Healthcare Marketing in Stoke Wake

Get in touch

Healthcare Advertising in Stoke Wake

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT11 0

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Stoke Wake

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Stoke Wake  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Stoke Wake (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Fifehead Magdalen Horton Heath Langham Little Woolgarston West Moors Throop Bloxworth Stanbridge Frome Whitfield Worbarrow Winterborne Kingston Queen Oak Moorside Ameysford Tadden Longham East Stoke Henbury Notton Studland South Bowood East Cliff Burleston Fishpond Bottom Broom Hill Westham Hooke Sandpit East Knighton Woolgarston Herston Bryanston Wooth Parkstone Eccliffe Lower Row Batcombe Bridport Fairmile Owermoigne Lodge Copse Estate Broadmayne Pulham Cobb Holway Romford Monkton Up Wimborne Penn Gussage St Andrew Dunbury Rossmore Motcombe Foxholes Frampton Netherbury Stallen Acton Kit Hill Melbury Bubb Saddle Street Ensbury Park White Moor Yewstock West Morden Sandford Woods Toller Porcorum Turlin Moor Corfe Mullen Tadnoll Margaret Marsh Kinson Bourne Valley Hopsfield Longburton Milborne St Andrew Chaldon Herring Thorncombe Hazelbury Bryan Westfields Over Compton Binnegar Templeman's Ash Dibberford Rew Blackney East Creech Netherstoke Weymouth Stalbridge Weston Buckham Coryates Warmwell Plush West Shilvinghampton Chideock Wyke Henley Long Crichel Broadoak Winterbourne Abbas Littlewindsor Merriott Hincknowle North Wootton Pleck Ringstead Witchampton Farrington Lower Mannington Charlton Marshall Gribb Friars Cliff Wimborne St Giles Allington Rowlands Godmanstone Leweston Charminster Trickett's Cross Bincombe Edmondsham Charlestown Woodlake Camel Green Hains Bramblecombe West Stour Osehill Green Shapwick Pimperne Hinton St Mary Huntingford Beacon Hill Pilford Hammoon Puddletown Canford Heath Droop Hill Street Stourton Caundle Woodyates Hillbutts Duntish Broadwindsor East Chelborough Woodsford Coombe Keynes Littlebredy Mapperton Jumpers Common Milton Abbas Warren Stratton Coldharbour Canford Cliffs Tincleton Hound Hill Avon Castle Longfleet Stanley Green Lower Blandford St Mary Twyford Chilcombe Furzebrook Higher Sandford Winterborne Clenston Todber Nether Compton Milton on Stour Alweston Whitcombe School House Blandford St Mary Alderholt Braytown Tarrant Crawford Redlands West End West Hurn Stour Meadows Combe Almer Bookham Langton Long Blandford East Bloxworth Shaftesbury Stoke Abbott Holditch Stoke Water Cranborne St Leonard's Farm Park Adber Melcombe Regis Drimpton Hamworthy The Mount Woodlands Common Hengistbury Head Boys Hill West Pulham Winfrith Newburgh Tiley Higher Kingcombe Sturminster Newton Canford Magna God's Blessing Green West Bay Blacknoll Ensbury Cowgrove Holdenhurst Hedge End Turners Puddle Talbot Woods Farnham Winterborne Whitechurch Sandford Orcas Moordown Winterbourne Steepleton Lytchett Minster Tarrant Gunville Fifehead Neville Throop Cheselbourne Mosterton Mount Pleasant Walditch Mappowder Corscombe Bishop's Caundle Ryme Intrinseca Kimmeridge Horton Common Lower Wraxall Walton Elm Muscliffe Court Orchard Ridge South Poorton Chedington Watton Holton Heath Winterborne Muston Cruxton Morcombelake Lower Bockhampton Deanend Compton Abbas Redbridge St Catherine's Hill Newland Skilling Haddon Hill Long Cross Hollow Oak Charlton Down Newtown Shipton Gorge Uphall Silkhay Knob's Crook Fifehead St Quintin