Pinxton Ault Hucknall Swadlincote Pomeroy Brampton Clay Mills Churchbalk Calke Unstone Green Boylestonfield Birley Morton Coton in the Elms Brough Woolley Moor Dalbury Hollow Borrowash Longcliffe Brockhurst The Brushes Bamford Boythorpe Stainsby Common Steeple Grange Porterhouse West End Brassington River's Vale Trentlock Cutthorpe Cherrytree Hill Nether Biggin Bowshaw Hollington Grove Newbold Moor Ingmanthorpe Wirksworth Moor Hatton Smalldale Rowarth Hill Top Milford Twyford Arkwright Town Bakestone Moor Linton Stanfree Rylah Spondon Hulland Moss Smithy Houses Oaker Heathtop Sinfin Moor Ilkeston Junction Thornsett Golden Valley Grindlow Dowry Smisby Yeldersley Hollies Lydgate The Flourish Little Bolehill Cressbrook Aston-on-Trent Shottle Rowland Sudbury Larklands Winster Tunstead Idridgehay Highgate Boothgate Hulland Ward Little Hayfield Acre Ridge Estate Hollingwood Aston Holymoorside Stanton Lees Tansley Knoll Thurvaston Slack Palmer Moor Leabrooks Inkersall Spinkhill Denby Common Cross Hill Woolley Scotches Quarndon New York Loundsley Green The Park Farley Upper Booth Curbar Whitwell Stoneyford Upper Biggin Boulton Moor Ashgate Fallinge Stenson Osleston Cropper Chinley Head Warrencarr Aston Pride Park Duckmanton Overton Bretton Sinfin Lightwood Abney Hague Bar Broadmeadows Over Burrows Hady Somersal Herbert Newhaven South Normanton New Whittington Millers Green Ambergate Parsley Hay West Edge Fenny Bentley Bramley Vale Stanton Tunstead Milton Snitterton Peasehill New Mills Belper Lane End Sawmills Hardstoft Bradbourne Whitfield Egginton Common Hobroyd Idridgehay Green Stanley Common Ford Nether Handley Old Brampton Shipley New Horwich Great Longstone Carsington Shatton Greenside Creswell Eyam Biggin Birleyhay Smithy Moor Eastmoor Riber Bullhurst Hill Church Broughton Great Wilne Higham Chisworth Pentrichlane-end Slatepit Dale Newton Solney Hollins Summerley Hargatewall New Sawley Lilypool Poolsbrook Knockerdown Offerton Old Dam Annwell Place Woodville Butterley Cromford Aldercar Middle Handley Middleton Priestcliffe Ditch Stoney Middleton Cokhay Green Coplow Dale Heath Culland Ashover Hay Cowdale Higher Gamesley Hammersmith Newhall Killamarsh Bridgehill Henmoor Wheston Brackenfield Ireton Wood Wessington New Zealand Foremark Coton Park Weston-on-Trent Loscoe New Brimington Holbrook Moor The Holmes Crowden Radbourne Charlestown Newbold Higher Chisworth Stanton in Peak Weston Underwood Bellevue Lea Corbriggs Aston Heath Foolow Bradley Hayfield Blackbrook St Augustines Hognaston Bubnell Bankwood Gate Birchover Pilsbury Upper Hackney Lower Dinting Allestree Broadholm Heanor Gate Hardwick Barrow upon Trent Darley Hillside Etwall Rose Hill Two Dales Litton Mill Oxcroft Leadmill Taxal Dale Abbey Bridgemont Furness Vale Norbury Horwich End Gamesley Williamthorpe Bakewell Cross o' th' hands Mount Pleasant Swathwick Park Head Wadshelf Markham Vale Scarcliffe Horsley Heanor Hallfield Gate Upper End Ollerbrook Booth Barber Booth Mickley Bridge End Lower Thurvaston Arthurs View Barton Blount Pilhough Ashgate The Elms Fallgate Wilday Green Grangemill Horsleygate Shelton Lock Wilmorton Blackwell Rumbling Street Buxworth Hope Whitehough Head Dale End Little Longstone Milehill Chapel-en-le-Frith Ridgeway Northedge Linton Heath Waldley Lower Kilburn Woodlinkin Morley Smithy Nether Chanderhill Stanhope Bretby Churchtown Hartshorne Nether End Short Heath The Leys Shireoaks Tinkersley Swarkestone Fritchley Netherthorpe Matlock Bridge Rodsley Ballidon Crist Repton Belper Glutton Bridge Brimington Oakerthorpe Brailsford Green Hundall Denby Bottles Upper Town Newgate Smalley Green Troway Whittington Moor Morley Bridgeholm Green Stoke Youlgreave Wardlow Long Eaton Woodnook Openwoodgate Stanton by Bridge Higher Dinting Washgreen Marston on Dove Egstow Perryfoot Melbourne Buxton Newton Calow Green Dinting Vale Bagshaw Freebirch Holmesdale Owlcotes Cartledge Barrow Hill Matlock Dale Hales Green Staden Holmgate Rise End Millington Green Whaley Thorns Holestone Rowsley Warmbrook Dalebank Slackhall Matlock Lower Hartshay Harlesthorpe Over Haddon Cock Alley Boylestone Crich Burntheath Brightgate Batham Gate Nether Loads Unthank Stainsby Dove Holes Wakebridge Press South Wingfield Nether Padley Church Hill Hopton Rosliston Rawson Green Hollington Ingleby Brindwoodgate Netherthorpe Upper Newbold Holmley