Healthcare Marketing in Ashmill

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Healthcare Advertising in Ashmill

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in EX21 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ashmill

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ashmill  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Cudlipptown Chelfham Kingskerswell Axmouth Bradninch Braunton East Anstey Stibb Cross Aish Heathpark Stockley Hamlet Poughill Chapelton Lower Ashton Beechdown Tythecott Eastdon Beare Parkham Filleigh Helestone Park Woody Bay Sherford Dean Torre Cofton Noss Mayo Heathfield Camp East Ilkerton Torquay Derril Bodmiscombe Kingford Thornehillhead North Molton Higher Blagdon Pinhoe Marldon Teignmouth Lower Cator Cobbaton Ide East Village Kennerleigh Luffincott Ash Cross Heathfield Knotty Corner West Hill Babeny Bridford Goodrington Heasley Mill Fordmoor Folly Cross Buckleigh Kingsheanton Malborough Holdstrong Starcross Newtake South Knighton Manadon Herner Vention Moor Cross Bow Lewdown Denbury Little Bray Upcott Long Woods Street Down Thomas Puddaven Dippertown Watchcombe Heathfield Week Chaddlehanger Buckland Colestocks Harford Lower Dean Columbjohn Madford Newhaven Stokeinteignhead Stonecombe Oldways End Northmoor Gappah West Ashford Northway Woodleigh Chub Tor Up Exe Brookleigh North Buckland Badworthy Kerswell Hooe Meavy Hollacombe Topsham Clovelly Sessacott East Cornworthy Heathercombe Nomansland Westcott Stowford Oakford Knowles Hill Hawkchurch Waye Higher Burrowtown West Park Bickington Wrangaton Blannicombe Frankaborough Southerly Uppacott Belliver Burlescombe North Heasley Hookway Whipcott Cotleigh Western Town Bradworthy Yealmpton Penquit Littletown Gatherley Bilsdon Prescott Duryard Clifton Swincombe Clyst Heath Tudhay Preston East Stowford Goosewell Paignton East Town Axtown Diptford Crownhill Fordton Higher Prestacott Puddington Tipple Cross Craddock Keyham Nine Oaks Cranford Thorndon Cross Newton Ferrers Yealmbridge Kimworthy Barnfield Hagginton Hill Parkham Ash Aller Park The Butts Eastacombe Plymstock Weeke Sampford Peverell East Knowstone Yondertown The Point Abbey Gate Underwood Lamerton Brownston Velly Middle Woolbrook Exbourne Bugford Broadhembury Ware Tawstock Taddiport East Charleton Colebrooke Beer Brynsworthy Gosford Hill Cleave Netherton Cowley Brendon Churston Ferrers Holbeton Dartmouth Taleford Ash Mill Whitestone Oak Cross Yelland Holcombe Gulworthy Mullacott Cross Higher Warcombe Clyst St Mary Kellacott Warfleet Uplyme Cullompton Middlewood Ilfracombe Totnes Diddywell Dartmeet Clyst William Kingsbridge Bentwitchen Drewsteignton Shorton West Anstey Landscove North Bovey Yalberton Cookbury Wick Countisbury Venny Tedburn Northleigh Milber Blagaton Six Acres Sidbury Dawlish Warren Splatt Croyde Bay Withacott Gidleigh Dalwood Dunkeswell Brayford Cheriton Fitzpaine Bonehill Combeinteignhead Woodmanton Bulverton Colyton Billacombe Gipsy Town Marsh Green East Youlstone Sid St John's Chapel Shaugh Prior East Buckland Bondleigh Thorverton Chilsworthy St Jude's Lovaton Halsinger East Down Tillworth East Leigh Torcross Silverton Half Moon Village Filham Bridge Ball Lower Creedy Higher Batson Boode Derby Higher Clovelly Pippacott Coryton Gooseford Cheristow Rosedown Longcause Riverside Monkokehampton Cadeleigh Buckland Brewer Dean Preston Lower Wear Furzehill Shebbear Luxton Bountis Thorne Dainton Holemoor Maidenhayne Lipson Langtree Heddon Darracott Monkleigh Glanvill's Close Shute Westwood Germansweek Hawley Bottom Stevenstone Yarnacott Clayhanger South Molton Blackpool St Loye's Stoneycombe Bradwell Eastington Millhayes Modbury East Ogwell Ashill West Buckland Chivelstone Northmostown Cadbury Brushford Knowle St Thomas Westward Ho! 