Healthcare Marketing in Summerley

Get in touch

Healthcare Advertising in Summerley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in S18 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Summerley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Summerley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Summerley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Stanton Lane Head Lumsdale Ashleyhay Riddings Openwoodgate Kirk Hallam Marsh Lane Heanor Gate Sinfin Moor Stone Edge Grindsbrook Booth Ravensnest Caldwell Deepclough Bridgehill Oxcroft Estate Priestcliffe Dicklant Williamthorpe Chaddesden Birdholme Nether Burrows Bagshaw Waingroves Leaden Knowl Codnor Crich Barlborough Wirksworth Hilcote Newgate Aston Heath Steeple Grange Toadhole Furnace Hope Oaker Alton Little Hayfield Egstow Brimington Common Spinkhill Oakerthorpe Brookside Weston Underwood Charlesworth Gorsey Leys Stanfree Stainsby Old Whittington Farnah Green Matlock Green Brassington Rawson Green Bakewell Blackwell Tissington Lower Hartshay Shatton Repton Chellaston Turnditch Palmer Moor Kedleston Plaistow Green Ilkeston Darley Abbey Norbury Cropper Upper Langwith Commonside Calver Low Holmesdale Upper Booth Idridgehay Green Edale End Codnor Park Pratthall Bramley Dimple New York Tintwistle Milltown Ladygrove Gowhole Sawley Whaley Bridge Buckland Hollow Malcoff Matlock Bridge Netherthorpe New Sawley High Lee Press Potter Somersal Stanton by Bridge Linton Idridgehay Ashopton Foolow Markham Vale Morley Unstone Green Eyam Oaks Green Ilkeston Junction Whitehough Head Hales Green Osleston Upper Town Thulston Newton Calton Lees Blackbrook Marston on Dove Scarcliffe Farley Cokhay Green Dale Abbey Tinkersley Lower Kilburn Stonebroom Nether Padley Dalbury Hollow Peakley Hill Elmton Hadfield Grassmoor Monyash Morton Heathcote Staden Hallam Fields Higher Crossings Coplow Dale Mount Pleasant Ible High Cross Bank Woodlinkin Smalley Green Taxal Hillclifflane Newton Solney Langley Common Swathwick Peak Forest Cartledge Mount Pleasant Old Glossop Monsal Head Sheepbridge Temple Normanton Tibshelf Hammersmith Kelstedge Nether End Aston-on-Trent Cinderhill Farlands Booth Langwith Junction Longway Bank Spancarr Long Duckmanton Nether Sturston Bowshaw Hartshorne Hathersage Doe Lea Crowdicote Dalbury Barlow Alsop en le Dale Wigley Blackbrook Chelmorton South Wingfield Bole Hill Church Wilne Lower Thurvaston Tideswell Sandiacre Millthorpe Lowgates St Augustines Twyford Allestree Inkersall Parwich Rosliston Brampton Smithfield Pear Tree Pilsley Gorseybank Old Tupton Cowdale Higher Dinting North Wingfield Troway Smithy Houses Moorend Swadlincote Radbourne Longford Bakestone Moor Brookfield Rise End Atlow Flaxholme New Horwich Litchurch The Leys Matlock Bank Dalebank Etwall Great Cubley Fallgate Renishaw Chinley Churchtown Stoneheads Church Broughton Greenhillocks Great Wilne Ashbourne Hepthorne Lane Burnaston Compton Upper Midway Overton Nether Loads Pride Park Windley Cock Alley Wardlow Brailsford Glossop Wakebridge Breadsall Hilltop Shireoaks Waldley Congreave Ashgate Stanton Gate The Park Ambaston Hemming Green Yeldersley Hollies Shardlow Hognaston Tupton Stoneyford Matlock Elvaston Lee Head Little Bolehill Bradley Boylestonfield Lea Hill Top Slaley Canholes Smalldale Clay Cross Snelston Common Stanley Common Smalley Abney Calver Sough Little Hucklow Newhall Spital Newbold Moor Heath Priestcliffe Ditch Fernilee Owlcotes Little Hallam Wormhill