Common Common Side Hathersage Smithfield Millers Dale Gorsey Leys Handley Burnaston Roston Heage Hilton Langwith Junction Makeney Lee Head West Handley Wensley Whaley Bridge Shardlow Sapperton Kirk Ireton Greenwich Coxbench Hatton Fields Lane Ends Ashbourne Chelmorton Wingerworth Langley Stretton Matlock Cliff Pikehall Monsal Head Mount Pleasant Hill Somersal Buckland Hollow Upper Birchwood Barlborough Milltown Long Duckmanton Hollingwood Estate Matlock Bath Woodhead Alvaston Brook Bottom Littleover Codnor Nether Sturston Heathcote Crowdicote Hillclifflane Inkersall Green Mastin Moor Tetron Point Ladmanlow Quarndon Common Hasland Alkmonton Priestcliffe Commonside Sleet Moor Pilsley Cowers Lane Dethick Sandiacre Newlands Nether Moor Gorseybank Millthorpe Ashford in the Water Oxcroft Estate Smalley Litton Chinley Old Tupton Cowley Riddings Clay Cross Allenton Holmesfield Spitewinter Flagg Stonebroom Greenhillocks Marehay Uppertown Wash Egginton Walton Elmton Ridgeway Moor Calver Upper Hartshay Upper Loads Eagle Tor Taddington Dale Moor Ticknall Castle Gresley High Peak Junction Glapwell Grassmoor Church Town Doehole Over End Oakwood Lane Head Mill Green Thorpe Callow Kniveton Stanton-by-Dale Clowne Shottlegate Over Leigh Hassop Kirk Langley Hillcross Dunsa Mickleover Common Side Pentrich Nether Heage Thurvaston Hadfield Plaistow Cinderhill Denby Village Holmewood Sheldon Middleton Lower Midway Caldwell Etwall Common Simmondley Whitehough Butterley Longford Duffield Hearthstone Shirley New Houghton Penny Green Higher Buxton Morley Park Blackwell Litchurch Mount Pleasant Darley Abbey Hallowes Mapperley Windmill Higher Crossings Monyash Harper Hill Draycott Sunny Hill Osmaston Whitwell Common High Cross Bank Lower Crossings Willington Deepclough Normanton Sterndale Moor Stanley Lower Gamesley Kirk Hallam Thulston Malcoff New Smithy Unstone New Stanton Bramley Kedleston Darley Dale Shuttlewood The Forties Compton Elton Old Glossop Tupton Little Eaton Stone Edge Castleton Duffieldbank Calver Low Waingroves Bole Hill Emmett Carr Edlaston Hulland Village Hockerley Wirksworth Doveridge Dicklant Codnor Breach Parwich Brushfield Derby Hathersage Booths Wingfield Park Upperwood Shirebrook Chaddesden New Bolsover Darley Bridge Bowden Head Westthorpe Old Matlock Thornhill Hilltop Shaw Hollins Green Whaley Upperthorpe Owler Bar Derby War Memorial Village Bacon's Spring Snelston Littlemoor Alsop en le Dale Overseal Hallam Fields Doe Lea Hangingbridge Beeley Far Laund Farnah Green Hepthorne Lane Brimington Common Friden Wardlow Mires Elvaston Moravian Settlement Pleasley Vale Hardwick Wood Castle View Matlock Green Moorhall Mugginton Westhouses King's Newton Ilkeston Bullbridge Chunal Sutton on the Hill Ashover Toadhole Furnace Oaks Green Little Hucklow Cubley Common Clifton Birdholme Pratthall Hull End Limekiln Field Peak Forest Lowgates Calver Sough Bolsover Apperknowle Calton Lees Nuttals Park Matlock Bank Gowhole Breckend Kelstedge Stonegravels Yeldersley Moorend Moorwood Moor Netherseal Pye Bridge Dronfield Woodhouse Cotes Park Earl Sterndale Staveley Breadsall Hilltop Longway Bank Shacklecross Flaxholme Potter Somersal Ockbrook Park Nook Tomthorn Old Whittington Hare Edge Marlpool Ridgeway Langwith Stanton Gate Upper Town Low Leighton Osmaston Crewton Walton-on-Trent Codnor Park Brailsford Little Cubley Ripley Bolsover Woodhouse Hartington Canholes Cowlow Little Chester Upper Midway Pear Tree Calow Street Lane Hillstown Scropton Ravensnest Coal Aston Farlands Booth Chellaston Foston Sutton Scarsdale Gosforth Valley Whatstandwell Ashopton Astwith Muggintonlane End Goseley Dale Wigley Brand Side Harehill Oversetts Crowhole Spancarr Farhill Ashleyhay Lullington Turnditch Hodthorpe Summerwood Top Ible Church Wilne Trusley Cockyard Danesmoor Nether Green Stockley Langley Mill Edensor Langley Common Hidebank Snape Hill Horsley Woodhouse Chapel Milton Nether Burrows Risley Leam Stoneheads Bretby Temple Normanton Dimple Brookfield Ironville Froggatt Baslow Pleasley Marston Montgomery Holloway Bargate Kilburn Pilsley Belph Edale End Slaley Eaves Knoll Bonsall Longlane Atlow The Bungalows Swanwick Ednaston Dove Head Stony Houghton Eckington Edale Mapleton Chevinside Grindleford Burrfields Alport Bolehill Oxton Rakes Fernilee Hemming Green Bradwell Hills Birch Vale Lees Alton Robin Hood Norwood Mercaton