Healthcare Marketing in Calver Hill

Get in touch

Healthcare Advertising in Calver Hill

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in HR4 7

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Calver Hill

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Calver Hill  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Calver Hill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Stoke Edith Dormington Mansel Lacy Llanrosser Cobhall Common Lower Green Kilpeck Burghill Sarnesfield Tarrington College Hill Crizeley Aston Altbough Crick's Green Ruckhall Crocker's Ash Flaggoners Green Credenhill Meadow Green Knapton Green Marden Eaton Bishop Craswall Byford Rowland's Green Shawl Grendon Bishop Kingswood Woolhope Lyde Cross Millhalf St Margarets Marlow Bicton Aymestrey Bradlow Peterchurch New Street Rushall Bullinghope Hole-in-the Wall Sapey Common Biddlestone Preston Wynne Dinedor Camp Newlands Larport Wynn's Green Three Crosses Lower Grove Common Moorhampton Marstow / Llanmartin Belmont Lucton Whitney-on-Wye Cross Llyde Veldo Ford Pool Head Upper Broxwood Fownhope Yatton Withington Winnal Leinthall Starkes Luntley Fromington Lower Bullingham Clodock Weston Beggard Bellamore Perton Michaelchurch The Forge Edvin Loach Tillington Goose Pool Ashley Moor Newtown Pontshill Bredenbury Monmarsh Treaddow Litmarsh Little Marcle Hardwicke Three Ashes Hampton Bishop Eardisland Shucknall Walterstone Broadway Lands Much Birch Pipe Aston Netherton Stowe Cornett Bosbury Pen-pwll-sond Pen-allt Risbury Upcott Baron's Cross Birchall Comberton Perrystone Hill White Cross Allensmore Michaelchurch Escley Wormelow Tump Putley Common Crozen Eardisley Ledicot Durlow Common Whyle Little Tarrington Trumpet Parkway Portfields Moor Park Ashperton Kimbolton Yarsop Upper Breinton Munsley Green Welsh Newton Common Wormbridge Common Great Brampton Sollers Hope Moorend Cross Bringewood Forge Trewen Foxley Thornbury Brinkley Hill Upper Kinsham Bircher Knill Moreton on Lugg Haven Upper Egleton Walker's Green Almeley Wootton Orleton Nutfield Barton Court Weobley Moreton Jeffries Acton Beauchamp Pen-y-Park Bacton Broomy Hill Mansell Gamage Lea Claytons Linton Hill Hopley's Green Eaton Dulas Stony Cross Maund Bryan Putson Marston Stannett Wormsley Urishay Common Bull's Hill Garway Symonds Yat Headbrook Wellington Eign Hill Middleton on the Hill Bridge Sollers Brick End Gorsley Common Glewstone Wilton Colwall Orcop Harewood End Felton Wormbridge Aylestone Hill Burmarsh Great Doward Llanveynoe Yarpole Ballingham Ruxton Green Stoke Lane Llanrothal Woonton Ullingswick Burley Gate Collington Turkey Tump Staunton on Wye Luston Tarrington Common Tedstone Delamere The Wymm Shirl Heath Preston Marsh Willersley Fiddler's Green Upper Hardwick Nextend Little Doward Llancloudy Coldharbour Weirend Ryelands Weston Brinsop Ladyridge Pencraig Birtley Kinnersley Red Hill Ledgemoor Lower Harpton New Town Lower Hardwick Crossway Bishon Common Leominster Stretford Wigmore Crossway Combe Moor Wellington Heath Upper Colwall Dinedor Cross Sutton Marsh Cockyard Park Gate Ridge Hill Acton Green Upper Lye Nunnington Almeley Downton on the Rock Newton Broad Oak Dorstone Colwall Stone Fine Street Wootton Mortimer's Cross Urdimarsh The Heath Ham Green Little Common Sutton St Michael Eastwood Cock Gate Tumpy Lakes Aylton Storridge Yarkhill Cophill Wharton Howton Wood End Titley Letton Birley Lower Welson Portway Barrelhill Green Docklow Upper Lyde The Weaven Portway Cholstrey Shobdon Canon Bridge Sallys Wayend Street Little Cowarne Kerne Bridge Hatfield Merbach Leysters Pole Easthampton Elms Green Lulham Bishopstone Bowley The Hundred Welsh Bicknor Wilson Walford Hereford Colwall Green Hendre Hope under Dinmore Sollers Dilwyn Broad Green Rushock Elmdale Westhide Lyne Down Gilfach Becknell Welshman's Lane Whitechurch Maund Dilwyn King's Caple Baysham Ledbury Elton's Marsh Green Lane Jug's Green Archenfield Middle Maes-coed Vowchurch Burrington Sugwas Pool Sellack Bush Bank Stretford Court Westmoor Hyde Ash Floodgates Saffron's Cross Little Brampton Headland Wacton Newton Batchfields Merrivale Hales Bank Pixley Catley Southfield Little Hill Bridstow Upper Marston Buckcastle Hill Llanwarne Combe Upper Hergest Bartestree Stansbatch White Rocks Sellack Boat Shutton The Moors Pencombe Haven Beggars Ash Byton Hand Cobnash Panks Bridge Poolpardon Kington Lawton Didley Hunderton Woonton Upper Maes-coed Munstone Hinton Greytree How Caple Newton Stretton Sugwas Nokelane Head Meer Common Ocle Pychard Weobley Marsh Amberley