Healthcare Marketing in Catherston Leweston

Get in touch

Healthcare Advertising in Catherston Leweston

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT6 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Catherston Leweston

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Catherston Leweston  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Catherston Leweston (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Woodbridge Penn Broadoak Wyke Alweston North Chideock Moreton Higher Row Bingham's Melcombe Hamworthy Nether Compton Caundle Marsh Broom Hill Bearwood Wraxall Bettiscombe Beaminster Oakdale Todber Chideock Sandpit Cashmoor Knackers Hole Kimmeridge Newtown Townsend Grange Ebblake Broadstone Higher Kingcombe Hillbutts Ivy Cross Corscombe Margaret Marsh Shave Cross Powerstock Newtown Brockhampton Green The Folly Yewstock Steepleton Iwerne Columbia Farm West Woodsford Purse Caundle Chiswell Gore Rew Okeford Fitzpaine East Parley Bradpole Morcombelake Spetisbury Blacknoll Shapwick Gussage All Saints Walkford Manston Chickerell Stoke Wake Guy's Marsh Fontmell Parva Thornicombe Pulham Burstock Portesham Hinton St Mary Toller Whelme Dragon's Hill Swanage Puddletown Trickett's Cross Radipole Ashmore Pleck Woodlake Kit Hill East Fleet Henbury Shroton Overcombe Woodcutts Charlton Down Caundle Wake East Burton Compton Abbas Monkton Up Wimborne Up Cerne Newton Peveril Melcombe Bingham Templeman's Ash Gibbs Marsh Coker's Frome St Leonard's Farm Park East Chelborough Gribb Steeple Marshwood Holt Heath The Borough Loders Holdenhurst West Bay Ash Birch Close Primrose Hill Higher Whatcombe Greenham Haydon West Stour Tarrant Crawford Oborne Tiley Charminster Lytchett Matravers Holwell Maudlin Cross Hamlet Leigh Gussage St Andrew Lower Row Kingsland Hayes Puncknowle Folke Littlemoor Yondover New Swanage North End Cold Harbour Milton Abbas Ensbury Park Littleton Minchington Bere Regis Upton Woodlands Lower Nyland Langton Long Blandford Gannetts Silkhay Hinton Martell Totnell West Chelborough Winterborne Muston Boveridge Stony Knaps Bittles Green Quarleston Chalbury South Perrott Norden West Cliff Chalmington Littledown Bluntshay Ham Common Dean Galton Longburton Witchampton West Stafford Holnest East Stoke Burton Bradstock Bovington Camp Hillbourne Broad Oak Stubhampton Whitmore Pig Oak Frome St Quintin Colesbrook Sixpenny Handley Portland Bill New Town Lower Street Tadnoll Westham Winfrith Newburgh Waddon Ashley Stour Provost Grimstone Stokeford Motcombe East Stour Common Aller East Holme Lower Wraxall Lulworth Camp Poundbury Longfleet Binnegar Plush Beacon Hill Stallen Bourne Valley Long Crichel Waytown Deanland Beaumont Village Alton Pancras Studland Ansty Cross West Pulham Mount Pleasant Camel Green Verwood Giddy Green Branksome East Cliff Adber Gaunts Holywell Abbotsbury Weston Burton Wimborne St Giles Kittwhistle Seatown Higher Holnest North Wootton Sutton Waldron Benville Wootton Fitzpaine Stour Row Leweston Sandford Queen Oak Winterborne Tomson Horton Common North Bockhampton Dibberford Turners Puddle Rixon Toller Fratrum The Common Pilsdon Tolpuddle Furleigh Cross Warmwell Bramblecombe Furzebrook Briantspuddle North Bowood Rivers' Corner Westbourne Loscombe Osmington Mills Matchams Allington Littlebredy Lewcombe Affpuddle Uploders Northport Winkton Braytown Middle Bockhampton Shaggs Cobley Pentridge Goathill Lower Ansty Hanford Stanpit Blackwater Hains Charlton on the Hill Wool Sturminster Marshall Poole Hincknowle