Healthcare Marketing in West Knighton

Get in touch

Healthcare Advertising in West Knighton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT2 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in West Knighton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in West Knighton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover West Knighton (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
West Bourton Glebeland Estate Tuckton Oborne Poolestown Stanley Green Wimborne Minster Holditch Brockhampton Green Higher Halstock Leigh Rushton Littlebredy Moor Crichel Madjeston Newland Rockley Sands Winterborne Clenston East Holme Giddy Green Minchington Creech Stour Meadows Stour Provost Charlton on the Hill East Stour Common Newtown Todber Rowlands Pleck Chetnole Portland Port Purse Caundle Dibberford Fifehead Neville Minterne Parva Bradpole Grimstone Litton Cheney Cripplestyle Burton Benville Dewlish East End Whitmore Bishop's Down East Stoke Loders Lanehouse Netherbury Wynford Eagle Redbridge Pilford Upper Parkstone Dorchester Frome Whitfield Chilcombe Ensbury Park Forston Weston Lower Holditch Knighton Columbia Farm Beaumont Village Ashley Heath Shothole Ensbury Mount Pleasant Edmondsham Hollow Oak Netherhay Three Gates Symondsbury Quarr Avon Castle Witchampton Ringstead Bowridge Hill Pokesdown West Stafford Winterborne Kingston Somerford Oathill Uphall Steepleton Iwerne Higher Sandford Warren Templeman's Ash Bingham's Melcombe White Lackington North Bockhampton Langham Woodlake Fortuneswell Chiswell Affpuddle Tolpuddle Evershot North Wootton Long Cross Post Green The Mount Talbot Woods East Bloxworth Sandbanks Mapperton Stoke Wake Lower Mannington Wool Weymouth Ham Hill Nettlecombe Hillbutts Cruxton Chalmington East Burton Waddon Bramblecombe Bishop's Caundle Park Gate Mounters Winterborne Zelston Newtown Salway Ash Higher Kingcombe Tarrant Crawford Lower Ansty Buckland Newton New Town Winterborne Tomson Oakley Purewell Lower Blandford St Mary Sandford Broadstone Askerswell Cosmore Cashmoor Sandhills Rampisham Sutton Poyntz Fleet Coombe Keynes Middlemarsh Wyke Shipton Gorge Studland Corscombe Holworth Lydlinch Nether Compton Miles Cross Poxwell Warmwell Frome St Quintin Redford Portland Bill Melbury Abbas Woodcutts Furzehill Clift Over Compton Pleck Broadwey Ebblake Lewcombe Dottery Alweston Kinson Loscombe Broad Oak Wigbeth Ridge South Perrott Charlton Down Redlands St Andrew's Well East Parley Hardy Country Park Lytchett Matravers Fifehead St Quintin St Leonards Haddon Hill Turners Puddle Ansty Cross Lower Halstock Leigh Higher Coombe Fiddleford Blackdown Stoke Abbott Iwerne Minster Meyrick Park St Catherine's Hill Lower Wraxall Avon Common East Pulham Hinton Parva Compton Abbas Chalbury Common Kington Magna Upton Boscombe Farrington Lodbourne Henley Stratton Stourton Caundle Bryanston Woolcombe Lower Eype Knighton Merritown Hedge End Melbury Bubb Osmington Mills Mapperton Ashington Maiden Newton Horton Heath Stone Hamworthy Nether Cerne Frampton Worth Matravers Wareham Caundle Marsh South Bowood Tarrant Launceston Ashmore Turbary Common Blandford Camp East Creech West Parley Lake School House Trent Holway Friar Waddon Townsend Hilfield Lower Whatcombe Merley Mangerton Mill Throop Hinton Martell Combe Almer Iford Kitford Winyard's Gap Burton Bradstock Crendell Lulworth Camp Bluntshay Hemsworth Blackwater Holdenhurst Ulwell Ameysford Tarrant Rushton Hinton St Mary Rew Compton Valence Westham Almer