Healthcare Marketing in Hest Bank

Get in touch

Healthcare Advertising in Hest Bank

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in LA2 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Hest Bank

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Hest Bank  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Hest Bank (Lancashire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Sharneyford Witton Bashall Town Helmshore Foulridge Moorlands Wycoller Burnley Lane Grimshaw Tosside Woodplumpton Cloughfold Park Close Elmers Green Hornby Stanley Cantsfield Midge Hall Bolton Houses Clayton-le-Woods Rivington Caton Hawkshaw Grimshaw Park Medlar Hawes Side Ashton-on-Ribble Love Clough Longridge Queen's Park Ashton Bank Water Overtown Black Pole Long Ing Maudlands Hesketh Moss Haverbreaks Strongstry Blacksnape Chapeltown Kelbrook Ashurst Saltcotes Riverside Docklands Mossy Lea Rose Hill Broad Clough Whittingham Wharles Longholme Newton Tunstead Longshaw Heapey Walker Fold Haslingden Sherwood Samlesbury Bottoms Hambleton Moss Side Euxton Larbreck Turpin Green Coppull Stodday Rising Bridge Dalton Much Hoole Moss Houses Lytham St Anne's Fence Miller Fold Hurlston Hoghton Higher Croft Thornton Goodshaw Chapel Wallbank Hoddlesden West End Bolton-le-Sands Catforth Grimsargh Pleasington Aughton North Shore Slaidburn Ingol Hole House Queenstown Borwick Holmes Newton Within Grove Dill Hall Brownside Chatburn Rishton Cadley Tarlscough Nar Hey Head Marton Moss Side Hothersall East Pimbo Thursden Edgworth Moss Edge Banks Lower House Copp Little Plumpton Aldcliffe Lower Ballam Sollom Hall Green Stacksteads Kirkham Norden Baxenden Paythorne Warbreck Astley Village Downholland Cross Hoghton Bottoms Knuzden Brook Higher Wheelton White Coppice Lane Ends Hale Nook Edge End Brierfield Bank Houses Newton Stydd Newburgh Botton Head Wade Hall Green Bank Trough Gate Carnforth Knott End-on-Sea Cote Holme Goodshaw Hesketh Lane Hey Houses Green Lane Little Layton Town's Moor Bank Fold Highfurlong Longshoot Skerton Fishwick Bull Hill Bank Top Peel Hill Mill Hill Brockhall Village Westby Fairhaven Cumeragh Village Penwortham Whalleys Blackamoor Higher Walton Great Eccleston Boarsgreave Constable Lee Bickerstaffe Whinny Heights Lower Green Bank Dunnyshop Lower Fold Worsthorne Heasandford Great Marton Claughton Preesall Norbreck Burn Naze Peel Bank Willacy Lane End Milnshaw Blacko Higher Ballam Great Plumpton Higher Copthurst Low Moor Lowgill Enfield Frenchwood Freehold Nelson Raikes Eagland Hill Ewood Millhead Burnley Shawforth Bescar Over Town Moss Side Tunstall Waddington Whitebirk Fairview Clayton-le-Moors Coup Green Mereside Golgotha Little Thornton Harwood Bar Cuddy Hill Windy Harbour Piercy Rawtenstall Torrisholme Newlands Higher Bartle Mellor Brook Alleytroyds Downham Pilling White Lund Higher Broad Clough Hesketh Bank Sough Hyndburn Bridge Little Singleton Stock Tarleton Moss Mereclough Weir Scorton Park Place Oakenshaw Middleforth Green Myerscough Smithy Bracewell Whittlestone Head Lower Bartle Birch Hall Primrose Farington Pendleton Hoscar Whalley Banks Eskrigge Cockerham Anchor Stanah Freckleton Pot House Fold Head Burscough Bridge Feniscowles Cow Ark Mere Syke Wood Top Cold Row Millgate Earcroft Out Rawcliffe Green Blackleach Beardwood Warton Chipping Nun Hills Rossall Beach Stake Pool Nether Burrow Spring Vale Waverledge Primrose Newton Bay Horse Higher Change Jack Green Oswaldtwistle Rimington Higher Cloughfold Waterloo Stanley Gate Bilsborrow Pimlico Blaguegate Newsham Nova Scotia Rose Grove Abraham Heights Barrow Nook Nooklands