Healthcare Marketing in Thornton-le-Street

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Healthcare Advertising in Thornton-le-Street

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in YO7 4

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Thornton-le-Street

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Thornton-le-Street  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

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If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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Other locations available for healthcare marketing
Scotch Corner Barton-le-Willows Summerscales West Bolton Weston Brough with St Giles Mowthorpe Burton in Lonsdale Great Fencote Sutton Otterburn Battersby Beechwood Kellingley Sproxton Hutton Village Ulshaw Leake Stainmoor Harwood Dale Warthermarske Wykeham Newton-le-Willows Long Drax Foxup Brafferton Ravensworth Knox Flasby Silver Hill High Hawsker Aislaby Heathfield Langcliffe Ryton Forest Moor Chapel-le-Dale Ellerby Park Byland Abbey Brotton Follifoot Glaisdale Buttercrambe Great Edstone Mickleby Sutton Grange Stearsby Linton Thornaby-on-Tees Osgodby Old Wennington Newton-on-Rawcliffe Battersby Junction Layerthorpe Welburn Thirn Ingmanthorpe Scampston Ribblehead Robin Hood's Bay Giggleswick Maltby East Harlsey North Kilvington Angram Northstead Westhouse Hampsthwaite Hutton Bonville High Shaw Kirkby Clifton Hudswell Marske-by-the-Sea Eskdaleside Streetlam Green Close Stainforth Esk Valley Castley Port Mulgrave Fleets Speeton Thornton-le-Moor Teesville Crockey Hill Towthorpe Wharram le Street Wheldrake East Witton Osgodby Mewith Head Newbiggin Grafton Ingleby Barwick Saltergate Knavesmire Dalby Skipwith Aislaby Wath Crosby Court Shipton Lastingham Coulby Newham Spennithorne Lockton Carthorpe Monk End Hillam Langton Kellington Swinton Low Green Roecliffe Brown Bank Burn Bridge Lumby Yearsley Barlow Hornby Braidley Brompton-by-Sawdon Hanlith Coulton Aldwark Appleton Wiske Oswaldkirk Falsgrave Liverton Aske California Hardgate Cotterdale Boroughbridge Newhay Warrenby Ouse Acres Bouthwaite Skyreholme Long Ashes Raithwaite Cross Hills Colsterdale Kirkby Malham Darley Dishforth Acklam Horton in Ribblesdale Aiskew West Park Wharram Percy Oaktree Hill Masongill East Loftus Bullamoor Cowbar Eston The Holme Snape Weaverthorpe Street Houses Scotton South Bank Bishop Thornton Catterick Garrison Wigginton Old Malton Gill Laverton Little Studley Green Hammerton Allerton Mauleverer Sutton Howgrave Tollerton Askham Richard Copt Hewick Thorlby Brotherton East Layton Maunby Gateforth Park West Ness Rosedale Abbey Croft-on-Tees Nawton Nosterfield Eppleby Hutton-le-Hole Birdsall Masham Gilling East Huttons Ambo Eldmire Carr End Chop Gate Skewsby Storiths Briscoerigg Beadlam Coatham Hubberholme Selly Hill Crambeck Muston Cliffe Welburn Halton Gill Melmerby Newton under Roseberry Cloughton Newlands Dalton Stapleton Thorganby Gale Brawby Darnholm Rookwith Nesfield Kirkbymoorside Lackenby Howe East Lutton High Entercommon Heslington Lady Edith's Londonderry Flawith Helmsley Redcar High Kilburn Bellerby Chapel Haddlesey Husthwaite Kirby Hill Hartoft End Langbaurgh Melmerby Azerley South Kilvington Kirkby Malzeard Lebberston Deighton Carlesmoor Little Marfit Head Chapel Fields Ellerton-on-Swale Uckerby Clotherholme Great Busby Farnley East Knapton Kirkby Overblow Heyshaw Bell Busk Middleton Heights Kirby Grindalythe Settle Markington Catton Stockton on the Forest Scriven Constable Burton Flixton Ings Fawdington Hunmanby Leavening