Foxholes Bothenhampton Shitterton Kingston St Ives South Poorton Southill Winterborne Stickland Leigh Cann Common Winterborne Whitechurch Waytown Chilfrome Bourton Branksome Park Lower Holwell Well Bottom Charminster Uppington Camel Green Kingston Russell Thornicombe West Hurn Crossways Coryates Little Woolgarston Eype's Mouth Fifehead Magdalen Langton Herring Winterborne Houghton Lower Hamworthy Winterbourne Steepleton Lower Bockhampton Coombe Muscliffe Lower Nyland Higher Wraxall Stanbridge Sandpit Moorside Sockety Stokeford Rodden North End West Bexington St James Woodrow Seaborough Colesbrook Canford Magna Chaldon Herring Crooked Withies Bradford Peverell Ashley Charlestown Newton Stanpit Manston Higher Totnell Mudeford Fairmile Pilsdon Bourne Valley Woodville Lower Row Overcombe Wimborne St Giles South Bockhampton Alderholt Walton Elm Winterborne Came Langton Long Blandford Hillbourne Lane End Atrim Cobb Lower Strode Holwell Holmebridge Three Legged Cross Turlin Moor Tarrant Gunville Burstock Lower Kingcombe Mosterton Pleck Green Bovington Camp Friars Cliff Guy's Marsh Birch Close Kimmeridge Jumpers Common Gussage All Saints Watton West Stour Higher Holnest White Moor East Fleet Hill Street Crab Orchard Haydon Shroton Boys Hill Winterborne Monkton Woodlands Common Bear Cross Up Sydling Manswood Leigh Lyme Regis Sandford Orcas Nuffield Broom Hill Higher Melcombe Drimpton Stafford's Green Poole West Morden Oxbridge Beaminster Hartgrove Moorbath Woodyates Puddletown Dean Durlston Buckland Ripers Winton Cranborne Poyntington Halstock Kittwhistle Stoborough Heath Mannington West Compton Hewood Kingston Maurward Boveridge Church Knowle Blackney Cann Creekmoor Weston Strouden Blandford Forum Sandhills Woodsford Silton Easton Hursey West Holme St Leonard's Farm Park Bettiscombe Child Okeford Hermitage Belchalwell Godmanstone Hanford Tadden Gibbs Marsh West Milton Gaunt's Common Grove Dunbury Corfe Mullen Whitchurch Canonicorum Broadwindsor Broadmayne Woodbridge The Common Stoke Water Skilling Littlemoor Peacemarsh Toller Porcorum Thornford Bere Regis Higher Ansty Higher Eype Gore Milborne St Andrew West Chaldon Saddle Street Melplash New Town Branksome Quarleston East Cliff Cattistock Champernhayes Marsh East Shilvinghampton Gillingham Wonston Steeple Christchurch The Borough Primrose Hill West Howe Meerhay Slepe Aller Deanland Wallisdown Trickett's Cross Toller Fratrum Charminster Ryall Cowgrove Old Town Horn Ash Lilliput Chickerell Lodge Copse Estate Yetminster Gussage St Andrew Ivy Cross Northport Puncknowle Parley Green Ferndown Higher Whatcombe Lake Pulham New Town North Bowood Dudsbury Adber West Moors Hammoon Sixpenny Handley Up Cerne Elm Hill Allington God's Blessing Green Tarrant Hinton Hampreston Beacon Hill Chilbridge Verwood Matchams Bedchester Blandford St Mary Knob's Crook West End North Chideock Puxey Crouch Hill Romford Woolsbridge Poundbury Bookham Osmington Gussage St Michael Bloxworth Portesham Cobley East Stour Gannetts Laymore Newtown Twyford Upwey Tiley Tyneham Ash Portway Lambs' Green Wych West Melbury Sutton Holms Burton Winkton Arne Stour Row Whitcombe Leweston Pimperne Muckleford Holywell Stalbridge Grange Chideock West Bay Manning's Heath Bowleaze Plush Uploders Hurst Wick Moordown Woolgarston Swyre West Southbourne Holway New Swanage Leigh Holt Heath Kingston Gaunts Cross Lanes Higher Bockhampton Marshalsea Westford Southbourne Chedington Littleton Wraxall Whitefield Sherborne Sturminster