Healthcare Marketing in Morley St Botolph

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Healthcare Advertising in Morley St Botolph

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in NR18 9

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Morley St Botolph

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Morley St Botolph  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
North Denes Bradenham Red Pits Long Row Ringstead Potthorpe Bressingham Common Docking Mattishall Stow Bedon Easton Neaton Flaxlands Swainsthorpe Tivetshall St Margaret Little Marsh Mill Green Fritton Lot's Bridge Denver Honingham St Olaves Ditchingham Dam Holme next the Sea Workhouse Common Snettisham Sandringham Gayton Thorpe RAF Coltishall Great Green Swaffham Sporle Plaw Field Wiggenhall St Peter Silvergate Walpole St Andrew Irstead Eastmoor North Lynn West Poringland Bacton Limpenhoe Hill Scoulton Hedenham Etling Green Three Holes Fulmodeston Swanton Abbott Great Bircham Trunch Titchwell Congham Low Common Stanford Bintree Blackwater The Grove Helhoughton Suton Kerdiston Rockland St Mary Grub Street Guilt Cross Drymere Eaton Rise Dam Green Pott Row Rushford Outwell Collett's Br Bedingham Green West Bilney Wolterton Nogdam End Tatterford Saxlingham Nethergate Gresham Wood Norton Spixworth Alburgh Yaxham Anmer Brampton Old Catton Limpenhoe Sco Ruston Eccles Road Shimpling Norton Corner Weasenham All Saints Brock's Watering Suffield North Green The Arms Holme Hale Southwood Upper Brandon Parva Kirby Row Pooley Street Trowse Millgate Hellington Low Street Fersfield Common Bridgham Methwold Hythe Rush Green Seething Foulsham Primrose Corner Harpley Honing Marham Hempstead Bircham Tofts Wiggenhall St Germans Copy's Green Leziate Lyng Easthaugh Harper's Green Boyces Bridge Stalham Cucumber Corner Barmer Fersfield Northwold Bawburgh Hill Mill Common Crossdale Street Drury Square Westbrook Green Swanton Novers Gissing Wicklewood Wroxham Forncett St Peter Lower Gresham Walpole Highway West Newton Chapelfield Grove East Runton St James' End Langmere Lower Street Starston Westwick Burgh Stubbs Tuttington Thursford Green Tungate Orange Row Sparhamhill Hillington Hempstead Wimbotsham Kelling Gayton Fiddler's Green Whitwell Street Pockthorpe Sidestrand Bellmount Clint Green Billingford Heckingham Wilney Green Ingoldisthorpe Cley next the Sea Griston Drabblegate Plumstead Green Deopham Green Cake Street Stonebridge Maypole Green Mattishall Burgh Clippesby Hoveton North Runcton West Lexham Spa Common Dickleburgh Newgate Fen Street Letton Green Garlic Street Woodgate Twyford Ridlington Dunston Shereford Brakefield Green Haverscroft Street Horsham St Faith North Pickenham Salhouse Calthorpe Street George Hill Scarning Colby Corner Waterloo Redcastle Furze Flordon Harris' Green Little Melton Stoke Holy Cross Happisburgh Pennygate Bush Estate Barnham Broom Richmond Hill Costessey Park Sloley Mundham South End Carleton Forehoe Long Stratton Mileham Cobbler's Green Fring Stanfield Hindolveston Bagthorpe East Ruston Beeston Fustyweed Bawburgh Gas Hill Blakeney Cockthorpe Ashwellthorpe Wolferton Edingthorpe Green The Lings Waterloo Ludham Threxton Hill St John's Fen End Kettlestone Little London Newgate Corner Ketteringham Morston Gaultree Cockley Cley Oulton Street Witton Tuckswood Swafield Burston Old Hall Street Lundy Green Brewers Green Ashby St Mary Winfarthing East Walton Hemblington Corner Deopham Stalland Fritton Scratby Briston Thorpe Abbotts Great Walsingham Beckett End Bracon Ash Johnson Street Wramplingham Croxton Pulham Market Hingham Little Fransham Belaugh Wiveton Pettywell Darrow Green Fodderstone Gap Happisburgh Common Upper Sheringham Longham Dilham Wood Dalling Spooner Row Haddiscoe Itteringham Common Ridlington Street Cat's Common Hellesdon New Holkham Bircham Newton Smallburgh Stratton St Michael Manson Green Walcott Green Bush Green Pound Corner Hales Street Sisland Moorgate Piccadilly Corner Arlington North End Diss Little Ryburgh Whinburgh Freeland Corner Booton Low Tharston Yelverton Hemblington Hainford Hickling Broadflash Marshland St James Lower Tasburgh Bowthorpe Little Thornage Anchor Street Buxton Loddon Eaton Bastwick Earlham Frost Row Roydon Knapton Hemsby Great Melton Hempnall Houghton St Giles Town Green Southrepps Brandon Creek Walcot Green Brookville Matlaske