Healthcare Marketing in Oozewood

Get in touch

Healthcare Advertising in Oozewood

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in OL2 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Oozewood

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Oozewood  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Oozewood (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Arden Park Firs Lane Cowlishaw Offerton Abbey Hey Hart Common Fern Grove Flowery Field Clifton Junction Bardsley Little Hulton Braeside Stockport Ealees Wallsuches Pocket Norden Beech Hill Chapel Field West Hulme Whitefield Bowlee Eccles Daubhill Shaw Hale Little Clegg HIgher Broughton Diggle Carr Green Winstanleys Hooley Bridge Bagslate Moor New Earth Heaviley Chorlton-cum-hardy Spring Gardens Strines Austerlands Stoneyfield Hollins Brushes Littleborough Siddow Common Bentgate Captain Fold Daisy Hill Kersal Dale Town Lane Worsley Firwood Fold Salford Bredbury Mile End Red Lumb County End Romiley Hanging Chadder Top of Lane Debdale Whittle Brook Heywood South Reddish Burnage Moss Hey North Reddish Scot Lane End Moorside Lakes Terrace Tunstead Shaw Side Broughton Park Lady House Kersal Farnworth St George's Bramhall Green Royton Moss Pennington Woodhouses Thurston Clough Old Trafford Haigh Quick Edge Irlams o' th' Height Harrop Dale Hollins Crimble Prestwich Wingates Springfield Great Lever Deane Victory Dacres Wallness Dove Bank Simister Fernhill Gate Middleton Leesbrook Spout Green Carr Bowdon Mottram Rise Barlow Fold Tonge Fold Ringley Lily Hill Lower Ince Kearsley Moss Chequerbent North Moor Pitses Higher Boarshaw Lane Ends Toppings Smithills Healds Green Hurst Top of Heap Bromley Cross Higher Green Stand Kitt's Moss Haggate Winton Besses o' th' Barn Roe Green Wood Road Lime Side Plank Lane Howarth Cross The Hague Hillend Heights Rose Hill Unsworth Spring Hill Bramhall Moor Uppermill Gidlow Astley Green Marple Bridge Dobcross Cutgate Pimhole Salford Quays Springfield Nimble Nook Yew Tree Delph Greave Mossley Cross Cooper Turning Swinley Shakerley Wall Hill Bryn Redwood Hall i' th' Wood Hosker's Nook The Bell Brownlow Davyhulme Shore Edge Altrincham Peel Green Four Gates Quickwood Prestolee Clough Northern Moor Durn Ordsall Town of Lowton High Crompton Well Green Syke Newtown Adswood Ellesmere Park Mossley Brow Higher Blackley Hollingworth Woolfold Dangerous Corner Egerton Park Far Souracre Caldermoor Spring View Heyrod Copster Hill Lower Broughton Ainsworth Infirmary Hyde Tonge Moor Howe Bridge Godley Aspull Eagley Bank Holt Lane End Water Hayes Moss Nook Buckley Fernhill Hawkshaw Worthington Green Gate Hartshead Pike Cowhill Horrocks Fold Top o' th' Meadows Wash End Alder Root Jericho Bowgreen Gathurst Alkrington Garden Village Bradshaw Roaches Brooklands Woods Moor Edge Green Atherton New Houses Hartshead Green Black Lane Oozewood Marylebone Lower Summerseat Laithwaite Harrop Green Sholver Woodford Stalybridge Poolstock Hollins Woodend Hindley Green Fern Bank Roughtown Hawk Green Northenden Bank Lane Sedgley Park Woolley Bridge Shaws Mossley Windy Arbour Mottram in Longdendale Portwood Calder Bank Newton Wood End Catley Lane Head Tame Water Strangeways The Edge Fletcher Bank Standish Lower Ground Stoneclough Oldham Wardle Hatherlow Shaw Edge Birtle Reddish Vale Castle Hill Burnden Hathershaw Warhill Harper Green Urmston Red Rock Halliwell Hurst Knoll Tottington Smallbridge Godley