Healthcare Marketing in Ingmanthorpe

Get in touch

Healthcare Advertising in Ingmanthorpe

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in S42 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ingmanthorpe

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ingmanthorpe  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Ingmanthorpe (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Harlesthorpe Peak Dale Lower Birchwood Apperknowle Leaden Knowl Smithy Moor Birchover Dethick The Gutter Little Chester Ingleby Pear Tree Culland Oxton Rakes Etwall Common Mount Pleasant Swadlincote Willington West End Shirley Cartledge Grassmoor Priestcliffe Ditch Mapperley Thulston Sudbury Dimple Little Hallam Waldley Ashford in the Water Plaistow Green Cotmanhay Stanton-by-Dale Dronfield Woodhouse Alvaston Shuttlewood Smalley Common Cubley Common Gorsey Leys Elton Woodhead Dowry Dalebank Hopton Blackwell Ingmanthorpe Ambaston Chaddesden Upper Midway Osleston The Holmes Pentrich Greenhillocks Slackhall Riddings Ollerbrook Booth Litton Stanton Gate Broadholm Over End Linton Heath Northwood Dronfield Newtown Taddington Mill Green Eagle Tor Old Dam Quarndon Troway Pentrichlane-end Crich Hallfield Gate Bonsall Upper Padley Birdholme Barlow Thurvaston Aldercar Whaley Bridge Elmton Hilltop Wirksworth Moor Dunsa The Flourish Priestcliffe Walton-on-Trent Fernilee Highgate Lower Pilsley Charlesworth Gorseybank Turnditch Rylah Longlane Belph South Normanton Ashover Ashgate Barrow Hill Creswell Barlborough Foolow South Wingfield Bullhurst Hill Barton Blount Northedge New Sawley Biggin Townend Mugginton Bowden Head Pratthall Upper Birchwood Starkholmes Winsick Little Bolehill Edensor Risley Abney Inkersall Green Hazelwood Uppertown Hayfield Blackwell Rise End Wormhill Morley Park Belper Lane End Ford Whitwell Common Snelston Common Compton Codnor Park Offerton Bolsover Hallowes Malcoff Lane Ends Williamthorpe Ridgeway Moor Dove Head Cromford Windley Higher Crossings Clay Mills Smithy Houses Bargate Middlecroft Overseal Pride Park Great Hucklow New Brimington Linton Parwich Hardwick Ault Hucknall Lower Crossings Unthank Newmarket Ambergate Aston-on-Trent Hollingwood Estate Brailsford Green Slatepit Dale Idridgehay Green Newlands Lea Millthorpe Boylestone High Peak Junction Stanhope Bretby Ridgeway Bolehill Calver Heath Morley Smithy Stone Edge Brimington Common High Cross Bank Mount Pleasant Castle View Higher Dinting Stonebroom Hardstoft Common Batham Gate Newbold Moor Bramley Boylestonfield Owlcotes Sinfin Whitehough Sterndale Moor Holmgate River's Vale Upper Town Lower Hartshay Friden Birch Vale Newbold Hartington Barber Booth Staveley New Zealand Churchbalk Stenson Matlock Tideswell Kelstedge Stanton in Peak Sinfin Moor Thurvaston Hargate Hill Perryfoot Hilcote Stainsby Oxcroft Estate Markeaton Heage Hemming Green Danesmoor Hardwick Wood Spancarr Rawson Green Oaks Green Oakerthorpe Lane Head Dalbury Farley Smithfield Rosliston Inkersall The Park Woodseats Tissington Cock Alley Simmondley Hassop Stoneyford Stoke Biggin Wadshelf Tansley Knoll Wessington Stoneheads Edale Kniveton Grindsbrook Booth Langwith Junction Wingfield Park The Elms Gamesley Hangingbridge Barrow upon Trent The Leys Stanley Church Gresley Cotes Park Bridge End Butterley Old Whittington Kirk Langley Tansley Twyford Mackworth Temple Normanton Lydgate Ible Westhouses Darley Bridge Coton in the Elms Nithen End Hady Rowarth Mount Pleasant Boothgate Bretby