Little Poulton Carleton Golden Hill Waterside Livesey Fold Birkacre Skelmersdale Trunnah Bolton Town End Hampson Green Roughlee Bailrigg Seed Lee Ryelands Holt Green Lumb Much Hoole Town Duncombe Poulton-le-Fylde Accrington Bunkers Hill Cocker Bar Withnell Leck Barnfield Elswick Leys Turton Bottoms Knowle Green Cowling Colne Edge Salwick Walton-le-Dale Pincock Dunsop Bridge Fulwood Quernmore Harrop Fold Bretherton Reeds Holme Broadfield Bolton Green West Gillibrands Middleton Hardhorn Village Hardhorn Crossgill Green Haworth Bispham Green Crawford Knotts Elmslack Four Lane Ends South Shore Beverley Pudding Pie Nook Hill Dale East Gillibrands Clifton Seven Stars High Moor Red Bank Esprick Stubbins Cliffe Top o' th' Lane Whalley Halton Dolphinholme Waterside Larches Silverdale Arkholme Trawden Mellor Ryal Fold Lucas Green Horton Lancaster Bonds Great Mitton Fulledge Barton Mere Side Cowpe Carr Hall Rockliffe York Little Town Barley Higher Broadhalgh Pilling Lane Edenfield Hareholme The Row Warton Bank Lomeshaye White Stake Withnell Fold Hoohill Worden Roby Mill Crow Trees Tardy Gate Hud Hey Read Johnson's Hillock Holden Tottleworth Bangor's Green Hoyle Bottom Lea Southfield Grunsagill Bryning Primet Bridge Over Leck Lathom Little Moor End Ribby Andertons Mill Bleasdale Staynall Crag Foot Marsh Houses Harle Syke Cliviger Great Knowley Cottam Sandham's Green Hurst Green Scronkey High Cross Marsh Side Farm Corner Row Monkroyd Hundred End Cow Hill Hindle Fold Heysham Limbrick Higher Hogshead Barrow Lower Audley Goosnargh Burnley Wood Tanterton Layton Winewall Radford Intack Myerscough Holland Lees Cribden Side Goose Green Bank Top Hartwood Penwortham Lane Glen Top Catlow Wesham Eccleshill Newton Treales Sunny Bower Brook Edge Fold Swarthdale Abbeystead Hapton Forest Holme Wrightington St Anne's The Greaves Ulnes Walton Bradley Capernwray Bulk Ford Green Huttock Top Avenham Winmarleigh Moss Wrightington Bar Earnshaw Bridge Gisburn Cotes Cleveleys Siss Clough Barnoldswick Skitham Aughton Elswick Twiston Spring Hill Sabden Lumb Crawshawbooth Smallwood Hey Churchtown Roseacre Pool Hey Pickup Bank Salesbury Daisyfield Newtown Lytham Bank Hey Nethertown Farington Garstang Staining Syke Side Facit Oakenclough Nab's Head Crossmoor New Lane Charnock Green Hutton Over Burrow Ramsgreave Lenches Charnock Richard Tockholes Whitewell Bottom Wrayton Scarth Hill Southward Bottom Standen Hall Calder Vale Howick Cross Inskip Moss Side Bare Whitehall Whitewell Fulwood Row Habergham Chorley Wilpshire Whitechapel Belthorn Bacup Becconsall Chapels Fosters Green Sharoe Green Inglewhite Newton-with-Scales Little Carleton Cob Wall Marshaw Easington Burscough Winmarleigh Silverdale Green Sower Carr Cadshaw Ratten Row Sunnyhurst Hollin Bank Bolton-by-Bowland Sandylands Lostock Hall Mawdesley Sunderland Little Hoole Moss Houses Ansdell Ribbleton Digmoor Far Banks Pike Hill Chapel House Great Marton Moss Forest Becks Higher Baxenden Lower Copthurst The Straits Booth Fold Priest Hutton Stalmine Moss Side Broadfield Lower Penwortham Ireby Forton Red Bridge Lower Thurnham Wymott Reedley Newsholme Helmcroft Hala Deepdale Wheelton Tatham Ribchester Croston Squires Gate Hest Bank Lane Side Scout Tanhouse Longton Brownhill Swillbrook Moor End Flax Moss Whittington Town Green Irwell Vale Samlesbury Wrea Green Brighouse Green Little Marton Halton Green Adelphi Higher Constable Appley Bridge Fleetwood Moor Side Stoneyholme Bastwell Turn Brinscall Bruna Hill Knowley Blackpool Bamber Bridge Little Harwood Bowerham Cabus Colne Sowerbutt's Green Worston Lower Cloughfold