Healthcare Marketing in Otterbourne

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Healthcare Advertising in Otterbourne

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in SO21 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Otterbourne

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Otterbourne  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Chandlers Green Brockbridge Braishfield West End Hythe Coombe Moulsham Green Old Portsmouth Long Sutton Canada Common Hawley Ovington Burley Street Ellingham Crux Easton Medstead Warnborough Green Little London Sherfield on Loddon Ladwell Isington Goodworth Clatford Latchmere Green Silchester Durrants Eversley Cross Thorns Beach Wintershill Freefolk Langstone Pooksgreen Lee Silkstead Stony Batter Brook Wivelrod Shalden Aldermoor Ropley Dean Anchorage Park Waterlooville Forest Corner Deane Lordswood North End Hill Brow Cosham Swanwick Ashley Ashmansworth Lower Froyle Whitchurch Stoney Cross Highcliffe Buriton Southwood Halterworth Nursling Great Shoddesden West Meon Woodlands Rownhams Salters Heath Vernham Street West Tytherley Harestock Northington Stone Avon Kingsmead Ringwood Egbury Walton Heath Newton Valence Wootton Bramley Corner Herriard Hatch Bottom Hearn Lowford North Oakley Upper Clatford Sladen Green Tinkers Cross Lymington Springvale Ibworth Pamber Green Upham Upper Burgate Woodlands Elvetham Dundridge Newtown Cricket Hill Palestine Ropley Soke Tipner Newtown Mockbeggar Brambridge Weeke Wadwick Brockhurst Stoke Ashton Church Oakley North Camp Timsbury Winklebury The Common Kingston Ashe Warren Weston Corbett Hundred Acres Kingsland Place Wallington Polhampton Roughdown Testwood Portchester Newtown Common Abbotts Ann Oliver's Battery Tadley Hill Upper Swanmore The Withies Linford Micheldever Heathfield Hungerford Holt Catherington Valley Park Black Dam Monkwood Shootash East Dean North Baddesley Longstock Leagreen Turgis Green Little Hoddington Sleepers' Hill Baughurst North End Hazeley Lea Water End Hounsdown Weston Patrick Hound Burghclere New Town Rye Common Woolston Nichols Town Breamore Dibden Chilworth Warren Corner Avington Amport Fair Oak South Wonston Crawley Denvilles East Hill West Wellow Fullerton Turkey Island Battramsley Cross Bunstead Stockheath Cadnam Kent's Oak Hazeley Kempshott Lower Common Up Nately Ibsley Bellevue Chilworth Old Village Lockerley Hill Head Winchfield Tunworth Bailey Green Portsea Plaitford Green Wickham Common Shirley Park Petersfield Farnborough Park Wittensford Lower Brook Bagmore Farlington Frogmore Greatham Drayton Elson Brockhampton Bank Crockerhill Crowdhill Pheonix Green Baughurst Common Northbrook Lower Swanwick Chawton Blackwater Houndmills East End Custards Calshot Tiptoe Sherborne St John St Mary Bourne Nashes Green Red Rice Marchwood Harbridge Green Bitterne Manor Northney Eastland Gate Three Ashes Worting Lower Exbury Church Crookham Upper Wootton Kingston Hiltingbury Little Shoddesden North Weirs Wimpson Ashe Andwell Little Posbrook Faccombe Conford Hook Park Estate Furzeley Corner Cove Bransbury Rotten Green Lower Daggons Alverstoke Four Marks Bowling Alley Cole Henley Upton Brighton Hill Newtown Cufaude Lower Green Ashurst Bridge Corhampton Wyck Old Netley New Alresford South Baddesley Furzey Lodge Lower Pennington Bishop's Waltham Oak Hill Hatchet Gate Southwick Hale Gritnam Kilmeston 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East Martin Battramsley Westwood Park Keyhaven Funtley Penwood Birchy Hill Wonston Hook West Heath Weyhill Headley Leigh Park The Frenches Darby Green Tye Mortimer West End Picket Piece Foulford Upton Grey Goose Green Ampfield Netley Hill Horris Hill Dunley Bevois Town Tichborne Hightown Tadley South Town Stratfield Saye Blackhill East Cholderton Beckley Shirrell Heath Millbrook The Close Court Corner Cuckoo Bushes Browninghill Green Redbridge Whitsbury Southend Netley Marsh North Sydmonton Chapel Ridgeway Parade Buckland The Butts Ripley Knowle Sprat's Down Furze Hill Bishop's Sutton Anthill Common Headley Otterwood Fleet Danebury Aldershot Sholing Common Odiham Woodside Bishopstoke Shobley Redenham Broad Oak Stubbington Soake Holybourne Cottonworth Sandy Balls Hawley Lane Chilbolton Down Applemore Hatch Warren Hambledon Dunbridge Pennington Sea View Seafield Arford Pitt Soberton Critchell's Green Lynch Hill South View Stakes Lasham Knapp Hammer Bottom Winsor Lower Wield Horsebridge Fairdown Hatt