Healthcare Marketing in Buckhorn Weston

Get in touch

Healthcare Advertising in Buckhorn Weston

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SP8 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Buckhorn Weston

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Buckhorn Weston  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Buckhorn Weston (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Whitmore Hampreston Dean Winterborne Kingston Shillingstone School House Daggons Woodlake Owermoigne Furzehill Leigh Foxholes Stalbridge Weston Talbot Woods Winterbourne Steepleton Chetnole Winfrith Newburgh Red Hill East Parley Throop West Howe Woolsbridge Hengistbury Head Blackdown Hedge End Lower Mannington Bourton Lodge Copse Estate Pimperne Symondsbury Long Bredy Tarrant Crawford Synderford Well Bottom Hopsfield Waddon Southwell Wimborne Minster Oborne Loders Huish Turners Puddle Hummer West Lulworth West End Cranborne Hinton Martell Newtown Buckland Ripers Hewood Chilcombe New Town Charmouth Quarr Hound Hill Shitterton Lodbourne Pokesdown Lower Hamworthy Turbary Common Abbotsbury Athelhampton Winterborne Came Cann Melbury Bubb Clifton Maybank West Orchard Uppington Knowlton Hanford Tadden Longburton Lulworth Cove Stockwood North Chideock Belchalwell Street Upton Pentridge Chickerell Sandpit Wick Lower Halstock Leigh Lower Holditch Knob's Crook East Knighton Wraxall Burleston Litton Cheney Hilfield South Poorton Crab Orchard Horn Ash Wooth West Melbury Laymore East Bloxworth Wych Court Orchard Hamlet Lower Street Three Legged Cross Bowleaze Huntingford Broadwindsor Netherbury White Lackington Lake Braytown Minterne Magna Ilsington Gillingham Combe Almer Fleet Higher Coombe Hincknowle Tarrant Gunville Bradpole Wallisdown Totnell Pidney Mount Pleasant Folke Portesham Little Woolgarston Lydlinch Organford Haydon Silkhay Moorbath Bettiscombe Steepleton Iwerne Holmebridge Acton Winterborne Whitechurch Chideock Henbury Penn Upper Parkstone Fishpond Bottom Holnest Minterne Parva Whitcombe Happy Bottom Crossways Rivers' Corner Ashmore Higher Ansty Pleck Woolford's Water Newton Woodsford Hinton St Mary West Morden Ham Coneygar Adber Alcester Woodbridge Cold Harbour Lower Blandford St Mary Coldharbour West Bay Winterborne Zelston Muscliffe Church Knowle Yewstock Littlewindsor Giddy Green Hilton Coryates Jumpers Common Watton Yondover Shipton Gorge Hartgrove Whitcombe Gore Ham Common Plush Fontmell Parva East End Littlebredy Leweston North End Southbourne Wyke Blandford St Mary Elm Hill Sutton Poyntz Edmondsham Sleight Walton Elm Fortuneswell Peacemarsh Little Canford Halstock Ashley Birch Close Shroton Manning's Heath Poolestown Boscombe Sandford Woods Fontmell Magna West Pulham Winterborne Herringston Lower Holwell Stapehill Hemsworth Talbot Heath Netherstoke The Mount Morcombelake Bugley Melbury Abbas Broadstone Rossmore Sandford Orcas Mangerton Osmington Mills St James Twyford Leigh Romford Sherborne Puddletown Holywell Cripplestyle Pymore Stoke Water Colehill Godmanstone Lambs' Green Rodden Beaminster Dunbury Tollerford Hogstock Littleton St Ives Leigh West Hurn Burstock Long Cross West Parley Bradford Peverell Gribb Thorncombe Lower Nyland Tadnoll New Swanage Eccliffe Beaumont Village Ranston Holt Heath Moreton East Pulham West Chelborough Long Crichel Melcombe Regis Southill Iford Oakdale Hillbutts Sutton Waldron Moorside Columbia Farm Lake Hillbourne Shaftesbury Burton Bryanston Wool Bear Cross Lower