Healthcare Marketing in East End

Get in touch

Healthcare Advertising in East End

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SO41 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in East End

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in East End  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover East End (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Twyford Chilworth Old Village Whitway Tadley Eling Bishop's Sutton Shipton Bellinger Micheldever Stroud Forton Lower Brook Locks Heath Bashley Downton Lymore Brockbridge Andover Down Somers Town Cold Ash Hill Bowling Alley Pamber End Funtley Lower Buckland Swelling Hill Hedge End Penton Grafton Highclere Newtown Common Ovington St Mary's Butlocks Heath East Aston Burghclere Common Up Nately Brockenhurst Picket Post Southington Winsor Oliver's Battery Upper Farringdon Mill Lane Setley Upper Froyle Crockerhill Thorney Hill South Down Hound Wolverton Common Lindford Forest Corner Mislingford Highways Lower Exbury Bucklers Hard Clatford Oakcuts Winchester Upper Enham Fawley Hatch Little Ann Sherfield English Wivelrod Hillyfields Bagmore Heath End Shirley Park Ann's Hill Selborne Holt End West Meon Coxford Lower Pennington Hatt Hill Easton Newbridge Froxfield Green Godwinscroft Bashley Park Bramdean West Tytherley Stratfield Saye Balmerlawn Avington Popham Soldridge West Stratton Weston Colley West Meon Woodlands Little Down Bramshott Chase Burley Lawn Brook Hill Quidhampton Chilbolton Brickhill Warborne South Warnborough Kingston Upper Kingston Worthy Down Summerlug Curdridge Heather Row Elson New Milton Kingsland Place Gunville Upper Wield Baughurst Common Stratfield Turgis Lower Bullington Chidden Heathfield Harestock Townhill Park Portchester Bedford Place St Mary Bourne Liss Forest Hoe Gate Swarraton Hinton Ampner Highfield Buriton Neatham Chilbolton Down Gosport The Frenches Horseport Lower Common Soberton Heath Emsworth Stoke Charity Bailey Green Dean Bradley Wellow Wood Brockhampton Farnborough Kent's Oak Tapnage Battramsley London Minstead Hurstbourne Tarrant Langstone Banister's Park Swampton Newton Valence Rye Common Headley Waterlooville Cheriton Charlton Wharf Hill Stockheath Hamble-le-Rice Picket Piece Oakley Seafield East Tisted Cuckoo's Corner Buckland Ramsdean Hattingley Hawkley Compton End Oakhanger Stoke Ladwell Vernham Row Westfield Winnall West End Colt Hill Stamshaw North Oakley Causeway Durrants Monkwood Hale Compton Hensting Hill Head Yateley Oakridge Park Emery Down Mapledurwell Beauworth Newtown Newtown Foxhall West Wellow Danebury Ashmansworth Linwood Lepe Furze Hill Purbrook Heath Arford Upper Slackstead Upper Bullington Exbury Marchwood Hawley Purbrook Mellishes Bottom Bevois Town Andover Finchdean Fleetend Bartley Little London Stanmore East Worldham Boldre Sleepers' Hill Denmead Buddle Foxcotte Hiltingbury Winchfield Hurst Walhampton West Tisted Weston Corbett Weston Hatchet Green Penton Corner Wecock Shamblehurst Old Netley Cowplain Warren Corner Cadnam Shalden Green Fleet Midanbury Titchfield Park Wickham Hill Top Eastland Gate West Common Lower Ratley Meon East Anton Farleigh Wallop Kingsmead Gore End Calmore Long Sutton Brock's Green Denvilles Up Green Horris Hill Sydmonton Picket Hill Rownhams South Town Portsea Bailey's Hard Fair Cross Ridge Common Goose Green Upper Canterton Cufaude Westley Bleak Hill Forton Hook North Waltham East Hill Dean Mill Green Lower Common Newtown Burley Street Warsash Northfields South Baddesley Abbotstone The Butts Houghton Powntley Copse Hillpound Upper Wootton Wolverton Lovedean Chandlers Green Droxford Tye Lasham Michelmersh Wootton Lopcombe Tot Hill Cosham Ropley Itchen Newnham Whiteley Port Solent Netherton North Fareham Buttsash Street End Ashford Middleton Catherington Wootton St Lawrence Shalden Chilton Candover Ratlake Lynch Hill Wallington Leigh Park Gilbury Hard Merry Oak Bitterne Park Rake Common Dummer Aldershot Freemantle Newtown Empshott Green Heathfield Lower Wield Hardley Abbotts Ann North Camp Sherborne St John Baffins Eversley Cross Sutton Scotney Allum Green Hook Park Portsmouth Cricket Hill Stubbington Lordswood Woodcott Poulner Furzeley Corner Fair Oak Frogmore Woodington Breamore Anna Valley Buckland Hannington Row Ash Wherwell