Healthcare Marketing in Winforton

Get in touch

Healthcare Advertising in Winforton

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in HR3 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Winforton

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Winforton  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Winforton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Madley Llangarron Stoke Prior Leysters Kerry's Gate Staunton on Wye Sandyway Lower Hardwick Sallys Sapey Bridge New Street Westbrook Saffron's Cross Mansel Lacy Newton Wood End Upper Dormington Ham Green Swinmore Common Sapey Common St Owen's Cross Becknell Little Tarrington Newton Tupsley Bullinghope Brampton Bryan Brinkley Hill Brookfield Upper Maes-coed Ruxton Meer Common Munstone Orcop The Cleaver Vowchurch Bicton Almeley Wootton Halmond's Frome Ballsgate Common Stowe Brelston Green Much Marcle Cock Gate Wootton Putley Common Phocle Green Middleton Holme Lacy Credenhill Red Rail Stony Cross Garway Hill Headland Cockyard Sellack Boat Shawl Old Wharf Ewyas Harold Lower Broxwood Gorsley Common The Hundred Bartonsham Stoke Lane Chance's Pitch Brilley College Hill Newton Farm Bobblestock Bycross Snodhill The Riddle Ullingswick Elton's Marsh Dukes Hill of Eaton Sarnesfield Wayend Street Crow Hill Hurstley Holme Marsh Wynds Point Tillington Common Wormbridge Common Preston Wynne Bodenham Newton Sunset Little Gorsley Orleton Common Tretire Preston on Wye Overross Hope Mansell Upper Lye Maund Bryan West Town Marstow / Llanmartin Stoke Lacy Todding Humber Pict's Cross Tumpy Lakes Wynn's Green Shelwick Wellington Heath Twyford Common Enmore Field Sollers Dilwyn Buckton Five Bridges Dodmarsh Lawton Parkway Michaelchurch Orleton Kilpeck Veldo Preston Marsh Putley Green Arrow Green Amberley Little Marcle Ebnall Brobury King's Caple Westhope Wellington Marsh Prior's Frome Lewis Wych Moorend Cross Flaggoners Green Upper Sapey Wellington Headbrook Holywell The Fording Brampton Abbotts Coddington Bishopstone Marlow Walker's Green Ledgemoor Marden Ballingham Hill Ashperton Colwall Green Wofferwood Common Castle Frome Llanrosser Llanveynoe Byford Common Ladyridge Lower Green Bishon Common Lingen Tudorville Upperton Shirl Heath The Marsh Woonton Ash Llandinabo Stockingfield Kington Callow Cusop Symonds Yat West Canon Bridge Ryeford Eardisley Clehonger Little Garway Yarpole Panks Bridge Perton Lyne Down Stapleton St Margarets Upper Colwall Elms Green Dorstone Rhydspence Pen-allt Winter's Cross Aston Yarkhill Bodenham Bank Fiddler's Green Llanwarne Abbey Dore Eastwood Cross Llyde Didley Kingswood Felton Steen's Bridge Kymin Dilwyn Pencoyd Leinthall Earls Wilson Wormsley Kinnersley Huntington Lower Bullingham Kingsfield Urishay Common Bailey Lane End Ludstock Trolway Archenfield Acton Green Titley New Town The Parks Covender Sugwas Pool Holmer Ledbury Old Gore Norton Canon Knapton Green Wilton King's Thorn Yatton Franklands Gate Pencraig Lugg Green Yazor Whitton Parkway Craswall Lower Harpton Letton Little Brampton Streamford Hildersley Welsh Newton Common Ridge Hill Pen-y-Park Catley Southfield Wyson Clodock Broad Oak Ocle Pychard Deerfold Uphampton Westhide Brimfieldcross Lower Bearwood Lower Lye Linton Hill Lower Egleton Hillhampton Scotland Bank Woonton Aston Crews Rowland's Green Bishops Frome Red Hill Woolhope Adforton Acton Beauchamp Alder's End Blakemere Crick's Green Treaddow Upper Hardwick Harewood End Welshman's Lane Mordiford Bredward Wigmore Welsh Bicknor Hereford Eign Hill Falcon Bringewood Forge Flintsham Floodgates Moccas Nupton Little Dewchurch Brinsop Common Loxter Stocking Peterstow Litmarsh Rudhall Poolmill Evendine Cornett Nunnington Kentchurch Newton Cobnash Goodrich Cross The Leys Grafton Little Cowarne Greenhill Yarsop Broomy Hill Rodd Checkley Storridge Sollers Hope Westfields Ailscroft Leintwardine Beavan's Hill Upper Egleton Stanley Hill Shelwick Green Moor Park Pontrilas Newtown Foxley Sellack Netherton Letton Penrhos Lower Welson Combe Moor Aylton Barrelhill Green Bleak Acre Three Crosses Broadway Lands Brimfield White Rocks West Hill Linton Burley Gate Knill Bacton Three Ashes Pikestye Breinton Common Upper Broxwood Hunderton Sutton St Michael Leinthall Starkes Bellamore Rushock Pontshill Llangrove White Stone Field's Place Brockhampton Ongar Street West Lydiatt The Bage Pool Head Priory Wood Whitechurch Maund Colwall Stone Symonds Yat Aylestone Hill How Caple Newlands Elmdale Lyde Cross Green Crize Ryelands Bosbury Belmont Durlow Common Meadow Green Portway