Linton Heath Hollingwood Hardwick Wheston Ashover Hay Denby Village Old Brampton Hazelwood Sparrowpit Horsleygate Birchover Upper Biggin Cotes Park Yeaveley Newbold Higham Mount Pleasant Rowland Barton Blount Harpur Hill Tunstead Holbrook Harper Hill The Brushes Boulton Moor Oversetts Radbourne Common White Moor Old Matlock Ladmanlow Mickley Morleymoor Great Longstone Westhouses Whitfield Melbourne Holmley Common Slatepit Dale Wardlow Mires Ingleby Wensley Markeaton Cressbrook Ambergate Flagg Hopton Boylestone Woodhead Tetron Point Hodthorpe Brook Bottom Egginton Common Matlock Bath Mackworth Morley Park Boythorpe Hallfield Gate Dronfield Woodhouse Common Side Spitalhill Little Longstone Brightgate Upper Padley Wheatcroft Buxworth Matlock Cliff Dinting Vale Rumbling Street Smalldale Birch Vale Alkmonton Leadmill Charlestown Shottlegate Trusley Grindleford Edlaston Upperthorpe Pleasley Moravian Settlement Low Leighton Sheldon Stanton Lees Middleton Coldeaton Whitehough Sutton Scarsdale Woodthorpe Oakwood Torr Top Woodville West Broughton Ridgeway Moor Winster Offerton Ednaston Rodsley Newtown New Zealand Townend Hassop Newhaven Alfreton Foston Somercotes Brimington Short Heath Cowley Hardstoft Shepley Street Lullington Milford Biggin Nether Heage Dronfield Nether Chanderhill Hatton Kirk Langley Handley Hollins Ingmanthorpe Tunstead Milton Hatton Fields Lane Ends Hallowes Lower Midway Cowhill Hearthstone Marlpool Borrowash Crowhole Risley Shaw Osmaston Rylah Quarndon Youlgreave Middle Handley New Stanton Pye Bridge Longfordlane Two Dales Starkholmes Shirley Grangemill Mapperley Northedge Breadsall The Forties Coton Park Dale Moor Wash Arthurs View Newmarket Penny Green Kirk Ireton Butterley Smithy Moor Rowthorne Taddington Pentrichlane-end Upper Loads Broadholm Sudbury Rose Hill Hollington Belph Stanley Nether Green Wessington Bellevue Little Eaton Harehill Bridge End Higher Chisworth Tansley Knoll Alderwasley Thornsett King Sterndale Greenside Eaves Knoll Churchbalk Bonsall Bolehill King's Newton Wilday Green Oxton Rakes Roston Hockerley Crewton Ireton Wood Stanton-by-Dale Hargatewall Creswell Padfield Staveley Duffieldbank Coddington Mill Green Ashover Edensor Lilypool Norwood Thorpe Far Laund Cromford Lower Dinting Shelton Lock Horsley Woodhouse Callow Heathtop Sapperton Tapton Knockerdown Burntheath Whatstandwell Unstone Elton Snelston Glutton Bridge Scropton Hundall Long Eaton Peak Dale Stoke Eastmoor Stony Houghton Bretby Duckmanton Barrow upon Trent Nether Booth Hollington Grove Brough Osmaston Walton Marehay Upper Hackney Over Leigh Codnor Breach Litton Mill Carr Vale Willington Bridgeholm Green New Bolsover Somersal Herbert Brailsford Green Gamesley Leabrooks Upperwood South Normanton Mercaston The Bungalows Church Town Mickleover Crich Carr Bradwell Hills Cutthorpe Aldwark Riber Hulland Ward Pentrich Burbage West Edge Conksbury Hathersage Booths Birleyhay Glapwell Hargate Hill Stenson Simmondley Smalley Common Highgate Shipley Bubnell Middleton Draycott Ballidon Holymoorside Peasehill Inkersall Green Cross o' th' hands Cowers Lane Darley Bridge Marston Montgomery Whittington Moor Hollins Green Hartington Thurvaston Goseley Dale Langley Ollerbrook Booth Belper Duffield Northwood Kilburn Bullbridge Grindlow Hady Matlock Dale Millers Dale Chapel Milton Breckend Aldercar Yeldersley Poolsbrook Wyaston Higher Gamesley Bargate Middlecroft Stonegravels River's Vale Combs Brushfield Park Head Shirland Froggatt