Healthcare Marketing in Top of Moor

Get in touch

Healthcare Advertising in Top of Moor

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in OL4 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Top of Moor

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Top of Moor  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

Other locations available for healthcare marketing
Brook Bottom Brinnington Hollingworth Darn Hill Outwood Weaste Greenfield Oldham Town Green Royton Moss Linfitts Windlehurst Woolfold Didsbury Bromley Cross Walmersley Brownlow Fold Bank Heath Acre North Moor Green Gate Hanging Chadder Miles Platting Stubshaw Cross Old Birtle Bolholt Ordsall Hawkshaw Water Hayes Starling Wigan Lower Broughton Limehurst Dobb Brow Lane Ends Street Gate Buersil Head Bardsley Bagslate Moor Astley Green Edge Fold Warhill Warburton Kirkhams Spotland Bridge Dearnley Reddish Far Souracre Lately Common Strangeways Hurstead Durn Hazelhurst Castle Hill Topping Fold Mossley Brow Holden Fold Northern Moor Shore Edge Longshaw Astley Abram Westwood Jericho Marpleridge Leigh Mossley Cross Rough Knarr White Gate Beech Hill Bramhall Green Littlemoss Kirklees Nob End Blackmoor Norden Hollins Hindley Light Bourne Green Lark Hill Blackford Bridge Hyde Tonge Fold Markland Hill Delph Hill Crofts Bank Dixon Green Fitton Hill Gilnow Orrell Moss Grove Marylebone Mile End Baldingstone Higher Ince Denshaw New Windsor Worsley Hall Whalley Range Bradshaw Chapel Royton Ashton Heath Scholes Crimble Lady House Townfield Harwood Lee Werneth Ardwick Pemberton Delph Greave Pennington Green Bowdon Sun Hill Siddow Common Over Hulton Rose Hill Glodwick Lows Shaw Heath Ashton-under-Lyne Cheadle Hulme Audenshaw University Monton Crompton Fold Daubhill Plank Lane Springfield High Crompton Whittle Brook Stanycliffe Woodend Woods Moor Levenshulme Busk Moorclose Ellenbrook Butler Green Dimple Bank Top Calder Bank Crankwood Horwich Top o' th' Brow Bowlee Salem Haggate Lowton St Mary's Rowlands Winton The Cliff Chadderton Heights Delph Limefield Moss Nook Lower Fold Caldershaw Bickershaw Bottom o' the Moor Deane Back o' th' Moss Torkington Kingston Goose Green Peel Green Cocker Hill Woodford Bradshaw Chorlton-cum-hardy Ashton upon Mersey Stoneyfield Kitt's Moss Bottom o' th' Moor Brook Bottom Cheadle County End Heyheads Davyhulme Doctor Lane Head Birtle Redvales Hartshead Pike Waterloo Hurst Knoll Marsh Green Pimhole Frank Hill Birch Mudd Wash End Hurst Moorside Heaton Bevis Green Diggle Lower Rushcroft Long Sight Hollins Green Heathfields Greave Four Gates Broadley Fold Hart Common Pennington Whitley Heaton Park Astley Bridge Smithy Bridge Wood End Barrack Hill Summit Barlow Moor The Edge Roundthorn Scot Lane End Chadderton Park Swinley Spring Hill Haughton Green Debdale Westwood Park Fern Bank Bedford Little Clegg Edgeley Denton Side of the Moor Thorp Cold Hurst Hollow Hunger Hill Top of Cragg Buckley Redwood Lower Summerseat Luzley Bentgate Smithy Green Stretford Edge Green Strines Broadoak Park Catley Lane Head Smallbridge Town Lane Heald Green Salford Hooley Hill Davenport Green Glodwick Fernhill Gate Buckley Wells Peel Prettywood Bradley Fold Summit Irlam Tagg Wood Top of Lane Rough Bank Chequerbent Pocket Dunham Woodhouses Low Crompton Higher Woodhill New Moston Prestolee Bredbury Lostock Eccles Broadbent Daisy Hill Hooten Gardens Tyldesley Ainsworth Deans Land Gate Smithills Stockport