Healthcare Marketing in Wonston

Get in touch

Healthcare Advertising in Wonston

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DT10 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Wonston

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Wonston  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Wonston (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Moor Crichel West Hurn Buckham Winterborne Herringston Hogstock Coker's Frome Dunbury Melcombe Bingham Rew Pimperne Melbury Abbas Peacemarsh Pleck Green Stourton Caundle Fairmile Creech Bottom Littlewindsor Stallen Poolestown Whitcombe Knob's Crook Brockhampton Green Lodbourne Holwell Buckhorn Weston Pig Oak Woolland Pleck Bradford Abbas Chetnole School House East End Fiddleford Moreton Milton on Stour Bluntshay Notton Chalbury Common Beacon Hill Gussage St Michael Kingsland Bear Cross Corscombe Winterbourne Abbas Moorside Knighton Hewood Tolpuddle Ashley Manswood Gore Cosmore Talbot Heath Abbotsbury Over Compton Grimstone Gotham Weymouth Stoborough Heath Ham Sleight Kingston Maurward Chalmington Mappowder Holt Heath Colehill Broadmayne Blandford St Mary East Lulworth Westbourne Bincombe Deanend Broadwindsor Cobb East Compton Stony Knaps Fleet Preston Furleigh Cross Talbot Woods Gibbs Marsh Weston Woodyates Avon Common Stourpaine Lanehouse St Catherine's Hill Iford Sandford Woods Langham Puncknowle Caundle Wake Goathill Merritown Monkton Up Wimborne Lake Waddon Holditch Newtown Newtown Dewlish Horn Ash Crooked Withies Littlebredy Mudeford Hillbutts Broad Oak Forston Stour Row Long Cross Boys Hill Stanpit Buckland Newton Blackney Lower Hamworthy Symondsbury Lower Whatcombe Durlston Harman's Cross Ryall Pilsdon Combe Almer Cann Common Blackdown Grange West Morden Hopsfield Southlands Rolls Mill Osmington Mills Sandhills Osmington Waterloo Westfields Lower Street West Melbury Sturminster Newton Ansty Chilcombe Merry Field Hill Littlemoor Nettlecombe Wick Upwey Burton Horton Ashmore Hincknowle East Chelborough Sandbanks Littledown Shave Cross Cold Harbour Southill Woodville Hartgrove West Knighton Boscombe Pleck Oborne Coldharbour Throop Woolsbridge Little Woolgarston Higher Row Alweston Dorchester St Johns Netherstoke Bournemouth Bittles Green East Melbury Southover Whitmore Fontmell Magna Creech West Bexington Gaunts Tarrant Keyneston Godmanstone East Shilvinghampton Boveridge Lower Blandford St Mary Monkton Wyld Evershot East Fleet Wigbeth Bourton Kingston Russell Tadden Sherborne New Town Ferndown Three Legged Cross Giddy Green Cobley Branksome East Stour Upton Blacknoll Newland Hurst Alton Pancras Stoborough Green Gribb Lulworth Camp Spyway Braytown Ranston Langton Herring Rushton Throop South Bowood Briantspuddle Tarrant Gunville North Wootton Child Okeford Hampreston Higher Wraxall Swyre Burleston West Howe Shaftesbury Canford Magna Allington Blandford Camp Askerswell Up Sydling Crendell Penn Sutton Holms St Andrew's Well Tuckton Charlton Down Woodsford Beer Hackett Holt Wood Pimperne Dean Shipton Gorge Sandhills Wyke White Post Cattistock East Holton Catherston Leweston Haythorne New Town Stapehill Winterbourne Steepleton Pulham Salway Ash Merley Littleton Overcombe Winterborne Stickland Holmebridge New Town Strouden Drimpton Longburton Shaggs Hound Hill Witchampton Lower Eype East Parley Woolgarston Winterborne Zelston Matchams Woolcombe Parkstone Somerford Enmore Green Bryanston Hanford West Bay Three Gates Wynford Eagle