Strode Bluntshay Folly Hermitage Goathill Stourton Caundle Upwey Kingsland Lower Whatcombe Parley Green Waytown Canford Heath Newtown Cruxton Caundle Wake West Shilvinghampton Putton Bingham's Melcombe Cosmore Pleck Green Redbridge Buckland Newton West Cliff Affpuddle West Milton Sandford Woolland Woodcutts Gussage St Andrew Dewlish Mapperton Talbot Village Drive End Rolls Mill Holt Park Gate Sturminster Marshall Pilsdon Broadmayne Weston Blackney St Leonards Upton Hooke Rew Lanehouse Tarrant Rawston Beacon Hill Alton Pancras Canford Bottom Horton Buckham Trickett's Cross Kington Magna Preston New Town Forston Osehill Green Sydling St Nicholas Benville Haythorne West Knighton Whitefield Norden Hurn East Stoke Harman's Cross Eype's Mouth Southlands Boveridge Higher Wraxall Merritown Tarrant Launceston Camesworth White Moor Queen Oak Charlton Down Frampton West Chaldon South Bowood Stinsford Lower Row Sockety Bloxworth North Bowood Holt Wood Lower Bockhampton Verwood Marshwood Higher Row God's Blessing Green Langton Matravers Wootton Fitzpaine Trent Milton Abbas Hamworthy Drimpton Tarrant Keyneston Bagber Cross Lanes Purse Caundle Lewcombe Stokeford Pimperne East Creech Lulworth Camp St Johns Chettle Woolcombe Ebblake Portway Mannington Furzebrook Toller Porcorum Cashmoor Higher Bockhampton Sandhills Lane End Shave Cross Gaunts Poundbury Newland Mill Throop West Moors West Stour Bookham Pleck Manston Wonston Moordown Lyme Regis Woodville East Brook Turlin Moor Binnegar Higher Halstock Leigh Muckleford Enmore Green Kingston Puxey Toller Fratrum East Shilvinghampton Lower Eype Wigbeth Alweston Holton Heath Packers Hill Minchington Throop East Holme Highcliffe Maudlin Cross Charlestown Evershot Kittwhistle Coombe Portland Port East Chelborough Bishop's Caundle Primrose Hill Stony Knaps East Cliff Charminster Ash Osmington Cowgrove Monkton Up Wimborne Anderson Parkstone Sandhills Nether Compton Wynford Eagle Fifehead Magdalen Chaldon Herring Friar Waddon Littledown Chalmington Farnham Rowlands Shapwick Springbourne Shaggs St Catherine's Hill Winterborne Clenston Oxbridge Charminster Pleck Clapgate Whetley Cross The Borough Notton Chilbridge Stoke Wake Cattistock Langton Herring Dorchester Over Compton Higher Kingcombe Winterbourne Abbas Winterborne Tomson Langham Batcombe Creekmoor Adam's Green Grove Droop Camel Green Fairmile Ulwell Broadoak Mounters Cann Common Whitchurch Canonicorum Stoke Abbott Templeman's Ash Boys Hill Matchams Netherhay Poxwell Winton Glebeland Estate St Leonard's Farm Park Oathill Longfleet Sixpenny Handley Cold Harbour Ham Hill Somerford East Stour Kit Hill Charlton Marshall Tarrant Hinton Middlemarsh Townsend Nuffield Higher Eype Crouch Hill Crendell Sterte Broad Oak Tincleton Woolgarston Caundle Marsh Dudsbury Ameysford Broadwey Horton Common Hardy Country Park Stratton Dragon's Hill Higher Holnest South Bockhampton Blandford Forum Stoborough Green Branksome Park Woodbridge Okeford Fitzpaine Weston Stanpit Gussage All Saints Bourne Valley Kimmeridge Castletown Branksome Margaret Marsh Melcombe Bingham Fiddleford West Woodsford Ryme Intrinseca Miles Cross Ensbury Sutton Holms East Orchard Whitecross Herston Piddletrenthide Kingston Dewlands Common Canford Magna Higher Woodsford Hursey East Stour Common Worgret Holway Blackwater Melbury Osmond Swyre Winkton Little Ansty Stourpaine Hill Street Stanbridge Charlton on the Hill Ivy Cross Compton Abbas White Post Atrim Gibbs Marsh Hazelbury Bryan Frome