Healthcare Marketing in Hurn

Get in touch

Healthcare Advertising in Hurn

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in BH23 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hurn

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hurn  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hurn (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Drive End Forston Holway Nether Cerne East Stoke Wimborne Minster Holt Heath Ham Hill New Town Preston Drimpton East Morden Melbury Sampford Holmebridge Purse Caundle Middlemarsh Grange Birch Close Stoke Wake Combe Almer Godmanstone Three Gates East Compton Kingston Maurward Netherhay Merry Field Hill West Orchard Buckhorn Weston Oakley Hartgrove Todber Burton Westfields Iwerne Minster Higher Whatcombe Poolestown East Lulworth Lower Mannington Tarrant Rawston Charlton Marshall Knighton Woodcutts Steepleton Iwerne Beaminster Furzehill Bishop's Down West Knighton Chilbridge Canford Heath Okeford Fitzpaine Cranborne Organford Alweston Manning's Heath Charlestown Sockety Pidney Gussage St Michael Rossmore Higher Row Huish Lower Bockhampton Lillington Woodlake Higher Eype Motcombe Wyke Regis Shaggs Minterne Magna Broadwey Beaumont Village East Holme Braytown Hengistbury Head Holworth Sandpit Shillingstone Waddon Court Orchard Winterborne Clenston Hamworthy Coneygar Hincknowle Pleck Green Tolpuddle Little Ansty Yewstock Burstock Fortuneswell Deanend St Catherine's Hill Benville Higher Holnest Broad Oak Winterborne St Martin Springbourne Bluntshay Shothole Silkhay Hammoon Little Canford West Moors Creekmoor Radipole Crossways Haddon Hill Wimborne St Giles Gore Bourne Valley Wooth Woodrow Sandford Orcas Friar Waddon The Folly Overcombe Athelhampton Stallen Bridport Hedge End Stoborough Woodville Whitcombe Oxbridge Winton Sixpenny Handley Winterbourne Abbas Chaldon Herring Littlewindsor Putton Coker's Frome Pamphill Gribb Kingston Russell Winterborne Tomson Gillingham Hayes Harman's Cross Horton Common Anderson Frampton Beaulieu Wood Coryates Ensbury Poundbury Norden Powerstock Upper Parkstone Toller Porcorum Rivers' Corner Holywell Puddletown East Fleet Seaborough Mappowder St Leonards Tuckton Branksome Park Rowlands Sandhills Melcombe Regis Avon Castle The Mount Stafford's Green Puncknowle Mount Pleasant Avon Common Chetnole Fifehead Neville Bourton Hurst Gannetts East Howe Winterborne Monkton Compton Abbas Horton Heath Tarrant Crawford Lower Whatcombe Somerford Trent Meyrick Park Turners Puddle Poyntington Oborne Leigh Folke Portland Bill Newtown Wootton Fitzpaine Post Green Seatown Clapgate Stanpit Little Woolgarston Well Bottom Townsend Hermitage Gussage St Andrew Higher Woodsford Stratton Stalbridge Sandbanks Herston Ivy Cross East Melbury Newton Crab Orchard Packers Hill Whitcombe Dunbury Dibberford Belchalwell Throop Higher Nyland Tollerford God's Blessing Green Lower Holwell Bearwood Lower Halstock Leigh Woodlands Hardy Country Park Whitefield Westham Crendell Poole Thornford Allington East Parley New Swanage Higher Chalmington Hill Street Quarr Pleck Burton Symondsbury Elm Hill Tollard Farnham Hazelbury Bryan Branksome Pilford Tiley Sandhills West Compton Marnhull Charminster Northport West Howe Southover Canford Cliffs Charlton on the Hill Wonston Waterloo Lower Blandford St Mary Morcombelake Shroton Pimperne New Town Folly Pig Oak Henley Marshalsea Southill Corscombe Chilcombe Mount Pleasant Chalbury Totnell Giddy Green Witchampton