Healthcare Marketing in Cole Park

Get in touch

Healthcare Advertising in Cole Park

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in TW1 3

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Cole Park

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Cole Park  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Cole Park (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Sundridge Horn Park Cudham Russell Hill Ducks Island Bandonhill Frognal College Park Merton Chislehurst West Harrow Weald North Cray Greenhill St Mary Cray Fairlawn Cottage Gidea Park Stamford Hill Cranbrook Kevingtown Alperton Bloomsbury East Acton Eastcote Village Widmore Albany Park Chiswick Lambeth Marks Gate Temple Mills Southgate West Hampstead Crouch End Highwood Hill Riddlesdown Higham Hill Streatham Vale North End Shooters Hill Holloway South Hackney Barking Wharf Square Tottenham Green Gunnersbury Shacklewell Stockwell Tower Gardens Silvertown Wimbledon Park Cowley South Harrow Hill End Hampstead Garden Suburb Sydenham London Sipson Eden Park Grange Park North Wembley Queensbury Westcombe Park Lower Sydenham Newyears Green Teddington Hainault Clapham Chingford Hatch Woodcote Green Noak Hill South Street Lea Bridge Upper Tooting Brentford End Brunswick Park North Harrow Hammersmith Elephant and Castle Belmont Norwood Green New Cross Norwood New Town Barkingside St Pancras Gants Hill Chinatown Malden Rushett Bush Hill Park Upton Wandsworth Common Enfield Wash Bostall Woods Pinnerwood Park Ruislip Manor Royal Arsenal West Crofton Horns Green Cricklewood Kingsbury Palmers Green West Kilburn Foots Cray Church End King's Cross Parsons Green Seven Kings Barnet Gate Kensal Rise Hanworth Colyers Roxeth Bromley Park Clapton Park South Hampstead Selhurst Arnos Grove Streatham Hill Hitchin Square Green Street Green Carshalton on the Hill Monken Hadley Uxbridge Gospel Oak Unity Place Orpington Harrow Stratford New Town East Finchley Manor Park Freezy Water Surrey Quays Temple Crews Hill Wood Green Corbets Tey Tokyngton Homerton Hackney Central Southborough Bromley Hayes Town Peckham Ruislip Blackfen South Beddington Newbury Park Rowley Green Anerley World's End Brent Park West Dulwich Bullsmoor Brockley Tooting Bec Crayford Winchmore Hill Longlands Hornchurch Plumstead Common St Helier Hillingdon Hatch End Ham Bermondsey Summerstown Woolwich Notting Hill Beddington Corner Beckenham West Kensington Crofton Park Mile End Enfield Lock Willesden Hampton Wick Cann Hall Woodford Kensal Town Carshalton Beeches Upper Belvedere Stoke Newington Coldharbour The Wrythe Crystal Palace St James's Cockfosters South Tottenham Upper Clapton Old Ford Friern Barnet East Dulwich Isle of Dogs Seething Wells Wallington Square New Eltham Wallington Balham De Beauvoir Town Paddington Hendon Bow Common Kingsland Hayes Purley Waddon Dormer's Wells Lesnes Abbey Harlington Wimbledon Pinner Green Colham Green Poverest Highbury Arkley Edgware Bury Camden Town Upper Walthamstow Hayes Bromley Common South Lambeth Clapham Park Ponders End Bounds Green Aldborough Hatch Bankside East Wickham Putney Vale Mill Hill Highams Park Stanmore Harrow on the Hill Streatham Park West Brompton Upminster Bridge Mortlake Rainham Aldersbrook Ickenham Hornsey Vale Farringdon Perivale Barnes Cray Fulham Tower Hill Blackheath St Johns Motspur Park Wembley Northumberland Heath Sydenham Hill Aldgate Southbury Dulwich Village Petersham Brockwell Park Harefield Grove Brent Cross Berry's Green Docklands Falconwood Plaistow Enfield Town North Kensington Regent's Park Collier Row Vauxhall Forest Hill Stroud Green West Norwood Blackfriars Hackbridge Loxford The Borough Barbican Sands End Staples Corner Bayswater Dalston Trinity Buoy Wharf Wimbledon Common Brook Green Hoxton Strawberry Hill Southfields Morden Park Woodford Wells Foxbury Berrylands Oval Hampton Whitehall Northwood Earlsfield Blackheath Royal Standard Finsbury Park Hounslow West Kennington Harold Wood Millwall Cowley Peachey Canary Wharf Tavern Quay Clapham Junction Rosehill Chase Cross Lower Morden Denmark Hill Forty Hill North End Enfield Sutton Brentford Bowes Park Chingford Northolt Ilford White City Abbey Wood Surbiton Enfield Highway West Ealing Kingston Vale Hither Green Aperfield Headstone East Sheen Penge Stratford Marsh Coldblow Putney Heath Keston Mark Single Street Little Woodcote Limehouse Mill Meads Craven Walk Little Venice Streatham North Woolwich Harlesden Furzedown Dagenham Westbourne Green North Acton Brixton The Hyde Kensal Green Hornsey Blackheath Park Erith Harringay Croydon Dartmouth Park Kilburn Holders Hill Yeading Belvedere West Drayton Ruislip Common Nash Elstree Park Walthamstow Biggin Hill Oakwood Church End Hacton Preston South Harefield Tulse Hill Spitalfields Gallows Corner Temple Fortune Edgware North