Bagshaw Bankwood Gate Codnor Breach Church Wilne Upper Biggin Bradbourne New Mills Hathersage Booths Newhall Crowdicote Over Leigh Lightwood Morley Bole Hill Pilsley Green Denby Common Castle Gresley Hulland Village Matlock Dale Radbourne Church Town Caldwell Rowland Chapel Milton Darley Dale Alfreton Padfield Borrowash Old Brampton Street Lane Unstone Nether Booth Langley Mill Buxworth New Bolsover Newhaven Toadhole Furnace Sapperton Coplow Dale Callow Foremark Nuttals Park Marlpool Langley Common Denby Village Old Glossop Hatton Marsh Lane Nether Loads Stonegravels Harper Hill Stanton by Bridge Nether Moor Chesterfield Stockley Crich Carr Hollington Holestone Higham Shipley Thornsett Spitewinter West Edge Cherrytree Hill Foston Cowdale Bradley Etwall Sunny Hill Nether Biggin Middle Handley Codnor Larklands Crowhole White Moor Whitehough Head Horwich End Darley Abbey Dicklant Stretton Park Head Horsley Leam Roston Summerwood Top Little Eaton Flagg Woodville Codnor Gate Cross Hill Hathersage Fallgate Atlow Washgreen Mickleover Thornhill Ashgate Warrencarr Lee Head The Bungalows Snitterton Low Leighton Sutton Scarsdale Middleton Heanor Gate Longcliffe Woodthorpe Ilkeston Draycott Monsal Head Horsley Woodhouse Dalbury Hollow Great Cubley Staden Fallinge Denby Bottles Aston Upper Langwith Openwoodgate Cokhay Green Lowgates Porterhouse Upper Hartshay Hill Somersal Marehay Brand Side Wigley Fritchley Coton Park Owler Bar Churchtown Cockyard Gosforth Valley Boythorpe Buxton Tapton Yeaveley Corbriggs Calver Low Somersal Herbert Hillcross Flaxholme Arthurs View Hammersmith Warmbrook Little Hucklow Bramley Vale Upperthorpe Great Longstone Dale Abbey Pleasley Vale Chinley Head Hollins Green Wirksworth Brimington Moorwood Moor Acre Ridge Estate Oakwood Calton Lees Moorhall Longford Newton Ticknall Knockerdown Peak Forest Peakley Hill Hepthorne Lane Bridgehill Cowley Alport Holmley Common Riber Over Haddon Palterton Newton Solney Ripley Stoney Middleton Pleasley Longfordlane Glutton Bridge Park Nook Chunal Overton Lower Midway Higher Chisworth Tunstead Milton Middleton Hartshorne Brindwoodgate Belper Holmesdale Lodge House Surface Mine Chinley Carr Vale Higher Gamesley Netherthorpe Hargatewall Farlands Booth Taxal Findern Weston Underwood Doehole Stanfree Muggintonlane End Parkhouse Green Shatton Slack Snape Hill Common Side Morton Peasehill Nether Burrows Ogston Plaistow Osmaston Coxbench Ballidon Grangemill Tunstead Cowers Lane Allestree Coddington Normanton Bacon's Spring Breadsall Torr Top Loscoe Hales Green Wyaston Hulland Ward Buckland Hollow Hidebank Nether Sturston Hundall Old Matlock Scropton Limekiln Field Nether Handley Canholes Grindlow Edale End Wardlow Cinderhill Sawley Shirebrook Matlock Green Gowhole Long Duckmanton Church Broughton Eckington Pilsley Brockhurst New Smithy Commonside Burrfields Moorend Marston on Dove Short Heath Cutthorpe Whaley Milehill Clowne Hardstoft Birleyhay Stanton Makeney Cowlow Mickley Holbrook Coal Aston Woodnook West Handley Upper Booth Rose Hill Charlestown Greenside Hadfield Chellaston Aston Heath The Brushes Little Longstone Thorpe Hillclifflane Cowhill Wilmorton Yeldersley Bubnell Walton Whaley Thorns Glossop West Broughton Castleton Henmoor Eastmoor Wardlow Mires Bridgeholm Green Westthorpe Bretton Upper Newbold Emmett Carr Breaston Tintwistle Long Eaton Breckend Spitalhill Crist New Stanton Moorfield The Forties Aldwark Burbage Ladmanlow Langwith Oaker Ilkeston Junction Church