Hill Northam Titchfield Common Gobley Hole Woodington Rake Common Upper Enham Keeping The Soke Titchfield Tote Hill Highfield Bordon Thorney Hill Belbins Pilley South Down Bramley Blissford Badger Farm Dowd's Farm Frenchmoor East Tytherley Froxfield Green Hattingley Bitterne Bradley Hoe Gate Clanfield Exbury Ratlake Dummer Woodmancott Bucket Corner Kimpton Hordle Anna Valley Nately Scures Hillyfields Pardown Goose Hill Westfield Sydmonton Potbridge Old Milton North Stoneham Cupernham Gore End Kingsley Bramshott Chase Popley Boarhunt Liphook Upper Street Itchen Abbas Fyfield Brook Hill Curdridge Warblington Bentworth Wolverton Widley Lane End Steventon Beech Ecchinswell Bisterne Close Woolton Hill Shortheath Little Basing Lopcombe Nutburn Farnborough Street Farnborough Green Regents Park Ropley Andover Down Hollington Cross Poulner Charter Alley The Hummicks Bedhampton Lindford Shirley Hatch Ibthorpe North Boarhunt Horndean Rockbourne Ower East Stratton Griggs Green Woodfalls Ogdens Well Burgates Michelmersh Prince's Marsh Southsea Weston Lynch Gilbury Hard Woodcot Picket Post Northbrook St Cross Colden Common Ashley Winnall Woodend Burley Kentsboro Coxford Eversley Centre Hill St Austins Murrell Green Townsend Bridgemary Empshott Green Curbridge Up Green Basingstoke Wildern Newton Stacey Old Basing Hazeley Bottom Hollington Freemantle Balmerlawn Mattingley Cheriton Ann's Hill New Cheriton Popham Polygon Bramshill Dora's Green East Tisted Tadley Bottom Minley North Waltham Glebe Meonstoke Highclere Montgomery Lines Abbotstone Andover Neacroft West Leigh Thedden Hook Park Anstey North End Upper Common Hedge End Oakley Greywell Litchfield Newtown Northfields Bailey's Hard Dean Old Alresford Burkham Summerlug Yateley North Fareham Cuckoo's Corner Blackfield Over Wallop Quidhampton Farleigh Wallop East Liss Rockford Powntley Copse Somers Town Linwood Broadgate Bramshaw Headbourne Worthy Bucklers Hard Fratton Nether Wallop Tilly Down Smannell Buttsash Frogham Downton Port Solent Steep Rowner Weavers Down Swanmore Shamblehurst Grateley Fair Oak Bowyer's Common Vernham Row North Poulner Martin Drove End Shorley Park Corner Romsey Hawkley Swarraton Baffins Thruxton Hill Top Chandler's Ford North Ripley Colemore Steep Marsh Oakshott Holt Pound Beauworth Dilton Wildhern Damerham St John's Church Spanish Green Hyde Hillhead Buckskin Bentley Brickhill Neatham Eastney Exton Malshanger Charlton Upper Farringdon Holt End Allbrook Hilsea South Ham Langrish Upper Kingston Ramridge Park Bassett Green Kent Meon Penton Mewsey Heathfield Newtown Thornhill Anmore Newtown Beaulieu Hatchet Green East Aston Denmead Golden Pot Viables Hillpound Chilbolton Fleet Godshill Mead End Netherton Rushington Heckfield Waterditch Redbrook Otterbourne Ashlett Upper Canterton Lower Bullington Shawford Catisfield Crampmoor Martin Burridge East Woodhay Walhampton Waltham Chase Whitenap Tufton Filmore Hill Couch Green Hook Tot Hill Leckford Peel Common Stamshaw Highways Wildmoor Enham Alamein Colbury Awbridge Newnham Sandford Stony Heath Hamble-le-Rice Camdentown West Dean Elvetham Heath North Street Durley Street Hartley Mauditt Wecock Crookhorn Kingsclere Ramsdell Houghton Buckland East End Ashfield Winchfield Hurst Sherfield English Wheat Hold Hound Green Everton Kings Worthy Plastow Green Lord's Wood Grayshott Moortown Fareham Shedfield Privett Bevois Mount Purbrook Eastrop Setley South Gorley Peartree Green Row Ash Gundleton Lower Common South Farnborough Church End Wilsom Portsmouth Mottisfont Minstead Bitterne Park Ridge Common Sutton Scotney Newfound Sway Abbotswood Lower Canterton Vernham Bank Bedford Place Headley Down Townhill Park Eling Kings Furlong New Brighton Canada Lyndhurst Spitalhatch Hurstbourne Tarrant Gilbert Street Winchester Durns Town Bransgore Dean Brock's Green Hursley Downend Frithend Milton Butlocks Heath Newtown Liss Forest High Cross Hurstbourne Priors Pikeshill Wigley East Wellow Overton Boorley Green Easton Sparsholt Eastoke Criddlestyle Crondall Cocksford Down Park Gate Fritham Tapnage Pamber Heath Woodcott St Giles's Hill Foxhall Woodside Newtown Compton Stanswood Frostlane Sheet Lymore Bevois Valley Newtown Worlds End Locks Heath Hill Grove Fawley Clanville Causeway Mill Lane Hawthorn Wimble Hill Cliddesden Stonyford Clarken Green Gable Head Liss Standon Middleton Hardley Clatford Oakcuts Clayhall Gunville Whale Island Fleetlands Little Ann North Houghton Southrope