Healthcare Marketing in Coxford

Get in touch

Healthcare Advertising in Coxford

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SO16 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Coxford

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Coxford  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

Other locations available for healthcare marketing
Crookhorn East Aston Hatch Warren Tufton Milton Pitt Bevois Valley Micheldever Stonymarsh West Worldham Ragged Appleshaw Upton Grey Water End Weston Odiham Blackwater Burley Beacon Sandford Mattingley Emsworth Warren Corner Leigh Park Sydmonton Hordle Foxcotte Neatham Anchorage Park East End Hollington Cross Upper Pennington East Anton Cold Ash Hill Horton Heath Ridgeway Parade Old Milton Farlington Little Hoddington Liphook Axford Lower Pennington Dunley Up Nately Woodley Heathfield North Waltham Rotten Green Fair Oak Green Avington Warren Corner Damerham Bursledon Gritnam Mill Green Martin Drove End Mullenspond Wellow Wood Rake Common Turkey Island Finchdean North End Earlstone Common Hazeley Hollington Popham Portsea Island Hatchet Green Greatham Malshanger Plastow Green Wigley Selsmore Mount Pleasant Monkwood Axmansford Chapel Allum Green Hinton Upper Wootton Ashlett South Wonston West Liss Walhampton Nutburn Hinton Ampner Weston Lyde Green Hatch Eastney Farleigh Wallop Durrants Penton Corner Herriard Upper Swanmore Southwick Midanbury North Town Cocksford Down Phoenix Green Aldermoor Privett Sherfield English Woodside West Wellow Titchfield Park Hatchet Gate Kent's Oak Totford Bedenham Dipley Ibthorpe Pondtail Heath End North Poulner Chilbolton Down Little Down Alverstoke Boorley Green Tadley Southwood Springvale Bransbury Durns Town Netley Hill Cuckoo Bushes Wonston South Gorley Denvilles Pamber Heath Newtown Binley Wyck Regents Park Newtown Fisher's Pond Broadgate Bramdean Lower Slackstead Hundred Acres Charlton Shootash Newton Stacey Mottisfont Court Corner South Baddesley North Sydmonton Gore End Shedfield Ashurst Dora's Green South Hayling Funtley Ladwell Hazeley Heath Buckskin Greywell Spitalhatch Clarken Green Nob's Crook Cowplain Tiptoe Sholing Common Shorley Holt End Andover Down St Giles's Hill Wherwell Daneshill Portchester Hill Brow Lane End Portmore Segensworth Horndean Buckland Easton Wildmoor Harbridge Green Beckley Tipner Chilworth Toothill East Dean Hale Hipley Wallington Knapp Sparsholt Bisterne Close Upper Canterton Hamble-le-Rice Stoke Furzley Old Burghclere Meon Curbridge North Boarhunt Portswood Avon Golden Pot Baughurst Ashford Hill Crow Bitterne Lowford Stonyford Upper Froyle West Leigh The Holdings Shirley holms Binsted Anna Valley Fleetend Braishfield Lower Green Browninghill Green Boldre Nately Scures Dowd's Farm Colden Common Whitenap Stoke Common Worting Maybush Badger Farm Rye Common Lee-on-the-Solent Downton West Tytherley Longparish Eastland Gate Sholing Fritham Old Shirley Fairdown Bevois Mount Fratton Paulsgrove Forton Lower Froyle Ramridge Park East Worldham Vernham Row Coombe East Meon Hangersley Furze Hill Sandy Down Sherborne St John Lopcombe Redbridge Bisterne Heathfield Gilbury Hard Lynch Plaitford Green Norleywood Freefolk Goose Hill Pheonix Green St Mary's Upper Ratley Hensting North Gorley Michelmersh Privett Chidden Criddlestyle Burridge Amport Hunton Woolston Kingston Sarisbury Newtown Empshott Green Crux Easton Hartfordbridge Newton Valence Titchfield East Tisted Woodfalls Cadnam East Hill Sleaford Lynch Hill Old Portsmouth Winchfield Hurst Bagmore Fulflood Mount Pleasant Barton Stacey Hatt Hill Gable Head Wickham Common Knights Enham Bulbery Park Corner Eastleigh East Stratton Danebury Alton Hawkley Carter's Clay Oliver's Battery Upper Wield High Cross Holt Pound Brockhurst Upper Slackstead Old Basing Brockbridge Compton End Owslebury Grayshott Blashford West Stratton Wilsom Four Marks Bidden Westfield Shirley Warren Fawley Broadmere Worthy Down Hartley Mauditt Forest Corner Itchen Glebe Clayhall Northbrook Winklebury Kentsboro Turgis Green Rownhams Burghclere Common Crockerhill Sleepers' Hill South Ham Shirrell Heath Griggs Green West Town Spanish Green Bleak Hill Swanmore Hill Head Over Wallop Denmead Curdridge Totton Oak Hill Woodlands Cove Portsea Drayton Harbridge Leagreen