Healthcare Marketing in The Borough

Get in touch

Healthcare Advertising in The Borough

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT9 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in The Borough

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in The Borough  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover The Borough (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Long Crichel Bradford Peverell Gussage All Saints Bloxworth East Compton Rushton Norden Furzehill The Mount Woodlake Redlands East Burton Milton Abbas Higher Kingcombe Turlin Moor Winton Clapgate East Stour Common Kingston Russell Melplash West Milton Trent West Moors Milborne St Andrew Toller Whelme Parkstone West Melbury White Lackington Organford Lambs' Green Littlewindsor Rodden Shapwick Higher Halstock Leigh Court Orchard Crossways Arne Mappowder Spetisbury Birch Close Beaumont Village Ranston Netherstoke Purse Caundle Cocknowle Binnegar Holywell White Moor Littlemoor Manswood Braytown West Morden Walton Elm Ensbury Cashmoor Bourne Valley Galton Mangerton East End Pilsdon Lytchett Matravers Ameysford East Pulham Bradford Abbas Leigh Lower Kingcombe Winterborne Whitechurch Hartgrove Broadstone Hound Hill Piddletrenthide Pamphill Shillingstone Higher Coombe Chetnole Weston Higher Totnell Eype's Mouth Atrim Rodwell Coryates Birdsmoorgate Long Cross Holnest Lodbourne Puncknowle Waterloo West Parley Horn Ash Rossmore Slepe Shroton Loders Shothole Sturminster Marshall Langham Winterborne Houghton Wigbeth Dewlish Talbot Village Iwerne Minster East Fleet West Shilvinghampton Tiley Northport Ringstead Litton Cheney Todber Greenham Poole Throop Longham Charlton on the Hill Eccliffe Wonston Holt Wood Knackers Hole Winterborne Kingston Tarrant Crawford Winterborne Herringston Tollard Farnham Clifton Maybank West Southbourne Shitterton Hollow Oak New Town New Town Rampisham Red Hill Lower Bockhampton Turbary Common Henbury Blackwater Coneygar Hogstock Lewcombe Holway Coker's Frome Ryall Hurn Charlestown Shaggs Caundle Wake Sandford Woods Yondover Fifehead Magdalen Durlston Avon Castle Chideock Iford Portland Port Hinton Parva Studland Branksome Park Westbourne Southwell Pimperne West Howe Sandbanks Poxwell Hardy Country Park Folly Beaulieu Wood Gussage St Michael St James Pleck Huntingford South Perrott Colehill Dudsbury Puxey Bovington Camp Camesworth Silkhay Bowleaze Winterborne Clenston Pulham White Post Stinsford Lower Holwell Alweston Poyntington Whitcombe Matchams Stockwood Loscombe Lower Eype Blandford St Mary Woolcombe Bincombe Portesham Owermoigne Hursey West Holme Crooked Withies Cheselbourne Grange Estate West Hurn Tadnoll Queen Oak Frampton Ebblake Stoke Abbott Gussage St Andrew Lulworth Camp Lower Strode Langton Matravers Gaunt's Common Winterbourne Steepleton Melcombe Regis Warmwell Yewstock Guy's Marsh Creech Mudeford Rowlands Lodge Copse Estate Sleight Plush Buckland Ripers Weston Grove Alton Pancras Minterne Magna Gore Rixon Chalbury Frome St Quintin Hammoon Tarrant Launceston Charlton Marshall Brockhampton Green Sandhills Durweston Fortuneswell Stoborough Green Caundle Marsh Bishop's Down Moordown Ash Abbotsbury Mapperton Woodsford Lower Whatcombe Filford Holworth Dean Bishop's Caundle Ansty Cross Compton Valence Hilfield Folke Beer Hackett Burstock Tolpuddle Farnham Melbury Bubb Lillington North Poorton Stoke Water Higher Whatcombe Leigh Columbia Farm Rivers' Corner Kingston Gannetts West Cliff