Healthcare Marketing in Kingsland

Get in touch

Healthcare Advertising in Kingsland

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in E8 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Kingsland

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Kingsland  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Kingsland (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Streatham Roundshaw Orpington Middle Park Rise Park Luxted Botany Bay Blackfen Forty Hill Sipson Southgate South Harrow Tower Hill Upper Shirley Headstone Ruislip Common Swiss Cottage West Drayton Beddington Corner Newyears Green Kensal Rise Little Woodcote Cambridge Heath Harold Hill Manor House Derry Downs West Brompton Stoke Newington Enfield Wash Lower Holloway Gipsy Hill Wimbledon Newbury Park Mile End Kew Finchley Lesnes Abbey Wallend Bermondsey Woolwich Grange Park New Cross Old Malden Gunnersbury Plashet West Ruislip Crofton Park Selhurst Notting Hill Welsh Harp Barkingside Petersham Millwall Greenwich Clapham Junction Edgware Bury South Hornchurch Vale of Health Sidcup Sanderstead Hadley Wood Hayes Town Pinnerwood Park Custom House Catford Heston Roehampton Hammersmith Keston Mark Muswell Hill Queen's Park Marylebone Uxbridge Moor West Hampstead Harrow Carshalton Somers Town Arnos Grove Merton World's End Surbiton Coulsdon Totteridge Brent Park De Beauvoir Town Clapham Park Arkley Cole Park Putney East Bedfont Malden Rushett Vauxhall St Helier Belsize Park Walthamstow Forest Crayford Goddington Uxbridge Wimbledon Park Farringdon Dalston Welling Pimlico Single Street Shadwell Little Ilford Aldborough Hatch Tavern Quay New Malden Little Stanmore Arpley Square North Finchley West Ealing Ardleigh Green Aldwych West Ham Kilburn Selsdon Knight's Hill Hornchurch Hounslow New Addington Nash Chipping Barnet Temple The Mews Romford Maryland Hillingdon Heath Finsbury Park Upton Park Kennington Lewisham Hounslow Heath Chingford Bloomsbury Alexandra Park Strand Plaistow Edgware Keston Russell Hill Sands End Upminster Bridge Thamesmead West Green Riddlesdown Tokyngton Mill Meads Horns Green New Barnet Cricklewood Dudden Hill Fullwell Cross Coney Hall The Hyde Ham Bethnal Green South Norwood Woodside Park Streatham Vale Walthamstow Village Pratt's Bottom The Wrythe Stockwell Clerkenwell Aldersbrook Beddington Dulwich Belgravia Honor Oak Spitalfields North Hyde Millbank Central Parade Palmers Green Clayhall Bayswater Chislehurst Downe Cranbrook Cockfosters Enfield Island Village Stanmore Highgate Seven Sisters Tooting Graveney Colney Hatch Hayes Golders Green Westbourne Green Barnet Gate Upton Yeading Cyprus Winchmore Hill Harlesden North Woolwich Fitzrovia Fairlop Broad Green Forest Hill St George in the East Noak Hill Gidea Park Willesden Green Downham Lisson Grove Ruislip Manor Upper Elmers End Hill End Longlands Shirley Bow Ruislip Gardens Purley Blackheath Nine Elms Petts Wood Farnborough Maze Hill Southall Rayners Lane Locksbottom Coalmakers Wharf Hampton Hill Brixton Hornsey Vale Hatton The Hale Kenton New Southgate Little Venice Plaistow Old Ford London Morden North Cheam Tolworth Broom Hill Cann Hall Castelnau Charlton Highlands Village Isleworth Sudbury North Sheen Norwood Green Clapton Park Northwood Hills Sydenham Hill Craven Walk Wandsworth Southborough Mortlake Peckham Coldblow Berrylands East Ham South Hampstead Lower Clapton Woodford Turnpike Lane Woodside Richmond South Tottenham South Kensington East Barnet Acton Green Rotherhithe Hackney Wick Victoria St Mary Cray Upper Walthamstow Angel Cottenham Park Woodford Wells King's Cross Fortis Green Brockwell Park Perivale Lower Edmonton Parsons Green Tulse Hill Kingston Hill North Southwark Kingston upon Thames Maida Vale Waddon Elstree Park Westminster Wennington Lower Place Snaresbrook New Cross Gate East Dulwich Colyers Clock House Bostall Woods Elm Park St Luke's West Barnes Carshalton Beeches Castle Green Croydon Woodford Green Southfields Stratford Hook Oval Avery Hill Hornsey Kensal Town Belvedere Falconwood Eastcote Village Burnt Oak Church End Covent Garden Kentish Town Willesden Haggerston Docklands Hounslow West Elmers End Tooting Bec Maypole Earl's Court Havering-atte-Bower Clapham Common Higham Hill Risley Close Lower Belvedere Enfield Highway Westcombe Park Brockley Mottingham Battersea Putney Vale North Hillingdon Denham Berry's Green Hyde Park Corner Crook Log Old Oak Common North Ockendon South Lambeth St Pancras Norbury Globe Town Wimbledon Common Hazelwood Furzedown Friern Barnet Little Britain Alperton Harefield Grove Bedford Park Chase Village Blackfriars Old Coulsdon Newington Tower Gardens Hitchin Square Leyton The Borough Bromley Noel Park Lessness Heath Leamouth Bullsmoor Brownswood Park Holders Hill Poverest Albany Park Preston Upper Clapton Sydenham