Auberrow Huntington Ganarew Lingen King's Pyon Monkhide Lower Todding Lower Maes-coed Ashton Little Merthyr Eastnor Stanley Hill The Marsh The Cleaver Bobblestock Wyson Stowfield Upper Grove Common Evendine Broadmoor Common Upper Hill Pow Green Covender Birchend Marlas Marlbrook Tedstone Wafer Moccas Eau Withington Longtown Lower Wootton Little Hereford Loxter Lewis Wych Hill Gate Clock Mills Stockingfield Limebrook Newton Farm Ebnall Eyton Wolferlow Lower Hergest Beavan's Hill Bodenham Bank Grantsfield Bringsty Common Ryeford Waterloo Coddington Common Hill Abbey Dore Hegdon Hill Streamford Stony Cross Winter's Cross Stretton Grandison Kingsland Bromsash Hawkersland Cross Donnington Winnal Common Chickward Madley Wofferwood Common Aconbury Kingstone Crow Hill Stony Cross Newton St Owen's Cross Aston Crews Lugg Green Coughton Sandyway Logaston Holme Lacy Hill-field Bowley Lane Byford Common Penguithal Llangrove Brilley Mountain Tidnor Hales Wood Lower Buckenhill Upton Bishop The Broad Much Marcle Wynds Point Kingstone Lower Lye Hom Green Trelough Bartonsham Lea Line Moreton Much Cowarne Bodenham Brierley Hope's Rough Wetmore Garway Hill Todding Ridgeway Cross Mordiford Rudhall Bredward Lugwardine Field's Place Halmond's Frome West Lydiatt West Hill Brobury Kerry's Gate Lower Broxwood Fawley Chapel Weston under Penyard Dukes Brelston Green Stagbatch Archenfield Newman's Place Whitchurch Falcon Fromes Hill Norbridge Wylde Foy Brampton Bryan Lower Burton Tretire Staplow Llangarron Orleton Common Bishops Frome Richards Castle The Riddle Deerfold Dinedor Dorstone Hungerstone Grittlesend Marston Whitton Upper Welson Ewyas Harold Lower Rabber Mathon Callow Walford Green Crize Rodd Hurst Cusop Stanford Bishop Brilley The Leys Much Dewchurch Buckton Overross Stoke Prior Greenhill Trereece Bromyard Downs Little London Even Pits Flintsham Middleton Calver Hill Turnastone Little Garway Tyberton Callowside Leintwardine Brampton Abbotts Holywell Stoke Cross Woolhope Cockshoot Moorfields Elton Cradley Franklands Gate The Fording Newtown Moorcot Upper Wootton Stoneyard Green Pipe and Lyde Swinmore Common Pembridge Little Gorsley Venn's Green Tillington Common Poolmill Sutton Lakes Holme Marsh Bolstone Widemarsh Phocle Green Ludstock Sapey Bridge Kentchurch Priory Wood Bearwood Goodrich Cross Steen's Bridge Withington Marsh Bowley Town Kingsfield Sutton St Nicholas Twyford Common Ballsgate Common Red Rail Preston on Wye Portway Bredwardine Brockhampton Lower Town Ivington Norton Canon Bailey Lane End Kynaston St Weonards Orcop Hill Portway King's Acre Walterstone Common Cold Green Brimfieldcross Hurstley Newton Ashfield Rotherwas Munsley Blakemere Common Bach Shelwick Ongar Street Alder's End Hildersley Canon Frome High Lane Leysters Swainshill Sunset Kenchester Five Bridges Stapleton The Parks Monnington on Wye Isle of Rhea Checkley Westfields Strangford Rodd Castle Frome Hartleton Woonton Ash Pict's Cross King's Thorn Cabal Horseway Head Woods Eaves Upper Dormington Crumpton Hill Rowlestone Upton Crews Hamnish Clifford The Bage Nupton Pikestye Chance's Pitch Parkway Hill of Eaton Pudleston Staunton on Arrow Lower Kinsham Aston Ingham Grafton Brinsop Common Stoke Lacy Byton Canon Pyon Clouds Coxall Clifford Upper Sapey Brookfield Lower Breinton Tupsley Stockton Bycross Wellington Marsh Stretford Kymin Penrhos The Vauld Shelwick Green Westbrook Bromyard Bodenham Moor Carey Leys Hill Bagwyllydiart Old Country Little Dewchurch Upper Wellington Pontshill Marsh Welsh Newton Hope Mansell Westfield Lower Bearwood Netherton White Stone Hagley Scotland Bank Llandinabo Linley Green Pontrilas Upperton Ruxton Hillhampton Huntington Ballingham Hill Hoarwithy Westhope West Town Goodrich Edwyn Ralph Leinthall Earls Hill Hole Lower Southfield Clehonger Upper Buckenhill Humber Uphampton Brimfield Old Forge Upper Town Nash Clencher's Mill Old Wharf Grendon Green Golder Field Monkland Letton Munderfield Stocks Yazor Norton Wood Putley Green Old Gore Stocking Burcher Pencoyd Putley Dodmarsh Symonds Yat West Trolway Mahollam Dancing Green Newtown Waller's Green Arrow Green Whitbourne Aulden Munderfield Row Vowchurch Common Ailscroft Callow Marsh Evesbatch Enmore Field Thruxton Winforton Little Birch Upper Hamnish Snodhill Lyonshall Tudorville Pentre-Jack Howle Hill Kinton Ross-on-Wye Crowmoor Bradnor Green Brockmanton Shenmore Bleak Acre The Knapp Linton Ryelands Peterstow Adley Moor Kivernoll Prior's Frome Adforton Breinton Common Rhydspence Holmer Lower Egleton Totnor Blackmarstone Woodbrook