Reedham Sutton Cringleford Besthorpe Burnham Westgate Balsam Field Great Hockham Felbrigg Wretton Postwick Damgate Coslany Little London Pentney Lyngate Little Hale Stokesby Kirstead Green Gateley Thompson Castle Acre Lyng South Walsham Horsford Sparham Sea Palling Gorleston-on-Sea Cat's Corner Harleston Fundenhall Highgate Saddle Bow Clippings Green Bradfield Bunwell West Runton Low Common Hethel Saham Hills Newton Wash Dyke Hempton Goose Green Short Green Welborne Toftwood Hethersett Oulton Beighton South Lopham Blackwater Little Hautbois Tattersett Garboldisham Horsey Colby Neatishead Thorpe Row Halvergate Toprow North Walsham Framingham Pigot Cranwich Crimplesham Norwich Crane's Corner High Common Sharrington Kenninghall Westfield New Catton Great Ryburgh Beeston St Lawrence Crostwick Stody Walpole Cross Keys Dunburgh Ormesby St Margaret Kimberley Lenwade King's Lynn Haveringland North Earlham Fiddlers' Green Alby Hill The Ling Low Common Rackheath Sprowston Wighton Pristow Green West Beckham Crowshill Panxworth Great Cressingham Salthouse Thurton Great Fransham Woodton Paradise Rushall Aldborough Thorpe Marriott West End Morley St Peter Eastgate Tacolneston West Earlham North End Pockthorpe Kidd's Moor West Winch Little Green West Raynham East Tuddenham Cromer Eau Brink Whitwell Downham Market Cordwell Ashwicken West Walton Tyby Paston Green Caudlesprings Middle Harling Dockeney Upgate Street Little Cressingham Elsing Foundry Corner Billockby Swannington Walton Highway West Caister Westgate Street Loddon Ingloss Fair Green Burnham Deepdale White Horse Common Holkham Filby Costessey Cawston Hall Green Kenninghall Heath Broom Green Mundham Common Upton Green Norton Subcourse Upper Guist Aslacton Carbrooke Mulbarton Earsham Hengrave Barroway Drove Aylmerton Flitcham Plumstead Little Massingham Freethorpe Saham Waite Wereham Frenze Lower Stow Bedon Tilney cum Islington Larlingford Southgate Geldeston Badersfield Attlebridge Crowgate Street Upton Wicken Green Village Upgate Silver Green Repps Frogshall 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Creake Snetterton Gressenhall Pockthorpe Bridge Green Brandon Parva Thorpe Hanworth Burgh St Margaret Fen Street Beachamwell Florence Walk Skeyton Corner Taverham Tibenham Letheringsett Thornage Carleton St Peter Bexfield Blackmoor Row Bawsey Ditchingham Pilson Green Pockthorpe Waterloo Grimston Little Plumstead New Sprowston Emneth Hungate Filby Heath Hindringham Thetford North Tuddenham Caister-on-Sea Thuxton Guist Little Dunham Bittering North Burlingham Saxlingham Green Felmingham Little Walsingham Acle Baconsthorpe South Green Tyegate Green New Hainford Bale Whitlingham Methwold Tivetshall St Mary Little Barningham Meeting House Hill Burnham Overy Staithe Lower Thurlton Hassingham Greensgate Little Ellingham Toftrees Swanton Morley Wacton Broomhill Trimingham Saxlingham Thorpe Damgate Podmore Stubbs Green East Somerton Merton Bodney Mill Street Runcton Holme Great Barwick Southery Tottington Baconsthorpe Thorpe St Andrew Church Field Alburgh Street Low Common Lyngate Shouldham Mustard Hyrn Little Snoring Rockland St Peter Brinton Brisley Hales Wacton Common Sedgeford Keswick West Head Bull's Green Frans Green Brancaster Barford Sharp Street East Barsham Morton Tower End Framingham Earl Great Hautbois Suffield Park Dersingham Walcott Whittington Overstrand Bradwell West Barsham Weybourne Brockdish Topcroft Street Wellingham Stalland Common West Tofts Upgate Upper Street Cangate Tilney High End Great Massingham Bergh Apton Bessingham Ingleborough Coston The Banks Thurne Tasburgh North Green Fakenham Hapton Hawes' Green Thwaite St Mary Hackford Foxhole Scottow Stanhoe Blo' Norton Wereham Row Shipdham Hilborough Setchey Weeting Warham St John's Highway Dereham Raveningham Binham Trowse Newton Broomholm Heigham Grove Blofield Northall Green Upgate Street Stibbard Dunton Gunthorpe Stockton Illington Browick Brundall Little London East Carleton Thorpe Hamlet Croxton Hockering Heath Cantley Woodbastwick Wymondham Coxford Broadmoor Saham Toney Sparrow Green Sheringham Stow Bardolph Foulden Litcham Ingham Corner Smallworth Watton Bedingham Corner Hevingham Colton Hunworth Walpole St Peter Cargate Common Shepherd's Port Pulham St Mary Barney Westgate Gaywood Lakes End Ranworth Ashill Corpusty Roudham Winterton-on-Sea