Healthcare Marketing in White Moor

Get in touch

Healthcare Advertising in White Moor

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DE56 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in White Moor

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in White Moor  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover White Moor (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Nether Burrows Hatton Fields Shottle Eagle Tor Brockhurst Spancarr Trusley Mapperley Bole Hill Sawley Stanton in Peak Upper Midway Crich Farley Kirk Ireton Duffieldbank Chinley Head The Gutter Parkhouse Green Middleton Longcliffe Peak Forest Osleston Calke Cokhay Green New Smithy New Zealand Great Hucklow Staden Riddings Hathersage Booths Netherseal Burnaston Hammersmith Woolley Markham Vale Stretton Mastin Moor Marsh Lane Cromford Holmley Common Chunal Lower Pilsley Deepclough Scarcliffe Brimington Common Swarkestone Charlesworth Stanton Whitehough Hilcote Mapleton Leam Sheldon Coton in the Elms Grindlow Derby Walton Nether Booth Stony Houghton Winster Lumsdale Hulland Village Buckland Hollow Glapwell Longway Bank Boothgate Smalley Green Hassop Glossop Ford Chesterfield Broadholm Beeley Bubnell Sapperton Bamford Unstone Green New York Clifton Church Hill New Brimington Shireoaks Pye Bridge Hollingwood Estate Goseley Dale Matlock Bank Upper Hackney West Handley Shelton Lock Heage Castleton Foremark Ripley Dinting Vale Crowden Codnor Gate Higham Millers Dale Blackbrook Curbar Handley Waingroves Hague Bar Offerton Birleyhay West Edge Repton Ogston Little Eaton Cowdale Friden Lydgate Cotes Park Milford Bullbridge Woodnook Rawson Green Upper Town Wirksworth Moor New Horwich New Whittington Dale End North Wingfield Norwood Upper Booth Longfordlane Doe Lea Kilburn New Stanton Church Gresley Hallam Fields Bridge End Tintwistle Hayfield Millers Green Peakley Hill Riddings Commonside Monsal Head Chapel-en-le-Frith Chevinside Alport Shipley Ollerbrook Booth Lilypool Inkersall Green Dunsa Starkholmes Brookside Boylestone Burrfields Ault Hucknall River's Vale Pilsley Glutton Bridge Far Laund Stonegravels Farhill Edale End Atlow Ireton Wood Perryfoot Coldeaton Lower Crossings Hartington Ashbourne Bretton Ashopton Warrencarr Gorseybank New Bolsover Gowhole Darley Dale Coddington Park Head Hasland Little Longstone Hardstoft Common Over End Newtown Stainsby Common South Normanton Dowry Oversetts Belph Whittington Moor Holmesdale Crich Carr Crowdicote Old Matlock Wheston New Houghton Lane Ends Ballidon High Cross Bank Slackhall Loundsley Green Alsop en le Dale Brassington Eckington Whaley Thorns Washgreen Stanton Gate Leabrooks Bridgehill Hollington Grove Grindsbrook Booth King Sterndale Rowarth Astwith Cock Alley Edlaston Morley Lea Wilmorton Aston Heath Caldwell Calver Sough Woodhead Bretby Aldercar Aldwark Aston Ladygrove Osmaston Litton Mill Quarndon Common Leadmill Uppertown Rumbling Street Unthank Marlpool Dronfield Cross Hill The Brushes Stanhope Bretby Sterndale Moor Flaxholme Breaston The Leys Gallows Inn Old Brampton Youlgreave Pilsley Foston Mount Pleasant Rise End Burntheath Wadshelf Ashover Hay The Elms Longford Pinxton Mickley Coton Park Idridgehay Coxbench Bacon's Spring Simmondley Common Side Nether Loads Calow Codnor Breach Matlock Bridge Wingerworth Great Cubley Summerley Conksbury Clay Mills Chapel Milton Sudbury Birley Shepley Street Gosforth Valley Higher Gamesley Snelston Hilltop Hales Green Etwall Common