Healthcare Marketing in Lower Audley

Get in touch

Healthcare Advertising in Lower Audley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in BB1 1

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Lower Audley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Lower Audley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Lower Audley (Lancashire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Halsall Walthew Green Ewood Staining Tanterton Beardwood Radford Higher Hogshead Bescar Ireby Fern Gore Woodsfold Brookfield Gressingham Bruna Hill New Gate Laund Waddington Hoscar Bretherton Billington Clitheroe White Stake Far Banks Hall Cross Adlington Johnson's Hillock Copp Woodnook Nateby Bradley Bulk Mereclough High Moor Norbreck Waterfoot Oswaldtwistle Holden Vale Potters Brook Trough Gate Baxenden Higher Croft East Gillibrands Smithy Lane Ends Newton Smith Green Cottam Howgill Ashton-on-Ribble Pheasant Wood Tosside Lower Cloughfold Brinscall Pincock Bashall Town Spring Side Haggate Overtown Pleasington Hurstwood Bowker's Green Townsend Fold Wymott Lowgill Bolton-le-Sands Sherfin Marsh Houses Lightfoot Green Knuzden Brook Westhead Shaw Green Edgeside Cowling Walker's Hill Hollins Lane Belmont Moss Side Burnley Lane Digmoor Birkacre Heaton Skelmersdale Bangor's Green Duncombe Catterall Fairview Galgate Broadfield Pilling Lane Hawkshaw Coup Green Snape Green Clayton Brook Green Haworth Waterloo Grimshaw Green Grunsagill Five Lane Ends Higher Penwortham Andertons Mill Enfield Scarth Hill Kirkham Low Moor Knotts Larbreck Rivington Claughton Brook Bolton Houses Shadsworth Samlesbury Anchor Waterloo Robin Hood Sherwood Goodshaw Stock Borwick Lytham Waterside Marsh Feniscliffe Gisburn Little Eccleston Brindle Sower Carr Wallbank Ridge Fairhaven Primrose Bashall Eaves Red Bridge Four Lane Ends Park Place Hole House Entwistle Breedy Butts Rossall Beach Clayton Green School Lane New Lane Pickup Bank Preesall Ashurst Roby Mill Carry Bridge Yealand Conyers Croston Spen Brook Marton Fold Lower Fold Holmes Cob Wall Hyndburn Bridge Roseacre Cockden Bolton Green North Holme New Town Sowerbutt's Green Trunnah Nova Scotia Upper Thurnham Haverbreaks Laneside Pool Hey Little Moor End Earby Great Marton The Greaves Crawford Much Hoole Greenhalgh Overton Inglewhite Brockhall Village Aldcliffe The Row Moor Side Lea Town Dunnockshaw Slyne Facit Siss Clough Fosters Green Hollin Hall Hall Green New Longton Inskip Moss Side Pippin Street Church Wrea Green Higher Constable Mere Brow Tockholes Woodplumpton Warton Hapton Brighouse Green Newton Lenches Croft Highfurlong Eagland Hill Kellamergh Longshoot Sandham's Green Caton Green Dalton Alleytroyds Salesbury Forton Sharneyford Sunnyhurst Coates Roughlee Torrisholme Lower Fold Myerscough Smithy Hollins Grove Thursden Higher Ballam Rising Bridge Aughton Knowley Stydd Cantsfield Parbold Whiteholme Wensley Fold Whitefield Goodshaw Chapel Brandwood Midge Hall Wharles Higher Audley Wrightington Four Lane Ends Adlington Park Irwell Vale Waterslack Ortner Heasandford Frenchwood Morecambe Marsden Height Jack Green Well Bank Warbreck Blackpool Penwortham Newbridge Farington Hareholme Brown Edge Squires Gate Dam Side Over Burrow Earcroft Out Rawcliffe Hardhorn Seed Lee Newton Nog Tow Peel Hill Peel Bank Sandylands Willacy Lane End Knott End-on-Sea Spring Vale Lower Baxenden Brock Daisyfield Glasson Downham Crossgill Great Plumpton Nun Hills Elswick Higher Broadhalgh Salwick Easington Crag Bank Lumb Hoohill Dunsop Bridge Hesketh Bank Town Green Weir Brownhill Singleton Little Marton Livesey Fold Cockerham