Healthcare Marketing in Ripley

Get in touch

Healthcare Advertising in Ripley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE5 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ripley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ripley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Ripley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Lower Kilburn Little Cubley Lower Birchwood Elmton Apperknowle Fenny Bentley River's Vale Calke Middleton Allestree Ilkeston Hill Somersal Hardwick Wood Church Wilne Nether Moor Borrowash Old Dam Sawley Etwall Lower Dinting Dunston Leadmill Stockley Bagshaw Bellevue Edensor Cross Hill Dowry Matlock Bank Mount Pleasant Emmett Carr Breckend Windley Thornhill Low Leighton Bowden Head Tapton Birleyhay Norbury Langwith Stoneheads Pentrich Carsington Whaley Thorns Whitehough Head Mount Pleasant Northedge Malcoff Sheldon Lea Unthank Elvaston Hearthstone Shardlow Shirebrook Tintwistle Findern Pear Tree Taxal Middlecroft Brand Side Chapel-en-le-Frith Little Eaton New Stanton Abney Torr Top Radbourne Shirland Farnah Green Walton Matlock Green Holbrook Moor Higham Flaxholme Egginton Kilburn Limekiln Field Spital Ticknall Alton Ford Slack Alkmonton High Cross Bank Codnor Belph Lowgates Ashgate Freebirch Woolley Moor Marsh Lane Upper Town Old Glossop Upper Town Barlborough Holymoorside Nether Handley Hatton Fields Mickleover Barber Booth Cockyard Wilmorton Long Duckmanton Bacon's Spring Rowsley Hargate Hill Great Hucklow Makeney Cowdale Pinxton Canholes Priestcliffe Ironville Wilday Green Thulston The Park Peasehill Coton Park Loundsley Green Uppertown Youlgreave Shelton Lock Rose Hill Linton Lane Head Alvaston Corbriggs Warmbrook Newtown Marehay Pride Park Newton Solney Mugginton Calver Compton Birch Vale Calver Low Morley Smithy Parwich Dronfield Woodhouse Woodlinkin Hulland Moss Church Town Whitfield Park Belper Openwoodgate Nether Heage Moorhall Sapperton Upper Padley Killamarsh Hartington Willington Snape Hill Blackwell Temple Normanton Wakebridge Newbold Moor Overseal Trusley Horwich End Heanor Gate Marlpool Hathersage Peak Forest Nuttals Park Cokhay Green Dronfield Swanwick Hatton Crowdicote Cartledge Quarndon Common Crowden Cowers Lane Upperwood Calton Lees Stenson Bowshaw The Leys Priestcliffe Ditch Higher Buxton Dalbury Hollow Whaley Bridge Rowthorne Winsick Osmaston Ridgeway Coal Aston Hardstoft Dimple Thurvaston Upper Midway Higher Crossings Shipley Kedleston Cotes Park Holbrook Chaddesden Glapwell Duckmanton Ripley Hill Top Brindwoodgate Wingerworth Horsley Woodhouse Snelston Bradbourne Hasland Darley Hillside Culland Smithfield Taddington Two Dales Earl Sterndale Brook Bottom Summerwood Top Mickley Draycott Cross o' th' hands Riddings Wash Bridge End Biggin Stanfree The Bungalows Hulland Village Litton Handley Broadholm Cubley Common Dicklant Edale End Common Side Grindleford Aston New Whittington Smalldale Bramley Breaston Nether End Tunstead Milton Palterton Gallows Inn High Peak Junction Lower Gamesley Holloway Bradwell Ockbrook Stanton-by-Dale Hollington Oxton Rakes Ridgeway Spancarr Millers Dale Fritchley Acre Ridge Estate Street Lane Darley Dale Winster Bridgehill Dinting Vale Biggin Brimington Common Lane Ends Brailsford Little Hallam Leabrooks Matlock Cliff Stanton Gate Moravian Settlement Little Chester Morley Park Kirk Hallam Butterley Golden Valley Bubnell Waldley Calver Sough Farlands Booth The Gutter Little Longstone Cherrytree