Stratfield Saye Weston Colley Woodmancott Catherington Landport Hawley Lord's Wood Winchfield Lee Ground Hurstbourne Priors New Cheriton Foxdown Weston Corbett Upper Kingston Mengham Compton Sheet Park Gate Belbins Hook Park Estate Bishop's Green Laverstoke Dilton Fordingbridge Hook Newtown Common Canada Common Hoe Gate Basingstoke Pilley Little London Bossington Nashes Green Egbury Prince's Marsh Rafborough Farnborough Street Brown Candover Swelling Hill The Common Eastrop Cottonworth Linford Valley Park Crowdhill West End Tapnage Morestead Highfield Gundleton St Austins Abbots Worthy Rowlands Castle North Street Newtown Somers Town Shirley Park Portsmouth Penwood Chilworth Old Village Chineham Deadwater Ropley Dean Shortheath Charlwood St Denys Row Ash South Warnborough Hound Elson Arford Bitterne Park Upper Street Hound Green Filmore Hill Litchfield Netherton Empshott Stanmore Andwell Anthill Common Bitterne Manor London Minstead Turmer Beech St Mary Bourne Blissford Old Alresford Penton Mewsey East Wellow Crookham Village Ocean Village Enham Alamein Standon Worlds End Lower Exbury Conford Burkham Woodside Fleet Forton North Kingston Holbury Rushington Whale Island Brickhill West Common Hoe Hiltingbury Silchester Northney East Tytherley Tadley Bottom West Tisted Bentworth Bridgemary The Mint Nutley Abbotts Barton Inhurst Buckland Mill Lane Lord's Hill Grateley Itchen Stoke Shawford Couch Green Abshot Winchester Everton Beaulieu The Frenches Bar End Middle Wallop Latchmere Green Whitsbury South Weirs The Withies Highbury Fareham Kent Crawley Eversley Cross Walton Heath Burley Andover Redlands Burgates The Butts Bramley Corner Chawton Newtown Copythorne Frogham Baughurst Common Deane Southrope Bowling Alley Tunworth Great Shoddesden Hatch Bottom Elvetham Heath North Hayling Canada Vernham Dean Anmore Warblington Bank Calmore Bull Hill North End Battramsley Cross Brockenhurst Upper Clatford Pooksgreen Farnborough Park Ower Ovington Ashe Warren Freemantle Eastoke Bucklers Hard Foxhills Soberton Heath Stroud Wolverton Bramshott Dogmersfield Wintershill Redbrook Foxhall Woodlands Lockerley Preston Candover Newtown Weyhill Romsey Thedden Wecock Houghton Murrell Green Peartree Green Kingston Froxfield Green Hill Park Roughdown Testwood Stratfield Turgis Blackhill Ann's Hill Upton Shirley Hammond's Green Cupernham Tote Hill Cricket Hill Pamber Green Hungerford Charter Alley Isington Kitwood Ellingham Kingsland Place Lordswood Westley Upper Farringdon Penton Grafton Viables Stuckton Thornhill Palestine Sopley Headley Down Burghclere Eling Seafield Weavers Down Lepe North Camp Brockhampton Highways Martin Bishopstoke Hillstreet Yateley Long Sutton Southend Warnborough Green Southampton Leckford Up Somborne Soberton Upham Quarley Blackfield Ibworth Butlocks Heath Stoner Hill Tinkers Cross Breamore West Green King's Somborne Ringwood Fyfield Rockbourne Downend Swanwick Emery Down South Town Dummer Lyndhurst Bramshaw Horseport Balmerlawn St John's Church Locks Heath Crampmoor Bunstead Rotherwick Tilly Down Birchy Hill Buttsash North End Lower Bullington Hocombe Otterwood Upper Bullington Winslade Wharf Hill Godshill Wood East Cholderton Waltham Chase Setley Cliddesden Keeping Church End Lindford Tichborne Hook Stubbington Fair Oak Gilbert Street Critchell's Green Abbotstone Purbrook Ashford Newtown Street End Keyhaven Hursley Millbrook Sandy Balls Heath End Hammer Bottom Pilley Bailey Picket Piece Ashfield West End Green Hillpound Mapledurwell Boarhunt Newgrounds Calshot Shobley Lower Swanwick New Brighton Bowyer's Common Chilcomb Wimpson Broad Oak Harestock North Baddesley Vernham Street Banister's Park Abbotswood Whitway Tye Hartley Wintney Minstead Martyr Worthy Harefield Dibden Colemore Sutton Scotney Polhampton Sladen Green Hearn Wheatley Brook Bentley Mortimer West End Fair Oak Swampton Brown Heath Ripley Nursling Kempshott Weston Patrick Woodcott Bartley Compton Colt Hill Hillyfields Gunville Lower Ratley Park Stamshaw Langrish Highcliffe Appleshaw Crondall East Martin Port Solent Blendworth North Houghton Northam Colbury Hazeley Bottom Bradley Whitehill Camdentown Havant New Alresford Petersfield Headley Newtown East End Heather Row Dean Lower Buckland Pound Street Purbrook Heath Farnborough Green