Healthcare Marketing in Sturminster Newton

Get in touch

Healthcare Advertising in Sturminster Newton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT10 1

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Sturminster Newton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Sturminster Newton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Sturminster Newton (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Merley Hanford Tarrant Monkton Holdenhurst Ibberton Meyrick Park Leigh Abbotsbury Durlston Holwell Muscliffe Boscombe Lytchett Matravers Compton Abbas Bloxworth Twyford New Town Tyneham Walkford Piddlehinton Shothole Branksome Hazelbury Bryan Horton Common Pleck Marshalsea Henbury Notton Haydon Winterborne Zelston Furzehill Longham Frome Whitfield Mappowder Goathill Rixon White Post Enmore Green Eype's Mouth West Morden North End Oborne Stoborough Heath Fairmile Ulwell Merry Field Hill Manning's Heath Shapwick New Town East Brook Durweston Cold Harbour Hurn Bagber Thorncombe Halstock Acton Champernhayes Marsh East Holme Higher Bockhampton Higher Chalmington Wool Buckhorn Weston Evershot Swyre Sandbanks Alweston Braytown Uppington Lydlinch Woodbridge Poundbury Crab Orchard Charlestown Milton Abbas Fifehead Magdalen Bugley Weymouth God's Blessing Green Deanend Hilton Lillington Trent Witchampton Hopsfield Kit Hill Corscombe Three Gates Owermoigne Pimperne Littlebredy West Milton Long Bredy Worbarrow Gussage St Andrew Nuffield East Shilvinghampton Gussage All Saints Hamworthy Sandhills Netherbury East Pulham Toller Fratrum Turbary Common Horton Heath Bridport Lulworth Camp Knowlton Hedge End Holway Farnham Creech Bottom Fontmell Parva Hillbutts Herston Lower Nyland Gribb Stapehill Cruxton Stoborough Green North Chideock Shave Cross Edmondsham Higher Coombe Winterborne Stickland Sixpenny Handley Thornford Weston Higher Sandford Wooth Chiswell Lower Holwell Westfields Clifton Maybank Cross Lanes Iford Broadmayne Bedchester West Chelborough West Parley Kitford Newland Post Green Mounters Stalbridge Weston Osmington Westford Hampreston Muckleford Ham Tarrant Rawston Stoke Water Coldharbour Bramblecombe Sandford Woods Poole Gotham Charminster Sturminster Marshall Columbia Farm Bradford Peverell Coker's Frome Jumpers Common Gussage St Michael East Stoke Frampton West Howe Charlton Down Daggons Cowgrove Holditch Over Compton Stourpaine Tiley Ivy Cross Canford Cliffs Buckham The Folly Ridge Glue Hill Loscombe Stoborough Waddon Bluntshay Trickett's Cross South Bowood West Melbury Up Cerne Newtown Charmouth Poxwell East End Littlewindsor Long Cross Boveridge New Town Furleigh Cross Rowlands Higher Wraxall Folly Adber Hooke Puxey Northport Oathill Lanehouse Beaminster Glanvilles Wootton Steepleton Iwerne Wimborne Minster Dottery Church Knowle Affpuddle Maudlin Cross Hayes Littlemoor Tollard Farnham Canford Magna Pleck South Poorton Holton Heath Symondsbury Allington Hammoon Portland Port Kingston East Bloxworth Ansty Sandford Orcas Hinton St Mary Broadwey Netherstoke Hewood Monkton Up Wimborne Stoke Abbott Lower Hamworthy Sharnhill Green Gaunt's Common Bowridge Hill Turners Puddle Todber Haydon Sleight Southlands Manston Blacknoll Packers Hill Huntingford Warmwell Chettle Athelhampton Askerswell Primrose Hill Southwell Court Orchard Broadstone Somerford Adam's Green Cann Woodlake Preston Tolpuddle Sydling St Nicholas Winterborne Herringston Tarrant Hinton Parkstone South Perrott Hurst Hartmoor Pamphill Higher