Healthcare Marketing in Ruxley

Get in touch

Healthcare Advertising in Ruxley

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in DA14 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Ruxley

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Ruxley  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Ruxley (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Hither Green Hatton Neasden Poynders Parade Wandsworth Common Earlsfield New Beckenham Little Woodcote Walthamstow Forest Shepherd's Bush North Sheen Colyers Hadley Clapham Junction Carshalton on the Hill Ruislip Manor Unity Place Ponders End Camden Town Bulls Cross Brownswood Park Marks Gate Coalmakers Wharf Shoreditch Chessington Herne Hill Little Britain Ilford Lower Clapton Roxeth Downe Noel Park Custom House Bellingham Plashet Seething Wells Cheam Tolworth Seven Kings Headstone Raynes Park Erith Abbey Wood Hillingdon Heath Furzedown East Finchley St Margarets Willesden Clapham Richmond Lambeth Sydenham Hill Kingston Vale Nash St John's Wood Bostall Woods Streatham Hill Sands End Shortlands Carshalton Beeches Wapping Chinbrook South Hornchurch South Croydon Upper Ruxley Wembley Park Charlton Lewisham Barnes Dudden Hill Walthamstow Village Maze Hill Spring Grove South Acton College Park Elstree Park Craven Walk North Kensington Upton Blackheath Royal Standard Totteridge Upper Clapton Bromley Staples Corner Emerson Park Newyears Green Covent Garden Putney Middle Park Temple Fortune Bermondsey Leamouth Crouch End Muswell Hill Kevingtown Monks Orchard Castle Green Addiscombe Highwood Hill North Cheam Church End Fullwell Cross Wanstead North End Archway West Green Brimsdown Woodford Green Temple Mills Shirley Catford Falconwood West Ruislip Kensal Rise Colney Hatch Old Coulsdon Wandle Park West Hampstead Hillingdon Petersham Grove Park Friday Hill Kenton Ickenham Whitehall Hadley Wood South Harrow Dulwich Dormer's Wells Knightsbridge Tavern Quay Yeading Vauxhall Shacklewell Crayford Clapham Park East Dulwich Arnos Grove Putney Heath Hayes Bickley Foots Cray Stonebridge Enfield Town Wimbledon Park Victoria Strand Soho Brockwell Park Elephant and Castle Hampton Wick Alexandra Park Higham Hill Maryland St Paul's Cray Tooting Bec Pimlico Forestdale Barkingside Kennington Oval Dalston Copse Hill Mill Hill Chelsfield Belvedere Coombe Crofton Noak Hill Worcester Park Rayners Lane Woodford Beckton New Charlton Eel Pie Island Merton Park Old Oak Common Berry's Green Mortlake Sudbury Brompton Crystal Palace Hyde Park Corner Angel Chipping Barnet Mill Meads Lea Bridge Lower Holloway West Ham West Acton Bullsmoor Malden Rushett Gidea Park Romford Harold Wood South Beddington Fortis Green Greenwich Stratford South Woodford Chislehurst West Poplar East Wickham Ealing Wandsworth Uxbridge Frognal Monken Hadley Cricklewood Stratford Marsh Roehampton Strawberry Hill Burnt Oak Biggin Hill Bethnal Green Plaistow Elmers End Chadwell Heath Oakleigh Park Brockley Northwood Hills Kingsland North Southwark Ruxley Winchmore Hill Shadwell Bayswater The Hale Wallington Square Tower Hill North Woolwich Hampton Mayfair Gunnersbury Crofton Park Berrylands Colindale Harrow West Ealing North Greenwich Fairlop Kilburn Enfield Highway South Ruislip King's Cross South Street Hornchurch Somers Town Stoke Newington Loxford Barnet Gate Luxted Central Parade Edmonton Golders Green Upper Walthamstow South Wimbledon Holland Park Plumstead Deptford Norwood New Town Friern Barnet Perivale West Kilburn West Norwood Goodmayes Hampstead Heath Enfield Lock Sidcup Wealdstone Thamesmead Farringdon Keston Mark West Heath Spring Park Blackheath Park Arkley Poverest Canary Wharf Belmont West Brompton Little Ilford Westbourne Green Strand on the Green Trinity Buoy Wharf Pinnerwood Park Aperfield Whitton Hainault Hounslow Heath Little Stanmore Yiewsley Spitalfields Lesnes Abbey Sydenham The Borough Kidbrooke Fulham Grange Park Cranford Derry Downs Leyton Marshes Leytonstone Lampton Honor Oak The Mews Alderwood Terrace Barbican Woodford Wells Northwood Horns Green Crews Hill Sundridge Corbets Tey Southborough Chingford Green Woodside Cottenham Park Cranbrook Holborn Beckenham Hatch End The Wrythe Hendon Longlands Coldfall Widmore World's End Broad Green Harold Hill Mitcham Hanwell Ducks Island Hayes Newbury Park Denmark Hill Upper Holloway Islington Preston Whetstone Cranley Gardens South Hackney Brentford Blackwall Kingsbury Upper Elmers End Rise Park Osterley Crook Log Lower Belvedere Harlington Finsbury Park Bowes Park Tooting Maitland Park Chelsea Belsize Park Dagenham Bankside Chalk Farm Hockenden Finsbury Waddon Bromley Common East Bedfont Plaistow Highams Park Southwark Walworth Fulwell Hampton Court Little Heath Queensbury Hornsey East Sheen Cowley Peachey Fairlawn Cottage Northumberland