Whetley Cross Woodrow Mapperton Hound Hill Charlton Marshall Milton on Stour Bishop's Caundle Shillingstone Hilfield Colehill Horn Ash Jumpers Common Lyon's Gate Rushcombe Bottom Osehill Green Kingston Maurward Huish Walditch Tollerford Merritown Wallisdown Upwey Ham Whitecross Tarrant Hinton Church Knowle Middlemarsh Knighton East Stour Well Bottom West Moors Cross Lanes Buckhorn Weston Blandford Camp Wimborne Minster Bugley Avon Common Littlewindsor Eype's Mouth Little Woolgarston Higher Woodsford Lower Bockhampton Easton West Milton Edmondsham Yetminster Holton Heath Frome Whitfield Melbury Sampford Batcombe Monkton Wyld Toller Porcorum Higher Melcombe Moordown St Andrew's Well Holway Meyrick Park West Lulworth Mudeford Ibberton Hurn Rodwell Longham Belchalwell Street Pokesdown Langton Herring South Poorton Lane End Lower Hamworthy Salway Ash Poolestown Crossways Highcliffe Wych Branksome Park Clift Ryall East Pulham Bear Cross Boys Hill Hewood East Morden Cheselbourne Stanbridge Newland Parkstone Melcombe Regis Organford Elm Hill Chilcombe Park Gate Ansty Sutton Poyntz Portway Child Okeford The Mount Lower Halstock Leigh Holmebridge Pilford South Bockhampton Wick Horton Heath Catherston Leweston Winyard's Gap South Bowood Skilling Ilsington Miles Cross Gotham Notton Talbot Heath Moorside Blandford St Mary West Compton Blackdown Nottington Sharnhill Green Corfe Castle Fifehead Neville Durweston Chalbury Common Winterborne Clenston Southwell Chettle Rossmore Creech Bottom East Howe Ridge Osmington Lulworth Cove Cann Manning's Heath Bowleaze Southlands Corfe Mullen Weston East Brook Stone Tollard Farnham Canford Bottom Canford Magna Tarrant Rushton Canford Cliffs Fontmell Magna Rushton Lillington Higher Wraxall Stapehill Bookham Cold Harbour Drive End Mannington Lambs' Green Eccliffe Mill Throop Stinsford Worgret Turnworth Upton Sandbanks Purewell Netherstoke Stour Meadows Winterborne Stickland Gussage St Michael Beer Hackett Cerne Abbas Castletown New Town Wooth Mount Pleasant Bloxworth Hedge End Netherhay Cowgrove West Melbury Throop Slepe Stoborough Green Pillwell Newton Coombe Henley St Catherine's Hill Cruxton Higher Coombe Oakley Walton Elm Southover Hemsworth Nether Cerne Atrim Sandhills Rockley Sands Happy Bottom Rew Turbary Common Wigbeth Farrington Packers Hill West Bexington Holworth Fiddleford Oathill Bournemouth Winterborne Whitechurch West Shilvinghampton Pidney Silton Holt Wood Mappowder Drimpton Piddlehinton Kinson Higher Sandford Fortuneswell Friar Waddon Tuckton Bridport West Howe Woolcombe Sleight Woodlands Common New Town Lanehouse Court Orchard West Chaldon Cripplestyle Wareham West Parley Poxwell Lower Mannington Broadwey East Melbury Stalbridge Dewlish Talbot Woods Pleck Godmanstone Burngate Bourton Marnhull Belchalwell Talbot Village White Lackington Higher Chalmington Duntish Merley Mounters Hill Street Pleck Long Cross Stalbridge Weston Pleck Green Knob's Crook Lodge Copse Estate Long Bredy Moorbath Compton Valence Coombe Keynes Thornford Holditch Cocknowle Holway Rolls Mill Sturminster Common Creekmoor Bincombe Furzehill Ensbury Charminster Merriott Lilliput Ryme Intrinseca Little Canford Langham Haythorne Muscliff Three Gates Ferndown Little Ansty Dudsbury Askerswell Dottery Buckham Trent East Orchard Lower Whatcombe Melbury Abbas King's Stag Sandford Woods Rampisham West Holme Lower Holwell Buckland Ripers Langton Matravers Bedchester Cobb Hollow Oak Camesworth Over Compton Swyre Lydlinch Hartmoor