Polygon Sandy Balls Basingstoke Bassett Hill Brow Woodside Fleetlands Harbridge Potbridge Cottonworth Ripley Bramley Green South Wonston High Cross Stoke Blendworth Wyck Upper Ratley Colden Common Stony Batter Upper Pennington Axmansford Shedfield Knowle Quarley Eastleigh East End Mullenspond Compton Clanfield North Sydmonton Chilcomb Woolton Hill Fritham Eastoke Bossington Timsbury Stonyford Woodmancott Newtown Earlstone Common Nashes Green Broadgate Cocksford Down Ocean Village Upham Ewshot Church Oakley Bransbury East Wellow Ossemsley Hillhead Lyde Green Bevois Mount Thornhill Bull Hill Abbots Worthy Shirley Warren Baybridge Elvetham Heath Foxdown Lower Bordean Farlington Hammond's Green Broad Oak Whitchurch Grayshott Woodcot Soake Charlwood Chilworth Rushington Bucks Horn Oak Oakshott Abbotts Barton Vernham Dean North Hayling Frogmore Tadley Bottom Kimbridge South Gorley Binsted Coombe Clayhall Hartley Wespall Kitwood Fox Lane Titchfield Common Monk Sherborne Eastrop Woodend Northney Sparsholt South Farnborough Hocombe Binley Keeping Bidden Lower Green Tinkers Cross Axford Shawford Medstead North End North Boarhunt Gobley Hole Brighton Hill Southampton Foulford The Common Southsea Chalton Maybush Burley Beacon Houndmills Charter Alley Leckford Lee Portsea Island Kentsboro Tichborne Stuckton Minley Martin Ramridge Park Hangersley Damerham Sway Lower Burgate Widley Pilley Bailey Laverstoke Godshill Botley Durley Street Shootash Privett Lymington Lane End Park Corner Upper Swanmore Littleton Weeke Portswood New Town North Gorley Tilly Down Wymering The Close Newtown Blounce Eastney Rockford Stonymarsh Hounsdown Bishop's Green Wheat Hold Canada Common Bank Shortheath Anstey South Hayling Lowford Little London Nob's Crook Martin Drove End Sherfield on Loddon Neacroft Hawley Lane Liphook Moulsham Green Beaulieu Fyfield East Woodhay Wishanger Common Minstead Woodley Barton on Sea Badger Farm Headbourne Worthy Sheet Racedown Norleywood North Baddesley Calshot St Giles's Hill Egbury Brown Candover Burkham Church End Boorley Green Bagnum Ower Sea View Tiptoe Ashe Warren Bransgore Lower Swanwick Linkenholt Harefield Keyhaven Palestine Filmore Hill Valley Park Langrish Regents Park Drayton Well Durns Town Halterworth Litchfield Blacknest Egypt Beckley Stoner Hill Highcliffe Chandler's Ford Pondtail Hazeley Heath Mortimer West End Waterditch Boarhunt Barford Crookham Village Dibden Cole Henley St John's Church Cuckoo Bushes Fisher's Pond Kingsley Wonston Harefield Sholing Common Southend Rotherwick Crawley Bighton Milton Sprat's Down Romsey Pooksgreen Hound Green Hungerford North Weirs Brokenford Itchen Abbas Bitterne Carter's Clay Nutburn Ower Wintershill Paulsgrove Oak Hill Havant Broad Layings Holybourne Leagreen East Oakley Brockhurst Silkstead Weavers Down Hyde Eversley Centre Elvetham Hollington Cross Bridgemary Colemore Pound Green Awbridge Applemore Little Shoddesden Shorley Ashfield Wimpson Sandy Down Wimble Hill Farnborough Park Fratton Newtown West Worldham Ramsdell Broughton East Dean Shirrell Heath Spitalhatch Woodside Hearn King's Somborne Holt Pound Newtown Blackfield Northbrook Morestead East Boldre Kempshott Alton Titchfield Copnor Wildhern Sandford Vernham Bank Highbury Totford Bitterne Manor Privett North Houghton Silchester Bramley Penton Mewsey Warren Corner Pheonix Green Fair Oak Totton Peel Common Pucknall South Weirs Frostlane Andwell Park Gate Worlds End Freefolk Broadmere Rowner West Hill Otterbourne Thornhill Park Isington Farnborough Green Redenham Northbrook Boyatt Wood Clanville Knapp Odiham Turmer North Street Salters Heath Plaitford Green North Stoneham Holt Ashe Bisterne Holbury Longparish Ellingham Bramley Corner St Denys Warblington Longstock Pamber Heath Ecchinswell Whitsbury Greywell Southwick Nursling Colbury Westwood Park Lord's Hill Lower Farringdon Kent Blackwater Lower Green Bassett Green Blashford Warnborough Green Beech The Hangers Little Posbrook West End Kingsclere Woodlands Allbrook Ibthorpe Lord's Wood Peartree Green Upper Shirley Hightown Anchorage Park Fryern Hill Frenchmoor North Poulner Gable Head Woodlands Hollywater East Cholderton Montgomery Lines Cove Harbridge Green Vernham Street North Warnborough Swaythling Daneshill North Charford Dilton West Dean Hoe