Healthcare Marketing in Surrey Quays

Get in touch

Healthcare Advertising in Surrey Quays

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in SE16 2

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Surrey Quays

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Surrey Quays  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Surrey Quays (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Lower Feltham Harold Park Kensal Green Teddington Canons Park Stratford Marsh Ham Honor Oak Hackney Wick Lessness Heath West Ham Coldharbour Woodcote Green Repton Park Worcester Park South Harrow Newyears Green Seven Kings Harrow Southbury World's End Kingston Vale Stonebridge Covent Garden Emerson Park St Margarets Yiewsley Herne Hill Upper Elmers End Gipsy Hill Wallington Square Upminster Bridge Hale End Shirley South Wimbledon Walthamstow Chinatown Cyprus Hanwell Childs Hill Dollis Hill Aldborough Hatch Merton Park South Lambeth North Cheam Barkingside Eastcote Wormwood Scrubs Chelsfield Goodmayes Leyton Marshes Castle Green Kingston Hill West Harrow Whitechapel Kingsbury West Brompton Roehampton Soho Hampton Hill Queensbury South Street Hackney Central Frank Whipple Estate Beddington Chinbrook Derry Downs Streatham Clerkenwell St Luke's Park Royal Hornsey Streatham Vale Southend Longlands Bow Millbank Homerton Clapham Park Cranham Lisson Grove Bedford Park Barnehurst Streatham Park Lambeth Aperfield Elmers End Mortlake Lesnes Abbey Rise Park Tower Gardens Walthamstow Forest St James's Brockwell Park Carshalton Chase Cross Chislehurst West Bickley Wandsworth Common Golders Green Old Coulsdon Fulham Rowley Green Uxbridge Moor South Beddington Cubitt Town Camden Town Bushey Mead Enfield Coney Hall Foots Cray Purley King's Cross Single Street Isle of Dogs Horns Green Dartmouth Park Brondesbury Park Hampstead Garden Suburb Bromley Crooked Billet Chiswick South Kensington Morden Brook Green Coalmakers Wharf Archway Tottenham Green Ilford Winchmore Hill Burnt Oak Pinner Green Kenley Stroud Green Lower Belvedere Northwood Regent's Park Sidcup Crofton Berrylands Downe Farnborough Slade Green Middle Park Shortlands Goddington Brownswood Park Shepherd's Bush Chadwell Heath Coldblow North Sheen Kensington Paddington Hampstead Heath Creekmouth Upminster Bell Green Elstree Park Battersea West Hendon Ratcliff Oakleigh Park Victoria Northolt Monken Hadley Harefield Bloomsbury Strand Upper Shirley St Helier Bush Hill Park Headstone North Finchley West Kilburn Chingford Hatch Old Oak Common Wealdstone Ickenham Chingford Green Harefield Grove Somers Town West Wickham Southwark Bullsmoor Hillingdon Heath Elmstead Hallsville Quarter Rayners Lane Pinnerwood Park Willesden Berry's Green Hillingdon Hayes End Vale of Health Osterley Earlsfield Catford Shoreditch Colney Hatch South Hornchurch Isleworth West Dulwich Yeading Edgware Custom House Finchley Orpington London Hackney Marsh Hockenden Globe Town New Cross Gate Rainham Wapping Greenford Malden Rushett Hanworth Dulwich Village East Barnet Stanmore Addington Collier's Wood Strand on the Green Norbury Hounslow Stockwell Downham Belvedere Old Malden Addiscombe Risley Close Bexleyheath Becontree Woodford Green Bowes Park Primrose Hill The Mews Finsbury Old Bexley Pratt's Bottom Arpley Square Chingford North Southwark Mill Meads Hacton Bromley Charing Cross Well Hall Kentish Town Ladywell West Norwood South Hackney Hill End Elm Park Farthing Street Brixton Temple Fortune Westbourne Green Tolworth Harrow on the Hill Bow Common Chelsfield Crystal Palace St Giles Mill Hill Unity Place Harold Wood Festubert Place St Johns Eltham Whitehall Dalston Broom Hill Summerstown Chelsea Silvertown Horn Park Crofton Park Roundshaw Little Venice Enfield Town Spring Grove Lower Edmonton Wembley North Cray North Harrow Lower Sydenham Woolwich Muswell Hill New Addington West Ruislip Forest Gate Newington The Wrythe The Hyde Gallows Corner Merton Poverest Acton Green Farringdon Wimbledon Park Leytonstone Ruislip Gardens Leaves Green Colyers Oval Hammersmith Crossness Wallington Welsh Harp Denham Lower Place Westminster West Acton Hackney Sands End The Burroughs Canning Town Southborough North Greenwich Chessington Blackfen Furzedown Hadley Wood Kilburn Ponders End Elephant and Castle Wanstead Aldwych Rosehill Church End Westcombe Park Brockley Chipping Barnet New Eltham Peckham Bexley College Park Walthamstow Village Preston Highwood Hill Hitchin Square Sydenham Grove Park Barnes Cray Plumstead Common Feltham Tavern Quay Highgate Parsons Green Grange Park Hadley Holland Park Docklands Alderwood Terrace Ealing Edgware Bury Tooting Bec Common Norbiton Ardleigh Green Northwood Hills Streatham Hill Brentford End Beckenham Chislehurst Carshalton on the Hill Fortis Green West Heath West Hackney Colindale Barnet Gate Keston