Healthcare Marketing in Clyro / Cleirwy

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Healthcare Advertising in Clyro / Cleirwy

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

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What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

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Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

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The Importance of Healthcare Advertising in HR3 5

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Clyro / Cleirwy

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Clyro / Cleirwy  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

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We cover Clyro / Cleirwy (Powys)

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Erwood / Erwyd Trefecca Cefn Canol Bryn Tanat Sarn Beulah Llangenny / Llangenau Heniarth Alltmawr Glascoed Derwenlas Llawr-y-glyn Aber Fenni-fach Dolyhir Llanfilo Heartsease Pandy-rhiw-Saeson Cloddiau Tre-derwen Commins Coch Abertridwr Penwyllt Bryn-penarth Trehafren Pennorth Llandrindod Wells / Llandrindod Llandrinio Middletown Cemmaes Road / Glantwymyn Tirymynach Ynys-isaf Pentre'r beirdd Craig-y-nos Llanmerewig Llwynderw Waen-fâch Llandeilo Graban Plas Dinam Four Crosses Bishop's Moat Sarnau Dardy Llanfihangel-Nant-Melan Forge Pentre Llanwrin Llandysilio Meifod Llanerchydol Clydach Terrace Cefn Cantref Cae'r-Lan Maesyrhandir Tirabad Gilwern Four Crosses Michaelchurch-on-Arrow Rhulen Forden / Ffordun Llanddew New Wells Main Llanbedr Newbridge Aberbran Pentre'r-felin Pentre Aberhosan Rhiwlas Cwm Nantmel Brooks Llanwnog Dolhelfa Nantoer Trefeitha Ffawyddog Carno Felinfach Three Cocks / Aberllynfi Llandefaelog-tre'r-graig Walton Newtown Nant-ddu Crickadarn The Marsh Ystrad Uchaf Penisha Rhos Merthyr Cynog Glanhanog Bwlch-y-sarnau Pant-y-rhiw Leighton / Tre'r llai Cwm-y-gaist Penrhos Caersws Glynbrochan Cathedine Slough Danygrug Wern Felindre Llandeilo'r-Fan Bryngwyn Nantgwyn Pencommin Old Neuadd Pen-y-bont Llanerch Emrys Castle Caereinion / Castell Caereinion Tredustan / Tredwstan Llangammarch Wells Llanbadarn-y-garreg Burgedin Abercrave / Abercraf The Green Pentre Dolau Honddu Bwlch-y-Plain Llangors Wern Glyntawe The Stubb Ddôl Cownwy Burgess Lands Gwystre Cwm-twrch Isaf Pant-y-dŵr Llanwddyn Sarnau Fron Howey / Hawy Bronllys Trewythen Haimwood Hay-on-Wye / Y Gelli Gandryll Llanddewi'r Cwm Hopton Uchaf Caehopkin Varchoel Cwmdu Felindre Gaer Penygarnedd Cwmgiedd Doldowlod Tafolwern Pont Rhyd-y-berry Pont-y-bryn-hurt Painscastle / Castell-paen Rhyd Plas-rhiw-Saeson Llanbrynmair Pont-y-wal Troedrhiwdalar Frochas Cil Carnedd Llanwrtyd Wells Gwenddwr Pen-common Priddbwll Pedair-ffordd Montgomery / Trefaldwyn Bwlch-y-ffridd Llaneglwys Manafon Braichyfedw Hendomen Gwernafon Barland Tretower / Tretŵr Weston Madoc Maesmynis Discoed Pont-faen Colva Plasnewydd Llanfihangel-helygen Gorof Cefn Llandyssil Yardro Glascwm Cwmwysg Llandefaelog Llanstephan Nantserth Penygloddfa Battle Pentre-bach Frank's Bridge Llangyniew Glan-rhyd Geuffordd Panpunton Knighton / Tref-y-Clawdd Ystradgynlais Milford Clatter Glynhafren Pontwilym Crowther's Pool Llanllugan Penstrowed Refail Bleddfa Esgairgeiliog Felindre Glanmule Aber Village Rhos Heyope Pont Felin-y-ffrîdd