Littlemoor Pentrich Alvaston Rowthorne Thulston Mount Pleasant Renishaw Tinkersley Lane Head Cressbrook Press Rylah Horsley Over Leigh Hobroyd Bowshaw Newhall Spitalhill Alkmonton Wheatcroft Pratthall Cinderhill Dronfield Woodhouse Duffield Barlow Ticknall Moorwood Moor Shaw Steeple Grange Hillstown Woodthorpe Lightwood Lower Gamesley White Moor Low Leighton Great Longstone Markeaton West Hallam Woodseats New Sawley Thorpe Carr Vale Smithfield Stanton-by-Dale Little Hallam Knockerdown Chellaston Kedleston Tunstead Langley Mill Oaker Smalldale Biggin Ashover Hare Edge Culland Allenton Edale Wigley Kniveton Upper Hartshay Heathcote Shacklecross Belper Ironville Warmbrook Heanor Tapton Cockyard Yeldersley Leaden Knowl Stone Edge Spitewinter Holbrook Moor Golden Valley Henmoor Brough Brook Bottom Little Hayfield Linton Nether Sturston Aston Brampton Ilkeston Junction Long Eaton Mackworth Unstone Findern Hangingbridge Harehill Alfreton Mill Green Shatton High Lee Canholes Bullhurst Hill Morley Park Upperthorpe Sheepbridge Churchbalk Pentrichlane-end Arthurs View Ridgeway Moor Breadsall Hilltop Tansley Knoll Lullington Bradley Lowgates Woolley Moor Wessington Thurvaston Turnditch Buxton Willington Holmesfield Moorfield Bolsover Woodhouse Parwich Hull End St Augustines Moravian Settlement Stanton Lees Birdholme Spinkhill Hodthorpe Matlock Dale Stenson Bradwell Brushfield Ravensnest Clay Cross Nether Biggin Westhouses Grassmoor Tideswell Lower Midway Higher Crossings Pilhough High Peak Junction Swanwick Stainsby Brookfield Egginton Common Blackwell Abney Cutthorpe Thurvaston Greenside Osmaston Norbury Waldley Wirksworth Taddington Oaks Green Wardlow Brand Side Yeldersley Hollies Callow Bonsall Nether Handley Moorend Butterley Nether Green Rowland Brockwell Cropper Newmarket Kirk Langley Hargatewall Chaddesden Cartledge Porterhouse Hill Top Overton Bramley Vale Flagg Ashgate Chinley Sparrowpit Trentlock Quarndon Pilsbury Carsington Weston Underwood Denby Common Stanton by Bridge Brailsford Matlock Bath Tupton Bridgemont Holloway Whaley Upper Loads South Wingfield King's Newton Shottlegate Idridgehay Green Rose Hill Upper Langwith Hillcross Acre Ridge Estate Elton Palmer Moor Upper Newbold Higher Dinting Hulland Ward Stanley Marston on Dove Kirk Hallam Roston Bolehill Wyaston Little Chester Denby Bottles West End Marston Montgomery Summerwood Top Common Side Hollingwood Langwith Junction Boulton Holmgate Hilton Harper Hill Nether Moor Whitfield Heanor Gate Mercaton New Mills Wardlow Mires Thornhill Chelmorton Stanfree Sinfin Moor Barrow upon Trent Padfield Shuttlewood Etwall Windmill Tansley Great Wilne Clowne Stoney Middleton Pride Park Holmewood Over Haddon Spout Godfreyhole Snape Hill Ingleby Calver Low Two Dales Elmton Smithy Houses Morley Smithy Park Nook Hepthorne Lane Hundall Alton Millington Green Alderwasley Northedge Coal Aston Dalbury Hollow Makeney Rodsley Pikehall Newbold Moor Derby War Memorial Village Hopton Hognaston Newbold Farnah Green Shirland Normanton Ashford in the Water Upper Padley Harlesthorpe Newton Solney Dimple Ible Lee Head Newton Woodville Tomthorn Westthorpe Breadsall Taxal Linton Heath Holymoorside Bargate Langley Common Old Whittington Newlands Ridgeway Cowhill Somercotes Hatton Chisworth Dove Head Toadhole Furnace Twyford Fallinge Crewton Pear Tree Bridgeholm Green Arkwright Town Winsick Holbrook Barlborough Kelstedge Bakewell Brailsford Green Annwell Place Old Tupton Little Bolehill Corbriggs