Holnest Margaret Marsh Pig Oak Friars Cliff Winfrith Newburgh Brockhampton Green East Cliff Broom Hill Shipton Gorge Cold Harbour Moor Crichel East Holton Turlin Moor Warren Lyme Regis Camel Green Bothenhampton Coombe Keynes Pilford Holywell Winterborne Tomson Greenham Slepe Synderford Ameysford Longfleet Woolsbridge Skilling Ashley Pleck Green East Fleet Shaggs Southbourne Haythorne West Woodsford Duntish Purse Caundle Burleston Charminster Lodge Copse Estate Little Canford Forston Alderney Swanage Ryme Intrinseca Chalbury Common Shroton Bincombe Lambs' Green Tollerford Talbot Village Turnworth West Bay Tincleton Bere Regis Worgret Crooked Withies Whetley Cross Colehill North Bockhampton Stubhampton Little Ansty Dewlands Common Cheselbourne Compton Valence Stour Row Gillingham Poyntington Whitmore Fortuneswell East Howe Wyke Strouden Quarr Stafford's Green Stour Provost Galton Morcombelake Marnhull School House Mount Pleasant Westham Oakdale Northbourne Lower Row Beaumont Village Pidney Lyon's Gate Belchalwell Street Rossmore Osehill Green Mosterton Woodville Grange Winterborne Whitechurch Lower Mannington Chalbury Kingston Russell Townsend Burstock Rew West Bexington Broadwindsor Stoke Wake Birch Close Batcombe Redbridge Farrington St Ives Bear Cross Southover Merritown Netherhay Stallen Belchalwell Middlemarsh Rodden Hummer Mudeford Alton Pancras Broadoak Longburton Melbury Bubb Bearwood Lake Wych Toller Porcorum Cobley Anderson Silton Nether Cerne Littledown Newton Peveril Milborne St Andrew Hound Hill Aller Stony Knaps Lane End Lodbourne Bishop's Caundle East Morden Fiddleford Stalbridge Briantspuddle Sturminster Common Melbury Abbas Seatown Wonston Gibbs Marsh Mount Pleasant Hilfield Higher Eype North Wootton Madjeston West Holme Hemsworth Throop Sturminster Newton Motcombe Holworth Puncknowle Gore Rew Minchington East Stour Common West Hurn Alcester Burngate Norden Hill Street Ringstead Hursey Woodlands East Melbury Thornicombe Pimperne The Borough Leigh Dibberford Caundle Marsh Grange Estate Haddon Hill Stour Meadows Moreton Binnegar Rockley Sands Stratton Stanley Green St Leonards West End Throop Upwey Droop Dean Hinton Martell Pymore Puddletown Minterne Parva Lower Eype Higher Woodsford Knob's Crook Radipole Birdsmoorgate Worth Matravers Milton on Stour Langton Long Blandford West Stour Higher Melcombe Loders Blackwater Leigh Portland Bill Shaftesbury Atrim Waytown Moordown Winkton East Burton Tarrant Crawford Giddy Green Kington Magna Knackers Hole Parley Green Cripplestyle Sutton Waldron Chaldon Herring Holt Wood Dunbury Winterborne Clenston Kinson Lower Halstock Leigh West Bourton Springbourne Bournemouth Beer Hackett Portway Wyke Regis Burton King's Stag Ensbury Winterborne Monkton Lower Holditch Upper Parkstone Shitterton Templeman's Ash Eccliffe Tarrant Gunville Stone Up Sydling Camesworth East Chelborough Henley Whitchurch Canonicorum Blackney Plush Castletown Pleck Mapperton East Stour Rodwell Overcombe Ebblake Guy's Marsh Okeford Fitzpaine Mill Throop Organford Wraxall Winton Higher Row Lower Street Osmington Mills Pallington Lower Wraxall Tarrant Launceston Bryanston Hardy Country Park Uploders St James Meerhay Stanbridge Branksome Park Grimstone Stokeford Park Gate Woodcutts Redford Godmanstone Maiden Newton West Pulham East Orchard Lower Blandford St Mary Rushton Ham Common Woodlands Common Bradford Abbas Kimmeridge Ashington Higher Nyland Totnell Crossways Woolford's Water Pilsdon Colesbrook