Healthcare Marketing in Meddon

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Healthcare Advertising in Meddon

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in EX39 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Meddon

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Meddon  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Ottery St Mary Withycombe Raleigh Meadwell Buckland Filleigh Dousland Teigncombe Elstone Leigham Knowle Chettiscombe Netherton Burridge Pristacott Sheepwash Newton Poppleford Pennymoor Hillerton Hartley Vale Ashreigney South Tawton Torcross Princetown Frost Crownhill Stoneyford Gabber Ugborough Cowley Huddisford Beckett Littlehempston Fordton Hooe Woodleigh Keyham East Butterleigh Membland Berry Cross Oldways End Longdown Westleigh Ayshford Gosford East Stowford Honicknowle Brayfordhill Huntshaw Water Hopworthy Pennycross Monkton Willingcott Brendon Ellacombe Tytherleigh Weeke Cabbacott Oak Cross Hakeford Meshaw Broadwoodwidger Yarnscombe North Tawton Wembury Haccombe Bulverton Middle Marwood Two Mile Oak Cross Sutcombe Ensis Darracott Huxham's Cross Estate Clayhidon Ware Curtisknowle Nomansland Saint Hill Templeton Bridge Higher Burrowtown Boode Umberleigh Stoke Twist Brixington Middle Woolbrook Lamerton Parkham Ash St Ann's Chapel Crabtree Blackborough Hutcherleigh Barne Barton Fortescue Newton St Petrock Abbey South Knighton Woolsgrove Holcombe Burnell Longbridge Hockworthy Bickington Hole's Hole Borough Higher Prestacott Holemoor Rattery Ford Park Mount Gould Little Blagdon Woolacombe West Panson Woolston Bonehill Portgate Glanvill's Close Cockwood Smithaleigh Venn Ottery Rose Ash Crediton Exeter Batsworthy Wastor Goldworthy Kingscott Whipton East Putford Halsey Lake Venngreen Henford Millbay Muddlebridge Bickleigh Down Outer Hope Yealmpton Battisborough Cross Denbury Clyst Heath Ashmill Stoneycombe Shute Woodbury Hexworthy Churston Ferrers Pyworthy Garlandhayes Broad Parkham Alminstone Cross Southcott East Knowstone George Nympton Bodley Walkhampton Bowden Sandford Morchard Bishop Instow Lower Gabwell Shaugh Prior Whitchurch Underdown North Star Way Village Goosewell Batson Knightacott Heathfield Tedburn St Mary Hele Lane Crawley Whitnage Cheristow Grenofen Mile End Crockers Whiteworks Buckfast Thorne Moor Exmouth Derriton Sampford Spiney Gappah Tavistock Fishleigh Castle Grimpstonleigh Newtown Hawkchurch Northcote Dean Marsh Middle Winsham Easton Roundswell Combe Raleigh Chichacott Western Town Dumpinghill West Town Aish Morice Town Bradstone Bursdon Lower Town Crapstone Upcott Buckfastleigh Combe Pafford Luson St Marychurch Garliford Pinhoe Forda Bridgerule Venton Thrushelton Marldon Woodtown Higher Cheriton Luton St James' Cobbaton Larkbeare Guscott Nadderwater Rawridge Tamerton Foliot Drewsteignton Blackdown Lynmouth Brookside Venny Tedburn Weycroft Combe Hawley Bottom Hallsands Sherford Holland Copse Eastacott Alphington Stowford Red Ball Cadbury Holewater Wellswood Sprytown Beaford Malborough Lurley Manadon Stonehouse Modbury Lake Trow Winswell Kingsbridge Withleigh Ledstone Wotter Caute Craze Lowman Ringmore Rickham Ebford Langtree Week Gammaton Moor Bampton Dartington Venton Sidbury Sandygate Heathfield Camp Taw Green Silverton Allercombe Paignton South Molton Cotteylands Inwardleigh Riverside Belstone Corner Kingswear Brockscombe Uppincott Lipson Lower Yelland Caton Heathpark Cotts Clayhanger Ash Cross Yarnacott Dean Prior Puddington Champson Forda Pennsylvania Trusham Well Town Dunchideock Waddicombe Lapford Cross Combe Martin Devonport Bigbury Efford Uplowman Week Cranford Forder Bilsdon Southerly Higher Rocombe Woolston Green Rexon Cross Beare Teign Village Ivybridge Higher Gabwell Kentisbury Ford Bottreaux Mill Ash Moor Sterridge Holne