Oakwood Whitwell Matlock Matlock Green Darley Bridge Burbage Ridgeway Street Lane Ladmanlow Pomeroy Belper Lane End Mount Pleasant Oxcroft Whitwell Common Ashgate The Park Doveridge Sutton on the Hill Fritchley Bakestone Moor Mercaston Codnor Park Peak Dale Dale Moor Hearthstone Brightgate Heath West Broughton Hardstoft Riber Cowlow Sinfin Slaley Morton Stoneheads Radbourne Bramley Loscoe Blackbrook Doehole Cotmanhay Penny Green Dunston Plaistow Green Wingfield Park Darley Abbey Toadmoor Barton Blount Boythorpe Crowhole Radbourne Common Coplow Dale Upper End Buxworth Whitehough Head Higher Buxton Barrow Hill Hallowes Hazelwood Grindleford Cowley Creswell Dove Holes Church Wilne Tunstead Milton Millthorpe Stoke Smisby Peasehill Tibshelf Ingmanthorpe Gorsey Leys Bellevue Moorhall Bolehill Mugginton Muggintonlane End Shirley Staveley Snelston Common Spital Upperwood Combs Ambaston Lower Kilburn Swadlincote Church Town Edensor Wash Little Cubley Lower Hartshay Sutton Scarsdale Compton Rowsley Lodge House Surface Mine The Forties Horsleygate Oxcroft Estate Dethick Whaley Bridge Hady Eastmoor Cherrytree Hill Potter Somersal Castle View Wakebridge Middleton Snitterton Codnor Oxton Rakes Woodlinkin Foolow Cross o' th' hands Malcoff Gamesley Limekiln Field Ambergate Hidebank Hemming Green Whitfield Park Eyam Pleasley Over Burrows Hill Somersal Slack Slatepit Dale Heath End Old Glossop Mickleover Whatstandwell Killamarsh Netherthorpe Ilkeston Smalley Hardwick Wood Hollins Green Egstow Netherthorpe Cowers Lane Nether Chanderhill Yeaveley Bowden Head Pleasley Vale The Bungalows Baslow Sandiacre Thornsett Tetron Point Pilsley Green Birchover Somersal Herbert Wensley Wilday Green Ockbrook Robin Hood Barber Booth Litton Tissington Milltown Bankwood Gate Newhaven Hollins Brimington Rosliston Morleymoor Sawmills Greenwich Overseal Heathtop Horsley Woodhouse Hallfield Gate Lees Scotches Furness Vale Boylestonfield Ashleyhay Greenhillocks Egginton Fernilee Parsley Hay Short Heath Milehill Hollington Allestree Emmett Carr Owler Bar Windley Broadmeadows Brindwoodgate Duckmanton Hathersage Highgate Matlock Cliff Sunny Hill Townend Inkersall Owlcotes The Holmes Smithy Moor Little Hucklow Hardwick Sleet Moor Hockerley Church Broughton Marehay Shipley Common Hadfield Bradbourne Hope Elvaston Horwich End Calver Smalley Common Cubley Common Stockley Boulton Moor Poolsbrook Eaves Knoll Litchurch Bolsover Long Duckmanton Batham Gate Openwoodgate Bagshaw Plaistow Longlane Shardlow Troway Ednaston Langley Stonebroom Congreave The Flourish Oakerthorpe Northwood Old Dam Castle Gresley Apperknowle Higher Chisworth Nithen End Newgate Darley Hillside Milton Denby Village Lower Thurvaston Langwith Stoneyford Fenny Bentley Melbourne Middle Handley Temple Normanton Crist Farlands Booth Swathwick Stanley Common Hartshorne Torr Top Walton-on-Trent Hargate Hill Priestcliffe Littleover Spondon Danesmoor Nether Padley Nether Heage Hillclifflane Upper Biggin Shirebrook Hulland Moss Mickley Calton Lees Nuttals Park Palterton Dale Abbey Earl Sterndale Middlecroft Lower Birchwood Calow Green Borrowash Wormhill Draycott Froggatt Harpur Hill Lower Dinting Upper Town Bradwell Hills Dicklant Scropton Williamthorpe Weston-on-Trent Birch Vale Nether End Larklands Freebirch Priestcliffe Ditch Aston-on-Trent Blackwell Charlestown Monyash Risley Biggin Butterley Smalldale Fallgate Upper Birchwood Grangemill Breckend Holestone Brackenfield Dalbury Dalebank Churchtown