North Greenwich Collier Row Brunswick Park Friday Hill Repton Park Paddington Kingsland Gospel Oak Dulwich Village Cranley Gardens Upper Holloway Lea Bridge Oakleigh Park Brent Cross North End Tooting Bec Common Parliament Hill Upper Tooting Little Heath Tufnell Park Osterley Shortlands St Margarets Bopeep Wormwood Scrubs Rush Green Belmont Bromley Penge Stonebridge Cubitt Town North Wembley Barking Riverside Harmondsworth South Croydon Chingford Hatch Aperfield Shooters Hill East Acton East Sheen Neasden North Acton Poynders Parade New Beckenham Twickenham Ratcliff Camden Town Crofton Camberwell Harringay Hoxton Seven Kings Hampton Wick Barbican Spring Park Ilford Archway Sutton Eastcote West Hackney Elephant and Castle West Hendon Stepney Coldharbour Surrey Quays Shacklewell Rosehill Thornton Heath Emerson Park Ickenham Norbiton Horn Park Wood Green St Giles Monken Hadley Pentonville Canary Wharf Greenford Summerstown Wanstead Flats Islington Woodcote Green Brentford End Hackbridge Balham Harold Park Chessington Ducks Island South Bromley Leytonstone Monks Orchard Whitehall Plumstead Common Wallington Square Honor Oak Park Brentford Ruislip Limehouse Hampton Court Fairlawn Cottage Eden Park Bushey Mead Stratford Marsh Enfield South Beddington Longford Oakwood Cowley Peachey Whetstone Barnsbury Dormer's Wells Bromley Park Abbey Wood Creekmouth Forest Gate East Wickham Morden Park Feltham New Charlton Spring Grove Hanworth Acton Upper Norwood Benhilton Worcester Park Freezy Water Merton Park Lampton Hackney Marsh Hadley Kidbrooke Wembley Park Temple Fortune Cheam Herne Hill Hockenden Tottenham Hale Old Bexley Underhill Wanstead Clapham Beckton West Kensington Chislehurst West Motspur Park Park Langley Crouch End Holland Park West Kilburn Cranford Royal Arsenal West Harefield Hampstead Heath Barnes Cray Slade Green Canons Park Streatham Park Knightsbridge Chiswick Becontree Heath Ladywell Tottenham Dartmouth Park East Finchley Copse Hill Chinbrook Regent's Park Carshalton on the Hill Lower Morden Yiewsley Alderwood Terrace South Ruislip Chalk Farm Osidge Wealdstone St Paul's Cray Walworth Cranham Pinner Green Park Royal Childs Hill West Heath Elmstead Teddington Southborough Upper Sydenham Trinity Buoy Wharf Brimsdown Chelsfield Greenhill Bell Green Bexley New Eltham Upminster Cudham Northolt Belmont Crooked Billet Seething Wells Whitechapel Ruxley Canning Town Fulham North Feltham The Burroughs Hacton Eltham Primrose Hill Streatham Hill Enfield Town Becontree Rushmore Hill Gants Hill Bandonhill Anerley Hendon Brompton Foots Cray Chelsfield Addiscombe Bow Common Hackney Tottenham Green Whitton Putney Heath Wallington Ponders End Earlsfield Addington Strawberry Hill Mitcham Plumstead Kingsbury White City Kingston Vale Raynes Park Bickley Chinatown Union Mews Northwood Stamford Hill Cowley Ealing Canonbury Strand on the Green Walthamstow Hillingdon Ramsden Eel Pie Island Festubert Place Upper Ruxley Blendon Leyton Marshes West Thamesmead Norwood New Town Manor Park Farthing Street Unity Place Edmonton Lower Sydenham West Wickham Bromley Common Woodlands Rainham Hither Green Chingford Green Fulwell Upper Belvedere Shoreditch Barking Wharf Square College Park Pinner St John's Wood Hampstead Frognal South Woodford Gallows Corner North Kensington Crews Hill Lower Feltham Cowley Peachy Barking Grove Park Hainault Brondesbury Hampstead Garden Suburb Homerton Harrow on the Hill Walham Green Highwood Hill Temple Mills Colham Green West Norwood Denmark Hill Goodmayes Highams Park North End West Dulwich Green Street Green Soho St James's Well Hall Maitland Park Aldgate Harlington Barnes Hanwell Staples Corner Bounds Green Tooting Barnehurst Barnet Biggin Hill Coombe Harold Wood Kevingtown Southbury Finsbury Woodcote Colindale Leaves Green Silvertown Beckenham South Hackney Queensbury North Cray Chase Cross Woodford Bridge Chadwell Heath Bush Hill Park Charing Cross Loxford Wandle Park Enfield Lock Corbets Tey South Street St John's Wapping Hale End Holborn Brondesbury Park St Johns Harrow Weald Grahame Park West Acton Coldfall Grove Park South Acton Kensal Green Deptford Marks Gate Kensington Northumberland Heath Wandsworth Common Stratford New Town Frank Whipple Estate Shepherd's Bush Roxeth Lee Bellingham Lamorbey Widmore Collier's Wood Hampton Blackwall Mayfair Upper Edmonton Crystal Palace Nunhead Hayes Chelsea Erith Bowes Park Poplar Blackheath Park Highbury Bankside Blackheath Royal Standard South Wimbledon Sundridge Dagenham North Harrow Holloway Wembley Dollis Hill Mill Hill Forestdale Hallsville Quarter Hayes End Church End Bostall Heath Hackney Central Bulls Cross Kenley Bexleyheath Isle of Dogs Stroud Green Rowley Green Southend Southwark Foxbury West Harrow Hatch End Brook Green Redbridge South Harefield Crossness Lambeth