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Combe Brownsham Elwell Lutton Halford Churchtown Rickard's Down Trentishoe Frenchbeer Brockfield Higher Compton Elburton Bickham Riddlecombe Higher Slade Raleigh Estate Lincombe Cole's Cross Townlake Spriddlestone Ash Thomas Sydenham Damerel Upcott Churscombe Sherberton Felldownhead Wilmington Polsloe Bridge Beeson Sheepstor Raleigh Ford Two Pots Great Torrington Burnard's Ho Langridgeford Hoo Meavy Berrynarbor Hollocombe Town Combrew Pomphlett Heath Cross East Panson Higher Lovacott Beaford Aylesbeare Wembury Point Instow Town Higher Rocombe Cowleymoor Brimley Little Knowle Hollicombe Sigford Duerdon Marwood Payhembury Crapstone Holwell Newtown Haccombe Buckerell Stowford King's Tamerton Craze Lowman Bridfordmills Parnacott Philham Fairy Cross Alswear Shortacombe Nether Exe Uplowman Clawton West Down Woodbury Westleigh Rumsam Woolsgrove Brixton Farway Great Fossend Elmscott Colyford Yawl Woolston Murchington Newton Tracey Combebow South Allington Claypits Redmonsford Maidencombe 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Garliford Holsworthy Weston Poltimore Sowton Goodleigh West Town Templeton Bridge Knightacott Bantham Princetown Longbridge Shaldon Widworthy Postbridge Mary Tavy Ivybridge Clyst Hydon Venton Goosewell West Blackdown Westwood Holne Horsebridge Stretch Down Mount Batten Budleigh Salterton Whimple Mariansleigh Tinhay Blackborough Petton Lustleigh Cleave Aveton Gifford Burscott Kings Nympton East Week Buckland Filleigh Bulkworthy Metcombe Ham Widecombe in the Moor Brightley Allercombe Bow Dawlish Shirwell Cross South Huish Northcott Huddisford Dartmoor Expedition Centre Weston Mill Dulford Devonport Upcott Gammaton Grilstone Christow Lynmouth Peters Marland Aller Hollis Head Woolacombe Ashford Wilsham Liverton Hoops Ellicombe Monkerton Upton Teigngrace Galmpton Dodscott West Hoe Shillingford St George Cheglinch Rewe Dartington Efford Little Torrington Buckland in the Moor Leigh Cross Shore Bottom Crabtree Muckworthy South Wonford Mackham Loxhore Ebford Rickham Burlestone Ludbrook Trimstone Cotts Lower Cheriton St. Stephens Place Peter Tavy Ayshford Compton Murtwell Woolston Green Fenny Bridges Huxham Whitnage Petrockstowe Tetcott Combe East Kimber Ilsington George Nympton Sherwood Green Barbrook Lympstone Wonford Lurley Norman's Green Lopwell Higher Rocombe Barton Hand and Pen Hartley Vale East Allington Blegbury Tippacott Lettaford Vale Down Cattedown Forder Hansel Deancombe Weare Giffard Kellaton Birchill Butterleigh Didworthy Gammaton Moor Crawley Brynsworthy Park Challaborough Countess Wear West Panson Smallridge Buckland Monachorum Goveton Brendon Morice Town Town Barton Heathstock Holmsleigh Green Stowford Churchill Fluxton Woodtown Hillmoor Newtown Venton Glebelands Colebrook Umberleigh Yettington Chipshop Trill Higher Town Charles Bottom Alfardisworthy South Common Oakford Arlington Lower Yelland Rousdon Parracombe Culmstock Belsford Hennock Forder Green Whiddon Kemacott Leusdon Horns Cross Cott Caute Odham True Street Upton Hellions Welstor Stoneyford 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