Themelthorpe King Row Burgh Common High Kelling Hellington Corner Kirby Green East Lexham Low Street Pedham Waterden West End Old Buckenham Irstead Street Boyland Common Lyon's Green Bushy Common Lower Easton Hardley Street Cranworth Mautby Little London Shotesham Sneath Common Great Witchingham Bressingham Northrepps Mill Hill West Dereham Welborne Common Pudding Norton Temple Bar Garvestone Witton Bridge Calthorpe Clenchwarton Shelton Primrose Green Metton Stratton Strawless Denton Barton Turf Ringland Thursford Narborough North Barningham West End Lynford Paston Heggatt Street Blofield Corner Crownthorpe Old Lakenham Burlingham Green Billingford Emneth Horningtoft Browston Green Langham Burnham Thorpe Bow Street Mundesley Jordan Green Terrington St Clement North Barsham Marlingford Ellingham Heacham Houghton Penny's Green East Beckham Hopton on Sea South Denes Upper Street Syderstone The Green Tunstall Bird's Corner Upwell Hardwick Road Green Banham Anchor Corner Foundry Hill Gasthorpe Hyltons Crossways Ingworth Newtown Shepherds' Gate Blofield Heath Wortwell Edgefield Street Park Common Gooderstone West End Peaseland Green Beeston Regis Saxthorpe East Wretham Brumstead Tilney St Lawrence Ivy Todd Kirby Bedon Bunwell Bottom Great Plumstead Lower Bodham Little London Hempnall Green Dowe Hill Arminghall Colney Barningham Green Rougham Wreningham Shernborne Tilney Fen End St James Edgefield Waxham Ickburgh Colegate End Burnham Norton East Rudham Aldeby Guestwick Runham Misery Corner Burnham Market Black Carr Briningham Barton Bendish Queen's Hills Harling Road Horning Whimpwell Green Kirby Cane Coltishall Hilgay Bustard's Green Babingley New Rackheath Briggate Lower East Carleton Carleton Rode Martham Tilney All Saints Old Brigg Swardeston Tittleshall Southtown Great Dunham Aylsham Hickling Heath Morley St Botolph Holt Little Barwick Woodrising Wattlefield Stradsett Middleton California Whissonsett Deopham South Raynham Alby Terrington St John Thornham Glandford Baynard's Green Wiggenhall St Mary Magdalen Brettenham Horstead Oxwick Blickling New Costessey Stacksford Broome Street Northacre Eccles on Sea Weston Green Dunton Patch Alderford Stoke Ferry Earlham Rise Wilby Daffy Green Skeyton Ashmanhaugh Thelveton Wendling Godwick Shouldham Thorpe Withergate Toft Monks Southburgh Thorpe Marriot Fengate Alpington Howe Brancaster Staithe Hoe Catton Grove Roughton Breckles Rockland All Saints Surlingham Cess Langley Street Old Hunstanton Bexwell Silfield Dickleburgh Moor Heartsease East Winch Wickmere Castle Rising South Creake Worthing Guestwick Green Lower Street Worstead South Burlingham Needham Wickhampton Thurlton Links The Heath Hunt's Corner Scole Common Dumpling Green Redenhall West Rudham Frettenham Rollesby Upper Hellesdon Shammer Forncett End North Elmham Bramerton Tottenhill Thrigby How Hill Bodham Wiggenhall St Mary the Virgin Lordsbridge Foxley Buckenham Sustead Gimingham West Lynn Reymerston Workhouse Common West Acre Erpingham Highoak Weston Longville Narrowgate Corner Tharston Saxlingham West Somerton Felthorpe Hickling Green Lower Street Topcroft Feltwell Sidestock Hargate Norton Hill Burgh next Aylsham Hungry Hill The Street Thunder Hill Mile Cross Great Green East Harling Little London Frankfort Swanton Hill Wheatacre Ingham South Runcton Hunstanton Nordelph The Drove Long John's Hill Broome Butcher's Common Newtown Keswick Thurlton Thurgarton Great Yarmouth Attleborough Ragmere Oxnead Tumbler Hill Welney Cobholm Island Burgh St Peter Upper Street Thorpland Downham Lingwood Stiffkey Larling Strumpshaw Quidenham Runham Vauxhall Shelfanger Catfield East Raynham Caistor St Edmund South Pickenham Forncett St Mary Brandon Bank Wells-next-the-Sea Ovington Stow Bridge West Harling Three Cocked Hat Oxborough Chedgrave Shadwell Sheringwood Lamas Pollard Street Great Ellingham Salters Lode Shingham Weasenham St Peter Wood Street Watton Green Dam Brigg The Common Bawdeswell Fairstead Pottergate Street Walton Warren Didlington Thorpe Market Wolferd Green Mount Pleasant Bunwell Hill South Green Roydon The Close Hockwold cum Wilton Hardwick Necton Brundish Belton Potter Heigham Newton St Faith Banningham Threehammer Common Ten Mile Bank Stalham Green North Lopham Sculthorpe Little Witchingham New Buckenham East Bilney Thickthorn Hall Newton Flotman South Lynn Pockthorpe