Healthcare Marketing in Frogs' Green

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Healthcare Advertising in Frogs' Green

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in CB10 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Frogs' Green

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Frogs' Green  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Mayland Horsley Cross Smith's Green Bradwell Wick Boreham Stisted Waterhales Great Bardfield Rawreth Shot Mallows Green Heybridge Nether Street Rivenhall Courtsend Dewes Green Tilbury Upper Green Howe Street Cross End Chelmer Village Manwood Green Brookend Basildon Fobbing Roundbush Green Toot Hill Brandy Hole Starling's Green Messing Tye Green Claverhambury Abridge Hare Green Cripplegate Whiteash Green Sturmer Totham Plains Chatter End Saffron Walden Steventon End Nazeing Gate Ardleigh Heath Cock Clarks Boose's Green Great Yeldham Cobbler's Green Gamble's Green Belchamp Otten Bowers Gifford Monkey Street Sewardstonebury The Ryes Brock Hill Prittlewell Chigwell Roydon Glen Faba Meadowend Stambourne Green Suttons Linford Little Baddow Great Horkesley Aldham Northend Chigwell Row Bradwell Feering Fuller's End Toppesfield Lindsell Bonhunt Water Buttsbury Little Braxted Epping Green Stanford Rivers Wakes Colne Little Leighs Butt's Green Upper Dovercourt Springfield Lucking Street Clay Hills Great Totham Little Walden Laindon Bustard Green Howe Green Purleigh North Weald Bassett Reader's Corner North End Lexden Twinstead Hadstock Little Horkesley Causeway End Hullbridge Lower Green Stagden Cross Woodham Mortimer South Stifford Lippitts Hill Bocking's Elm Hutton Clacton-on-Sea Rank's Green Tillingham Broad's Green Broomfield Thorpe Green Hastingwood Clifftown Fordham Thornwood Common Belchamp Walter High Park Corner Stoneyhills Shalford Heybridge Newney Green North Fambridge Stapleford Tawney Bush End Braintree Howlett End West Hanningfield Easthorpe East Gores Hartford End Twinstead Green Woodhill Level's Green Little Mascalls Mount Bures Bishop's Green Kelvedon Hatch Gubbion's Green Sucksted Green Layer Breton Stondon Massey Pitsea Hawkin's Hill Manuden Bocking Churchstreet Norton Heath Debden Frinton-on-Sea Henham Lamb Corner South Green Rayleigh Mundon Bumble's Green Rushley Green North Benfleet Canewdon Ingatestone Canvey Village Handley Green Fiddlers Hamlet Childerditch Bulmer Tye Leaden Roding Crawley End Oaker Hill Wyatt's Green Kirkby-le-Soken Pentlow Street Kirby-le-Soken Aingers Green Robinhood End Long Green Panfield Bobbingworth Roxwell Galleywood Broad Green Pigstye Green Waltham's Cross Rotchfords Hook End Stanford-le-Hope Fuller Street Surrex Sunken Marsh South Ockendon Tilekiln Green Silver End Butts Green Great Burstead Coopersale Street Bell Common Long Gardens Tylerscross Stapleford Abbotts Holder's Green Liston Gardens East Mersea Bicknacre Sand Hill Birchanger Wakes Colne Green Hobbs Cross Little Common Galley's Corner Coggeshall Ford End Latchmore Bank Mile End Stocks Green High Beech Keeres Green Horndon on the Hill Folly Green Queen's Park Hutton Mount West Tilbury Little Parndon Padham's Green Pledgdon Green Little Sampford Sandon Hare Street Fairstead Baddow Park Horseman Side Noak Bridge Bigods Little Dunmow Orsett Stock Wix Green Tiptree Great Maplestead Southfields Woodgates End Corringham Mill Green Rochford Stow Maries Park Green West Horndon Upper Pond Street Harrowcross Stroud Green Cornish Hall End Catmere End Samuel's Corner Temple Fields Totham Hill Cannon's Green Ballards Gore Shoeburyness Lower Green Buckhurst Hill Great Parndon Aimes Green Little Clacton Gore Pit Brays Grove Gallows Green Row Heath Willingale Young's End Woodend Mill End Water End Chapel End Wiggens Green Birdbrook Hare Street Crow Green Elsenham Crow's Green Stafford's Corner Great Claydons Stanbrook Watton's Green Bardfield End Green Pentlow Langham Moor Coalhill Broad Street Green Tiptree Heath Galleyend Holland-on-Sea Rowhedge Lambourne Bradfield Heath Ardleigh Sewards End Hickford Hill Bath Side Old Heath Long Green Stonebridge Brentwood Norton End Stockstreet Fryerning