Corhampton Selsmore West Heath Passfield Camdentown Amport Lockerley Bellevue Dowd's Farm Church Crookham East Stratton Thedden Ashton Shirley holms Buckskin Ragged Appleshaw Hawthorn Hythe Hunton Murrell Green Bisterne Close Copythorne Hollington Shobley Heckfield Three Ashes Brown Heath Tufton Stoke Common Winchfield Hartley Mauditt Barton Stacey Black Dam Whitenap Hilsea Rotten Green Wildmoor Mattingley Polhampton Herriard Wittensford Thruxton Deadwater Stony Heath Newtown Liss Lower Canterton North End Burghclere Bramshott Nately Scures Crookhorn Cliddesden Old Basing Old Milton Plastow Green Outwick Great Shoddesden Redlands North Ripley St Cross Wildern Kingsclere Sholing Frogham Stanswood Hatchet Gate Cupernham Birchy Hill West Heath Drayton South Ham Redbridge Millbrook Red Rice Horndean Baughurst Spanish Green Wilsom Middle Wallop Blackhill Ridgeway Parade Wheatley Swanwick Ashford Hill Worting Goodworth Clatford Netley Marsh Horton Heath Northington Ibsley Water End Lee-on-the-Solent Linford North End Beech Hill Darby Green Hook Park Estate Upton Ashley Southwood Penwood Steep Marsh West Town Weston Patrick Hatherden Weston Monxton Spearywell The Holdings Lyndhurst Frithend Newtown Nutley Crow Shirley Heath End Pamber Green Newgrounds Standon Ropley Dean Crampmoor Langley Hill Park Upper Common Bordon Hipley Redbrook Bramshaw Pilley Sarisbury Mengham Upper Burgate Moortown Ball Hill West Liss Empshott Dipley Avon Old Burghclere Stoney Cross Whale Island Appleshaw East Tytherley Fair Oak Green Waltham Chase Kings Worthy Bar End Pitt Faccombe Bishopstoke Conford Belbins Viables Critchell's Green Fullerton Pound Street Adbury Bunstead Ashurst Turgis Green Milford on Sea Landport Owslebury Pikeshill Foxhills Hursley Gundleton Hatch Bottom Chapel Bishop's Waltham Meonstoke Enham Alamein Crux Easton Lee Ground Hordle Mottisfont Hazeley Lea Itchen Stoke Bramshill Bedhampton Couch Green Hightown Golden Pot East End Catisfield Woolston Overton Pardown Downend Townsend Ashlett West Leigh Bickton Burgates Crowdhill Tadley Hill Little Somborne Duck Street Kingston Anmore Bucket Corner Warnford Abbotswood Dogmersfield The Hummicks New Brighton Knights Enham Lower Slackstead Dora's Green Battramsley Cross Ashley Swanmore Dibden Purlieu Latchmere Green Prince's Marsh Gilbert Street Hartley Wintney Everton Glebe Standford Soberton North Town Curbridge West Ham Bentworth New Alresford Tote Hill Little Hoddington Stockbridge Little Basing Fairdown Durley Furzedown Hill Grove Godshill Wood Furzley Exton Woodgreen West Green Mount Pleasant Chawton Braishfield New Cheriton Whitehill East Meon Hatch Warren Roughdown Lynch Newfound Popley Bevois Valley Four Marks Rockbourne Blissford The Mint Malshanger Ampfield North Street Weyhill Canada Lower Turmer Ashurst Bridge Hazeley Bottom West End Lower Daggons Over Wallop Thorns Beach Stonehills Upper Clatford Lower Froyle Inhurst Otterwood Hampton Park Ringwood Hurstbourne Priors Toothill Hill Segensworth Sopley Fareham Brook Rowlands Castle Headley Winslade Springvale Wadwick Old Alresford Southrope Upton Mockbeggar Woodlands Tangley Portmore Nichols Town Alverstoke North Kingston Steep Bedenham Sladen Green Mead End Old Portsmouth Preston Candover Deane Hambledon Netley Hill Aldermoor The Soke Highbridge Tidpit Tipner Blackmoor Gritnam Criddlestyle Crondall Testwood Up Somborne Steventon Fulflood Upton Grey Brambridge Chineham Ogdens Frost Hill Farnborough Street Bowyer's Common Custards Burridge Hinton Fleet Grateley Nether Wallop Winklebury Ropley Soke Furzey Lodge Griggs Green Dunley Netley South View Ibworth Greatham Petersfield Burley Hammer Bottom Brook Old Shirley Kilmeston Horsebridge Tunworth Hundred Acres Dunbridge Hook West End Green The Withies Kimpton Bentley Crosshouse Clarken Green St Austins Browninghill Green Northam East Martin Dundridge Anthill Common Stakes Bursledon Hazeley Abshot Walton Heath North End Wigley Goose Hill Stone Ellisfield Newton Stacey Turkey Island Mount Pleasant Lower Upham Newtown Pennington Bulbery Sleaford Hyde Flood Street Smannell East Liss Phoenix Green Upper Street Hillstreet Kings Furlong Newtown Headley Down Sandleheath Hartfordbridge Little Holbury Woodfalls Martyr Worthy Court Corner Fordingbridge Rafborough Wickham Common