Mark Hornsey Vale Brent Cross Bellingham Dagenham Holloway Hampton West Barnes Harlesden Kingsland Willesden Green Kennington Putney Vale Belgravia Coulsdon Whitton West Ealing New Charlton Park Langley Tooting Bec Notting Hill Forest Hill Little Ilford Petersham The Hale Kensal Rise Erith Hither Green New Southgate Dudden Hill Morden Park Avery Hill New Malden Rotherhithe Hornchurch Harrow Weald Upper Edmonton Aldersbrook Raynes Park Tulse Hill Earl's Court Romford Pinner Millwall Copse Hill Craven Walk Cheam Brondesbury Staples Corner Sutton Kensal Town Nine Elms South Woodford Barking Riverside Whetstone Widmore Fulwell Barnes Belsize Park Clapham Junction Twickenham North Hillingdon North Feltham Barking Plaistow Wimbledon Common Richmond Barnet Harold Hill Woodlands West Kensington Carshalton Beeches Temple Mills Sudbury Wembley Park Lower Clapton Little Stanmore South Hampstead Knightsbridge Eastcote Village East Bedfont Albany Park North End Woodside Park Blackheath Royal Standard Eden Park Becontree Heath Brentford Blackheath Maze Hill Totteridge Southborough Crouch End Coombe Little Britain Upper Belvedere Spitalfields Ramsden East Acton Harringay Osidge New Barnet Norwood New Town Loxford Cowley Plumstead Freezy Water Harmondsworth Charlton Upper Holloway Trinity Buoy Wharf Selhurst Frognal Edmonton Brent Park Ruislip Manor Stamford Hill Gants Hill Tottenham Hale North Ockendon Lamorbey Kew Cambridge Heath West Hampstead Roxeth Bethnal Green Hackbridge Turnpike Lane Brimsdown Tokyngton Denmark Hill Abbey Wood East Ham Enfield Highway Canonbury Haggerston Limehouse Grove Park Hyde Park Corner Church End Plaistow Eel Pie Island Fitzrovia Pentonville Kidbrooke Camberwell Wood Green Southgate Barking Wharf Square Leyton Hampton Wick Little Heath Alperton Strawberry Hill Colham Green Noak Hill Temple Hatch End Upton Tufnell Park Mottingham Blackheath Park Hoxton Leamouth Fairlop Broad Green Beddington Corner Shooters Hill Grahame Park Bopeep Poynders Parade Upper Sydenham Waddon Crews Hill Clock House Tooting Noel Park East Dulwich South Tottenham Manor Park Russell Hill Woodcote Wanstead Flats Castelnau Finsbury Park Balham White City Coldfall Cranbrook Collier Row Poplar Sipson Snaresbrook North Hyde Neasden Mile End Bounds Green Old Ford Tottenham Wandsworth Barnsbury Royal Arsenal West Cockfosters Bankside Cudham Hendon Stratford New Town Sanderstead Lewisham Holborn Higham Hill East Finchley Benhilton Nunhead Ruislip Common Barbican Biggin Hill Sydenham Hill Monks Orchard Hayes Forestdale Nash Friday Hill Crayford Southall Seething Wells South Bromley Honor Oak Park Riddlesdown Mitcham Hook Blackfriars Aldgate Surbiton Hatton De Beauvoir Town Ruxley Upper Tooting Stratford Crook Log Selsdon Enfield Island Village Lampton Highbury Longford Stoke Newington Bostall Heath Chase Village Islington Alexandra Park Hazelwood Oakwood Vauxhall Seven Sisters Fullwell Cross Cann Hall Blendon Ruislip Penge Marks Gate Tower Hill Angel St George in the East Upper Walthamstow Upper Ruxley North Wembley St Pancras Highams Park Union Mews West Green Walham Green Uxbridge Knight's Hill Putney Heath Maitland Park Wimbledon St John's Wood Swiss Cottage South Norwood Kevingtown Palmers Green Bayswater Croydon Harlington Wennington The Borough Belmont Tooting Graveney Pimlico Walworth Havering-atte-Bower Norwood Green Cottenham Park Locksbottom South Croydon Bostall Woods Falconwood Canary Wharf Fairlawn Cottage Brompton Wandle Park Woodford Bridge Cricklewood Lee Botany Bay Kingston upon Thames Clapton Park Putney Hayes Cranford North Woolwich Greenwich Maryland Acton Woodside Plashet Hampstead West Thamesmead Welling Shacklewell Newbury Park Belmont Lower Morden North End Upper Clapton Maypole Dormer's Wells Keston Ducks Island Bromley Common Petts Wood St Mary Cray Forty Hill Arkley Bermondsey Stepney Corbets Tey South Acton Bromley Park Clapham Common Marylebone Underhill Perivale East Wickham Hayes Town Manor House Queen's Park Hounslow West West Drayton Woodford Wells Brunswick Park Enfield Wash South Ruislip Thamesmead Blackwall Mayfair Cowley Peachy Rushmore Hill Gunnersbury Hampton Court St Paul's Cray Upper Norwood Clayhall Spring Park Enfield Lock Maida Vale New Beckenham St John's Holders Hill Northumberland Heath Green Street Green Cole Park Cowley Peachey Foxbury Thornton Heath Beckton Luxted Greenhill Parliament Hill Hounslow Heath South Harefield Rush Green Redbridge Shadwell Sundridge Anerley Kenton New Cross Wallend North Kensington Highlands Village Upton Park East Sheen Dulwich Clapham Surrey Quays Cranley Gardens Chalk Farm Little Woodcote Bandonhill Heston Lower Holloway Gidea Park Gospel Oak Friern Barnet Woodford Central Parade North Acton Arnos Grove Bulls Cross Southfields Hainault Lea Bridge Deptford Motspur Park