Stoborough Heath Twyford Combe Almer Oxbridge Lower Strode Leigh Horton Pimperne Glue Hill Winton West End Lower Blandford St Mary Coneygar Adam's Green Cattistock Glebeland Estate Winterborne Herringston Lytchett Minster Woolgarston Hazelbury Bryan Kington Magna Hogstock Stoke Abbott Lodbourne Woodyates Crendell Hopsfield Farnham Blackney Cranborne Bradford Peverell Acton Hermitage Whitcombe St Ives Hooke Lake Dunbury Woodville Dorchester Stanley Green Whitcombe Pallington Clapgate Post Green Burton Haydon Christchurch Hartgrove Winterbourne Abbas Hardy Country Park Poyntington Chaldon Herring Redbridge West Morden Laymore Ashington Wonston Sandhills Iford White Moor Stockwood Minterne Parva Huntingford Whitefield Stourton Caundle Pymore Synderford Tarrant Launceston Knighton Ringstead Warren Upper Parkstone Charlestown Chetnole Stoke Water Rowlands Leigh Southbourne Spyway Holt Grove Alum Chine Hurst Alcester Daggons Knowlton St Johns Kitford Woolsbridge North Poorton Hummer Woolland Broadwindsor Higher Totnell Litton Cheney Stafford's Green Maiden Newton Tyneham Coldharbour Melplash East End Bowridge Hill Kingston Deanend East Bloxworth Quarr Melbury Bubb New Town Marshalsea Higher Halstock Leigh Tarrant Rawston Lower Holditch Gaunt's Common Up Sydling Muckleford Coryates Cosmore Sturminster Newton Hursey Newtown Chedington Bradford Abbas Folly Shothole Wyke Regis Ameysford Rodden Tarrant Monkton Higher Bockhampton Uppington Putton Redford Higher Ansty Somerford Winterborne Monkton Meerhay Fifehead Magdalen Portland Port Crooked Withies Hilton Westford Woodbridge West Knighton East Lulworth Droop Bothenhampton Shaftesbury Stratton Puxey Northbourne Almer East Holton Newtown Parley Green Waterloo Higher Nyland Moor Crichel Bishop's Down Alderholt Charmouth Piddletrenthide Durlston Crab Orchard East Knighton Minterne Magna Seaborough Grange Estate Mosterton Saddle Street Preston Fifehead St Quintin Romford Lyme Regis Boscombe Beaulieu Wood Halstock Worbarrow Winterborne Zelston Dewlands Common Friars Cliff Red Hill Higher Eype Sockety Chilfrome Champernhayes Marsh Hammoon Nuffield West Orchard Netherbury Woolford's Water St Leonards Winterborne Came White Post Three Legged Cross Ulwell Tadden Athelhampton Merry Field Hill Cann Common Tincleton Glanvilles Wootton East Shilvinghampton West Bourton Iwerne Minster Sandford Orcas Herston Sherborne Peacemarsh Filford Weymouth Lower Kingcombe Bagber Chilbridge West Hurn Worth Matravers Creech Pimperne Pamphill Mapperton Milborne St Andrew Blandford Forum Lower Eype Manswood Haddon Hill East Creech Dean Park Owermoigne Foxholes Old Town Hampreston Hinton Parva Frampton Ranston Uphall Gillingham Kingston Symondsbury Redlands Throop Sterte Whitchurch Canonicorum Woodsford Strouden Fishpond Bottom East Compton Bryanston Broadmayne Melbury Osmond Burleston Kingston Russell Birdsmoorgate Stourpaine Watton Alderney Muscliffe Ham Hill Crouch Hill Mangerton Buckland Newton Ashley Heath Wynford Eagle Shitterton Tarrant Gunville Sutton Holms Madjeston Winterborne St Martin Winterbourne Steepleton Southill God's Blessing Green Winterborne Kingston Westfields Fairmile Anderson Forston St James Tarrant Keyneston West Southbourne Harman's Cross Hengistbury Head Pleck Stoborough Evershot Arne Turlin Moor Sydling St Nicholas Thorncombe Enmore Green Clifton Maybank Nettlecombe School House Lake Canford Heath Shipton Gorge Avon Castle Fleet Springbourne Winterborne Houghton

Pages

Legal information