High Peak Junction Woodnook Doehole Thornhill Over Burrows Dethick Lydgate New Whittington Culland Over Haddon Allenton Wingfield Park Common Side Horsley Belper Lane End Stoney Middleton Muggintonlane End Alvaston Killamarsh Hillcross Calver Perryfoot Winsick Summerley Bramley Vale Rowsley Bolsover Bankwood Gate Broadmeadows Moorfield Hulland Village Loscoe Chinley Head Slackhall Cherrytree Hill Dunsa Pilsley Horwich End Holmgate Netherseal Street Lane Little Chester Longlane West End Apperknowle Hilton Castle View Netherthorpe Ironville Nuttals Park Church Gresley Biggin Stanhope Bretby Mastin Moor Lower Gamesley Pilhough Arkwright Town Ridgeway Ockbrook Eagle Tor Little Cubley Whitfield Park Limekiln Field Hobroyd Holmewood Normanton Cotmanhay Coton in the Elms Shottle Bolehill Derby Slack Barber Booth Ridgeway Astwith Shipley Common Earl Sterndale Furness Vale New Smithy Riddings Codnor Gate Owler Bar Batham Gate Hangingbridge Heage Darley Hillside Shuttlewood Hillstown Coxbench Swarkestone Whaley Thorns Washgreen Spondon Cross Hill Gallows Inn Lees Chunal Sinfin Sunny Hill Etwall Common Palterton Longcliffe Chisworth Farhill Kniveton Harlesthorpe Foremark Lower Birchwood Pilsbury Derby War Memorial Village Hardwick Wood Shacklecross Greenwich Littleover Higher Buxton Heath End Holloway Holbrook Moor Wilmorton Denby Bottles Whitwell Common Boothgate Pleasley Vale Snape Hill Upper Birchwood Overseal Hague Bar Crowden Ashford in the Water Porterhouse Moorhall Pomeroy Westthorpe Parsley Hay Weston-on-Trent Cowlow Great Hucklow Cubley Common Hidebank Ford Barrow Hill Bridgemont Old Dam Henmoor Emmett Carr Coal Aston West Hallam Butterley Mugginton Bretton Upper Newbold Freebirch Bowden Head Stainsby Common Makeney Woolley Chevinside Dale End Newlands Stanton in Peak The Flourish Morley Smithy Fritchley Bradbourne Heanor Findern Oxcroft Milehill Crist Uppertown Cockyard Hull End Castleton Snitterton Brockwell Mercaton Castle Gresley Nithen End Friden Stockley Hollingwood Estate Dowry Robin Hood Tomthorn Sawmills Woodseats Milton Langley Mill Church Hill Swanwick Burrfields Spout The Gutter Wirksworth Moor Dove Head Breaston Millers Green Sleet Moor Bradwell Warrencarr Fenny Bentley Leam Eckington Lodge House Surface Mine Ripley Wingerworth Trentlock Bullhurst Hill Fallinge Shirebrook Whaley Danesmoor Bamford Acre Ridge Estate Calow New Houghton Pilsley Green Lower Pilsley New Mills Calke Hilltop Ogston Bolsover Woodhouse Dove Holes Nether Biggin The Elms Curbar Hardstoft Common Brindwoodgate Doveridge Darley Dale Godfreyhole Quarndon Common Egginton Unthank Stretton Brand Side Smisby Birley Ault Hucknall Mickley Hayfield Whitwell Ticknall Over End Blackwell Windmill Sterndale Moor Denby Common Chapel-en-le-Frith Sutton on the Hill Pinxton Baslow Clowne Boulton New Brimington Corbriggs Upper Hartshay Millington Green Edale Alport Wadshelf Beeley Park Nook Mapleton Upper End Pikehall Annwell Place Larklands Hill Somersal West Handley Bacon's Spring Lightwood Langwith Hulland Moss Moorwood Moor Ashgate Woolley Moor Summerwood Top Hare Edge Dunston Calow Green Clay Mills Buxton Clifton Rowarth Lower Crossings Holestone Loundsley Green Carsington Plaistow Spitewinter The Holmes Littlemoor Nether Moor Upper Town Scotches Litton Parkhouse Green Aston Nether Handley Brockhurst Walton-on-Trent Holmesfield Hasland Chesterfield Warmbrook Thurvaston Brackenfield Tansley Gosforth Valley Toadmoor Golden Valley Aston