Lower Penwortham Height End Old Langho Rufford Hunger Hill Ulnes Walton East Pimbo Skitham Longridge Halton Mere Syke Great Harwood Bacup High Cross Birch Hall Mill Hill Twiston Broughton Primet Bridge Higher Change Stubbins Holden Barnfield Carr Hall Sollom Gregson Lane Lucas Green Balderstone Higher Wheelton Clayton-le-Woods Hey Head Riverside Docklands Winewall Ashton Bank Lostock Hall Hugh Mill Oakenshaw Penwortham Lane Blackamoor Cocker Bar Ansdell Tarnbrook Shaw Clough Waterside Hollins Revoe Top o' th' Lane Foulridge Nether Burrow Acre Hala Stanley Windy Harbour New Hall Hey Worston Garstang Higher Broad Clough Red Bank Whittlefield Wycoller Bispham Clifton Anderton Whinny Heights Lower Heysham Wood Top Millhead Newton-with-Scales Moss Side Whinny Edge Catlow West Bradford Lane Heads Lower Copthurst Golden Hill Withnell Fold Mellor Newsholme Winmarleigh Moss Lower Thurnham Drummersdale Hey Harrop Fold Bickerstaffe Cumeragh Village Lower Lee Love Clough Scaitcliffe Crow Trees Bryning Broadgate Abbey Village Sykes Stodday Bay Horse The Straits Haighton Top Lewth Whalley Grange Stopper Lane Little Marton Moss Side Paythorne Rockliffe Spring Green Strongstry Dinckley Shawforth Great Knowley Abbeystead Stanah Eskrigge Slaidburn Shirdley Hill Longshaw Tunstead Thistleton Barton Belthorn Euxton Trawden Preesall Park Goosnargh Higher Bartle Sawley Poulton-le-Fylde Warton Bank Botton Head Carleton Stubbins Whittlestone Head Scorton Ingol Miller Fold Kelbrook Sough Queenstown Habergham Lower Bartle Scarisbrick Golgotha Cow Ark Reedley Leyland Moorlands Chatburn Bank Top Harle Syke Waterside Common Edge Lumb Laneshaw Bridge Nab's Head Hillock Vale Wheatley Lane Feniscowles Walmer Bridge Clayton-le-Dale Boarsgreave Padiham Barrowford Brookhouse Stalmine Hesketh Moss Lane Side Bank Houses Nar Fulwood Chapeltown Roach Bridge Cow Hill Swarthdale Ryal Fold Little Thornton Hambleton Moss Side West End Stacksteads Freckleton Crawshawbooth Sough Helmcroft Little Singleton White Moss Fulwood Row Rose Hill Elmslack Hill Dale Farringdon Park Hambleton Edge End Hurlston Green Edge Fold Newburgh Within Grove West Pimbo Town's Moor Hawes Side Eccleshill Nooklands Milnshaw Whitworth St Anne's Priest Hutton Walton-le-Dale Dill Hall Moor End Higher Walton Cold Row Huncoat Higher Copthurst Carr Cross Mereside Scronkey Gisburn Cotes Appley Bridge Westby North Shore The Wrangling Bunkers Hill Higher Baxenden Huttock Top Freehold Ollerton Fold Bank Hey Chapels Millgate Greave Over Kellet Sunny Bower Grimshaw Altham Wade Hall Bowgreave Jack's Mere Little Bispham Tottleworth Hutton Hest Bank Pendleton Elston Leck Helmshore Bottom of Hutton Blaguegate Heath Charnock Newchurch in Pendle Whalley Banks Hoghton Bottoms Ford Green Charnock Richard Bank Top Red Scar Dolphinholme Weeton Ramsgreave Bowerham Hundred End Blackleach Mere Side Burnley Wood Whitewell Southward Bottom South Shore Whalleys Arkholme Cuddy Hill Fisher's Row Read Middleton Town Head Hey Houses Thorney Holme Flax Moss Norcross Dowbridge Reeds Holme Newsham Goose Green Wrayton Ellel Newchurch Whitechapel Higherford Hale Nook Monkroyd Greenfield Deepdale Wrightington Bar Water Chatterton Little Hoole Moss Houses Adelphi Riley Green Up Holland Barber's Moor Lammack Mythop Ewood Bridge Revidge Hartwood Great Marton Moss Holland Lees Great Mitton Conder Green Cliffe Bracewell Piercy Green End Yealand Redmayne Witton Little Plumpton Forest Holme Belgrave Fulledge Hare Runs Eccleston Brierfield Worsthorne Downholland Cross Corner Row Thorpe Green Wheelton Towngate Astley Village Whittingham Clow