Hill Manchester Haugh Hilton House Cox Green Street End Luzley Brook Park Bridge Stanycliffe Pleasant View Bolton Woods End Kitt Green Cote Green Sunny Bank Fox Platt Broadhalgh Peel Brow Marsland Green Town Head Moss Grove Westwood Levenshulme Primrose Bank Ashton Heath White Gate Newbold Brow Little Scotland Chapel Fields Platt Bridge Hooten Gardens Mumps Eagley Moorend Affetside Clifton Abram Brow Heald Green Cale Green Burnedge Woodhill Townfield Thatch Leach Warburton Orrell Post Heaton Mersey Hollins Green Lane Ends Dales Brow North Ashton Bradford Little Bolton Compstall Worsley Mesnes Barrow Bridge Grotton New Windsor Littlemoss Heaton West Didsbury Greenmount Acre New Moston High Lane Carrington Smithy Bridge Leigh Norbury Moor Top O Th' Knowl Over Hulton Harwood Lee Ashley Heath Waterloo Whalley Range Grains Bar Harpurhey Hawkley Lately Common Guide Bridge Barrack Hill Firswood East Didsbury Boarshurst Waterhead Bull Hey Ramsbottom Limehurst Heathfields Shevington Moor Weakey Pendlebury Higher Woodhill Egerton Holden Fold Tagg Wood Hurst Brook Redvales Cockey Moor Hodgefold Greave Fur Lane Bramhall Delph Hill Passmonds Outwood Gate Moston Quick Chesham Whitley Cheadle Woodgate Hill Rochdale Pennington Green Windlehurst Hurst Nook Bedford Roebuck Low Shaw Heath Carr Prettywood Highfield Back o' th' Bank Brownlow Fold Foggbrook Summit Bottom o' th' Brow Higher Ogden Wardley Nether Lees Rhodes Bank Rhodes Green Brindle Heath Bottom o' th' Moor Stock Brook Lower Arthurs Newall Green Butler Green Chew Moor Delph Burrs Greenacres Fold Newhey Bank Heath Sale Back o' th' Moss Buersil Head Mosley Common Broadley Fold Marland Abram Blackley Brownlow Linfitts Bottom of Woodhouses Stone Breaks Hazelhurst Lane Side Alt Matley Weaste Aspull Common New Springs Dixon Green Dukinfield Bramhall Park Broadheath Doffcocker Gale Shevington Vale Partington Oak Bank Rough Bank Astley Bridge Chadderton Heights Tamer Lane End Lydgate Summerseat Kirklees Greenside Lower Fold Shuttleworth Dimple Lower Bredbury Bury Ground Charlestown Werneth Dog Hill Swinton Park Oldham Edge Bevis Green Shevington Lane Head Taunton Dunham Town Park Lane Flixton Hulton Lane Ends Failsworth Breightmet Cadishead Dunscar Heyside Roundthorn Didsbury Land Gate Small Brook Lever Edge Old Birtle Bradshaw Chapel Leesfield Higher Summerseat Greenfield Rain Shore Ashton-in-Makerfield Rusholme Mossbrow Woodhill Fold Barlow Moor Crowhill Hill Top Stubley Mid Reddish Rough Knarr Nangreaves Cherry Tree New Delph Long Sight Heap Bridge Crumpsall Heady Hill Lower Roe Cross Miles Platting Lydgate Lamberhead Green Horwich Four Lane Ends Chadkirk Stake Hill Top of Moor Middleton Junction Walkden Whelley Holcombe Wallgate Bury Stamford Park Longshaw Turf Hill Busk Tunshill Blackford Bridge Beswick Smithy Green Rhodes Balderstone Davenport Green Newtown Caldershaw Top of Cragg Dearnley Cheadle Heath Limefield Pobgreen Cold Hurst Sinderland Green Pownall Green Dumplington Woodhouse Park Timbercliffe Woodlands Middle Healey Crankwood Reddish Radcliffe Hazelhurst Moss Side Clifton Green Bottoms Marpleridge Chadderton Park Woodfields Trub Patricroft Nob End Withington Edgeley Blackmoor Gee Cross Holcombe Brook Denshaw Waterside Hulme Hooley Hill Longsight Marsh Green Chadderton Fold Stanley Green Lime Field Crofts Bank Side of the Moor Haughton Green Tanners Hattersley Seedley Lancashire Hill Woodhouse Green Cope Bank