Penegoes Ynys-uchaf Dolley Green Hengoed Llangurig Llanigon Bacheldre Clyro / Cleirwy Warle Pendre Staylittle / Penffordd-Lâs Garth Owen Cradoc Broneirion Scethrog Llanrhaeadr-ym-Mochnant New Radnor / Maesyfed Cwm-bach Crossgates / Y Groes Crickhowell / Crughywel Moelfre Pont ar Hydfer Capel-y-ffin Frochas Dutlas Llanfrynach Llanfihangel Rhydithon Rhos Common Llanymynech Hundred House Soar Hurdley Talachddu Monaughty Pentre Glan-Frogan Hill / Bryngwyn Llanfaredd Cross Oak Penthryn Rhos-y-meirch Dol-y-cannau Pentre 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/ Capel Uchaf Y Fan Glasbury / Y Clas-ar-Wy Commins Talerddig Tycrwyn Camnant Dwyrhiw New Well Builth Wells / Llanfair-ym-Muallt Adfa Green Lane Aberhafesp Pilleth Bwlchyddar The Colony Welshpool / Y Trallwng Bwlch y Garreg Newtown / Y Drenewydd Coedway Gwerneirin Trewern Llanllwchaiarn Llanfechain Belan Walton Green Abergwesyn Glan-y-nant Llangasty-talyllyn Aberbechan Ferley Llanwrtyd Warden Little London Boughrood Brest / Brest Bochrwyd Tredomen Boughrood / Bochrwyd Llananno Talgarth Newbridge-on-Wye / Y Bontnewydd-ar-Wy Guilsfield / Cegidfa Pennant Melangell Llanelwedd Llansantffraed-Cwmdeuddwr Fishpools Buttington Tylwch Legar Tregoyd Llanbadarn Fynydd Rhos-y-brithdir Ffridd Llangadfan Trwstllewelyn Caeralem Garth Gleiniant Dol-fâch Cae'r-bont Llanfaes Gurnos / Y Gurnos Sennybridge / Pontsenni Waen Pontdolgoch Pentrefelin Llanhamlach Pentre-llymry Dolfor White Grit Llechfaen Penybont Tal-y-Wern Tynyrwtra Abercegir Llandegley Beguildy / Bugeildy Dylife Cefn Mawr Pengenffordd Llandinam Pentre Brynllywarch Cregrina Sarn-y-bryn-caled Ynyswen Llanidloes Defynnog Stepaside Old Church Stoke Pont Llogel Stanner Llanarmon Mynydd-mawr Garthmyl Gaufron Knucklas / Cnwclas Haughton Pontneddfechan Gungrog Aberyscir Brynderwen Llanyre / Llanllyr Plas Meredydd Penarron New Mills Garthbrengy Alport Llaethdy Aithnen Appletree Cwmrhos Pant-y-ffridd Old Radnor Heol-y-gaer Scrwgan Pant Mawr Llanbister Penrhos Evenjobb / Einsiob Llanspyddid Tregynon Fron Llancowrid Snead Cwm-twrch Uchaf Maesypandy Dolau Llansanffraid-ym-Mechain Felindre Llanddewi Ystradenni Wig Cemmaes Trefnant Efail-rhyd Y Wig Trelydan Llansantffraed Dolymelinau Treberfydd Ceri / Kerry Norton Llanerchemrys Downton Foel Ffordd-las Lower Chapel Pontrobert Llaithddu Felin-Crai Llanfihangel Tal-y-llyn Cilmery / Cilmeri Libanus Llanfechan Llandefalle Brunant Crai Tai'r Bull Fishpool Aberedw Glyn Darowen Pencraig Hyssington Great Cellws Llanafan-fawr Llywel Moel Ddolwen Deuddwr Llansilin Abermule / Aber-miwl Llan Cwm-Llinau Coed-y-wlad Disserth Winllan Elan Village / Pentre Elan Garn Tyddyn Pencelli Hope Llangynidr Fron Milebrook Cwmbelan Llanfihangel-yng-Ngwynfa Henllan Llansantffraed-in-Elwel Llugwy Ffynnonau Bwlch-y-cibau Weythel Builth Road Pentre Llifior Aber Rhaeadr Cascob New Mills / Felin Newydd Nant-glas Trallong Llangynog Llanbedr Llangedwyn Cyffredyn Trelystan Heartsease Coed-yr-ynys Moity Crossway Churchstoke Newchurch / Llannewydd Tan Hinon Waun Fach Y Gribyn Tregoyd Mill Bronydd Pontithel Coldbrook Mochdre Berriew / Aberriw Kinnerton Cefn Côch Llanwrthwl Hopton Isaf Llanfyllin Gore Bettws Cedewain Rhos-goch Groes-lwyd Bwlch Cwmcrawnon Womaston Ceinws Penygelli Llanerfyl Presteigne / Llanandras Milton Darren Llanfihangel Nant Bran Llangunllo Dolyronnen