Winterburn South Bank Kirby Wiske West Cliff Gilling West Appleton-le-Street Ugthorpe Thoraldby Askrigg Marton-le-Moor Moor Monkton Moor Harrogate Little Skipwith Deighton Bickerton North Cowton Whitwell Danby Head Hardraw Rossett Green Bondgate Scalby Countersett Keld Houses Easingwold Moorsholm Rievaulx Sheriff Hutton Charlcot Ferrensby Harton Gammersgill West Ayton Stokesley Swainby Spofforth Hartlington Carlin How Kildale Newsham Holtby Goldsborough Topcliffe High Harrogate Wydra Bolton-on-Swale Kearby Waithwith Newton Mulgrave Ripley Deerstones Little Stainforth Kearby Town End Lazenby Ingleby Cross Prospect Mount Amotherby Greystonegill Eggborough Saltburn-by-the-Sea Worton Mearbeck Swetton Appletreewick Tame Bridge Skirethorns Dunnington Stocks Green Farnhill Cayton Littlebeck Hellifield Grinton Birkin Bolton Bridge Foxton Newport Clint Melsonby Lingdale Belford Greystone Lease Rigg Gallows Hill Aldfield Hutton Conyers Leppington Kettlesing Thorpe Fell View York Ingerthorpe Bank Newton Walden Rainton Newton Morrell Caldbergh Green End Murton Grange Burton Leonard Arkle Town Marton Cross Lanes Burtersett Newby Cote Flaxton Warsill Bishop Monkton Clementhorpe Biggin Burton Salmon Leyburn Nun Appleton North Skelton Hensall Liverton Mines Gate Helmsley Cobby Syke Dalton-on-Tees Hutton Rudby Dallow Thrintoft Ringbeck Studley Royal Enterpen West End Pateley Bridge Eldroth Woodlands Old Byland Warthill Middleton-on-Leven Sutton-on-the-Forest Asenby Stape Grimston Cliffe Common Winton Newthorpe Dunsdale Irton Linton-on-Ouse Kirby Hill New Thirsk Linthorpe High Bradley Bordley Ripon Leeming Low Mill Colton Lane End Faceby Bendgate Dunkeswick Darley Head Cubeck Great Smeaton Low Row Thornton-le-Street Hambleton Thorpefield Ilton Burniston Egton East Appleton Wheatcroft Yarm Studfold Byram West Witton Little Fenton Chapel Hill Scrayingham Cowling Wapping South Duffield Whitwell-on-the-Hill New Earswick Reighton Austwick Snainton Hutton Hang Stillingfleet Helm Thornton Rust Ampleforth Malton Colton 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Hemlington Skinningrove Wayside Terrace New Park Wath Catterick Finghall Kirk Hammerton East Marton Delves Thistle Hill Tunstall Eastfield Boltby Kilburn Coxwold Kearton Aire View Gateforth North Moor Flixton Clapham Green West End Stanwick-St-John Park End Hutton Buscel Clifton Moor Beckwithshaw High Stakesby Low Bradley Manfield Whaw Myton-on-Swale High Leven Upleatham Marton Askham Bryan Hawes West Layton Smelthouses Middleton Tyas Binsoe Scaur Head Middlesmoor Hirst Courtney Airy Hill Thorntree Bridgehouse Gate Sawley Castlelevington Cundall Commondale Tadcaster Cropton Stonegate Seaves Great Ouseburn Spring Gardens Gargrave Bilton in Ainsty Conistone Yockenthwaite Dringhouses East Barnby Hew Green Skelton Marton Grove Gillamoor Middleton West End Thornborough Healey Burneston Catterton Killinghall Walden Stubbs Street Danby Cold Kirby Low Laithe Toulston Thornton Watlass Stainton Thirsk Copmanthorpe Folkton Lovesome Hill Girsby Tollesby Forest Lane Head Brookfield High Skyreholme Cattal North Rigton Kepwick Thorpe Willoughby Hartwith Towton Sexhow Scosthrop California Sutton-in-Craven Kirkby Mills Monk Fryston Lower Dunsforth Houlsyke Carlton Hinderwell Cloughton Middleton Newholm Broom Hill Skelton Acomb Bramelane Moulton Appersett Burythorpe Scorton Carleton-in-Craven Wescoe Hill Angram Cowling Kettlesing Bottom Yearby Miry Hole Pannal Ash Cross Lanes Stackhouse Thirlby Newsham Primrose Hill Whitley Thorpe Huby Lofthouse Brokes Claxton Foss Islands Newton Low Worsall