Little Oxney Green Morris Green Greenstead Green Creeksea Duck End Fordstreet Mill Green Mount Bovers Tindon End Smith's Green Liston Lee-over-Sands Miller's Green Fox Hatch Copford Tye Green Hardy's Green Bradwell Waterside Tinkers Green Maggots End Langham Wick Harknett's Gate Bedlar's Green High Street Green Wivenhoe Lower Green Steeple Weeley Chignall Smealy Broxted Jasper's Green Knowl Green Foxearth Kingsmoor Building End Sumners Battlesbridge Fingringhoe Rettendon Tilegate Green Great Sampford Nazeing Long Green Great Leighs Eastend Bulphan Chafford Hundred Dry Street Sibley's Green Lower Nazeing Stewards Great Waltham Richmond's Green Threshers Bush High Ongar Mowden Eastwood Little Hallingbury Frogs' Green Potter Street Crockleford Heath Salmon's Corner Great Canney Chrishall Dobb's Weir Passmores Kelvedon High Garrett Mulberry Green Tolleshunt Major Thaxted Horsleycross Street Tendring Heath Little Chesterford Woodham Ferrers Great Stambridge Pharisee Green Chalkwell Tye Common Harlow Common Doddinghurst Common Tendring Green Porters Town Taverners Green Paternoster Heath Elkins Green Ardley End White Colne South Woodham Ferrers Sewardstone Theydon Mount Littlebury Green Fryerns Rivenhall End Church End Chickney Clatterford End Pig Street Bentley Lower Bobbingworth Green North Stifford Raven's Green Gainsford End Vange Woodham Walter Chatham Green South Benfleet Audley End Thorrington Strethall Chalvedon Cobbs Fenn Thorpe Bay Peldon Chignall St James Churchend Colchester Great Bentley Helions Bumpstead Hawkspur Green South Fambridge Brook Street Philpot End Outer Part of Town Eastward Ugley Green Aveley Purfleet Frating Green Oxley Green Marden Ash Coxtie Green Broadley Common Maylandsea Theydon Bois Great Saling Mill End Green Tye Green Daw's Cross Henny Street Nevendon Barnston Burnham-on-Crouch Ovington Tye Green Hawbush Green Shalford Green Little Totham Foxash Estate Ost End Horne Row Hempstead Billericay Coryton Beauchamp Roding Bradfield Downhall Beach Estate Ashdon Bromley Cross Duddenhoe End Carter's Green Shenfield Bentfield Green Clavering Baconend Green Little Tey Tumbler's Green West Mersea Great Malgraves Deer's Green Parkeston Puttock's End Mountnessing St Vincent's Hamlet Belchamp St Paul Little Bentley Nounsley Smythe's Green Uppend Brick House End Green Street Birch Green Tyler's Green Countess Cross Perry Green Danbury Common Bran End Chalk End Howe Green Little Laver Temple End Hope End Green Little Wakering Grange Hill Lane End Lamarsh Leigh Beck Roundbush Tye Green Wickford Eversley Jack's Hatch Bovinger Ingrave Willows Green Salcott-cum-Virley Brick End Great Oakley Burrsville Park Ridgewell Pond Street Nazeing Mead Ivy Chimneys Greensted Green Loyter's Green Margaretting Wormingford Dedham The Green Hadleigh Orsett Heath Birch Lower Sheering Bradwell on Sea Takeley Needham Green Earls Colne Burton's Green Borley Green Thundersley Thurrock Park Abberton Little Canfield Montsale School Green Writtle Farmbridge End Mill End Leigh-on-Sea Chipping Ongar Audley End Hallsford Bridge Tolleshunt D'Arcy Warley Cooksmill Green Rickling Green Armigers Heybridge Basin Church End Mott's Green High Roding Kingswood Katherines Foster Street Bocking Gaston Green 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Walton-on-the-Naze Felsted Lee Chapel Gooseberry Green Elmstead Heath Crockleford Hill Loves Green Lawford Gestingthorpe Cranes Powers Hall End Pale Green Berden Rush Green Upshire Far Thorpe Green White Roding Nazeing Hatfield Peverel Killem's Green Tip's Cross Parson's Heath Wix Langenhoe Boyton End Boxted Cross Chappel East Hanningfield Fanner's Green Rawreth Wickham St Paul Abbey Field Flack's Green Paglesham Eastend Shellow Bowells Latton Bush Abbess End Margaretting Tye Gay Bowers Herongate Woodside Green Thorpe Cross Farnham Woodhatch Havering's Grove Little Henny Debden Green Cock Green Bridge End Row Green Brewer's End Tollesbury Stambourne Matching Pleshey Greensted Hemp's Green Heckfordbridge Curtismill Green Newtown Grass Green Cambridge Town Daws Heath Navestock Common Forrey Green Doddinghurst Further Ford End