Lodbourne Ibberton Haydon Gussage All Saints Winterborne Came Hilton Stoborough Blandford Forum Holt Heath Gussage St Michael Toller Fratrum Christchurch Rodwell Greenham Bovington Camp Knowlton Shillingstone Colehill Hogstock Bittles Green Ashington Horn Ash Daggons Fontmell Parva Hamlet Old Town Bournemouth Chickerell The Folly West Parley Bagber Oakley Ebblake Oakdale Drive End Ulwell Crouch Hill Sleight East Orchard Hartmoor Okeford Fitzpaine Woodrow Cobley Lower Kingcombe Pleck Lydlinch Sixpenny Handley Swanage Lulworth Cove Enmore Green Somerford Talbot Heath Crab Orchard Turbary Common Norden Pallington Charmouth Bedchester Beer Hackett Castletown Bourton Fontmell Magna Bettiscombe West Chaldon Strouden Weston Sutton Poyntz Winterborne Houghton Kingston Cripplestyle Woolford's Water Kingston Russell Stoke Wake Rolls Mill Stourpaine Rixon Winterborne St Martin Ansty Stanpit Buckhorn Weston Tollard Farnham Stour Provost Gotham Little Canford Branksome Park Higher Wraxall Sutton Holms Blackdown Affpuddle Child Okeford Broad Oak Moreton Whitecross Hilfield Bishop's Down Miles Cross Ryall Three Legged Cross Minchington Toller Whelme Stubhampton Creekmoor Langton Herring Furleigh Cross Bluntshay Benville Holt Long Bredy Friar Waddon North End Guy's Marsh Sherborne Townsend Horton Coneygar Melbury Sampford East Holton Preston Totnell Coker's Frome White Lackington King's Stag Camesworth Sandbanks East Morden Goathill Chetnole Walkford Rushcombe Bottom Holt Wood Maiden Newton Poyntington Higher Totnell Higher Melcombe Spyway Nether Cerne Knighton Burstock Lower Nyland Marshwood Sharnhill Green Nuffield East Howe Bradford Peverell Wraxall Mounters Stalbridge Anderson Yetminster Holway Northbourne Piddletrenthide Alcester Ivy Cross Winterborne Tomson Cold Harbour Bingham's Melcombe Alderney Oborne Chilbridge Dean Park Stapehill Galton Portway East Brook Moorbath Burngate West Orchard Verwood Tollerford Loscombe Lower Whatcombe East Shilvinghampton West Bexington Quarleston St Ives Lanehouse East Stour East Melbury Redford Iwerne Minster Melbury Osmond Netherhay Salway Ash Wallisdown Hayes Stony Knaps Mudeford Folly Leigh Meerhay Knackers Hole Bugley Rampisham Lower Ansty Chettle Bowleaze Charminster Shitterton Forston Hurst Elm Hill Higher Woodsford Waterloo Lower Hamworthy Buckland Ripers West Chelborough Shroton Newton Peveril Hewood Worgret Northport West Holme Chilfrome Avon Common Dragon's Hill Askerswell North Poorton East Stour Common Clift Lower Holwell Uppington Thornicombe Maudlin Cross East Parley Ansty Cross Gibbs Marsh Littledown Loders Newtown Stokeford Pentridge Pokesdown New Town Chiswell Lyon's Gate Chalmington East End Furzehill Caundle Marsh Chalbury Common Minterne Magna Grange Wonston Tarrant Rushton Lake Wigbeth Marnhull The Borough Cross Lanes West Melbury Wool Beaulieu Wood Manning's Heath Tarrant Launceston Hinton Martell Southlands Holnest East Compton Organford Beaminster Dorchester Muckleford Three Gates West Compton Evershot Grimstone Higher Eype Birdsmoorgate Sockety Sandhills Pleck Green Stinsford Higher Nyland Ilsington Sydling St Nicholas Osmington Mills Packers Hill Lower Halstock Leigh Merritown Poundbury Woolcombe Chalbury Cashmoor Litton Cheney Portland Bill West Knighton Durlston St James West Cliff Lillington Upper Parkstone Tarrant Rawston New Town Ashmore North Bowood Middlemarsh Purse Caundle Hardy Country Park Talbot Village Haydon Gaunt's Common Ham Gannetts Holywell