Fontmell Parva Hilfield The Borough Winterbourne Steepleton Greenham Merley West Woodsford Milborne St Andrew Purewell Merritown Child Okeford Friars Cliff Ashley Heath Gaunt's Common Wyke Dewlands Common East Chelborough Kingston Wool Longburton Littlemoor Worth Matravers Bingham's Melcombe Winterborne Herringston Haydon East Knighton Up Sydling Hinton St Mary St Andrew's Well Ham Shipton Gorge Matchams Poxwell Alderholt Broadwindsor Rodden Newland Dragon's Hill Peacemarsh Notton Osehill Green Trickett's Cross West Southbourne Margaret Marsh Wallisdown Cerne Abbas Lewcombe Uppington Holton Heath Adber Winterborne Houghton Whitmore Cruxton Higher Melcombe Winterborne Whitechurch Toller Fratrum Bloxworth East Shilvinghampton Newton Peveril Nuffield Colesbrook Gaunts Ferndown St Johns Easton Cheselbourne Hinton Parva Blandford Camp Hollow Oak Monkton Wyld Lake Salway Ash Burton Bradstock Dean Park Romford Hanford Bramblecombe Grove Buckham Park Gate Moorbath Bagber Pimperne East Cliff East Bloxworth Beer Hackett Chalbury Common Tarrant Rushton Ringstead Batcombe Chickerell Abbotsbury Talbot Heath West Bexington Winterborne Muston Furleigh Cross West Bay Knackers Hole Blandford Forum Iford Wynford Eagle Cold Harbour Bookham Tadnoll Ensbury Park Shitterton Northbourne Canford Magna Mannington Bishop's Caundle Stourton Caundle Adam's Green Stoborough Green Ansty Cross Eccliffe Alton Pancras Almer Corfe Mullen Dewlish Primrose Hill Lanehouse Fifehead St Quintin Melcombe Bingham Pleck Turnworth East Stour Common Pleck White Moor Canford Bottom Winterborne Zelston Gibbs Marsh Stubhampton Lower Ansty Furzebrook Lower Strode Chalmington Bovington Camp Hewood Lydlinch Three Legged Cross Clift Whitchurch Canonicorum Nottington Stour Meadows Portesham Kimmeridge Shave Cross Winterborne Stickland Hurn Bowleaze Moreton Bradford Peverell Synderford Grange Estate Pillwell Southbourne Winkton Sleight Lower Eype Foxholes Holdenhurst Hogstock Haydon South Perrott Mosterton Nettlecombe Broom Hill West Melbury Warmwell Brockhampton Green Manswood Boys Hill Woodbridge Edmondsham Ryall Jumpers Common Red Hill Sutton Waldron Miles Cross Horton Turlin Moor Hopsfield Hinton Martell West Lulworth Charminster Burleston Hound Hill King's Stag Hillbourne Higher Kingcombe Affpuddle Deanland Kitford Woodyates Lulworth Camp Upton Pulham Melbury Osmond Shaftesbury Huntingford Tarrant Launceston Sharnhill Green Stapehill Lower Kingcombe Holway Cann Common Thornicombe Holt Ebblake Stony Knaps Parkstone Stalbridge Weston Thorncombe Lower Nyland Warren Bradpole Ashley Chiswell Pilsdon Winfrith Newburgh Askerswell Tadden Higher Coombe Melplash Saddle Street Muscliff West Hurn Maiden Newton Skilling Chedington Queen Oak Fleet Dottery Sturminster Newton Creech Lodge Copse Estate Alcester Hains East End West Holme Bradford Abbas Aller Parley Green Boveridge Hooke Sterte Blackney Bincombe Cross Lanes Osmington Twyford Sturminster Common Wick Minterne Parva North Chideock Long Bredy Sydling St Nicholas Kington Magna Daggons Cattistock Broadoak Longham Halstock Goathill Glebeland Estate Hamlet Bothenhampton Highcliffe East Pulham Lower Wraxall Sutton Poyntz Corfe Castle Southlands Rixon Columbia Farm Portway Over Compton Weston Puxey Coombe Higher Sandford Evershot Madjeston Cocknowle Stour Row Old Town Marshwood Charlton Down Bere Regis Frome St Quintin Filford Crooked Withies Rockley Sands Uphall Melbury Abbas South Poorton Portland Port