Bridge Moss Side Rake Head Town Centre Tanhouse Elmers Green Spring Hill Blacksnape Avenham Bailrigg Pleckgate Pinfold Holmeswood Marsh Side Farm Forest Becks Whittington Quernmore Treales Lowerford Aughton Park Much Hoole Town Holme Chapel Primrose Lower Ballam Beverley Lower Green Bank Churchtown Mellor Brook Caton Darwen Tarlscough Brunshaw Little Poulton Tarleton Moss Walton Summit Thornton Nelson Roe Lee Ribchester Matshead Edenfield Booth Fold Staghills Winmarleigh Brookhouse Colne Cloughfold Halton Green Mowbreck Bispham Green Lathom Moss Bridge Fleetwood Bay Gate Burn Naze Heaton's Bridge Peel Knowle Green Inskip Samlesbury Bottoms Royal Oak Becconsall Blacko Lytham St Anne's Over Town Little Knowley Smallwood Hey Ward Green Cross Little Marsden Fence Ribbleton Hall Cherry Tree Blackburn Mawdesley Stoneyholme Fold Head Chorley Moor Cuerden Scale Hall Skippool St Michael's on Wyre Yealand Storrs Rimington Long Ing Hardhorn Village Bonds Great Eccleston Farington Moss Walker Fold Esprick Sabden Guide Lomeshaye Accrington Kingsfold Moss Edge Whitebirk Bank Fold Pike Hill Chapel House Holland Slack Horton Bare Hud Hey Preston Park Close Catforth Ribby Swillbrook Carnforth Barrow Nook Stalmine Moss Side Mossy Lea Ormskirk Coppull Waterbarn Melling Normoss Little Layton Dunnyshop York Syke Side Booth Bridge Newton Constable Lee Seven Stars Brownside Balladen Southfield Howick Cross Salterforth Withnell Burscough Whitehall Tunstall Skerton Elswick Leys Haslingden Turton Bottoms Calder Vale Longholme Abraham Heights Cote Holme Edgworth Moor Edgworth Tatham Heskin Green Great Altcar Chipping Wennington Rose Grove Little Harwood Scout Simonstone Longton Crossmoor Banks Meal Bank Charnock Green Nether Kellet Sharoe Green Moorgate White Coppice Crag Foot Hothersall Higham Lea Earnshaw Bridge Wesham Hoyle Bottom Copster Green Chorley Claughton Coppull Moor Ring o' Bells Scotforth Larches Bleasdale Newby Capernwray Holme Slack Oakenhead Wood Bastwell Marton Moss Side Medlar Weld Bank Turn Larkholme Shireshead Aughton Hoghton Wilpshire Grimshaw Park Waterfoot Ryelands Cotton Tree White Lund Much Hoole Moss Houses Broad Clough Higher Cloughfold Lane Head Myerscough Glen Top Burscough Bridge Sunderland Newlands Standen Hall Church Clough Hindle Fold Holt Green Staynall Wapping Pimlico Farington Waverledge Goodshaw Fold Green Bank Rawtenstall Nook Pilling Newtown Lower Darwen Whin Lane End Bilsborrow Queen's Park Turner Green Rush Bed Warton Whitewell Bottom Shorey Bank Hoddlesden Hesketh Lane Turpin Green West End Newton Black Pole Barrow Bamber Bridge Marshaw Stake Pool Saltcotes Barton Royshaw Hill Butt Yeats Hollin Bank Hare Appletree Hurlston Grimsargh Cowpe Green Silverdale Green Heapey Silverdale Colne Edge Lower House Langho Pot House Norden Middleforth Green Tewitfield Haighton Green Cadshaw Moor Side Rake Foot Whittle-le-Woods Ratten Row Cabus Heysham Bolton-by-Bowland Tarleton Hurst Green Cuerden Green Grindleton Barley Intack Bull Hill Gallows Hill Green Lane Stanley Gate Horrocksford Cadley Nethertown Haskayne Broadfield Burnley Hampson Green Street Cribden Side Oakenclough West Gillibrands Cleveleys Osbaldeston Rishton Wiswell Wray Cowan Bridge Anchorsholme Farleton Cliviger Lane Ends Limbrick Clayton-le-Moors Little Town Maudlands Little Carleton Worden Harwood Bar Higher Heysham Ribbleton Over Leck Hornby Runshaw Moor Layton Lane Bottom Osbaldeston Green Lancaster Hall Carr Fishwick Tardy Gate Pudding Pie Nook Raikes Lower Audley Grimeford Village Foxhill Bank Barnoldswick Bolton Town End Stanhill Pennylands Sand Side