Winyard's Gap Toller Fratrum Margaret Marsh Corscombe Walkford Rolls Mill Happy Bottom Stony Knaps Up Cerne Jumpers Common Post Green Wimborne Minster Grange Moreton Tarrant Monkton Templeman's Ash Southover Bluntshay Broadmayne Askerswell The Folly East Stoke Tollerford West Compton Kimmeridge Champernhayes Marsh Stourton Caundle Hooke Wimborne St Giles Ashington Merley Winterborne Monkton St Ives Blackney Fontmell Parva Whitefield Alcester Rockley Sands Quarleston St Andrew's Well Ferndown Salway Ash West Lulworth Higher Sandford Higher Woodsford East Holme Sturminster Newton Oakdale Affpuddle Hermitage Woodlands Common Skilling Shave Cross West Stafford Southbourne Buckham Mounters Holway Marshwood Tarrant Rushton Tadden South Bockhampton Winterbourne Abbas Winterborne Muston Charmouth Laymore Motcombe Leigh Alderney Bowridge Hill East Creech Godmanstone Holditch North Bowood Ivy Cross Whitchurch Canonicorum Old Town Woodyates Spyway Romford Athelhampton Glebeland Estate Stanbridge Grimstone Dragon's Hill Blandford Camp East Melbury Chilbridge Canford Magna Cranborne Haydon West Woodsford Merry Field Hill Littleton Gaunts Blacknoll Park Gate Upton Verwood Fiddleford Winterborne St Martin Higher Eype Christchurch Osmington Cosmore Boys Hill Cann Common Farrington Minchington Fleet Holt Heath Pleck West Bourton Drive End Compton Abbas Church Knowle East Howe Melbury Sampford Pimperne West Pulham Longfleet Chickerell St Leonard's Farm Park Seaborough Notton Muscliff Elm Hill Winterborne Tomson Overcombe Whitcombe Woolsbridge Fifehead Neville Wool Chalbury Common Tincleton Kingston Mapperton Woolgarston Holwell God's Blessing Green Kingston Maurward Hanford Ashley Heath Glanvilles Wootton Burleston Enmore Green Preston Holmebridge Holton Heath Ansty Broadoak Worbarrow Monkton Wyld Wyke Marnhull Lake Lake Catherston Leweston East Holton Sutton Waldron The Borough Broad Oak Sandford Orcas Knighton Allington Uploders Belchalwell West Stour Middle Bockhampton Symondsbury Broom Hill Lower Row Duntish Bittles Green Totnell Canford Cliffs Stokeford Bagber Somerford Stalbridge Sutton Holms Bear Cross Drimpton Newtown East Parley Leweston Saddle Street Herston Lower Nyland Upwey Nettlecombe Stourpaine Sterte North Bockhampton Warren Mount Pleasant Stanley Green Radipole Little Canford New Swanage Boscombe Osmington Mills Highcliffe Melbury Abbas Hedge End Higher Melcombe The Common Bere Regis Rew Dean Park Hains Langton Herring Tuckton Kington Magna Lower Hamworthy Marshalsea Lytchett Minster Muckleford Stallen Higher Row Turners Puddle Synderford Woolland Waddon Ulwell Shaftesbury Buckhorn Weston Steeple Langton Long Blandford Whitecross Three Gates Toller Porcorum Oakley Horton Morcombelake Seatown New Town East Stour Avon Common West Knighton Hayes Burton North Chideock Stoborough Heath Lane End Hartmoor Penn Southill Walditch Witchampton Glue Hill Tarrant Gunville Canford Bottom Monkton Up Wimborne Ibberton Woolford's Water Sutton Poyntz Hopsfield Weymouth Newtown Clift Newtown Coldharbour Woodbridge Chilcombe Hewood Lower Halstock Leigh North Wootton Newland Knob's Crook Easton Belchalwell Street Wyke Regis Furzebrook Worth Matravers Stone Dibberford Hurst Haddon Hill Giddy Green Cold Harbour West Orchard Chaldon Herring Stour Provost Putton Waytown Stour Row Wooth Oborne Thornicombe Sydling St Nicholas Fishpond Bottom Moorbath Woodlands Muscliffe Tarrant Keyneston Yetminster Chedington Okeford Fitzpaine Combe Almer