Chideock North Wootton Kit Hill Mudeford Oathill Langton Matravers Guy's Marsh Castletown Walkford Loscombe Rew Clifton Maybank Stourpaine Ameysford Higher Halstock Leigh Stockwood Mill Throop Mapperton Lower Row Bear Cross Piddletrenthide Kittwhistle Kinson Gussage All Saints Broadstone Leigh Happy Bottom Litton Cheney Hampreston Sturminster Marshall West Chelborough Redbridge Cobley Rushcombe Bottom Duntish Silton Ilsington Woodsford Lower Street Birdsmoorgate Sherborne Cowgrove Swanage Glue Hill Tarrant Hinton Chilfrome Slepe Worbarrow Blackdown Henbury Winterborne Came Knowlton Christchurch Talbot Woods Woodbridge Netherstoke Lower Hamworthy Hartmoor Toller Whelme Hursey Catherston Leweston Fairmile Upton Knob's Crook Sandford Woods Tyneham Pokesdown St Ives Pentridge St Leonard's Farm Park Laymore Whetley Cross Weymouth Netherbury East Burton Durweston Winyard's Gap Burngate Haythorne White Post Crouch Hill Holwell Watton Hummer North End Shapwick Long Crichel Higher Ansty Colehill Maudlin Cross Grimstone Pymore Durlston Stoke Water Lodbourne Pallington Coldharbour Southwell Milton Abbas Stone West End Piddlehinton Hillbutts Creech Bottom Stokeford Loders North Bowood Boscombe Buckland Ripers Ansty North Bockhampton Meerhay Weston East Brook Whitecross Kingsland Rew Talbot Village Lane End Enmore Green Woolsbridge West Parley Stoborough Heath Studland West Morden Chettle Throop Ulwell Ibberton Binnegar Bournemouth Lake Plush Rodwell Ham Common Cold Harbour West Stafford The Common Owermoigne Nether Compton Up Cerne Glanvilles Wootton Turbary Common Walton Elm Moor Crichel Longfleet Verwood Hemsworth Lulworth Cove South Bockhampton Long Cross New Town Westbourne Holt Wood Littleton Horn Ash Uploders Ryme Intrinseca Strouden Dudsbury Farnham Camel Green Ashington White Lackington Leweston Arne Charmouth Oakdale Caundle Wake Fontmell Magna Fifehead Magdalen Blackwater Rampisham Lambs' Green Mapperton Ranston Langham Wych Stanley Green Redlands Milton on Stour Monkton Up Wimborne Merriott Yondover Beacon Hill West Chaldon Lyme Regis Langton Long Blandford Dorchester Winterborne Kingston Tarrant Gunville Lilliput West Bourton Cashmoor West Cliff Ash Galton Yetminster Church Knowle Frome Whitfield Westford Steeple Gotham Alum Chine Briantspuddle West Pulham Lytchett Minster Cripplestyle Langton Herring Lower Holditch Sutton Holms Littlebredy East Orchard Spetisbury Mounters Pleck School House Moordown Champernhayes Marsh Worgret East Holton Muscliffe East Stour Waytown Lyon's Gate Melbury Bubb Spyway Templeman's Ash Ashmore Fishpond Bottom North Poorton Higher Bockhampton Coombe Keynes Muckleford Bettiscombe Quarleston Atrim Stinsford Lytchett Matravers Cosmore Newtown St James Redford Rushton Holnest Minchington Alderney Blandford St Mary West Milton Middle Bockhampton Stour Provost Eype's Mouth Bedchester Tarrant Keyneston Littledown Blacknoll New Town Acton East Creech Tarrant Monkton Cobb Compton Valence Newtown Caundle Marsh Stanbridge Swyre West Stour South Bowood Newtown Woolland Ridge Stoke Abbott Mangerton Manston Sandford Rolls Mill Penn Belchalwell Street Wraxall Cann Droop Woodlands Common Tincleton Wigbeth Knighton Bittles Green Holditch Hilton Farrington Bugley Buckland Newton Bryanston Walditch Woolgarston Bowridge Hill Camesworth Moorside Wareham Woolcombe Osmington Mills Higher Totnell Woolford's Water Dean Higher Wraxall West Shilvinghampton Fiddleford Upwey Leigh Kingston Broadmayne