St Quintin Higher Sandford Corfe Castle Nettlecombe Tuckton Cobb Bournemouth Lytchett Minster Lilliput Stoborough New Town Crooked Withies Fifehead Neville Almer East Lulworth Chiswell Chalbury Common Ensbury Park Catherston Leweston Bere Regis Weymouth Holworth Tyneham Hains Tollard Farnham Winyard's Gap Rixon Easton Todber Knackers Hole Up Cerne Holwell Grange Rushcombe Bottom Durweston Henley Grimstone Maiden Newton Northport Belchalwell Creech Bottom Lower Wraxall Ansty Shothole Three Gates Higher Chalmington Witchampton Redlands Ryall Mappowder Spyway Poole Stubhampton Canford Cliffs Loscombe Westbourne Haddon Hill Stour Row Kingston Russell New Town Tarrant Monkton Tolpuddle Kingston Maurward Seatown Burngate Aller Stour Provost Madjeston Ringstead Furleigh Cross Holditch Steeple Frome Whitfield Puncknowle Duntish Tarrant Rushton Tiley Rampisham Meerhay Thornford Ashington Woodyates Wareham Stallen Bedchester Gannetts Milton on Stour Seaborough Blacknoll Burton Winterborne Houghton Mount Pleasant Post Green Littlemoor Burton Bradstock Broom Hill Galton Melplash Bincombe Horton Heath Hayes Corfe Mullen Bridport Fifehead St Quintin Winterborne Monkton Pamphill Worbarrow Durlston Skilling Thornicombe Old Town Newtown Mosterton Beer Hackett Warren Kitford Kinson Radipole Bradford Abbas Bearwood Rew Stalbridge Uphall Worth Matravers Meyrick Park Glue Hill Grange Estate Pillwell Knighton Child Okeford Bramblecombe Poyntington Westfields Toller Whelme Coker's Frome Studland Higher Nyland North Wootton Chilfrome Coombe Keynes Woodrow Redford Stour Meadows Ridge Brockhampton Green Chedington South Perrott Slepe Compton Valence West Compton Briantspuddle Walkford Dottery Winterborne St Martin Iwerne Minster Ibberton East Fleet North Bockhampton Christchurch Lytchett Matravers Sandbanks Wimborne St Giles Colesbrook Winterborne Muston Pallington Wyke Regis Ferndown Lyon's Gate Marshalsea Birdsmoorgate Rodwell Merley Lower Ansty Avon Common West Bexington Bovington Camp Pig Oak Overcombe Milborne St Andrew Rockley Sands Farrington Stone Hammoon Westford Lillington Hollow Oak Winterborne Stickland Mudeford Hinton Parva Gotham Longham East Holton Bishop's Down North Poorton Higher Melcombe Bothenhampton Pilford Alderney West Stafford Newtown Turnworth Strouden Alderholt Arne Blandford Camp Filford Stanley Green King's Stag Cheselbourne West Bourton Buckhorn Weston Melbury Sampford The Common Corscombe Oakley Higher Whatcombe Uploders Pulham Westham Holway Waterloo Pleck Dean Park Dibberford Askerswell Clift Alum Chine Swanage Monkton Wyld East Morden Holdenhurst Up Sydling Purewell Chalbury Spetisbury Marnhull Hartmoor Bittles Green Beaulieu Wood Yetminster Salway Ash Friars Cliff Greenham Hurst Sturminster Newton Guy's Marsh Manswood East Howe Cocknowle Rushton Saddle Street Mapperton West Holme Avon Castle Lower Kingcombe Sturminster Common Muscliff St Andrew's Well Allington Woodlands Common Nether Cerne Higher Totnell Stoborough Heath Knighton East Burton Creech Stafford's Green Bowridge Hill Newton Peveril Cobley East Compton Motcombe East Melbury Ashley Heath Quarleston Powerstock Piddlehinton Northbourne Moor Crichel Portland Bill Deanland Glanvilles Wootton West Southbourne Sharnhill Green Nottington Haydon Merriott Champernhayes Marsh Middle Bockhampton Cerne Abbas Ansty Cross Walditch Langton Long Blandford The Folly Gaunt's Common Merry Field Hill Silton Deanend Southover Woodlands Gussage St Michael Warmwell