Hill Ashford in the Water Dale Abbey Ballidon Aldercar Stone Edge Woodseats Pilsley Green Old Brampton Longlane Deepclough Bonsall West Hallam Beeley Potter Somersal Boulton Moor Arthurs View Stanhope Bretby Kirk Ireton Tupton Sparrowpit North Wingfield Horsleygate Knockerdown Edlaston Stainsby Upper Langwith Over Leigh Offerton Stoke Brockhurst Tibshelf Parsley Hay Staden Dove Head Froggatt Bretby Hollington Grove Hognaston Pikehall Slatepit Dale Tunstead Little Hayfield Ilkeston Junction Starkholmes Smalldale Crowhole Atlow Shuttlewood Park Head St Augustines Mapperley Lower Hartshay Westthorpe Sheepbridge Tissington Barrow upon Trent Ible South Wingfield Tideswell Hope Netherthorpe Stanton by Bridge Yeaveley Porterhouse Tansley Knoll Doe Lea Birchover Goseley Dale Leaden Knowl Toadmoor Common Side Slackhall Callow Newlands Brough Pilsley Blackbrook Codnor Breach Boothgate Wormhill Weston Underwood Hobroyd Oaks Green Shirley Chunal Middle Handley Walton-on-Trent Rosliston King Sterndale Higher Gamesley Elton Milton Castleton Hilton Mercaton Lower Pilsley Derby War Memorial Village Grindsbrook Booth Stoneyford Bolehill Hollingwood Estate Unstone Green Smalley Green Hallowes Ambaston Alsop en le Dale Linton Heath Langley Common Chinley Curbar Oakerthorpe Bullbridge Hales Green Westhouses Buxton Hollins Stanley Common Sinfin Cutthorpe Sutton Scarsdale Conksbury Clifton Breadsall Hilltop Nether Sturston Annwell Place Upper Loads Mastin Moor Greenhillocks Allenton Old Matlock Baslow Holmewood Marston on Dove Eagle Tor Bramley Vale Osmaston Pleasley Crewton Morleymoor Blackwell Lower Thurvaston Bolsover Hague Bar New Mills Whitwell Common Codnor Park Upper Hackney Washgreen New Smithy Owlcotes New Houghton Stanton Lees Newhall Coldeaton Penny Green Brampton Whitwell Church Hill Holmesfield Creswell Scropton Coplow Dale Fallgate Nether Loads Troway Lodge House Surface Mine Hazelwood Pilsley Pratthall Blackbrook Smisby Simmondley Cowley Mackworth Church Gresley Hammersmith Denby Common Hull End Burbage Hodthorpe Lumsdale Wirksworth Moor Milehill Little Bolehill Upperthorpe Shepley Street Nether Biggin Nithen End Press Aston Heath Newmarket Egstow Eckington Matlock Bath Osleston Old Whittington Stanton Batham Gate Swathwick Weston-on-Trent Caldwell Shipley Common Upper End Farhill Hallfield Gate Shatton Robin Hood Spitewinter Egginton Common Northwood Stretton Ladmanlow Burrfields Idridgehay Green Bullhurst Hill Millington Green Milford Birley Buxworth Nether Padley Pilhough Congreave King's Newton Heathcote Matlock Bridge Hadfield Wingfield Park Overton Heathtop West End West Broughton Hopton Cinderhill Muggintonlane End Longford Lees Sawmills Oaker Riddings Markham Vale Monsal Head Whitfield Bradley Sandiacre Newgate Hare Edge Stonegravels Lower Crossings Dove Holes Markeaton Birdholme Shaw Heanor Ashgate Highgate Hargatewall Calow Green Moorfield Cowhill Chapel Milton Grangemill Whatstandwell Ednaston Longfordlane Heage Langwith Junction Newhaven Wensley Tansley Quarndon Bolehill Broadmeadows The Holmes Aldwark Roston Eaves Knoll Cropper Bradwell Hills Normanton Tinkersley Greenside Brailsford Green Owler Bar Great Cubley Great Longstone Ashleyhay Crist Hady Shireoaks Pye Bridge Stony Houghton Somersal Herbert Aston-on-Trent Plaistow The Forties Stainsby Common Ravensnest Newbold Astwith Ashbourne Bretton Whaley Heath End Arkwright Town Cressbrook Aston Sleet Moor Holmesdale New Horwich Mercaston Tetron