Upper Town Jug's Green Wacton Golder Field Upper Breinton Callow Marsh Portway Canon Frome Bridge Sollers Withington Coughton Horseway Head The Weaven Clifford Stansbatch Little Merthyr Leys Hill Fine Street Lower Buckenhill Lower Hergest Stretton Grandison Upper Lyde Portway Nextend Bircher Nash Wormelow Tump Foy Waterloo Allensmore Carey Almeley Trelough Fownhope Hoarwithy Calver Hill Vowchurch Common Winnal Birtley Ross-on-Wye Walterstone Monmarsh Grendon Green Crossway Pow Green Baysham Trereece Hagley Bromyard Weobley Evesbatch Dinedor Even Pits Llanrothal Netherton Moreton Dulas Rodd Hurst Glewstone The Vauld Swainshill Lulham Batchfields Ridgeway Cross Middleton on the Hill Putson Old Country Poolpardon White Cross Clock Mills Leysters Pole Moreton on Lugg Munsley Green Winnal Common Bush Bank Haven Moorhampton Lower Kinsham Middle Maes-coed Green Lane Crizeley Hawkersland Cross Sutton St Nicholas Weston under Penyard Thornbury Birchend Burrington Bromsash Great Brampton Coldharbour Bradnor Green King's Pyon Munsley Michaelchurch Escley Ballingham Staunton on Arrow Linley Green Barton Court Trumpet Collington Waller's Green Hope under Dinmore Millhalf Tedstone Delamere Stagbatch Lower Breinton Peterchurch Hill Gate Cold Green Downton on the Rock Eau Withington Cholstrey Clencher's Mill Portfields Cobhall Common Sutton Lakes Kerne Bridge Moreton Jeffries Woonton Mansell Gamage Great Doward Donnington Hyde Ash Kimbolton Grendon Bishop Wormbridge Newton Pipe Aston Goose Pool Eaton Bishop Altbough Bridstow The Forge Llancloudy Staplow Upper Hamnish Hopley's Green Wolferlow Dorstone Weston Little Doward Willersley Fawley Chapel Luntley Tarrington Welsh Newton Woolhope Cockshoot Longtown Kivernoll Nokelane Head Byton Hand The Broad Kingstone Lucton Logaston Newman's Place Byford Woods Eaves Stoke Cross Winforton Merrivale Ryelands Shenmore Whitbourne Nutfield Upper Welson Mathon Lugwardine Kinton Bredenbury Bowley Lane Luston Putley Brinsop Bredwardine Leominster Greytree Upper Buckenhill Widemarsh Baron's Cross Upcott Eyton Kingstone Howton Rushall Pen-pwll-sond Hole-in-the Wall Tillington Ford Whyle Weobley Marsh Hatfield Penguithal Tarrington Common Pembridge Ganarew Urdimarsh Eardisland Withington Marsh Broadmoor Common Ruckhall Lower Wootton Lower Rabber Hales Wood Much Birch Upton Bishop Walford Little London Lyonshall Huntington Aymestrey Totnor Archenfield Gilfach Shutton Crumpton Hill Haven Rowlestone Grantsfield Elton Lea Line Combe Merbach Chickward Auberrow Kenchester Blackmarstone Hampton Bishop Goodrich St Weonards Broad Green The Moors Burmarsh Limebrook Wylde Upper Hergest Edwyn Ralph Eastnor Biddlestone Brockmanton Burghill Birchall Munderfield Row Hope's Rough Upton Crews Bull's Hill Pipe and Lyde Munderfield Stocks Crocker's Ash Dancing Green Old Forge Lower Town Canon Pyon Callowside Park Gate Upper Kinsham Colwall Turkey Tump Woodbrook Moorfields Westmoor Mahollam Lower Southfield Brierley Hungerstone The Heath The Wymm Birley Pudleston Risbury Much Dewchurch Cophill Aconbury Stoneyard Green Hill Hole King's Acre Claytons Crowmoor Walterstone Common Howle Hill Cradley Thruxton Bowley Lower Burton Upper Wellington Bringsty Common Upper Hill Comberton Lea Little Hereford Burcher Stony Cross Hegdon Hill Stoke Edith Dormington Perrystone Hill Wetmore Walford Tidnor Wharton Newtown Edvin Loach Crozen Bolstone Byton Lower Todding Little Hill Stanford Bishop Cabal Garway Orcop Hill Norton Wood Upper Marston Crossway Stretton Sugwas Tedstone Wafer Strangford Stockton Buckcastle Hill Little Common Norbridge Ruxton Green Hales Bank Sutton Marsh Pixley Ivington Kingsland Common Bach Ashfield Eaton High Lane Stretford Court Weirend Mortimer's Cross Shucknall Easthampton Westfield Marston Adley Moor Common Hill Little Birch Tyberton Venn's Green Shobdon Marlas Whitchurch Beggars Ash Turnastone Monkland Hill-field Bagwyllydiart Lower Grove Common Pentre-Jack Bodenham Moor Dinedor Camp Monnington on Wye Weston Beggard Hom Green Trewen Bradlow Clouds The Knapp Brick End Whitney-on-Wye Fromington Bromyard Downs Brilley Mountain Grittlesend Hardwicke Coxall Larport Lower Maes-coed Dinedor Cross Ashton Aulden Ledicot Hinton Aston Ingham Pontshill Marsh Hartleton Marston Stannett Ashley Moor Newtown Upper Wootton Isle of Rhea Stretford Fromes Hill Hamnish Clifford Marlbrook Hendre Bartestree Upper Grove Common Moorcot Stony Cross Stretford Rotherwas Stowfield Kynaston Portway Pencombe Docklow Bearwood Monkhide Bowley Town Much Cowarne Richards Castle