Winterborne Houghton Radipole South Poorton Drive End Warren Bearwood Cranborne Primrose Hill Charmouth Seatown Yetminster Charminster Holnest Ridge Fontmell Parva Manning's Heath Lyme Regis Wimborne St Giles Bothenhampton Pentridge Waytown Winton Haydon Motcombe Happy Bottom Ibberton Romford Wraxall Maiden Newton Loders Poyntington Compton Valence East Brook Rossmore Fifehead Neville Southbourne Fifehead St Quintin Poole Kingston Farrington Middlemarsh Higher Kingcombe Upton Glebeland Estate Sixpenny Handley Arne Uppington West Stafford Turlin Moor Winterborne Monkton Stoborough Owermoigne Alcester Turners Puddle Greenham Higher Halstock Leigh Sydling St Nicholas Pidney Portway Lower Bockhampton Cann Minterne Magna Clifton Maybank North Bockhampton New Town Whitchurch Canonicorum Castletown Portland Port Adber Marshalsea Woodrow Lyon's Gate Chiswell Hillbourne Hill Street Higher Eype Bovington Camp Sandford Orcas Long Crichel West Moors Lower Halstock Leigh Cheselbourne Loscombe Silton White Moor Bowleaze Walditch Pleck Winterborne Tomson Ilsington Slepe Hamworthy Quarleston Longfleet Manston Easton Stokeford Adam's Green Duntish Bagber Folke Durweston East Pulham Rockley Sands Oathill Woodbridge Church Knowle Springbourne Marnhull Lower Holditch Wyke Regis Saddle Street Kittwhistle North Poorton Toller Whelme Atrim Glue Hill Lydlinch West Holme Muscliffe Ensbury Park Bloxworth Walton Elm Minterne Parva Friars Cliff West Southbourne West Parley Chalbury Dean Park Creekmoor Puddletown Dottery West Pulham Corfe Mullen Well Bottom Knackers Hole Leweston The Common Herston Townsend Frampton Maudlin Cross Seaborough Hedge End Meyrick Park Horton Common Meerhay Fifehead Magdalen Frome Whitfield Redlands Henley Hurn Minchington Tarrant Crawford Hartmoor Melbury Sampford Nether Cerne Weston Hains Burngate Woodlands Bere Regis Dibberford Oakdale Chickerell Winterborne Whitechurch Melcombe Regis Aller Pymore Chilbridge Leigh East Howe Organford Synderford Nuffield Red Hill Lower Wraxall Christchurch West Woodsford West Stour The Mount Deanland Haddon Hill Tadnoll Charlton Marshall Benville Hooke Upper Parkstone Osehill Green Wallisdown King's Stag Shothole Furzehill Stinsford Cruxton Stubhampton Grange Estate Nottington Kimmeridge Cashmoor Higher Woodsford Melplash Bridport Mount Pleasant Bedchester Little Ansty Melbury Bubb Quarr Beaulieu Wood Grove Whitecross Clapgate Woodlands Common Holworth Ham Common Woodcutts South Perrott Shillingstone The Folly Hummer Parley Green Jumpers Common Poundbury Caundle Marsh Wimborne Minster Buckland Ripers West Chaldon Kingston Stoke Wake White Lackington Rivers' Corner Stockwood Knowlton Fortuneswell Steeple Queen Oak Camel Green Lower Kingcombe Bugley Netherhay Anderson Tarrant Rawston Rodden Cowgrove Holdenhurst Muckleford Bishop's Down Nether Compton Westford Lambs' Green Clift Broadstone Lulworth Cove Beaminster Hammoon Leigh Packers Hill Piddletrenthide Ameysford Skilling Bingham's Melcombe Hilfield Burton Wareham Tollerford Spetisbury Talbot Village Purewell Okeford Fitzpaine Swanage Woodlake Canford Heath East Burton East Creech Hinton Parva Cross Lanes Trent Foxholes Norden Westham Mount Pleasant Worbarrow Crouch Hill Stratton Sutton Waldron Lillington Broadoak Fishpond Bottom Canford Cliffs Tarrant Launceston Park Gate Tyneham Winterborne Kingston Yondover Wych Henbury Hilton Ebblake Higher Chalmington Shitterton Pamphill Ensbury Avon Castle Mangerton Chedington