Point Inkersall Over Burrows Pleasley Vale Stonebroom Chisworth Morley Coddington Sinfin Moor Stanton in Peak Nether Burrows Palmer Moor Carr Vale Yeldersley Hollies Wadshelf Twyford Church Broughton Lee Head Brookfield Woolley Alport Wessington Brookside Castle View Cowlow Harpur Hill Steeple Grange Hardstoft Common Oakwood Glossop Duffield Grassmoor Unstone Snelston Common Boythorpe Toadhole Furnace Swadlincote Rise End Holestone Cotmanhay Mount Pleasant Slaley Dethick Holmley Common Charlesworth Clowne Cromford Padfield Belper Lane End Kniveton Rumbling Street Gorsey Leys Wyaston Dale Moor Friden Peakley Hill Alderwasley Harlesthorpe Smithy Houses Chevinside Peak Dale Gorseybank Codnor Gate Perryfoot Chesterfield Upper Birchwood Ashover Repton Hockerley Kirk Langley Bridgeholm Green Netherthorpe Hartshorne Heath Ambergate Bolsover Woodhouse Upper Booth Kelstedge Woodthorpe Monyash The Elms Upper Hartshay Ollerbrook Booth Hillcross Darley Bridge Rodsley Staveley Lilypool Litchurch Whitehough Brimington Upper Newbold Yeldersley Higher Chisworth Oxcroft Bamford Langley Hidebank Norwood Harper Hill Radbourne Common Hallam Fields Millers Green Edale Longway Bank Pentrichlane-end Ingleby Trentlock Shottlegate Snitterton New Sawley Farley Rowland Long Eaton Nether Green Summerley Woodville Hillstown Gosforth Valley Danesmoor Duffieldbank Townend Castle Gresley Somercotes Gowhole Ladygrove Ingmanthorpe Matlock Dale Ireton Wood Thornsett Bakestone Moor Hangingbridge Derby Spout Fallinge Glutton Bridge Short Heath Lydgate Fernilee Bridgemont Gamesley Higher Dinting Chellaston Holmgate Swarkestone Oversetts Hardwick Spinkhill Horsley Ridgeway Moor High Lee Risley Milltown Pilsbury Littleover Darley Abbey Wardlow Morton Brassington Netherseal Crich Carr Foremark Greenwich Burntheath Shottle Ault Hucknall Sutton on the Hill Brightgate New Brimington Clay Mills Middleton Waingroves Crich Grindlow Tomthorn Coton in the Elms Flagg Nether Booth Over Haddon Turnditch Scotches The Brushes Barlow Doehole Litton Mill Brockwell Poolsbrook Hulland Ward Nether Chanderhill Newton South Normanton Park Nook Smithy Moor Foolow New Zealand Brackenfield Denby Village Furness Vale Langley Mill New Bolsover Windmill West Edge Bole Hill Ogston Boulton Burnaston Great Wilne Butterley Buckland Hollow Matlock Boylestonfield Eastmoor Little Hucklow Dunsa Smalley Common Bankwood Gate Bargate Plaistow Green Lower Midway West Handley Wirksworth Stanley Combs Loscoe Sudbury Eyam Spondon Riber Boylestone Ashover Hay Hollingwood Denby Bottles Brushfield Mapleton Millthorpe Shacklecross Dalbury Thorpe Lightwood Williamthorpe Wigley Charlestown Barton Blount Oxcroft Estate Foston Hollins Green Thurvaston Sunny Hill Hilltop Longcliffe Hepthorne Lane Clay Cross Hillclifflane Wardlow Mires Sterndale Moor Churchtown Wheston Lullington Scarcliffe Dale End Ashopton Rowarth Warrencarr New York Renishaw Idridgehay Hemming Green Woodhead Hathersage Booths Far Laund Bakewell Godfreyhole Rylah White Moor Marston Montgomery Henmoor Coxbench Cock Alley Leam Chelmorton Hilcote Littlemoor Wheatcroft Moorwood Moor Woodnook Calow Spitalhill Hayfield Inkersall Green Mickley Doveridge Over End Moorend Pomeroy Mill Green Dalebank Churchbalk Upper Biggin Melbourne Old Tupton Hassop Rawson Green The Flourish Hundall Harehill Stoney Middleton Larklands Commonside Breadsall Etwall Common Barrow Hill Whittington Moor Smalley Parkhouse Green Alfreton Chinley Head