Cadishead Tamer Lane End Eagley Bank Romiley Newhey Firs Lane Clayton Grains Bar Backbower Chew Moor Openshaw South Reddish Lancashire Hill Spring View Black Clough Moss Hey Hurst Brook Buckton Vale Cheadle Heath Austerlands New Bury Patricroft Wolstenholme Sholver Ley Hey Park Wallness Top of Hebers Poolstock Rain Shore Firswood Prestwich Shaw HIgher Broughton Bury Parr Brow Newtown Bowgreen Uppermill Greenmount Pitses Westleigh Carr Green Higher Hurst Ancoats Mills Hill Aspull Common Moorend Lane Ends Sun Green Hulton Lane Ends Warburton Green Rusholme Trafford Park Rakewood Daisy Nook Brooklands Pobgreen Shevington Vale Lilford Hodgefold Johnson Fold Little Lever Hindley Green Sudden West Didsbury Pownall Green Quick Hazelhurst St George's Higher Folds Oak Bank Altrincham Moorhey Park Lane Greenacres Moor Brunswick Shaw Side Leesfield Summit Harrop Green Top of Moor Peel Brow Westhoughton Pendlebury Nuttall Dove Bank Sharples Lime Side Bottling Wood Lydgate Fox Platt Mossley Willows Middle Healey Hooley Bridge Quick Edge Tontine Black Lane Hollins Micklehurst Failsworth Haigh Radcliffe Ramsbottom Little Hulton Heaton Norris Firgrove Water's Nook Bank Lane Burnedge Newall Green Town of Lowton Crooke Cote Green Atherton Higher Ogden Newbold Waterhead Heaton Chapel Smallshaw Bottom o' th' Moor Little Scotland Orrell Post Weakey Shuttleworth Burnden Woodhouse Park Carr Bank Boarshurst Broughton Park Reddish Vale Langley Toppings Hollinwood Seedfield Doffcocker Collyhurst Nimble Nook Turf Hill Roe Cross Kitt Green Rainsough Lower Kersal Mayfield Cockbrook Mottram in Longdendale Roughtown Ashton-in-Makerfield Barrow Bridge Lowton Common Bank Top Egerton Kearsley Moss Carr Moses Gate Top Lock Cockey Moor Mid Reddish Gorse Hill Holt Lane End Boothstown Elton Hathershaw Thatch Leach Bury Ground Shevington Moor Royley Martland Mill Sunny Bank Charlestown Worsley Cooper Turning Lowton Heath Tottington Lower Place Tonge Moor Knott Lanes Burymewick Kearsley Alt Hill Bamfurlong Gigg Lakes Terrace The Bell Bower Fold Acres Park Bridge Top O Th' Knowl Urmston Manchester Worthington Woodhill Spring Gardens Charlestown Roe Green Brownlow Trub Milnrow Lydgate Whitefield Lever Edge Bunkers Bramhall Moor Bottom of Woodhouses Newtown Healds Green Stubley Woolley Bridge Broadbottom Bamford Bottom o' th' Brow Birks Oldham Edge Stanley Green Mellor Whelley Harper Green Slattocks Yew Tree Woods End Belfield Aspull Brownlow Compstall Lower Ince Norbury Moor Ellesmere Park Ringley Fold Landslow Green Bramhall Park Springfield Parr Fold Red Lumb Harrop Dale Timbercliffe Red Rock Heaton Mersey Bramhall Offerton Top-o-th' Hill Dukinfield Clifton Green Ridge Hill Walshaw Crowhill Baguley Ince-in-Makerfield Darcy Lever Well Green Shore Longsight New Earth Hazel Grove Far Moor Four Lane Ends Outwood Gate Roebuck Low Woodgate Hill Burnage Hillend Souracre Street End Higher Barrowshaw Norley Guide Bridge Back o' th' Bank Hollingworth Kirkholt Shaw Edge Buckley Wood Arden Park Hale Taylor Green Heaton Moor Little Moor Cheesden Stoneclough Coppice Leesbrook Gatley Town Head Greenacres Small Brook Wardley Holly Grove Gidlow Beswick Platt Bridge Lowton Horrocks Fold Lily Hill Standish Barlow Fold Fur Lane Fernhill Greenacres Fold Tunshill Lower Moor Running Hill Head Heyrod Cowhill Thurston Clough Hilton Park Copster Hill Greenheys Godley Hattersley Flowery Field Ringley Victory Stone Breaks Moss Side