Ryall Weston Pleck Muscliff Lower Whatcombe Bishop's Down Alum Chine Sandpit Burton Bradstock Moorbath New Town Charlton Marshall Horton East Lulworth Melbury Sampford Lulworth Cove Wareham Spetisbury Oakley Manswood Buckland Ripers Hamlet Caundle Wake Merriott Burton Boys Hill Nottington Monkton Wyld Bettiscombe Higher Kingcombe Sandford Lower Bockhampton Talbot Heath Lewcombe Whitcombe Winterbourne Steepleton Bovington Camp Ashmore Tarrant Keyneston Tadnoll Silkhay Wootton Fitzpaine Hillbourne Kingsland Wigbeth Holt Little Woolgarston Walton Elm Benville Drimpton West Orchard Studland Broad Oak Bingham's Melcombe Hains Woodsford Langham Cann Common Walditch Ham Hill Chickerell The Mount Pillwell Talbot Woods Ilsington Happy Bottom Stourton Caundle Arne Christchurch Woodrow Cosmore Steeple Hengistbury Head The Common Tuckton Ashley Heath Ferndown Pentridge Upton Wynford Eagle Winterborne St Martin Iwerne Minster West Shilvinghampton Dorchester Yewstock Yondover Rolls Mill Catherston Leweston Chalmington Fontmell Magna Verwood Cashmoor Higher Ansty Alderholt Ensbury Park Hinton Parva East Compton Fifehead St Quintin Wick Folke Woolcombe Melplash Winterborne Houghton Corfe Castle Buckland Newton Littleton Cobb Bourton Hermitage Horn Ash Saddle Street Whitecross Waterloo West Stafford Minterne Magna Mangerton Kingston Melbury Osmond Coryates Grove Well Bottom Newton Easton West Southbourne East Parley Moorside Chideock Pulham Crendell Higher Whatcombe Ranston Coneygar Crouch Hill West Compton Tarrant Rushton Spyway Gannetts Sutton Poyntz Stinsford St Catherine's Hill Hartgrove Dudsbury Kingston Maurward Cranborne Portesham Almer Leweston Creekmoor Filford South Bockhampton Laymore Matchams Charlton on the Hill Lower Ansty Woolland Winterborne Came Uphall Higher Totnell Deanland Sutton Holms Putton Knighton Whitefield Newtown Sockety Woodyates Redlands Rushcombe Bottom West Cliff New Swanage North Bowood Foxholes Chilbridge West Moors Poolestown Holway Holt Heath Bowleaze North Poorton Sherborne Dragon's Hill Fishpond Bottom Chetnole St Johns Fleet St Andrew's Well Corfe Mullen Stockwood West Knighton Powerstock Mannington Rampisham Salway Ash Old Town Holnest Elm Hill Cerne Abbas Middle Bockhampton Hollow Oak Langton Matravers Beacon Hill Piddletrenthide Ansty Cross Sterte Penn Whitcombe East Creech Bourne Valley White Lackington Highcliffe Cocknowle Long Crichel Lower Strode Knighton Rivers' Corner Lytchett Minster Chilcombe Oxbridge Combe Almer Newtown Blackdown Holmebridge Blandford Camp Peacemarsh Litton Cheney Creech Bookham Avon Castle Lilliput Dewlish Toller Whelme Seaborough Romford Drive End Clapgate Furzebrook Stanpit Queen Oak Bradpole Tadden Harman's Cross Langton Herring Higher Halstock Leigh Blandford Forum Beaulieu Wood Child Okeford Gaunts Three Legged Cross St Leonard's Farm Park White Moor Hogstock Upton Cattistock Melcombe Regis Lake Coombe Purewell Nether Compton Red Hill Hincknowle Wallisdown Canford Heath Huish Westbourne Winterbourne Abbas Woolgarston Kittwhistle East Knighton Avon Common Lower Kingcombe Ash Blandford St Mary Mapperton Glebeland Estate West Lulworth Woodbridge Southill West Chaldon Winterborne Muston Winterborne Kingston Friar Waddon Nettlecombe Dean Park Watton Marshwood Bittles Green Newtown Winyard's Gap Shillingstone Clift Quarleston Canford Bottom Pokesdown Miles Cross Chilfrome Wimborne St Giles Sandhills Frome St Quintin Yetminster Melcombe Bingham Fifehead Neville Chedington