Hill Spout Bakewell Tinkersley Butterley Hilton Froggatt Slaley Godfreyhole Sheldon Scarcliffe Calke Heath End Smalldale Crewton Millington Green Little Cubley Holmesfield Ashbourne Swathwick Hollingwood Weston-on-Trent Hearthstone Nether Green Egginton Woolley Moor Bolsover Woodhouse Chapel-en-le-Frith Annwell Place Upper Town Hague Bar Baslow Matlock Cliff Leabrooks Hodthorpe Palmer Moor Smisby Hulland Moss Norwood Alton St Augustines Riddings Brockwell Robin Hood Hare Edge Scotches Two Dales Shireoaks Ockbrook Sutton on the Hill Shepley Street Milford Killamarsh Nether Chanderhill Oxcroft Spinkhill Waingroves Matlock Bridge Wheatcroft Sandiacre Chevinside Renishaw Matlock Bank Bridgemont Kirk Ireton Brightgate Shacklecross Marston Montgomery Blackbrook Ridgeway Penny Green Wash Whitwell Crowden Litton Mill Brackenfield Lumsdale Hognaston Shipley Common King Sterndale Shelton Lock Tibshelf Ashover Hay Littlemoor Lower Gamesley Somercotes Calow Green Duffield Snelston Wingerworth Broadmeadows Kedleston Hallam Fields Trusley Alkmonton Upper End Newgate Smalley Green Calow Winster Swanwick Hollington Grove Allenton Bradwell Hills Birley Cropper Far Laund Conksbury Earl Sterndale Rowsley Brampton Stony Houghton Yeldersley Hollies Nether Padley Netherseal Monyash Boulton Chisworth Hill Top Derby Woolley New Horwich Kirk Hallam Poolsbrook Swarkestone Oversetts Bamford Calver Sough Hollins Mickley Darley Hillside Cross o' th' hands Brook Bottom Old Tupton Egstow Mastin Moor Lullington Milton Clifton Whitfield Dale End Smalley Markham Vale Millers Dale Higher Buxton Combs Idridgehay Langley Nether Heage Golden Valley Ladygrove Morleymoor Pye Bridge Ravensnest Heanor New Whittington Lower Kilburn Coldeaton Shirland Gallows Inn Bellevue Congreave Edlaston Windmill Unstone Green Hatton Fields Ashleyhay Ednaston Wakebridge Ireton Wood Alsop en le Dale Mercaton Pomeroy Holbrook Moor Heathcote Stainsby Common Lower Dinting Rowthorne Heathtop Chelmorton Holmewood Ironville Hull End Brookfield Whitfield Park Smalldale Littleover Whittington Moor Litchurch Harpur Hill Bolehill Blackbrook Breadsall Hilltop Milltown Duffieldbank Dunston Dove Holes Brushfield Derby War Memorial Village Upperwood Freebirch Sheepbridge Harehill Sleet Moor Wheston Upper Loads North Wingfield Leadmill Kilburn Pilsley Trentlock Beeley Grindleford Sawmills Sparrowpit Mapleton Holymoorside Eyam Arkwright Town Stanley Common Boulton Moor Hillstown Glapwell High Lee Potter Somersal Great Wilne Brookside Brailsford Summerley Norbury Press Millers Green Shaw Burntheath Eaves Knoll Bowshaw Wilday Green Tomthorn Tetron Point Wensley New Houghton Brough Little Hayfield Pinxton Quarndon Common Lilypool Goseley Dale Carsington Dinting Vale Ashopton Bakestone Moor Curbar Lees Pikehall Whatstandwell Rumbling Street Mercaston Tupton Doveridge Hockerley West Hallam Dale Moor Horsleygate Handley Repton Melbourne Parsley Hay Loundsley Green Pilsbury New York Hope Pilhough Osmaston Over Burrows Upper Hackney Farnah Green Lower Thurvaston Shardlow Woodlinkin Greenwich Cressbrook Rodsley Doe Lea Elvaston Shottle Common Side Moravian Settlement Stanton Lees Spondon Netherthorpe Spital Bullbridge Hasland Furness Vale Deepclough Radbourne Common Duckmanton Nether End Farhill Longway Bank Burnaston Steeple Grange Egginton Common Shottlegate Clay Cross King's Newton Alderwasley Matlock Bath Hobroyd Fenny Bentley Bradwell Astwith Youlgreave Brassington Holloway Toadmoor Aston