Turn Washford Pyne East Worlington Lana Luppitt Preston Chittlehamholt Tuckermarsh Quoditch Barnfield Docton Millmoor Riddlecombe Belliver Colestocks Newton St Cyres Langford Berrynarbor Marsh Barton Goodshelter Halwill Junction Newtown Brixton Coombe Yealmbridge Milehouse Braunton Sherwood Green Millcombe Teignmouth Ullcombe Buckland Monachorum Ipplepen Battledown Cross Brownston Glenholt Bantham Lower Rocombe South Zeal Chevithorne Bridgend Livingshayes Smallmarsh Elmscott Chaddlehanger Eastern Town Chudleigh Townlake West Buckland Gunn Lower Hookner Preston 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Grilstone Otterton Croyde Hillhead Clawton Leigh Cross Dowland Bradninch Martinhoe Holcombe Higher Batson Camel's Head Eggbuckland Hugglepit Woody Bay Holbeton Parnacott Highworthy Woodland Exbourne Hollocombe Haytown Sheldon King's Tamerton Stormsdown Gittisham Turnchapel East Buckland Buckland Bolham Luffincott Coffinswell Derriford Bentwichen Budleigh Salterton Washfield Blackpool Torr Tipton St John East Town Highweek Cofton Up Exe Elwell Cruwys Morchard Horrabridge Higher Compton Monkleigh Okehampton Bickleigh Woodacott Cross Longcause Stoke Hill Holwell Bovey Tracey Landhill Collaton Lower Wear Vale Down Three Horse Shoes Coldeast Warfleet Bradford Clovelly Warcombe Higher Ashton Saunton Shirwell Cross Plymtree Templeton West Alvington Clyst St Mary Parracombe Tetcott Higher Warcombe Goveton Exminster Foxhayes Burscott Waggs Plot Brynsworthy Park Brealeys Duerdon Lincombe Monkerton Silford Brookleigh Forestreet Burlescombe Peppercombe Westleigh St George's Well Virginstow 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Landcross East Panson Smeatharpe Chillington Hollacombe Stoke Rivers Meeth Preston Alderford Little Silver Satterleigh Dunkeswell Higher Lovacott Stonecombe Itton Upcott Ashford Ideford Burlestone Knotty Corner Aveton Gifford Luxton Underwood Ludbrook Uphempston Bradworthy Stockland Shorton Hill Ford Bodmiscombe Bratton Clovelly Great Fossend West Town Shirwell Wilmington Burnstone Swallowfields Coombe Iddesleigh Kingford Beeson Broadlands Sydenham Damerel Churchill Chipshop Kingford Holcombe Fishleigh Bigbury-on-Sea Leusdon Crowder Park Holmsleigh Green Colliton Tweenaways Holcombe Rogus Monkokehampton Clyst St Lawrence Brithem Bottom East Youlstone Huntsham Quither Street Enis Membury St Dympna's Buckleigh New Inn South Allington Dexbeer Shortmoor Rosemary Lane Haven Banks Brendon Combe East Ogwell Golden Park Barbican Wotton Cross Abbey Gate Bolberry Combeinteignhead Axminster Goodleigh Wiggaton Aller Park Diptford Cranbrook Bishop's Nympton Eastdown Cheriton Fitzpaine Hollis Head 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Frithelstock Clapham Lower Lovacott Stibb Cross Northcott Trentishoe Belstone Chilsworthy Hele Berry Down Cross Martinhoe Cross Calverleigh Taleford Velly West Putford Staverton Barnstaple Burnard's Ho Brockfield Mount Wise Alwington Powderham Bittadon Clyst William Axtown Lower Cator Chittlehampton Torquay South Brent Welcombe Shiphay Yettington North Huish Week Appledore Orchard Hill Stoford Water Skaigh Willand Topsham Frittiscombe Crockernwell Folly Cross Feniton Littleham Tredown Lower Cheriton East-the-Water Whiddon Fordwater Nettacott Marsh Mills Brandis Corner Frithelstock Stone South Hole Doddiscombsleigh Wreyland Nymet Rowland North Heasley Dartmoor Expedition Centre Torbay Town Barton Watcombe Ashburton Badworthy Southway Broadclyst Shillingford Abbot Simonsburrow Port Bridge Reedy Clyst St George Langaford Churchstow Westwood Hagginton Hill Salcombe Efford Moreleigh South Radworthy Heathercombe Murtwell Churscombe Kerscott Shobrooke Fairmile Ellerhayes Lobhillcross Lovaton 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