Healaugh Normanby Camp Close Dacre Kettleness Loftus Woodthorpe North Ormesby Heathwaite Bewerley Haxby Ormesby Morton-on-Swale Low Whita Woodhall Well South Cliff Castleton Woodale Kiplin Borrowby Askwith Coneysthorpe Swinithwaite Marske Clifton Moor End Field Primrose Valley Thimbleby Farlington Ainderby Steeple Dry Gill Glaisdale Side Brandsby Wake Hill Kirk Deighton Staxton Myton Hall Leathley Hambleton Sandybed Moor Monkton Sheepcote Hill Hetton Forcett Rotherford Borrage Green Clapham 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Scarthingwell Womersley Ruswarp Beckwith Tancred Allerston Westfield Hurgill Upper Dunsforth Kirklington Gunnerside Seave Green Tang High Bentham Bishopton Woodlands Low Fremington Sherburn Little Sessay High Grantley Stirton Stanghow Burdale Market Place Selby Thornton Steward Little Langton Bainbridge Denton Key Green Catterick Bridge East Rounton Smallways Ganton Skipton-on-Swale Ravenseat Cononley Woodside Killerby Grassington Tockwith Exelby Potter Brompton Felixkirk Nappa Little Heck Nether Poppleton Tunstall Grangetown Near Hardcastle Great Crakehall Walshford Harlow Carr Great Heck Ulleskelf Harmby Foston Helwith Bridge Staveley Lund Briggswath Eshton Howsham Low Harrogate Wighill Bilbrough Spaunton West Barnby Thorpe Green Ladies Riggs Coldpool Plumpton Rocks Great Langton Gayle Appleton Roebuck Dunsley Sicklinghall Low Hutton Wykeham Hawsker Upper Poppleton Preston-under-Scar Colburn Fryton Stone Head Hutton Mulgrave Heworth Welbury Danby Wiske Winksley Thorpe Underwood 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Low Field Carperby Boosbeck Skelton Green Bossall Balk Swinden Saxton Romanby East Ayton Lealholm Side Richmond Winsley Steeton Thormanby West Marton Goathland Berwick Hills Hutton Sessay Aldborough Daw Cross Low Grantley Thorpe Northwood Close Strensall Oulston Yatts Weaponness Knaresborough Keldholme High Marishes Lower Westhouse Arkendale Anchorage Hill Weeton Burnside Kilton Thorpe Crayke University Bridge Hewick Easington Holme Green Whitewall Corner Fewston Threshfield Hut Green Cockayne Gayles Hackness Fountains Abbey Stainsacre Fewston Bents Pannal Cross Holme Gauber Swincliffe Hunton Grewelthorpe North Lees Whitley Little Smeaton Iburndale West Harlsey Arncliffe Thorgill Birdforth Sand Hutton Town Head Padside Green Lind Head West Knapton East Heslerton Kirkbridge Great Barugh Langthorpe Ruston Satron Low Entercommon Little Habton Scackleton Nun Monkton Stillington Ingleby Greenhow Birkby Pinchinthorpe Wath Busby Stoop Brearton Minskip Leeming Bar Wilton Village Newton Kyme Kirby Knowle Marton-in-the-Forest West Haddlesey Castle Bolton Gatenby Cold Cotes Edgehill Cliffe Dalton Moke Hill Langthorne Great Habton Oatlands Beningbrough Charltons Hilton Littlethorpe Whixley Upper Helmsley Junction Norton-le-Clay Grosmont Newby Scarborough Low Dalby Hartforth Burnsall Terrington Thornton-le-Clay Skutterskelfe Patrick Brompton Swinton Ryther Ellerbeck Beck Hole Huntington Ingleton Skeeby Muker West Scrafton Hole Bottom Mickley Seamer Fangdale Beck Caldwell Harlow Hill Drebley Pickering Sandhutton Picton Fisher Green Great Thirkleby Kilton Balne Salton Dawker Hill Pickhill Wass Holly Hill Branton Green Sandbeck Osgodby Common Raw Blades Ellerburn Thorpe Bassett Wilton Norby Routster Thornton-le-Dale Scruton Ashfold Side Acklam Crowdon Middlethorpe Hesley Wilton Little Smeaton Greatwood Farnham Scagglethorpe Horsehouse Kettlewell Greygarth Brackenthwaite New Marske Stapleton Guisborough Barton Hill Scalby Mills Slingsby Barton-le-Street Bilton Haggs