Widford Langham Terling Wimbish Ramsden Bellhouse Rose Green Cowey Green Navestock Side Black Horse Corner Jaywick Maple End Radwinter King Street Rook End Langley Elder Street Pilgrims' Hatch Hornestreet Point Clear Bardfield Saling Ramsey Island Rickling Barling Good Easter Eight Ash Green Rayne Duton Hill West Thurrock Ashen Halls Green Wendens Ambo Castle Hedingham Bamber's Green Gernon Bushes Langford Abbess Roding Malting Green Littlebury Widdington Greenwoods Finkle Green Tilty Newlands The Birches Chadwell St Mary Quendon Dyer's End Outer Part of Town Westward Little Bardfield Arkesden Layer Marney Ashingdon Little Cambridge Stickling Green Birchhall Corner Southend-on-Sea Ulting Little Oakley Minnow End Little Burstead Little Henham Weeley Heath Epping Upland Horkesley Heath Swallows Cross Elmdon Cole End Windmill Hill Dovercourt White Notley Wesley End Farnham Green Waltham Abbey Hazeleigh Baythorne End Roydon Hamlet Howegreen Boxted Roost End Mark Hall North Little Warley Hyde Chase Runsell Green Ugley Colliers Hatch Burnt Heath Gallows Green Watch House Green Wellstye Green Gilwell Park Housham Tye Mount End Don Johns Little Wigborough Beacon Hill Blasford Hill Sheering Moulsham Bunting's Green Matching Green Ramsden Heath Farther Howegreen Chitts Hills Althorne Canvey Island Baker Street Maldon Latchingdon Dedham Heath Faulkbourne Pattiswick Tarpots Friars Mead Westcliff-on-Sea Church End Passingford Bridge Start Hill Great Chesterford Norwood End Stondon Green Berners Roding Burton End Cutlers Green Holyfield Low Street Mistley Heath Bournes Green Wrabness Mistley Rotten End Frating East Horndon Ramsey Beacon End Hobbs Cross High Beach Brookend South Hanningfield Brickkiln Green Goose Green Tilbury Juxta Clare Almshouse Green Hornells Corner Langdon Hills Osea Island Newman's End Pebmarsh Pipps Hill Gransmore Green Elmstead Market Wickham Bishops Green Street Bulmer Tendring Hatfield Heath Sible Hedingham Layer-de-la-Haye Hamperden End Hatfield Broad Oak Mark Hall South Olmstead Green Netteswell Cross Stansted Mountfitchet Hope's Green Milch Hill Westley Heights Great Tey Howe Street Peartree Green Newport Campions New Thundersley Great Notley Aythorpe Roding Winter Gardens Norton Mandeville Cobler's Green Blackcat Blackheath Gosfield Nine Ashes Delvin End Gaunt's End St Lawrence Purton End Curling Tye Green Duck End Mashbury Harlow Northend Beaumont Paglesham Churchend Landermere Clapdog Green Takeley Street High Laver Duckend Green Purfleet-on-Thames Nuper's Hatch Upper Green Alphamstone Tye Green Roast Green Matching Tye Elsenham Sta Marks Tey Cherry Green Breach Barns Parney Heath Wicken Bonhunt Alresford Stebbing Mucking North End Tye Green Bannister Green The High Fyfield Chapelend Loughton Balstonia Workhouse Hill Blake End Harwich Debden Green Lower Pond Street Sabine's Green Black Notley Ringtail Green Borley Coopersale Boyton Cross Bridge Green Seawick Magdalen Laver Skye Green Great Warley New Mistley Dengie Great Easton Grays Great Wakering Piercing Hill Southey Green Fordham Heath Ghyllgrove Blackmore Theydon Garnon Shrub End Downham Tilkey Goose Green Berechurch Great Clacton South Weald Garnetts Oxen End Wethersfield Shotgate Lambourne End Stanway Mount Pleasant The Hythe Great Hallingbury Margaret Roding Sunnymede Cripple Corner Church End Hill Green Edney Common Bartholomew Green Clatterford End Navestock Heath Great Oxney Green North Shoebury Oak Corner Old Harlow Great Berry Crays Hill Steeple View Janke's Green Broad Green Hallingbury Street Little London Finchingfield Mill End Felmore Wimbish Green Moreton Great Henny Barrow Hill Brookstreet Ford End Witham Little Maplestead Craig's End Southfields Cooper's End Radley Green Danbury Hellman's Cross Goldhanger Beazley End Great Bromley Runwell Great Canfield Coopersale Common High Houses Pinnacles Middleton Hazel End Stebbing Green Broad Green Chelmsford Cold Norton Little Bromley Little End Pannel's Ash Stones Green Pepper's Green Great Holland Halstead Clapgate Bacon End Inworth Copthall Green Lee Chapel South Coggeshall Hamlet Puttock End Seven Star Green Little Waltham