Common Tadnoll Yewstock Holt Wood Higher Row Sturminster Newton Long Bredy Furzebrook West Chelborough Radipole Creech Bottom Lyon's Gate Lillington Melbury Osmond Ranston Okeford Fitzpaine Westfields Pillwell Totnell West Pulham Piddlehinton Clapgate Stubhampton Knackers Hole Caundle Wake Woolland Worbarrow Glanvilles Wootton Acton Marshwood Organford Chettle Huntingford Moreton Alcester Cold Harbour Shaftesbury Hincknowle Binnegar Dewlands Common Little Ansty Stinsford Happy Bottom Fontmell Parva Alderney Blacknoll Putton Whitcombe Red Hill Winterbourne Abbas Monkton Wyld Milton on Stour Pimperne Morcombelake Camesworth Stony Knaps Henbury Pidney Grange Estate Sandford Woods West Shilvinghampton Daggons Alton Pancras Tollard Farnham Southlands Buckhorn Weston Middle Bockhampton Rodwell Thorncombe Tollerford Enmore Green East Holton Monkton Up Wimborne Northbourne Furleigh Cross Yondover Notton Rossmore Canford Heath Haydon East Compton Rew Rolls Mill Whitecross Preston Tincleton Queen Oak Glue Hill Melbury Sampford Hamlet Horton Common Clifton Maybank Hooke Herston Merry Field Hill Duntish Little Canford Parkstone Corfe Castle Longburton Burngate Newtown Sterte Throop Owermoigne Holnest Hilton Higher Nyland Melcombe Regis Stoborough Green Dragon's Hill Pleck Ansty Talbot Village Court Orchard Throop Powerstock Stourpaine Westbourne Harman's Cross Lulworth Cove Droop Shaggs Tarrant Rawston Minterne Magna Walkford Rushcombe Bottom Holt Tarrant Keyneston Hains Cheselbourne Sydling St Nicholas Higher Woodsford Winterborne St Martin Nottington Merriott Cerne Abbas Canford Bottom Newton Peveril Catherston Leweston Sleight Hartmoor Rivers' Corner Drive End Melcombe Bingham Greenham Galton Hayes East Howe Walditch Kingsland Hogstock Bearwood East Morden Stallen Bugley Ryme Intrinseca Shillingstone Canford Cliffs Packers Hill Gotham Coneygar Higher Chalmington Swanage Longfleet Turnworth St Johns Ibberton Stoborough Castletown Bournemouth Ham Spyway Kit Hill Stapehill Shapwick Batcombe Burleston Sutton Waldron White Post Pig Oak Upton Beer Hackett Netherstoke Farnham Winterborne Herringston Shave Cross Bittles Green Motcombe Pleck Pentridge Birdsmoorgate Charmouth Folke Littlewindsor West Woodsford Maudlin Cross Woolford's Water Bridport Pymore East Knighton Dean Park Knowlton Ilsington Worgret Fontmell Magna Penn Muscliff Sharnhill Green East Brook West Orchard Durweston Oakdale Alum Chine Rixon Horton Buckham Haythorne Southover Long Crichel Pallington Marnhull Hengistbury Head Folly Abbotsbury Belchalwell Street Norden Bagber Gribb Wyke Regis Lower Street East Lulworth Colehill West Cliff Hummer East Melbury Bincombe West Lulworth Wootton Fitzpaine Filford Beaulieu Wood Milton Abbas Stockwood Lytchett Minster Winterborne Muston Charlton Marshall Tarrant Monkton Cold Harbour North Poorton Eccliffe The Folly Bradford Abbas Toller Whelme East Orchard Hurn Chalbury Waterloo Mappowder Ham Common Margaret Marsh Anderson Hound Hill Holton Heath Woodlands Synderford Woodbridge Broadoak Huish Longham New Town Sturminster Marshall Adam's Green Silkhay Wooth Springbourne Seatown Langton Matravers Winfrith Newburgh Osehill Green Stalbridge Weston Briantspuddle Pamphill King's Stag Coldharbour Goathill Athelhampton Whetley Cross Cocknowle Mount Pleasant Coker's Frome Talbot Heath Spetisbury Littledown West Knighton Fishpond Bottom Piddletrenthide Deanend Southwell Braytown East Chelborough Highcliffe Hopsfield Hazelbury Bryan