Redbridge Leigh Sturminster Common Lower Row Mannington Old Town Mosterton Higher Nyland St Leonards Putton Dewlands Common Marshwood New Swanage Higher Holnest Rushcombe Bottom Burton Bradstock Huish Tiley Shroton Gussage All Saints Madjeston Whetley Cross Kitford Affpuddle Worth Matravers Belchalwell Long Bredy East Orchard West Chelborough Redford Lower Mannington Lower Strode West End Puxey Verwood Tarrant Monkton Up Cerne Moorbath Toller Porcorum East Knighton Ringstead Mounters Toller Fratrum East Bloxworth Hollow Oak Stoke Water Eype's Mouth Lytchett Minster Guy's Marsh Templeman's Ash Bramblecombe Winkton God's Blessing Green Burstock Belchalwell Street Longham Coombe Holway Powerstock Dragon's Hill Worgret Yewstock Gaunt's Common Stalbridge Weston Ham Hill Miles Cross North Bowood Post Green Birdsmoorgate Court Orchard Filford Oxbridge Cerne Abbas Steepleton Iwerne Walkford Rowlands Lodge Copse Estate Higher Melcombe Watton Muscliff Shapwick West Bourton North End Lower Nyland St James Corfe Castle Gannetts Alderney East Stoke Droop Eccliffe Uploders Alum Chine Bradford Peverell Lower Holwell Alderholt Daggons Uphall Stanley Green Turnworth Tincleton Hinton St Mary West Cliff Lane End Broadwey Plush Coombe Keynes Blackwater Hermitage Frome St Quintin Tarrant Hinton Highcliffe Charminster Rodwell Newton Ashington Merriott North Chideock Thornicombe Iwerne Minster Moordown Mapperton East Morden Twyford Almer Chideock Ivy Cross Pillwell Bradpole Glanvilles Wootton Winterborne Came West Compton Holt Hemsworth Colesbrook Mill Throop Champernhayes Marsh Tollard Farnham Knighton Friar Waddon Hinton Martell Gussage St Andrew Morcombelake Chaldon Herring Chilfrome Coryates Crab Orchard Whitcombe Todber Turbary Common Higher Bockhampton Melbury Osmond Hardy Country Park Sturminster Marshall Higher Ansty Holway Rixon Rampisham Stoke Abbott Trickett's Cross Athelhampton Warmwell Stone Woolford's Water Huntingford Higher Whatcombe Holywell Beaumont Village Woodbridge Bookham Edmondsham Wootton Fitzpaine Ashley Heath Stanbridge Dudsbury Batcombe South Bockhampton Winterborne St Martin Portland Bill Stour Meadows Whitefield Hayes Studland Winyard's Gap Hazelbury Bryan Broom Hill Bowridge Hill East Stour Common Farnham Stour Provost Charlton on the Hill Galton St Ives Kinson Wooth Winterborne Muston Laymore Winterborne Clenston Higher Coombe Lower Ansty Newtown Sharnhill Green St Leonard's Farm Park Sutton Poyntz Rew Higher Sandford Sandpit Folly Holton Heath Thornford Thorncombe Canford Bottom Gillingham Newton Peveril Stalbridge Milton Abbas Hengistbury Head Little Canford Kington Magna Higher Totnell Lewcombe Silkhay Lilliput Newtown Kit Hill Tarrant Rushton Halstock Poxwell Sockety Pallington Northport Acton Pleck Wool Bettiscombe Litton Cheney East Cliff Chettle Columbia Farm Stafford's Green Totnell Crossways Margaret Marsh Purse Caundle Birch Close Southwell The Borough Langton Long Blandford Piddlehinton Langton Matravers Cocknowle West Lulworth Camesworth West Orchard Hursey Ulwell Cold Harbour Pokesdown Charlestown Winfrith Newburgh Horton Heath Compton Abbas Wonston Furzebrook Bourne Valley Sterte Coneygar Middle Bockhampton Binnegar Netherbury Ansty Cross West Shilvinghampton Haydon Milborne St Andrew Hamlet Ryme Intrinseca Bishop's Caundle Blandford Forum West Milton Pilford Elm Hill Portesham Northbourne Ash Sandford Lake Cripplestyle East Holme Lytchett Matravers Branksome Park Mapperton Oakley