West Meon Woodlands Old Netley Overton Tidpit Bedhampton Hilsea Rowner East Woodhay Horris Hill Wheat Hold Hazeley Lea Fleet Shamblehurst Bailey's Hard Hounsdown Lower Farringdon Broughton Hattingley Outwick East Liss Ashurst Bridge Moulsham Green Woodgreen Lower Canterton Allbrook Ramsdell Pikeshill Winnall Kingsclere Brook Hill Frost Hill St Cross Hartley Wespall Burley Street Powntley Copse The Hangers Stone Stanswood Picket Post Sway Boyatt Wood Vernham Bank Quidhampton Ampfield Ossemsley Egypt Brock's Green Woodington Bassett Green Newfound Wootton North Weirs Thornhill Park Awbridge Moortown Waterlooville Church Oakley Cheriton Salters Heath Kilmeston Furzedown Battramsley Steventon Ball Hill Bevois Town North Fareham Smannell Frenchmoor Wadwick Minley Bashley Warnford Monxton Black Dam Chandlers Green Lower Turmer Highbridge Middleton Dundridge Three Ashes East Oakley The Close Hambledon Otterbourne Church Crookham Soake The Soke South Farnborough Stoke Charity Hampton Park Fryern Hill Catisfield Shalden Burley Lawn Oakley Townhill Park Droxford Brokenford Hurstbourne Tarrant Tangley Twyford Bramley Hawley Lane Little Somborne Soldridge Furzey Lodge Titchfield Common Thruxton Baybridge Widley Houndmills Baffins Gobley Hole Cosham Southington Bransgore Picket Hill Pucknall Lower Daggons Monk Sherborne Foulford West Meon Lower Common Newnham Knowle Redenham Langstone Upper Burgate Fair Cross Hannington Bighton Flood Street Waterditch Lee West Hill Steep Linwood Aldershot Shipton Bellinger Stakes Woodcot The Hummicks Barford Kimbridge Netley Marsh Cufaude Coxford Newtown Mellishes Bottom Kings Worthy Chilton Candover Tadley Hill South View Nether Wallop Frithend Sherfield on Loddon Upper Enham Clanfield North Charford Durley Street Little Basing Copnor Kimpton Liss Ashley Steep Marsh Holt Pamber End Langley Whitchurch Lower Common Cuckoo's Corner Causeway Longstock Nichols Town Corhampton Lower Upham Wivelrod Wickham Hyde Rockford Bramshill Passfield Lymington Wildhern Woodend Whiteley Barton on Sea Kingsmead Crosshouse Ewshot Cole Henley Newtown North Street Summerlug Frogmore Halterworth Upper Common Frogmore Harefield Dibden Purlieu Winsor Stoke Oakridge Hill Top Townsend Hatherden Timsbury Buriton North Ripley Ratlake Itchen Abbas Westwood Park Bickton Ramsdean Hook Park Hardley Popley Hawthorn Fleetlands Wishanger Common Chalton Chandler's Ford Standford North Oakley Swarraton Marchwood Ridge Common Ashley Northington Holybourne Brighton Hill Northfields Furzeley Corner Adbury Pound Green Kingsley Woolton Hill Dunbridge Potbridge Hyde Lower Burgate Weeke Wittensford Exbury Wimble Hill Up Green Meonstoke Ogdens Hill Grove Little Holbury Peel Common Swaythling Red Rice Racedown Blackmoor North End Bailey Green Beauworth Botley Beech Hill Mead End Medstead Kings Furlong Goodworth Clatford Abbotts Ann Sprat's Down Selborne Bishop's Sutton Hightown Bashley Park Faccombe Poulner Wootton St Lawrence Netley Upton Stony Heath Bramshott Chase Wolverton Common Bucks Horn Oak Exton Frostlane Tot Hill Newtown Oakhanger Clanville Horsebridge West Ham Neacroft Lower Brook Elvetham Newtown West Heath West Dean West End East Boldre Brook Ashe Ashmansworth Bellevue Newbridge New Milton Broad Layings Spearywell Stoney Cross Bagnum Hythe Bordon Fox Lane Heckfield Stockbridge Eversley Centre Headley Stonehills Sandleheath Buddle Brambridge Lower Wield Drayton West Heath Merry Oak Mockbeggar Ropley Soke Ower New Town Blacknest Clatford Oakcuts Bassett Well Lymore Little Shoddesden Sea View Pennington Hill Chilbolton Blounce Littleton Farnborough Dean Lasham Lower Green Northbrook Applemore Gosport Duck Street Darby Green Bishop's Waltham Liss Forest Linkenholt Mislingford North Warnborough Ropley Thorney Hill Warsash Lower Bordean Fullerton Wymering Thorns Beach Ibsley Godshill Ashton Silkstead Anstey Lovedean South Down Hollywater Bramley Green Upper Shirley Goose Green Ellisfield Milford on Sea Montgomery Lines Godwinscroft North Stoneham Shalden Green Southsea Warborne Durley Little Posbrook Custards Ecchinswell Oakshott Bedford Place Little Ann Stockheath Stony Batter Hillhead Headbourne Worthy Kingsclere Woodlands Pardown West End Highclere Hightown Bucket Corner Little London Polygon Hedge End Wildern