Kitford Knowlton Bedchester Coombe Keynes Talbot Woods Milton on Stour Gillingham Silton Sharnhill Green Lower Ansty Lulworth Cove Alderholt Throop Swanage Blandford Forum Beacon Hill Cobley Hampreston Benville St Catherine's Hill Bothenhampton Tarrant Hinton Springbourne Frome Whitfield East Shilvinghampton Burton Stour Meadows Cold Harbour Friars Cliff Fairmile King's Stag Middlemarsh Stubhampton Bookham Hillbutts Madjeston Poolestown Ham Hill Droop Hamworthy Townsend Sturminster Common Wynford Eagle Horton Common Melcombe Bingham Stanpit Nether Cerne Sandpit Pleck Bridport Over Compton Pentridge Cross Lanes Bingham's Melcombe Anderson Wick Chettle Merritown Mount Pleasant Chilfrome Charlton Down Cann East Brook Kingsland Lower Mannington Furleigh Cross South Bowood Little Ansty Haythorne Almer Ridge Nuffield Merriott Pleck Green West Chelborough Bradpole Cattistock Sockety Ashmore Cruxton Parley Green Stratton East Chelborough Charminster West End Deanend Mill Throop Upton Poundbury Briantspuddle Henley Woodcutts Peacemarsh Winfrith Newburgh East Morden Wraxall Lydlinch Watton Blackdown East Lulworth Bryanston Bettiscombe Camel Green Kit Hill Cripplestyle Hill Street Ryme Intrinseca Canford Heath Strouden Buckland Newton Woodbridge West Bexington Sandford Wallisdown Redbridge Manning's Heath Cowgrove Foxholes Ensbury Park Northbourne Nether Compton Pidney St Leonards Dunbury Higher Holnest Gotham Bourton Cobb Up Sydling Pleck Coombe Lower Wraxall North End Charminster Huish Worgret West Chaldon Broadwey Bournemouth Southlands Stalbridge Weston Little Woolgarston East Knighton Maiden Newton Adber Bramblecombe Hengistbury Head Westfields Sherborne Lower Blandford St Mary Bugley Meerhay Horton Heath Haydon Newtown Goathill Corfe Mullen Lyme Regis Piddlehinton Batcombe Whetley Cross Winkton Higher Nyland Hilton East Cliff Quarr Moor Crichel Dottery Woodville Purewell Steepleton Iwerne Chalmington Whitmore Forston Pig Oak Mannington Gibbs Marsh Newton Peveril Minterne Parva Shipton Gorge St Johns Friar Waddon Tarrant Rawston Tyneham Mosterton Higher Wraxall Nottington Wareham Hamlet Melbury Osmond Kinson Woodrow Upper Parkstone Sixpenny Handley Oathill Primrose Hill Maudlin Cross Moorside Uppington East Orchard Rew Netherhay Kittwhistle Westford Wootton Fitzpaine Powerstock Uphall Evershot Osehill Green Ham Common Hincknowle Sandhills Ashley Pilford Redford Newton New Town East Bloxworth Daggons Burton Bradstock Winterborne Zelston Oxbridge Harman's Cross Thornford Crendell Trickett's Cross Lyon's Gate Beaminster Winterborne Stickland Hillbourne Boveridge Hinton St Mary Higher Ansty Creech Bottom Manston Child Okeford School House Hummer Halstock Chiswell Twyford Castletown Long Bredy Turnworth Branksome Lilliput Ham Creekmoor Stoborough Holt Aller Rushcombe Bottom Adam's Green Packers Hill Cerne Abbas South Poorton Littledown Netherbury Swyre Fifehead St Quintin West Bay Broadwindsor Winterborne Came Stafford's Green Higher Bockhampton Talbot Heath Gribb Lower Street Longburton Pillwell Burngate Bearwood Meyrick Park Littlebredy Dorchester Miles Cross Portland Bill Hazelbury Bryan Acton Portway Dewlands Common Holdenhurst Hemsworth Wych Crab Orchard Edmondsham Pokesdown Crouch Hill Puddletown Colesbrook Stapehill Hinton Martell Fontmell Magna Deanland Three Legged Cross Knighton Pallington Stoke Wake Ilsington Corfe Castle Thorncombe Westham Lanehouse Higher Chalmington Pymore Lower Holditch Well Bottom Alum Chine