Heaton Norris Stepping Hill Nook Parr Brow Bottling Wood Hey Sandbed Brinnington Bunkers Higher Hurst Summit Winstanley Lilford Gatley Pendleton Lees Roundthorn Brunswick Lower Moor Ley Hey Park Higginshaw Stubshaw Cross Lower Place Gorton Higher Folds Westleigh Rowlands Wood Brook Mayfield Cheetham Hill Slattocks Warburton Green Buckley Wood Glodwick Birch Bamfurlong Benchill Westwood Park Salem Micklehurst Parr Fold Taylor Green Seedfield White Gate End Jubilee Great Howarth Millbrook Knott Lanes Slackcote Crooke Oaken Bottom Ashton-under-Lyne Owler Barrow Stockport Great Moor Elton Luzley Sudden Ancoats Lostock Junction Heaton Chapel Cheadle Hulme Wolstenholme Charlestown Bleak Hey Nook Bower Fold Marple Hurstead Narrow Gate Brow Tontine Broadbottom Blackrod Barton upon Irwell Darn Hill Mitchell Hey Tyldesley Walshaw Alt Hill Top o' th' Brow Starling Clayton Kirkhams Cross Bank Honresfeld Old Tame Bredbury Green Lowton St Mary's Broadfield Baguley Far Moor Light Bourne Green Hollywood End Lowton Common Hollingworth Torkington Mudd Kirkholt Hunger Hill Irlam Cold Hurst Hollow Bryn Gates Brook Bottom Landslow Green Smallshaw Higher End Audenshaw Baldingstone Walmersley Bottom o' the Moor Grasscroft Heaton Moor Running Hill Head Ellenbrook The Cliff Cheesden Clarksfield Goose Green Souracre Watersheddings Street Gate Belfield Spotland Bridge Ince-in-Makerfield Copley Woolroad Greengate Fenny Hill Broad Carr Greenacres Monton Royley Wilderswood Lower Rushcroft Mill Brow Timperley Marslands Shore Lark Hill Hollinwood Gravel Hole Glodwick Lows Astley Woodley Newton Wood Belle Vue Moorside Westhoughton Swinton Pemberton Buckton Vale Scholes Lower Kersal Calderbrook Greave Rose Bridge Greenheys Rakewood Holly Grove Dunham Woodhouses New Manchester Burymewick Hindley Reddish Green Brook Bottom Heyheads Cocker Hill Kearsley Trafford Park Castleton Peel Carr Bank Hindsford Sun Hill Springhead Hale Barns Langley Mill Hill Bickershaw Fitton Hill Hopwood Edge Fold Water's Nook Firgrove University Ashton upon Mersey Fallowfield Little Moor Darcy Lever Stretford Peel Hall Hazelhurst Buckley Wells Gigg Birks Free Town Hag Fold Gilnow Broad Oak Acres Milnrow Holts Thornham Fold Lostock Johnson Fold Bradley Fold Ardwick Longshoot Fletcher Fold Spotland Fold Higher Ince Mills Hill Norley Markland Hill Denton Royton Sharples Pickley Green Town Green Tentersfield Roe Cross Ridge Hill Scouthead Top of Hebers Rainsough Clough Gillbent Spring Bank Castle Hall Chadderton Lowton Black Clough Tang Daisy Nook Worsley Hall Coppice Backbower Hazel Grove Outwood Offerton Green Carrbrook Burnley Brow Bolholt Low Crompton Top-o-th' Hill Rosehill Ringley Fold Near Barrowshaw Cockbrook Goats Clover Hall New Bury Martland Mill Collyhurst Crompton Fold Dobb Brow Newton Heath Engine Fold Davenport Lower Healey Boothstown Moses Gate Sharston Nuttall Lower Ogden Broadbent Highfield Moorclose Newbold Standish Golborne Thorp Hooley Brow Prestwich Bank Mellor Top Lock Broadoak Park Higher Barrowshaw Willows Brooksbottoms Wharfside Bank Top Hilton Park Sun Green Droylsden Topping Fold Linnyshaw Wythenshawe Kingston Alder Forest Moorhey Bank Top Buersil Frank Hill Little Lever Deans Oldfield Brow Werneth Low Spindle Point Greenacres Moor Bamford Middle Hulton Lowton Heath Openshaw Summit Wigan Rose Hill Orrell Montcliffe Doctor Lane Head Grange Bottom o' th' Moor Gorse Hill West Gorton Heaton Park Fishpool