Ockendon Chessington Whetstone New Southgate Queen's Park Upper Shirley Fullwell Cross Woodside Bushey Mead Highgate South Norwood Newington Coldfall West Acton Muswell Hill Broad Green Farthing Street Plashet Wennington New Charlton Bopeep Dudden Hill Upper Edmonton Little Britain Benhilton Lamorbey The Hale Lee Blendon Walworth Lampton Lower Feltham Bostall Heath Creekmouth Blackwall Maitland Park Bethnal Green Coombe Eel Pie Island Ladywell Battersea West Ham Cranford Primrose Hill Plumstead Shortlands Osterley Belgravia Honor Oak Park West Harrow Holborn Repton Park Colindale Rotherhithe Chalk Farm Deptford Roundshaw Lisson Grove Crossness Yiewsley Canons Park Dulwich Elmstead Coney Hall Brownswood Park Hackney Wick Chase Village Whitechapel Castle Green Roehampton Chelsea Woodford Green Cole Park Woodlands Luxted Wealdstone Fulwell Forestdale Hayes End Goodmayes Brimsdown Wormwood Scrubs Honor Oak St John's Little Stanmore Wanstead Acton Green Brondesbury Barnet Soho Uxbridge Moor St Paul's Cray Derry Downs Golders Green Bow Shadwell Addiscombe Lower Edmonton Greenwich Hallsville Quarter North Sheen Eastcote Tottenham Hale Forest Gate Canonbury Grove Park Old Oak Common Pratt's Bottom Bedford Park Southall Earl's Court Clerkenwell Barnes Whitton Hounslow Vale of Health Knightsbridge Brondesbury Park West Green West Hendon Park Royal Alexandra Park Putney Greenford Alderwood Terrace Hackney Marylebone Chadwell Heath Union Mews Cambridge Heath Sudbury Monks Orchard Fitzrovia Frank Whipple Estate Tooting Bec Common Old Bexley Feltham West Heath Wallend Leyton Marshes Lower Place Swiss Cottage Cranham Farnborough South Acton Eltham Cheam Mitcham Chislehurst Walthamstow Forest St Margarets Old Malden Colney Hatch Bexley Longford Fairlop Rushmore Hill Hyde Park Corner Turnpike Lane Hadley Addington Walham Green Stratford Bulls Cross Upton Park Middle Park Bellingham Cranley Gardens Mottingham Wembley Park Thamesmead Holland Park Risley Close East Bedfont Grove Park Underhill Nunhead Rayners Lane Hampton Hill Snaresbrook Highlands Village Upper Norwood Wanstead Flats Crooked Billet Lessness Heath Hampstead Heath Upper Sydenham Well Hall South Ruislip Northwood Hills Downe The Mews The Burroughs Woodcote Pentonville Aldwych Kensington Plaistow Keston Redbridge Friday Hill Pinner Hillingdon Heath Tooting Kenton Cubitt Town Harefield Woodside Park Ardleigh Green Upminster St John's Wood Merton Park Chinbrook Richmond Bromley Wapping Avery Hill Collier's Wood Bickley Maryland Worcester Park North Hyde Kidbrooke Bexleyheath Festubert Place Clock House Petts Wood Kew St George in the East Finsbury Shirley North Finchley Maze Hill Strand Raynes Park Tooting Graveney New Beckenham Hockenden Hampton Court Gipsy Hill West Thamesmead Acton St Luke's Barnsbury Chipping Barnet Beddington Angel Leaves Green South Croydon Lewisham Osidge Park Langley Brompton Custom House Haggerston Rush Green Clayhall Lower Holloway North Hillingdon Norbury Elm Park Pimlico New Malden Burnt Oak Hackney Marsh Barking Riverside Leamouth Parliament Hill Leyton Finchley Archway Elmers End Noel Park Poplar Goddington Welling South Hornchurch Arpley Square Charlton Globe Town Belmont Denham Romford Downham Kenley North Southwark Tolworth Kingston upon Thames Harold Park Old Coulsdon Cowley Peachy Woodford Bridge Little Ilford Lower Clapton Norbiton Chelsfield South Woodford Dollis Hill Canning Town Sanderstead Nine Elms Hounslow Heath Maida Vale Hampstead Victoria Chingford Green Morden Neasden Bell Green Edmonton Cottenham Park Tottenham Upper Holloway North Greenwich North Cheam Lower Belvedere Spring Grove Seven Sisters Locksbottom Little Heath Emerson Park Central Parade Leytonstone Upper Elmers End Poynders Parade Manor House Knight's Hill West Hackney St Giles New Barnet Grahame Park Somers Town Fortis Green Selsdon Enfield Island Village New Addington Coalmakers Wharf New Cross Gate Beckton Charing Cross Ruislip Gardens Walthamstow Village Wandle Park Hatton Becontree Heath Coulsdon Ratcliff Botany Bay Childs Hill Oakleigh Park Tufnell Park Kingston Hill Chelsfield Shepherd's Bush Islington Southwark South Wimbledon Ealing Upper Ruxley Becontree Catford Clapham Common Southborough Isleworth Spring Park Harold Hill Shoreditch Westminster Maypole Broom Hill Sidcup Crook Log Harmondsworth Herne Hill Belsize Park Southend South Kensington Twickenham East Barnet Stonebridge Copse Hill Hanwell Barnehurst South Bromley Welsh Harp Ramsden Covent Garden Rise Park West Wickham Thornton Heath Wandsworth Hale End Cyprus Hook West Ruislip Stepney Hadley Wood East Ham Ruxley Mayfair Heston Barking Willesden Green Hazelwood North Feltham Slade Green Millbank Kentish Town Totteridge Carshalton Camberwell Castelnau Strand on the Green West Barnes Havering-atte-Bower