Heath Wormwood Scrubs Norbury St George in the East North Feltham Rosehill Peckham Charing Cross Broom Hill Forty Hill Stockwell Wennington St Johns Morden Park East Barnet Coldblow Southall Bloomsbury Ruislip Common Upton Park Forest Gate Old Malden Norbiton Croydon Stamford Hill Isleworth Kingston Hill Harlesden South Lambeth Riddlesdown Slade Green Lower Morden Hampton Hill Stanmore Bush Hill Park Leyton Gipsy Hill Bounds Green Park Langley St Helier Bromley Park Locksbottom Upper Tooting Bedford Park Silvertown Well Hall Royal Arsenal West Aldborough Hatch Elmstead Southbury Kew Ardleigh Green Farthing Street Acton Green Tottenham Dulwich Village Addington Rowley Green Snaresbrook South Bromley Honor Oak Park Redbridge North Finchley Hayes Town Brondesbury Park Vale of Health Keston Woodside Park Southgate Holloway Brent Cross Collier's Wood Chinatown Collier Row North Wembley Cowley Peachy Brent Park Cambridge Heath Highlands Village South Harefield Woolwich Creekmouth Brentford End South Hampstead Northolt Surbiton Chase Village Streatham Tokyngton Chiswick Bow Common Hackney Aldgate Hampstead Highgate Barking Hook St Giles Repton Park Maypole Hanworth Hale End Dollis Hill West Drayton Putney Vale Wood Green Parsons Green Plumstead Common Chislehurst Tottenham Hale Brunswick Park Hayes End Harringay Ruislip Primrose Hill Stratford New Town Whitechapel Streatham Park West Kensington Camberwell Clapham Common Anerley Queen's Park Hacton Millwall Alperton Lessness Heath Coldharbour Tottenham Green Old Bexley Norwood Green Coney Hall Regent's Park Wembley Canons Park Barnet Wallend West Thamesmead Brondesbury Knight's Hill Bandonhill Teddington Single Street Tooting Bec Common Penge Bopeep Welling Clerkenwell Rotherhithe New Cross Gate Hackney Marsh Ham Bushey Mead Havering-atte-Bower Orpington Shooters Hill Dartmouth Park Feltham Barking Wharf Square Foxbury Wanstead Flats Maida Vale South Tottenham Avery Hill East Acton Crossness Osidge London Sipson Hackbridge Battersea Harefield Oakwood Merton Tooting Graveney Hoxton Downham Ruislip Gardens Belmont Nine Elms Kenley Union Mews Surrey Quays Ratcliff Paddington Cockfosters Hounslow Motspur Park Cubitt Town Cyprus Beddington Holders Hill Tower Gardens Harrow Weald Isle of Dogs Kingston upon Thames Harefield Grove Hammersmith Cranham East Ham North Hillingdon Grahame Park Welsh Harp Blackfriars St Mary Cray West Hackney Risley Close Petts Wood Hackney Wick Chingford Harrow on the Hill Rainham Westcombe Park Chelsfield Acton Barnsbury Tulse Hill Kentish Town Upminster Bridge Green Street Green Bexley Rushmore Hill Farnborough Gospel Oak Benhilton New Addington Harmondsworth Earl's Court Woodford Bridge Hounslow West Wimbledon Lee Haggerston New Eltham Hornsey Vale Morden South Norwood Ramsden Cann Hall Old Ford Lower Sydenham Notting Hill Upper Sydenham Goddington Sanderstead Aldwych Southfields Selsdon Purley Barking Riverside Greenford Pinner Green De Beauvoir Town Ladywell Festubert Place Aldersbrook Clock House Lower Edmonton Highbury White City Carshalton Woodcote Green Southend Stroud Green Upper Shirley Freezy Water Turnpike Lane Bostall Heath Limehouse Walham Green Gallows Corner Homerton Temple Sutton Leaves Green West Dulwich Hitchin Square Edgware Bury Hampstead Garden Suburb Greenhill Little Venice Canonbury Summerstown St John's Castelnau West Barnes Barnehurst Canning Town Colham Green Brook Green Cudham Bow Newington Southborough Woodlands Arpley Square Mottingham Parliament Hill St Luke's Wallington Kensal Town Underhill New Barnet Heston North Hyde Twickenham Mile End Kensington Clayhall The Hyde Seven Sisters Upper Belvedere Enfield Island Village Pentonville Coulsdon Lower Place Globe Town New Cross Crooked Billet Eastcote Clapton Park Westminster Uxbridge Moor Eltham West Wickham Pratt's Bottom St James's Elm Park Upper Norwood Bexleyheath Church End Pinner Park Royal Hackney Central New Malden Lisson Grove Becontree Heath The Burroughs Hallsville Quarter Horn Park Wimbledon Common Chingford Hatch North Cray Hill End Longford Blackheath Russell Hill Belgravia Roundshaw Fitzrovia Harold Park Lamorbey Becontree North Acton Blackfen Enfield Wash Childs Hill Enfield Nunhead Palmers Green Lower Feltham North Harrow Edgware Streatham Vale Beddington Corner West Hendon Woodcote Gants Hill Hazelwood Balham Botany Bay Grove Park Cole Park Manor House St Pancras Upper Edmonton Eden Park South Kensington Bell Green New Southgate Kensal Green Docklands Upminster Millbank Rush Green Bromley West Harrow Eastcote Village Stepney Cowley Forest Hill Brixton Swiss Cottage Denham Chase Cross Tufnell Park Manor Park Blendon Thornton Heath Finchley Frank Whipple Estate North End North Ockendon Walthamstow Albany Park Selhurst Marylebone Willesden Green Barnes Cray