Tentersfield Bryn Gates Cale Green Fern Grove White Gate End Woodley Higher End Pendleton Besses o' th' Barn Stepping Hill Clough Ashley Heath Chapel Fields Tunstead Howarth Cross Bottoms Wilderswood Higher Boarshaw Dangerous Corner Mitchell Hey Adswood Swinton Higginshaw Old Trafford Hooley Brow Watersheddings Hindsford Alder Root Bolton Marple Bridge Syke West Gorton Spring Bank Higher Blackley Sharston Rhodes Hopwood Clifton Hawk Green Hall i' th' Wood Crumpsall Near Barrowshaw The Hague Stalybridge Dacres Mossbrow Bryn Bull Hey Belle Vue Hill Top Egerton Park Mottram Rise Peel Hall Jubilee Chadderton Caldermoor Highfield Davenport Dumplington New Springs Shevington Gillbent Bredbury Green Chadkirk Barton upon Irwell Werneth Low Unsworth Wardle Bradford Lane Side Gale Clover Hall Oaken Bottom Burrs Mill Hill Shaws Tame Water Heyside Swinton Park Grange Clough Offerton Green Dog Hill Droylsden Windy Arbour Linnyshaw Millbrook Northenden Great Lever Hilton House Lane Head Bleak Hey Nook Greenside Alt Sandbed Cutgate Alkrington Garden Village Farnworth New Houses Fallowfield Wharfside Gathurst Roundthorn Walkden Shakerley Cowlishaw Woodfields Spotland Fold Owler Barrow Cross Bank Hey Dunscar Rhodes Bank Grotton Firwood Fold Lamberhead Green Engine Fold Rhodes Green Rose Hill Castle Hall Carr Broad Oak Stamford Park Heywood Broadheath Honresfeld Greengate Blackrod Highfield High Lane Spindle Point Holcombe Stand Oldfield Brow Buersil Middleton Junction Mill Brow Wallsuches Spout Green Burnley Brow Hag Fold Goats Newton Golborne Passmonds Middle Hulton Marland Newton Wood Lower Healey Hazelhurst Breightmet Tang Infirmary Woodhouse Green Top of Heap Chesham Grasscroft Fletcher Bank Marple Halliwell Hawkley Abbey Hey Hosker's Nook East Didsbury Wingates Seedley Wood Brook Abram Brow Lostock Junction Marslands Sedgley Park Calderbrook Woodlands Luzley Brook Taunton Woolroad Woodhouses Cheetham Hill Mosley Common Wythenshawe Montcliffe Primrose Bank Newton Heath Little Bolton Middleton Foggbrook Flixton Sale Dobcross Haugh Copley Tanners Holts Free Town Wallgate Harpurhey Hulme Fletcher Fold Prestwich Bank Blackley Greave Pleasant View Gravel Hole Fenny Hill Great Howarth Chadderton Fold Slackcote Rochdale Moorside Affetside Castleton Old Tame Thornham Fold Cope Bank North Reddish Portwood Oozewood Benchill Fishpool Brindle Heath Eagley Kersal Winstanley Woodhill Fold Hollywood End Holcombe Brook Marsland Green Stock Brook Cox Green Narrow Gate Brow Hollins Clifton Junction Dunham Town Higher Green Moston Lower Ogden Waterside Lime Field Heights Captain Fold Standish Lower Ground Summerseat Reddish Green Scouthead West Hulme Pickley Green Brooksbottoms Mumps Nether Lees Partington Gee Cross Broadhalgh Salford Quays New Manchester Higher Summerseat Heaviley Hale Barns Broad Carr Alder Forest Stockport Great Moor Wood Road Nangreaves New Delph Roaches North Ashton Newbold Brow Quickwood Broadfield Top o' th' Meadows Cherry Tree Sinderland Green Simister Hurst Nook Rosehill Stake Hill Heady Hill Carrbrook Lees Cold Hurst Matley Ealees Longshoot Littleborough Nook Dales Brow Lower Roe Cross Gorton Winstanleys Godley Hill Kersal Dale Withington Worsley Mesnes Hatherlow Carrington Lower Arthurs Timperley Laithwaite Springhead Clarksfield Heap Bridge Hartshead Green Rose Bridge Brushes Chapel Field Braeside Irlams o' th' Height Wall Hill Lower Bredbury Balderstone Howe Bridge