Scarisbrick Clayton Brook Carry Bridge Fisher's Row Tewitfield Little Marton Moss Side Warton Overton Smith Green Lane Bottom Brandwood Rake Foot Holden Vale Jack's Mere Greenfield Thorpe Green Waterside Rufford Woodsfold Dowbridge Copster Green Much Hoole Farleton Lewth Sykes Lane Head Clayton-le-Dale Brookhouse Simonstone Laneside Bottom of Hutton Revoe Gregson Lane Shaw Green Moss Side Hare Appletree Tarleton Wray Butt Yeats Salterforth Brindle Fern Gore New Gate Heath Charnock Weld Bank Grindleton St Michael's on Wyre Cotton Tree Clitheroe Hillock Vale Rake Head Foxhill Bank North Holme Singleton Wiswell Church Larkholme The Wrangling Elston Haighton Green Lea Town Towngate Galgate Acre Clayton Green Barrowford Hurlston Green Dinckley Moor Side Hollins Ollerton Fold Whin Lane End Bay Gate Roe Lee Waterloo Claughton Lightfoot Green Waterfoot Croft Ridge Abbey Village Osbaldeston Green Haskayne Heskin Green Halsall Wheatley Lane Meal Bank Holmeswood Higham Pleckgate Leyland Royal Oak Four Lane Ends Lammack Ortner Blackburn Billington Bowgreave Inskip Mowbreck Carr Cross Cuerden Green Oakenhead Wood Huncoat Street Higher Heysham Greave Moorgate Smithy Lane Ends School Lane Pheasant Wood Caton Green Hollins Lane Howgill Staghills Whiteholme Shaw Clough Broughton Tarnbrook Shorey Bank Brock Catterall Adlington Park Barber's Moor Whitworth Moss Bridge Hey Pinfold Pennylands Heaton's Bridge Walton Summit Common Edge Lower Lee Well Bank Royshaw Hill Townsend Fold Altham Wensley Fold Skippool Waterfoot Marsh Bashall Eaves Hugh Mill Higherford Nook Grimeford Village Darwen Dam Side Shirdley Hill Marsden Height Osbaldeston Ring o' Bells Cockden Over Kellet Holme Slack Woodnook Whittle-le-Woods Thistleton Clow Bridge Brookfield Gisburn Little Marsden Grimshaw Green Normoss Five Lane Ends Green End Farringdon Park White Moss Kingsfold Shadsworth Moss Side Sherfin Weeton Ewood Bridge Potters Brook Ribbleton Hall Wennington Dunnockshaw Shireshead Anderton Yealand Storrs Walmer Bridge Preston Spring Green Walker's Hill Farington Moss Edgworth Moor Mythop Chatterton Belmont Grange Newby Brunshaw Rush Bed Little Eccleston Scotforth West Pimbo New Hall Hey Bispham Breedy Butts Hall Carr Matshead Greenhalgh Chorley Moor Haggate Whinny Edge Preesall Park Newchurch in Pendle Red Scar Lower Baxenden Hunger Hill Robin Hood Marton Fold Up Holland Nether Kellet Holme Chapel Cuerden New Town Waterslack Pippin Street Snape Green Hollin Hall Horrocksford Old Langho Scale Hall Newchurch Nog Tow Melling Higher Audley Stalmine Wapping Lower Fold Stubbins Higher Penwortham Edgeside Feniscliffe Nateby Thorney Holme Conder Green Belgrave West Bradford Bowker's Green Riley Green Spen Brook Broadgate Peel Ellel Padiham Balladen Sough Crag Bank West End Anchorsholme Lower Heysham Hare Runs Church Clough Town Head Sawley Adlington Stopper Lane Norcross Whittlefield Stanhill Morecambe Laneshaw Bridge Ward Green Cross Yealand Redmayne Gallows Hill Scaitcliffe Goodshaw Fold Newbridge Laund Drummersdale Yealand Conyers Hall Cross Revidge Great Altcar Aughton Park Haighton Top Booth Bridge Parbold Slyne Eccleston Hurstwood Guide Spring Side Brookhouse Cherry Tree Entwistle Waterbarn Upper Thurnham Gressingham Sand Side Coppull Moor Lowerford Runshaw Moor Walthew Green Little Knowley Langho Little Bispham Heaton Earby Balderstone Glasson New Longton Westhead Mere Brow Hambleton Lower Darwen Holland Slack Great Harwood Cowan Bridge Whitefield Brown Edge Town Centre Turner Green Kellamergh Height End Ormskirk Roach Bridge Barton Lane Heads Hollins Grove Coates