Charlton on the Hill Boscombe Boveridge Manswood Tarrant Hinton Brockhampton Green Dudsbury Cattistock Langton Matravers Coombe Sutton Waldron Broadwey Meyrick Park Quarr Oathill Cocknowle Corfe Castle Kingston Maurward Cosmore Melcombe Bingham Whitchurch Canonicorum Lake Hartgrove Poole West Lulworth East Lulworth Briantspuddle New Swanage Sandford Littlemoor Mannington Woodville Woodbridge Bear Cross Hampreston Newtown Arne Glue Hill Cann Weston Gillingham Rew Rodden Highcliffe Haythorne Glebeland Estate Southill Crendell Fortuneswell Burton Bradstock Pleck Knighton Lyme Regis Tarrant Keyneston Kittwhistle Newton Whitefield Harman's Cross Waytown Whitmore Shaggs Rivers' Corner Easton Swyre East Fleet Mapperton Red Hill Moor Crichel Kingston Belchalwell Street Higher Bockhampton Buckland Newton Seatown Middle Bockhampton Crooked Withies Newtown New Town Bearwood Puxey Higher Halstock Leigh Folke Lower Strode Fleet Thornford Winterborne Zelston Wick Bowridge Hill Muscliff Atrim Lower Street Manston Stafford's Green Minterne Parva Colesbrook St Johns West Howe Belchalwell Powerstock Wareham Puncknowle Church Knowle Wynford Eagle Rockley Sands Higher Whatcombe Champernhayes Marsh Holwell Filford Woolsbridge Poolestown Broadstone Sturminster Common Southbourne Wimborne Minster West Bourton Whitcombe Parley Green Park Gate Winkton Whetley Cross Blandford Camp Mangerton Matchams Overcombe Hinton Parva Purewell Portesham Little Ansty Stockwood Holworth Osmington Abbotsbury Lytchett Matravers Higher Chalmington Higher Coombe Creech Bottom South Perrott Halstock Hursey Woodbridge Wyke Regis Higher Row Wootton Fitzpaine Gore Stone Post Green Grange Estate Bradford Abbas St Andrew's Well Worth Matravers Durweston Lulworth Camp The Common Shothole Crossways Grove Madjeston West Southbourne Ferndown Winterborne Stickland Lower Holditch Beaumont Village Hurn Kingsland Almer Kington Magna East Pulham Burton Ham Hill Littleton Piddlehinton Westford Springbourne Winterborne Monkton Silton Burton Dean Kitford Seaborough Compton Valence Upwey Frome St Quintin Westbourne Marshalsea Lane End Hermitage Nottington Deanland Pimperne Happy Bottom Up Cerne Adam's Green Pillwell Stour Row Pidney Mount Pleasant Creech Bothenhampton Hillbourne Dewlands Common Peacemarsh Mill Throop North Chideock Well Bottom Dottery Portland Port Cerne Abbas Trent Huish Giddy Green Lower Eype Athelhampton Sterte Blackwater West Woodsford Higher Holnest Primrose Hill Hanford Holmebridge Columbia Farm Alton Pancras Ash St Leonards Fiddleford Tarrant Monkton Wych Leigh Radipole Canford Bottom Bradpole Iford Uploders Nettlecombe Woodcutts Melplash Aller Yondover Sturminster Marshall Woodlands Ashley Heath North Bockhampton Laymore Monkton Wyld Merry Field Hill Melbury Abbas East Burton West Stafford Southover Bere Regis Up Sydling East Holme Leigh Upton Caundle Wake Lambs' Green Spetisbury Hemsworth Slepe Stoborough Heath Pleck Gaunts Winton Dewlish Upton Tuckton Tolpuddle Oxbridge Putton Pilsdon Southwell Waddon Clifton Maybank Steepleton Iwerne Pig Oak Lilliput Pymore Poxwell Cold Harbour Rushton Steeple Branksome Hummer Cann Common Catherston Leweston West Milton Merley Woolland Shave Cross Stoborough Green Turnworth Alum Chine Tyneham Ranston Ham Common Birch Close Symondsbury South Bockhampton Ashley Glanvilles Wootton Clapgate New Town Winterborne Herringston Lewcombe Pamphill Eype's Mouth Sandhills Synderford Winyard's Gap Higher Ansty White Post